• 제목/요약/키워드: hedonic shopping value

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사회인구학적 변수와 물질주의가 쾌락적.효용적 쇼핑가치에 미치는 영향: 서울과 울산의 중.고등.대학생을 대상으로 (Effect of Socio-Economic Variables and Materialism on Hedonic and Utilitarian Shopping Value: Middle, High and College Students in Seoul and Ulsan)

  • 서정희
    • 대한가정학회지
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    • 제41권6호
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    • pp.131-142
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    • 2003
  • Consumer researchers' growing interest in consumer experience has revealed that many consumption activities produce both hedonic and utilitarian outcomes. The personal shopping value also has both hedonic and utilitarian dimension. This article describes the effect of socio-economic variables and materialism on hedonic and utilitarian shopping value. 820 middle, high and college students in Seoul and Ulsan were surveyed. A moderate degree of positive intercorrelation between hedonic and utilitarian shopping value support the trend of consumption ambivalence. Materialism is positively related to hedonic and utilitarian shopping value. While age is negatively related to utilitarian shopping value, it is unrelated to hedonic shopping value. The mean scores of hedonic and utilitarian shopping value in Ulsan is higher than in Seoul.

The Effect of Characteristics of Mobile Shopping on Perceived Value and Intention to Use

  • Kim, Jong Lak
    • Asia Pacific Journal of Business Review
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    • 제6권1호
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    • pp.49-59
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    • 2021
  • This study was conducted to explore the causal relationship between the characteristics of mobile shopping mall use and the effect on the intention to use mobile shopping malls through perceived value (hedonic value and utilitarian value). Specifically, this study defined the usage characteristics of mobile shopping malls as accessibility, convenience, and enjoyment, respectively, and attempted to explain the relationship on the intention of use through perceived value. The research results are as follows. First, it was found that enjoyment had a positive (+) effect on hedonic value. However, it was found that convenience did not affect hedonic value. On the other hand, contrary to expectations, accessibility was found to have a negative (-) effect on hedonic value. Second, it was found that accessibility and convenience had a positive (+) effect on utilitarian value. However, it was found that pleasure did not affect utilitarian value. Third, it was found that utilitarian value had a positive (+) effect on the intention to use mobile shopping, while hedonic value did not affect the intention to use mobile shopping. Through this, it is meaningful to provide mobile shopping users with solutions to improve their restrictions in the shopping process.

The Impact of Impulse Buying on Retail Markets in Indonesia

  • SOELTON, Mochamad;RAMLI, Yanto;WAHYONO, Tri;SARATIAN, Eko Tama Putra;OKTAVIAR, Chairiel;MUJADID, Muhammad
    • The Journal of Asian Finance, Economics and Business
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    • 제8권3호
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    • pp.575-584
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    • 2021
  • This research aims to examine and analyze the impact of customer shifting behavior on the shopping emotion. Based on impulse buying, customers tend to behave recently based on the constructed variables of impulse buying, outlet ambience, hedonic shopping value utilitarian shopping value, and shopping emotion. This study employs samples/survey data of the population consisted of Asian women parents in Indonesia. The survey data of this research is based on observations using time series with cross-section/one-shot, which was done in 2019. The results indicate that variable outlet ambience, hedonic shopping value, and shopping emotion have a positive and significant impact on impulse buying. Whereas the utilitarian shopping value variable has a positive but not significant relationship against impulse buying. There is a positive influence between ambience outlets and utilitarian shopping value on shopping emotion. The variable hedonic shopping value has a negative and not significant relationship towards shopping emotion. The finding of this study suggests that both the retail stores and even the superstores must pay more attention to the design of outlet ambience to create the hedonic shopping value and eventually may attempt the attention of the impulse buying customers.

