• International Journal of Human Ecology
• /
• 제5권2호
• /
• pp.1-12
• /
• 2004

This study aimed to explore how India madras fashion was diffused in the American women's costume of the different social levels from 1960 to 1975, by using fashion illustrations such as photographs, drawings and advertisements collected from fashion magazines. The purpose was to obtain data for high fashion(Vogue), mainstream fashion(Mademoiselle) and college newspapers for youth fashion. The data were incorporated from 439 clothing items classified by different categories over the 16-year period. The results indicated that the appearance of madras in the American women's fashion in all social classes supported the idea that fashion change during this period accompanied a concurrent change in social environment. In America during the 1960s when there was strong influence of youth counterculture and interest was high on Indian culture, this corresponded to the time of maximum popularity of madras observed in American fashion in general from 1965 to 1971. Though the Indian influence on fashion in the sixties was often ascribed solely to youth counterculture, it is evident that different social groups-high and mainstream social classes, responded to the appeal of Indian culture in different ways.

• 복식
• /
• 제53권8호
• /
• pp.149-158
• /
• 2003

The purpose of the present study was to investigate the use level of display and perceived risk of high school girls according to their attitudes toward fashion. Data were collected through self-administered questionnaires and analyzed by descriptive statistics, $x^2$, ANOVA, and Duncan test. The sample consisted of 390 students at four girls' high schools located in Seoul. The results are as follows : 1. Based on the attitudes toward fashion, respondents were classified into 3 groups, fashion-oriented, fashion-conformed, fashion-retarded. No differences were found in fashion attitudes among and between the groups by residing place. The group having higher interest in fashion spent more expenditure for apparels, and showed the higher interest in display, and highly regarded the needs of display. 2. The more fashion-oriented group showed higher degree of risk perceiving. Especially, they perceived psychological risk, fashionability risk, and social risk highly. And all the three groups perceived opportunity risk most. 3. In general, those who are more sensitive to fashion showed more positive attitude of risk reduction activities.

• 한국의상디자인학회지
• /
• 제24권3호
• /
• pp.1-15
• /
• 2022

The purpose of this study is to compare and analyze the perception of men's fashion before and after the COVID-19 pandemic. TEXTOM allowed the collection of Big Data based on the term 'men's fashion'. As for the data collection periods, Jan. 1, 2018 to Dec. 31, 2019 was set as the pre-COVID-19 era, while Jan. 1, 2020 to Dec. 31, 2021 was set as the post-COVID-19 era. The top 50 words in terms of appearance frequency were extracted from the data. The extracted words were processed using network centrality analysis and CONCOR analysis using Ucinet 6. Research findings were as follows. 1) In the pre-COVID-19 era, the appearance frequency of 'men' was the highest, followed by 'fashion', 'men's fashion', 'brand', 'daily look', 'suit', and 'department store'. These words came up with a high TF-IDF values. Network centrality analysis discovered that 'men', 'fashion', 'men's fashion', 'brand', and 'suit' had a high level of connectivity with other words. CONCOR analysis showed four significant groups: 'fashion item and styles', 'fashion show', 'purchase', and 'collection'. 2) In the post-COVID-19 era, the appearance frequency of 'men' was the highest, followed by 'fashion', 'brand', 'men's fashion', 'discount', 'women', and 'luxury'. These words also displayed high TF-IDF values. Network centrality analysis found that 'fashion', 'men', 'brand', 'men's fashion', and 'discount' had a high level of connectivity with other words. CONCOR analysis showed four significant groups: 'fashion item and style', 'fashion show', 'purchase', and 'situation'. 3) Before the outbreak of the pandemic, men were interested in suits to wear to the office, daily look, and fashion shows in Milan and Paris. They often purchased menswear in multi-brand and open stores. However, they were more interested in sneakers, casual styles, and online fashion shows as social distancing and working from home became common. Most purchased menswear through online platforms.

• 한국의류학회지
• /
• 제29권3_4호
• /
• pp.449-461
• /
• 2005

The purpose of this study is to rediscover the hidden value of non-mainstreamers style which has been overlooked for the past decade by investigate the aesthetics and formative features of the Grunge fashion. The Grunge fashion was derived from explosive popularity of the early 90's grunge music. Grunge was the alternative anti-thesis against mainstream pop music and anti-fashion against mainstream fashion. Dirty, rubbish grunge style of the poor street youth and grunge musicians have raised to the high fashion by designers. And These trial of designers made people to notice the value of the non-mainstreamers street style like grunge. Actually, the grunge brought the shock with many argument to the 90's fashion field. But now, It became the classic of the street fashion. And It has potent influence on the music, culture and high fashion. The Grunge is a kind of links between music and fashion, street fashion and high fashion, sub culture and mainstream culture, the past and now. Grunge isn't only a fashion of appearance. It is the attitude of wearing clothes and living a life. Variety grunge style in the international street fashion, high fashion, typical musicians's fashion of the 1990's and the 2000's was researched for this study. These materials were gathered from music magazines, fashion magazines, movies, musics and books. As a results of analysis, Grunge has the formative features like mix & match, layering, patchwork, primitive edge, rag, retro, recycle, kinderwhore, sneer scribbling, disheveled hair. Grunge also has the Aesthetic features like the beauty of $disorder{\cdot}\;disharmony{\cdot}\;incompleteness{\cdot}\;kitsch{\cdot}\;poverty{\cdot}\;alternative{\cdot}\;eclectic{\cdot}$symbiosis. For the last 10 years, These features changed our fashion be more pluralistic and dynamic.

