• 한국의류산업학회지
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• 제19권3호
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• pp.280-288
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• 2017

This study tested how the mobile impulse buying(m-impulse buying) of fashion products was related to shopping motives and mobile applications(apps) browsing in the context of mobile shopping. A total of 316 self-administered questionnaires were obtained from college students who had experienced m-impulse buying of fashion products during the most recent six months. A structural equation model using a correlation matrix with maximum likelihood was estimated for examining the relationships among shopping motives(e.g., hedonic shopping motive and utilitarian shopping motive), apps browsing, and m-impulse buying of fashion products(e.g., fashion-oriented impulse buying and pure impulse buying) by AMOS 21.0. Findings showed that hedonic shopping motive and utilitarian shopping motive had significant effects on apps browsing in their mobile shopping. Apps browsing had a significant effect on fashion-oriented impulse buying, but did not significantly effect on pure impulse buying of fashion products. Additionally, the hedonic shopping motive had directly significant effects on both fashion-oriented impulse buying and pure impulse buying, whereas the utilitarian shopping motive significantly effected on only the pure impulse buying of fashion products in their shopping. This study suggests that the hedonic shopping motive played an important role to determine the m-impulse buying of fashion products and the utilitarian shopping motive played a role in activating apps browsing relevant to mobile shopping for fashion products. Managerial implications are discussed for retailers related to the fashion products in mobile shopping.

• 한국의류학회지
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• 제25권1호
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• pp.162-172
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• 2001

Fashion is the social process concerned with the spread of a new product from its source to consumer. Fashion leadership may be associated the shopping-related behaviors, such as shopping motives, on-going information search, impulse buying behavior. In order to study the relationship between the fashion leadership and the shopping-related characteristics, Three research problems were set up for the study as follows: Research problem 1: To investigate the fashion leadership. Research problem 2: To analyze the relationship between the fashion leadership and the characteristics of shopping-related behavior. Research problem 3: To analyze the relationship between the fashion leadership and other fashion-related behaviors. After statistical analysis using the SPSSWIN, the following results was found. Fashion leadership approximates the normal distribution curve, and its structure consists of one dimension. Using the factor analysis, the two kinds of shopping motive was confirmed hedonic motive and cognitive motive. Fashion leadership was related to the hedonic shopping motive. Also there were positive associations between the fashion leadership on-going information search behavior, and the impulse buying behavior. And there was significant association between the fashion leadership and expense for clothes and spending time for shopping.

• 한국의류산업학회지
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• 제10권4호
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• pp.515-525
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• 2008

The primary purpose of this study was to investigate consumers' purchasing behavior of apparel products with solo shopping orientation. The data were collected in Busan and Ulsan from 279 adult women. The aforementioned were analyzed utilizing frequency, factor analysis, simple regression analysis, multiple regression analysis and chi-square($X^2$) test using SPSS Win 12.0. The results showed as follows. The motive factors to alone purchasing behavior of apparel products of consumers were convenience, hedonic aim, consumption centered oneself, load to going together, nonexpected shopping and time utilization. Specially the higher consumers recognized importantly convenience and hedonic aim, the higher they had a solo shopping orientation. The more consumers experienced feelings such as hedonic aim, it was the same. Also the high consumers satisfied on purchase of apparel products, it was just the same.

• 패션비즈니스
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• 제19권3호
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• pp.43-58
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• 2015

Compulsive hoarding becomes a problem when the spaces hoarded items are stored in become unusable due to clutter, health, or safety issues. Our research purpose was to document relationships between two non-normative consumer behaviors (compulsive hoarding, compulsive buying tendency) and two shopping-related variables: hedonic shopping motives and emotional attachment to possessions with everyday consumers. As hedonic shopping motives have been related to compulsive buying, we predicted these motives (e.g., adventure, gratification, role, value, social, and idea) are related to compulsive buying. We also examined the relationship between compulsive buying and compulsive hoarding tendency and whether emotional attachment to possessions moderated this relationship. Participants were 280 undergraduate and graduate students attending a Midwestern university in the U.S. Regression analysis revealed the enhancing emotion motive (a combined motive of adventure and gratification) positively influenced compulsive buying whereas the value motive negatively influenced compulsive buying. All other hedonic shopping motives were non-significant. Participants who tended to buy compulsively were likely to hoard compulsively. This relationship, however, was moderated by participants' emotional attachment to possessions. Participants with high emotional attachment to possessions showed a higher level of hoarding behavior than those with low emotional attachment to possessions. However, the increase in hoarding tendency among participants with low emotional attachment to possessions was larger between those who were low in compulsive buying and those who were high in compulsive buying than the increase between these two groups among participants with high emotional attachment to possessions.

• 한국유통학회지:유통연구
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• 제4권2호
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• pp.75-91
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• 1999

This study is intended to help internet marketers by trying to segment consumer who had experience in buying clothing in internet shopping-malls. Concrete purpose of this study was 1)to segment by Buying Motives of Internet Clothing Buyer, 2) to identify demographic traits of segmented groups and 3) to identify buying behavior traits, internet shopping-mall choice criteria of segmented groups. The data of 500 respondents were collected by questionnaires in internet survey site. The results were as follows : 1) 5 factors; convenience, informational, hedonic, economic, easiness of refund were revealed by factor analysis, 2) 3 group types by buying motives; information-oriented, hedonic, convenience-oriented were identified by cluster analysis, 3) 3 groups were different in demographic traits, 4) goal-directed/experience-directed behavior and shopping-mall choice criteria of three groups were different. And then marketing implications were discussed.