온라인 쇼핑에서 헤도닉-경험가치(Hedonic-Experiential Value): 영향변수와 결과변수 (Online Hedonic-Experiential Value in Internet Shopping: Antecedents and Consequences)

  • 박철
    • Asia pacific journal of information systems
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    • 제13권4호
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    • pp.73-96
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    • 2003
  • Shopping is a work and fun for a consumer. Retailers satisfy social and physiological needs through various experiences as well as economic and rational. Do offer online shopping malls fun and hedonic experiences that offline retailers do? This study applied the hedonic-experiential value relating to the consumption dimension of fun and excitement to online shopping. Especially, a model of online hedonic-experiential value, consisted of its antecedents and consequences, was developed and identified through a survey(n=436). As the result, graphic & multi-media, site structure & design, customer services, payment, individualization, product assortment & display, interactivity, dynamic pricing factors influence online hedonic-experiential value. Also, online hedonic-experiential value significantly related to revisiting, purchasing, and word-of mouth intention of the shopping site. The implications for online retailer are discussed and further research is suggested.

소비자의 조절초점에 따른 VM이 쇼핑가치 및 쇼핑만족에 미치는 영향에 관한 연구 (A Study on the Influence on VM based on Consumers' Regulatory Focus on Shopping Value and Shopping Satisfaction)

  • 이호정;오희선;서용한
    • 한국의류산업학회지
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    • 제16권4호
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    • pp.580-587
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    • 2014
  • This study demonstrates how the composition of VM based on regulatory focus influences shopping value and how shopping value influences shopping satisfaction. A survey form was developed and 90 copies were used for analysis. SPSS 19.0 for Windows Package was used to perform frequency analysis, factor analysis, and regression analysis. The results of the study were: First, convenience of VM had a significantly positive (+) influence on utilitarian shopping value. Second, both utilitarian shopping value and hedonic shopping value had a statistically significant influence on shopping satisfaction. Third, in terms of promotion focus, suitability, fashionableness, reconcilability, and attractiveness of VM had a significantly positive (+) influence on the hedonic shopping value. In terms of preventive focus, convenience and reconcilability of VM had a significantly positive (+) influence on utilitarian shopping value, and convenience, suitability, and fashionableness had a significantly positive (+) influence on hedonic shopping value. In the promotion focus, both utilitarian shopping value and the hedonic shopping value had a significantly positive (+) influence on shopping satisfaction. In the preventive focus only the utilitarian shopping value had a significantly positive (+) influence on shopping satisfaction.

Exploratory Study on Consumer's Hedonic Value for Retail Advertising and Marketing Plans: Based on In-depth Interview on Consumer's Shopping Experience

  • Seo, Sangho
    • International Journal of Advanced Culture Technology
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    • 제8권1호
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    • pp.13-18
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    • 2020
  • Going shopping would be a very reasoned and well-planned activity, however, at the same time, it would not. People may go shopping just for fun and as their leisure. The motivations for going shopping and their experiences cannot be fully explained with the economic utility or the information-processing model. Thus, this study explored the hedonic aspect of the experiences of shopping as an alternative explanation to consumers' motivations of shopping and discussed retail advertising and marketing plans. An in-depth interview was conducted to obtain a better understanding about hedonic value, and it was found that hedonic value affects a consumer's shopping experience and that understanding consumers' motivations for shopping and establishing competitive advertising and marketing plans is important in drawing more consumers. Strategic implications for establishing further retail advertising and marketing plans obtained from the findings were also suggested.

대학생소비자의 인터넷탐색가치유형과 인터넷쇼핑에 대한 혜택-위험 지각정도에 관한 연구 (A Study on the Level of Perception to Internet Shopping′ Benefit - Risk in Relation to the Internet Searching Value Types of College Student Consumers)

  • 홍은실
    • 대한가정학회지
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    • 제40권2호
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    • pp.161-173
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    • 2002
  • This study explored the Internet searching values(utilitarian searching value and hedonic searching value) of college student consumers, typed the Internet searching values to four types, and analysed the level of perception to Internet shopping' benefit-risk according to the Internet searching value types. The subjects were 361 college students. We used Cronbach'$\alpha$, multiple regression, one-way ANOVA, and Scheffe' test as statistical analysis. The results were summarized as follows : 1) According to the Internet searching values, college student consumers were classified into 4 types - high utilitarian/high hedonic type, high utilitarian/low hedonic type, low utilitarian/high hedonic type, and low utilitarian/low hedonic type. 2) Both high utilitarian/high hedonic type and low utilitarian/high hedonic type had high level of perception to Internet shopping' benefit-risk.

