The purposes of this study were 1) to examine the conceptual structure of shopping value, fashion shopping mall attributes and emotions related to internet shopping, 2) to compare between hedonic consumers and utility consumers of fashion shopping mall attributes, emotions and purchasing intention and 3) to investigate the effects of shopping value, fashion shopping mall attributes, emotions and purchasing intention on purchasing behavior in internet fashion shopping malls. Data were obtained from 423 internet fashion shopping mall consumers who have bought products or visited an internet fashion shopping mall. The data were analyzed by using factor analysis, Cronbach's alpha, t-test and discriminant analysis. The results showed that shopping values perceived by internet fashion shopping mall consumers consisted of two factors: Hedonic value and Utility value. Internet fashion shopping mall attributes were composed of Visual information, Loading speed, Space composition, Product assortment, Checkout service and Help desk. Emotions were composed of Excitement Confidence, Displeasure and Uneasiness. There results demonstrated that hedonic consumers were more likely to perceive the factors of fashion shopping mail attributes, to experience various, emotions and to have more purchasing intention than utility consumers. Additionally, the findings suggest that shopping value is important in predicting the purchasing behavior of consumers' at internet fashion shopping malls. They gave insights into the promotion development of internet fashion shopping malls. Implications are drawn for the information useful to consumer behavior researchers and retailers of internet fashion shopping malls.
The purposes of this study were, 1) to examine the conceptual structure of shopping value and service quality as perceived by women in their 50's and 60's, and 2) to investigate the effects of shopping value and service quality on consumer satisfaction of these women. The results mal provide insights related to the silver market in South Korea. Data were obtained for 286 women in their 50's and 60's living in metropolitan areas in South Korea, and analyzed using factor analysis, Cronbach's alpha, and regression. The results showed that service quality was composed of Facilities Service, Product Service, Salespersons' Service and Policy Service. Shopping values perceived by elderly consumers consisted of two factors: Hedonic Shopping Value, and Utility Shopping Value. Elderly consumers perceived Hedonic Value by Salespersons' Service and Utility Value by Policy Service. Salespersons' Service of a store was the most important variable for elderly consumers' satisfaction. The finding suggest that a store's Salespersons' Service is important in predicting elderlv corlsumers' purchase behavior, and they give insight into the development of strategies to be utilized in promotion planning. Implications and drawn for the information useful to consumer behavior researchers and retailers of the silver market.
Many changes in growth in the lifestyle of consumers for online shopping mall has surfaced. consumers will appear brand product will tend to buy products at more affordable prices and a department store's brand product sale increase in online shopping mall. This study verified the effects of Utilitarian shopping value and Hedonic shopping value, the shopping value, on the shopping-mall satisfactions, and the moderating effects of Price sensitivity. The result states that the shopping value affect the shopping-mall satisfaction, In terms of Price sensitivity, the group with higher Price sensitivity of utilization showed more significant result on the Utilitarian shopping value affects on the shopping-mall satisfaction, the group with higher Price sensitivity of utilization showed more significant result on the Utilitarian shopping value and Hedonic shopping value.
Conceptualization of store image have been suggested in the past by many marketing scholars. The dominant perspective about store image is treated as the results of a multi-attribute model. Store image is expressed as a function of the salient attributes of a particular store that are evaluated. Though, there is a little confusions about what elements compose the store image, most scholars agree that merchandise, service, atmosphere, physical facilities, comfort, and location are generally accepted elements as store image. A considerable researches support that shopping can provide both hedonic and utilitarian value. Hedonic shopping value reflects the value received from fantasy and emotive aspects of shopping experience, while utilitarian shopping value reflects the acquisition of products. These two types of shopping value can affect shopping satisfaction. This study examines the relationships among stores images(store atmosphere, salespeople services, facilities, product assortment, and store location), shopping values(utilitarian shopping value and hedonic shopping value), and shopping satisfaction based on discount stores (E-Mart, Home plus, and Lotte Mart). The author hypothesized that five store image components affect shopping values, and these shopping values affect shopping satisfaction. The author focused on the roles of perceived retail crowding between these relationships. Specifically, the author hypothesized that perceived retailing crowding moderated the relationship between shopping values and shopping satisfaction. The author also hypothesized the direct effect of perceived retail crowding on shopping satisfaction. Finally, the author hypothesized that five store image components affect directly shopping satisfaction. Research model is presented in
This study identifies the main factors of internet clothing shopping motivation and analyzes their effect on customer e-loyalty among Korean and Chinese college students. Data were collected from 300 Koreans and 300 Chinese college students. The survey was statistically analyzed through an exploratory and confirmatory factor analysis, T-test, and structural equation modeling. The factors of clothing shopping motivations were identified as merchandising characteristics, shopping convenience, value price, and hedonic pleasure. Chinese students had stronger motivations for value price and hedonic pleasure; Koreans had stronger motivations for merchandising characteristics. The structural equation model showed that the shopping motivations for merchandising characteristics, shopping convenience, and hedonic pleasure had significant effects on e-loyalty for Chinese students and the motivations for value price had significant effects on e-loyalty for Korean students. The conclusion shows a strategic direction for entering the Chinese e-market.