• 한국의류산업학회지
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• 제21권4호
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• pp.401-411
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• 2019

Non-contact judgment and evaluation for products are increasingly needed along with a rapid environmental change in fashion that sows urgency in the need to implement services that allows users to judge and experience a tactile sense in a fashion product without actual contact. Technological development is required to provide users with syn-aesthetic experiences that integrate the visual, tactile and the auditory. There is also a need to conduct research to increase immersion that provides users with ICT-related experiences communicated through fashion images. The study analyzed demands for haptic communication technology by Korean users in immersive VR fashion product shopping. Accordingly, it defined haptic communication through literature research, investigated immersion in the VR environment and conducted in-depth interviews for haptic communication applicable to VR shopping. Findings show that hedonic reactions by fantasy, emotion and fun function are an important motive in selecting VR shopping. VR fashion product shopping steps were divided into 4: move to store, search in store, search of product and purchase based on offline store shopping experience. It defined the haptic communication by steps and analyzed the types of the haptic feedback to be implemented. The study results provide basic data for developing haptic communication technology that can enhance e a sense of the presence and immersion experiences that can help lay a groundwork for pilot studies on the convergence of the virtual and the real.

• 유통과학연구
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• 제16권1호
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• pp.37-46
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• 2018

Purpose - This study is to investigate the effects of consumption motives of restaurant customers on the perception of the importance of restaurant attributes, and to determine the influence of the consumption motives on the empirical and functional attributes between Vietnam and Korea. Research design, data, and methodology - Questionnaire items from previous studies were revised to fit the research purpose of the present study. From August 1 to August 25, 2017, questionnaires were simultaneously administered in Korea and Vietnam using both on-line and off-line survey methods (including SNS and e-mail). With 381 surveyed questionnaires in Vietnam(219) and Korea(162), this study was conducted by using SPSS 22.0 to verify the reliability and validity of the measured variables. Structural equation model (SEM) was employed as a statistical method for the hypotheses test of this study. Results - The results showed that hedonic eating-out motive has more influence on the importance of empirical attribute than that of functional attribute in restaurant. In addition, utilitarian eating-out motive has more influence on functional attributes than empirical attributes. However, these relationships showed the difference between countries in Vietnam and Korea. As for in Korea, consumers' hedonic and utilitarian motives of eating-out were more influential on experimental and functional attributes. Conclusions - This study analyzed the influence on the importance of the eating-out motives of restaurant attributes and how this differed between Vietnamese and Korean.

• 한국조리학회지
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• 제20권4호
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• pp.193-209
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• 2014

본 연구는 로컬푸드의 소비자 인식과 쇼핑동기가 구매행동에 미치는 영향을 알아보는데 목적을 갖고, 완주로컬푸드 직매장 구매 경험이 있는 소비자 350명을 대상으로 2014년 5월 21일부터 30일까지 설문조사 하였다. 분석결과 첫째, 로컬푸드의 소비자 인식이 구매행동에 미치는 영향을 분석한 결과 재구매의도는 인지적 관점, 지역적 관점, 위생적 관점, 공익적 관점이 정(+)의 영향을 미치며(p<0.05), 추천의도는 인지적 관점, 위생적 관점이 정(+)의 영향을 미치고(p<0.01), 선호도는 인지적 관점, 생태적 관점, 지역적 관점, 위생적 관점, 공익적 관점이 정(+)의 영향을 미쳤다(p<0.05). 둘째, 로컬푸드의 쇼핑동기가 구매행동에 미치는 영향을 분석한 결과 재구매의도는 편리적 동기, 경제적 동기가 정(+)의 영향을 미치며(p<0.001), 쾌락적 동기는 재구매의도에 부(-)의 영향을 미치고(p<0.001), 추천의도는 편리적 동기, 경제적 동기가 정(+)의 영향을 미쳤다(p<0.01). 또한 쾌락적 동기는 추천의도에 부(-)의 영향을 미치며(p<0.001), 선호도는 편리적 동기, 경제적 동기가 정(+)의 영향을 미쳤다(p<0.001). 즉, 로컬푸드의 소비자 인식과 쇼핑동기가 구매행동에 긍 부정적인 영향을 미치는 것으로 나타났다.

• 디지털융복합연구
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• 제10권5호
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• pp.53-66
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• 2012

본 연구에서는 소비자들의 쇼핑행동 이해에 필요한 쇼핑 동기, 쇼핑 플로우 경험, 그리고 구매 간의 관계에서 구조적 관계를 파악하기 위해 이에 대한 인과구조 모형을 개발하여 그 모형에 대한 실증 분석을 하였다. 또한 쇼핑 동기는 성별의 차이가 크다는 여러 이론 및 연구를 바탕으로 성별이 쇼핑동기에 미치는 영향을 검증하였고, 성별과 쇼핑동기간에 차이가 나타났으며 5개의 쇼핑동기 중 제품획득 쇼핑동기를 제외한 기분전환, 아이디어 추구, 사회적 상호작용, 자아만족, 가치추구 쇼핑동기가 플로우 경험에 영향을 미치는 것으로 나타났다. 또한 플로우 경험이 높을수록 구매를 하는 것으로 나타났다. 특히 본 연구는 플로우의 선행변수로써 과거의 선행연구에서 강조하였던 모험심 및 능력이 아닌 동기가 쇼핑플로우 경험에 중요한 영향을 미친다는 시사점을 제공하고, 쇼핑 플로우가 구매 행동에 영향을 미친다는 점을 실증분석을 하였다는데 의의를 갖는다.