대학생 소비자의 물질주의와 쾌락적.효용적 쇼핑가치 비교연구 : 한국, 미국, 일본 대학생을 대상으로 (Cross-Cultural Comparison of Materialism and Hedonic & Utilitarian Shopping Value : Using Korean, American, and Japanese College Students)

  • 서정희;허은정
    • 한국생활과학회지
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    • 제13권5호
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    • pp.765-776
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    • 2004
  • The objectives of this study are to compare the levels of materialism with hedonic-utilitarian shopping values among 645 college students in Ulsan and Seoul, Korea; Columbus, Ohio, USA; and Nagasaki, Japan, and to analyze the impact of materialism on hedonic-utilitarian shopping values. As for the levels of hedonic shopping values, the students in Japan and Ulsan had the highest of all, whereas for the levels of utilitarian shopping values, those in Ulsan had the highest. For the levels of materialism, the students in Ulsan had the highest of all and those in Seoul had the lowest. And three scales in the materialism had a different influence on hedonic-utilitarian shopping values.

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긍정적, 부정적 쇼핑감정이 쇼핑가치와 인터넷 의류 쇼핑사이트 접근행동에 미치는 영향 (The Effect of Positive and Negative Emotions on Shopping Value and Approach Behaviors of the Internet Apparel Shopping Site)

  • 박효은;여은아
    • 한국유통학회지:유통연구
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    • 제15권2호
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    • pp.101-122
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    • 2010
  • 본 연구에서는 인터넷 쇼핑 사이트를 이용하여 의류 구매시 느끼는 긍정적, 부정적 감정이 쾌락적, 실용적 가치지각에 미치는 영향과, 이러한 쾌락적, 실용적 가치지각이 점포접근행동에 미치는 영향관계를 연구하였다. 이 연구를 위하여 Babin and Attaway가 오프라인 쇼핑 사이트 연구에 활용한 연구모형을 인터넷 쇼핑상황에 적용하여 연구모형을 제시하고 실험자료를 통하여 검증하였다. 인터넷 쇼핑몰을 통해 의류상품을 쇼핑하는 과업을 수행하고 제시된 설문 문항에 응답하도록 하는 실험을 실시하여 278명의 결과가 통계분석에 이용되었으며 탐색적/확인적 요인분석과 Amos 6.0을 활용한 구조방정식 모형 검증을 실시하였다. 구조방정식 모형검증 결과 인터넷 의류 쇼핑 사이트에 대해 부정적인 감정을 많이 느낄수록 사이트에 대한 쾌락적, 실용적 가치지각이 낮았으며, 긍정적인 감정을 많이 느낄수록 사이트에 대한 쾌락적, 실용적 가치지각이 높았다. 이렇게 지각된 인터넷 의류쇼핑사이트의 쾌락적, 실용적 가치는 태도에 긍정적인 영향을 미치나, 재방문의도에는 실용적 가치만이 긍정적인 영향을 미쳤다. 본 연구결과를 바탕으로 이론적, 실무적 시사점들이 제시되었다.

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중국시장에서 한국화장품의 브랜드 사랑과 충성도의 관계: 쾌락적/실용적 쇼핑 가치와 성별차이의 조절적 조절효과 (The Brand Love-Loyalty Link of Korean Cosmetics in China: The Moderated Moderation Effects of Hedonic/Utilitarian Shopping Value and Gender Difference)

  • 하홍열
    • 무역학회지
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    • 제44권5호
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    • pp.17-28
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    • 2019
  • Although brand love is a major interest in global business, very little is known about how the effects of brand love are affected by relevant constructs. This study examines how the brand love-loyalty link is moderated by shopping value (hedonic vs. utilitarian) and how the moderated moderation effect of gender difference influences the consumer-brand relationship. Based on a unique dataset of 254 Chinese consumers of Korean cosmetic brands in China, we tested our proposed hypotheses using Regression PROCESS macro (model = 3). One of our novel findings is that brand love has a positive influence on brand loyalty. However, this relationship is sensitive to moderators. Regarding the brand love-loyalty linkage, consumers who seek hedonic shopping value is higher than consumers who seek utilitarian shopping value. In particular, female consumers are more passionate and loyal than male consumers. Finally, male consumers seeking hedonic shopping value feature greater brand love-loyal linkage than other consumers; however, this effect is very limited.