Web 2.0 has affected existing e-commerce and created a new business model of e-commerce, known as social commerce. Social commerce is a subset of e-commerce using social network services and is emerging as an important platform due to increased popularity of social networking services. This study focuses on analyzing the factors that influence the shopping value and intention to repurchase of social commerce users. Based on prior researches, we develop a research model, including individual characteristics of social commerce users (Collectivism, Price Sensitivity, Impulse Buying) and social commerce characteristics (Cost saving, Product Variety, Shopping Convenience). Furthermore, this study proposed the moderating effect of Perceived Security and the relationship between shopping value and intention to repurchase. To empirically validate, the data were collected from 220 social commerce users. The results indicated that individual characteristics (collectivism, price sensitivity, impulse buying) were positively related to hedonic shopping value. In addition, social commerce characteristics (cost saving, shopping convenience) were positively related to utilitarian value. The shopping value(hedonic and utilitarian) had a significant influence on intention to repurchase. The moderating effects of perceived security also was significant. Lastly, the implications for theory and practice are discussed.
This study classifies consumers according to apparel shopping values to find the differences of apparel attributes in accordance to shopping value segments between Korean and Chinese college students. College students from Seoul and Beijing participated in the study and a quota sampling method collected the data. Data from 504 questionnaires is used for the statistical analysis. A factor analysis through, Cronbach's alpha coefficient, ANOVA, and a post-hoc test are conducted. Two factors of apparel shopping values are classified (hedonic shopping values and utilitarian shopping values). Four segments of apparel shopping value were classified (hedonic shopping, low involvement shopping segment, high involvement shopping, and utilitarian shopping). Three factors of apparel attribute are classified (external attributes, internal/aesthetic attributes, and internal/quality attributes). The result indicate that high involvement shopping segments considered all the clothing attributes more importantly than the other three segments. Chinese respondents of hedonic shopping segments and high involvement shopping segments considered advertisements in terms of external attributes, assembly, and fit in terms of internal/quality performance attributes as more important than Koreans. Chinese respondents of low involvement shopping segments also considered assembly and fit in terms of internal/quality performance attributes as more important than Koreans. Korean respondents of utilitarian shopping segments had a special regard for design and color in terms of internal/aesthetic attributes but the Chinese had a special regard for assembly, fit, and ease of maintenance in terms of internal/quality performance attributes.
The purposes of this study were to investigate Chinese female consumers' shopping orientation and clothing shopping behaviors on the internet and to find the differences in internet shopping behaviors of consumer groups segmented by clothing shopping orientation. The subjects were 417 women in their 20s and 30s from the Gillim Province, China. The research method was a survey, and the questionnaire consisted of a clothing shopping orientation subscale, clothing, their shopping behaviors via the internet, and the subjects' demographic characteristics. For data analysis, a frequency analysis, a cross-tab analysis, a factor analysis, a cluster analysis, ANOVA, and Duncan's multiple range test were performed. The results of this study were as follows. The clothing shopping orientation was derived using five factors (trend pursuit, pleasure pursuit, brand pursuit, economic pursuit, and convenience pursuit). Chinese female consumers were classified into three groups (hedonic group, ambivalent group, and practical group) by clothing shopping orientation. These three groups showed many significant differences in their clothing shopping behaviors on the internet. The hedonic group preferred the specialty and cross-border shopping malls, and considered product quality and trend as their main purchase motives. The ambivalent group considered the convenience of the purchase and trend as important motives as compared to the other groups, and they use more various product selection criteria. The practical group considered low price and convenience and the search simplicity of various products as major purchase motives. In addition, the hedonic and ambivalent groups had a higher purchase satisfaction and purchase intention from internet shopping than the practical group. This study suggested that clothing shopping orientation is one of the useful segmentation variables and fashion marketers needed to establish differentiated marketing strategies for each consumer group that is segmented by clothing shopping orientation.