• 한국의류학회지
• /
• 제12권3호
• /
• pp.351-361
• /
• 1988

The purpose of this study was to investigate the relationships between fashion style adoption and consumers' demographic characteristics, selection criteria and use of fashion information sources respectively and find out how their concerned variables influenced high fashion style adoption. For this study, the questionnaire was administered to a sample of 554 female adults in Kwangju. frequency distribution, Mean, Pearson's Correlation, Analysis of variance and Path Analysis were used fer the statistical analysis. The results obtained were as followers. 1) Level of fashion style adoption showed a normal distribution like a wave. 2) Consumer's demographic characteristics variables, such as age, educational level and income significantly associated with fashion style adoption. Younger consumers adopted tile high fashion style 41)an more aged consumers. while consumers in higher educational and income level adopted high fashion style than consumers in lower. 3) Among individuality, conformity, practicality and economy in selection criterias, only individually and practicality associated with fastion style adoption in clothing purchase. In the case of the high fashion style adoption, purchasing with individuality was increased, while purchasing with practicality was decreased. 4) The use of marketer dominated sources in fashion information sources significantlyassociated with fashion style adoption. In the case of high fashion style adoption, the use of marketer dominated and neutral information sources was higher. 5) The use of marketer dominated information sources had a main effect on high fashion style adoption in clothing purchase. Especially in the group composed of college students and occupational women, individuality and praticality as selection criterias came to be important effects. While in the group composed of housewives and non-occupational single women, age, educational level and income came to be important effects.

• 복식
• /
• 제57권2호
• /
• pp.132-142
• /
• 2007

School uniforms are mass produced by large companies and prominent fashion designers. However many high school students modify their uniform or use fashion accessaries to pursue their individualities and their unique style. The objectives of this research were to identify uniform modification and fashion accessory wearing according to the attitudes toward uniform of high school students. The results were as follows; 1. Factors of the attitudes toward school uniform were style and brand, fashion, role intimation, individuality, and neatness. High school students were classified as the uniform indifference group, the pro-uniform group, and the centrist-uniform group according to their attitudes toward uniform. 2. Many students in academic or boys' high schools were classified into the centrist-uniform stoup, and many in art & physical educational or coeducational high schools were classified into the pro-uniform group. The pro-uniform group modified uniform more and stated that the regulation on the fashion accessory wearing was very strict. The uniform indifference group modified uniform less than other groups and complained less about regulation of fashion accessary wearing. 3. Students in art & physical educational high schools showed more positive tendency toward uniform attitudes, uniform modification, and fashion accessary regulation compliances.

• 대한가정학회지
• /
• 제28권4호
• /
• pp.177-189
• /
• 1990

The purpose of this study were to measure the body cathexis and the characteristics of middle-aged women groups segmented by their fashion orientation. Self-administered questionaire method was used. Seven demographic variables, 9 self-images, body cathexis were included as independent variables. Fashion orientation developed by Gutman and Mills was used. Data was collected from 369 Middle-aged women in Chonbuk Province. Frequencies, Percentages, means, standard deviation were caculated. ANOVA, cluster analysis, and discriminant analysis were used for data analysis. The results were as follows: 1. The body cathexis of the subjects were lower than capital city and increased according to age. 2. The self-image of the subjects were down-to-earth, modern, conventional, playing it safe, confident, stable, reserved and blending out into a crowd. The subjects with the self-image of being more sophisticated, confident, creative, stood out in a crowd, or complicated life style had higher body cathexis. 3. When the subjects were divided into segmentations according to their fashion orientation by cluster analysis, the best suitable number of groups was seven. The characteristics of seven groups were: *Fashion negatives showed low levels of fashion leadership and fashion interest, and medium level of importance of being well-dressed, and high level of antifashion attitudes. *Fashion neutrals showed medium levels of fashion leadership, fashion interest, and importnace of being-well dressed, and low level of antifashion attitudes. *Fashion uninvolveds showed low levels of fashion leadership, fashion interest, and antifashion attitudes. *Fashion followers showed high levels of fashion interest and importance of being well dressed, but low levels of fashion leadership and antifashion attitudes. *Fashion independents showed a littel bit high levels of fashion leadership, fashion interest, and importance fo being well-dressed, but low level of antifashion attitudes. *Fashion rejectors showed low levels of fashion leadership, fashion interest, and importance of being well-dressed, but high level of antifashion attitudes. 4. The seven groups segemented by their fashion orientation showed significant differences according to the educational levels, employment status, and total monthly income. Fashion leaders and fashion independents had higher educational level and monthly income, and involved more women with jobs. 5. Fashion leaders had self-image of being most sophisticated modern, diffenrent, creative, sociable, stood out in a crowd, and complicated life style. Fashion rejectors had self-image of being most down-to-earth, traditional, conventional, stable, reserved, blend into a crowd, and simplified life style. 6. The most effective variables among body cathexis, demographic variabls and self-images in discirminating fashion oreintation group differences were different-conventional, creativestable, and employment status. The discriminating power of above variables were high in very low in discriminating fashion negatives, fashion neutrals, and fashion independents, and the total discriminating power of these variables was 32.25%.

• 한국의류산업학회지
• /
• 제3권3호
• /
• pp.241-248
• /
• 2001

The purpose of this study is to examine the preference according to the domestic fashion company use the character image of the inside and outside of the country, the recognition for the importance of the character by examining the purchasing behavior of high school girls and college women as the major consumer in the character fashion commodity (in the center of the clothe and accessory), and the aid for the self-development and the licensing of the character in the future. This study targeted 491 high school girls and college women in Daegu and Kyung-pook area. The character preference according to the character image applied the fashion commodity was used the scale of seven point modified the S D (Semantic Differential) method for Kim, Chun-Ae's image measure. The followings are the conclusions of this study; Both the group of high school girls and the group of college women almost represented the similar reaction result for the images of 9 characters. For the preference of the group of high school girls and the group of college women for 9 character, for characters Tweety, Bugs Bunny, the group of college women represented more preference than the group of high school girls. However, for characters of Hello Kitty, Pazama sister's and Dalki, the group of high school girls represented more preference than the group of college women.

• 한국의상디자인학회지
• /
• 제25권1호
• /
• pp.83-96
• /
• 2023

The purpose of this study is to compare and analyze the perception of retro fashion and new-tro fashion using big data. TEXTOM allowed the collection of big data on the words 'retro fashion' and 'new-tro fashion', which was refined afterwards. As for the data collection period, Jan. 1, 2019 to Nov. 30, 2022 was set. A top 50 list of words were extracted from this data based on appearance frequency. The extracted words were processed through Network centrality analysis and CONCOR analysis using Ucinet 6. The results are as follows. 1) In retro fashion, the appearance frequency of 'style' was the highest, followed by 'sensibility', 'color', 'trend', 'fashion', and 'brand'. These words came up with high TF-IDF values. Network centrality analysis discovered that 'color', 'style', 'trend', 'sensibility', and 'design' had high level of connectivity with other words. CONCOR analysis showed a total of four significant groups; trends, styles, looks, and photos. 2) In new-tro fashion, the appearance frequency of 'retro' was the highest, followed by 'trend', 'generation', 'style', 'brand', and 'fashion'. These words also came up with high TF-IDF values. Network centrality analysis found that 'retro', 'trend', 'generation', and 'brand' had high level of connectivity with other words. CONCOR analysis showed a total of four significant groups; style, brand, clothing, and trend. 3) New-tro fashion is included in retro fashion in that it reproduces the styles of the past. However, it is taken completely differently from generation to generation. Unlike the older generations, millennials actively accept newly created clothes and brands based on the past styles. They perceive it as a fashion that reveals their own unique tastes and tastes.

• 한국의상디자인학회지
• /
• 제10권2호
• /
• pp.27-38
• /
• 2008

In the 21st century, the development of technology overturned the paradigm of the entire society and culture, and the term 'high-tech' became generally accepted around the world by the momentous advances of technology. The purpose of this study is to define the concept of high-tech fashion by clarifying the characteristics of high-tech fashion, and to propose the proper approach toward the coming fashion. Hussein Chalayan shows the experimental and futuristic designs based on the cultural context of architecture and sculpture. Moreover, the scope of this study has been limited into Hussein Chalayan's recent works after the year 2000 up to 2007. High-tech architecture has been, in some ways, a response to pow technology a new aesthetic in contrast with standard modern architecture. High-tech architecture aimed to achieve a new industrial aesthetic, spurred on by the renewed faith in the progression of technology. However, no matter how prominent the industrial look appeared, the functional element of modern architecture has been very much retained. The characteristics of high-tech architecture that had been extracted by analyzing the antecedent studies were: technocism, transformability, and dynamism. Furthermore, the characteristics of high-tech fashion has been explained based on the characteristics of high-tech architecture. First, technocism is expressed either by the new technologized materials, and advanced digital technology. Second, transformability is expressed in the transformable clothing, which performs various functions. Third, dynamism is displayed in dynamic forms influenced by the technology of engineering. High-tech will be the dominant influence in fashion, and the designers will be enamored with the technologies of the new millenium. Architecture and fashion share the characteristics of high-tech, and their common cultural features is confirmed again.