The purpose of this study was to examine the influence of materialism and clothing shopping orientation on clothing impulse buying. The subjects were 309 female college students in Gyeongsang provinces. The obtained data were analyzed by reliability analysis, frequency, factor analysis, correlation analysis and regression analysis. The major results of this study were as follows: First, two factors of materialism were identified: happiness pursuit materialism and possession pursuit materialism. Second, two factors of clothing shopping orientation were identified: conspicuous shopping orientation and hedonic shopping orientation. Third, a significant positive correlation was found among two factors of materialism, two factors of clothing shopping orientation, and clothing impulse buying. Fourth, possession pursuit materialism influences clothing impulse buying through conspicuous shopping orientation. Fifth, happiness pursuit materialism influences clothing impulse buying through hedonic shopping orientation.
This study classified online shopping mall using value as utility and hedonic value based on previous studies. And we examine the effect of online shopping mall value on user attitude and customer loyalty. Meanwhile, variety seeking is a personal tendency that wants to new change over time. The purpose of this study is to investigate the difference of online shopping mall usage value(utility, hedonic), user attitude according to variety seeking. The following are main results of this study. First, utility value and hedonic value have a significant effects on user attitude. Second, user attitude of online shopping mall have a positive effect on customer loyalty. Third, The relationship that online shopping mall using value affect user attitude is differ depending on variety seeking. Based on these findings, in this study examined the significant influence of online shopping mall using value, user attitude, customer loyalty. this study suggested to marketing practitioners the need for different approach by a variety seeking.
. To test model and hypotheses, data were collected from 114 consumers located mid-size city in local area. The author employs PLS methodology (SmartPLS 2.0) to test hypotheses. Data analysis results indicate that among five store images salespeople services, and store location affect utilitarian shopping value. Store atmosphere, salespeople services, and store location affect hedonic shopping value. Two shopping values affect shopping satisfaction. Hedonic shopping value affect more shopping satisfaction than utilitarian shopping value. Data analysis results is presented in . The author examines the moderating effects of perceived retail crowding between shopping values and shopping satisfaction. Results indicate that there are no moderating effects between shopping values and shopping satisfaction. Moderating effects of perceived retail crowding between utilitarian shopping value and shopping satisfaction are presented in
. Moderating effects of perceived retail crowding between hedonic shopping value and shopping satisfaction is presented in
. The author analyzed the relationship between perceived retail crowding and shopping satisfaction using WarpPLS 3.0 which can analyze the non-linear relationship. Result indicates that perceived retail crowding affects directly shopping satisfaction and there is a non-linear relationship between them. Among five store image components, store atmosphere and salespeople services affect directly shopping satisfaction. The author describes about the managerial implications, limitations, and future research issues.
Clothing Shopping Motivation on Internet and Customer e-Loyalty among Korean and Chinese College Students
(한.중 대학생들의 인터넷 의복쇼핑동기와 고객충성도)
An Empirical Study on Individual and Social Commerce Factors Impacting Shopping Value and Intention to Repurchase in Social Commerce and Moderating Effects of Perceived Security
(소셜커머스의 쇼핑 가치와 재구매의도에 영향을 미치는 개인 및 소셜커머스 특성과 지각된 보안의 조절효과에 대한 연구)
A Comparative Study on Korean and Chinese Apparel Attributes according to the Shopping Values of College Students
(한국과 중국 대학생들의 쇼핑가치에 따른 의류제품속성에 관한 비교 연구)
A study on internet shopping behaviors for clothing according to shopping orientation of chinese female consumers in their 20s~30s
(중국 20~30대 여성 소비자의 쇼핑성향에 따른 의류제품의 인터넷 쇼핑행동 연구)
The study of the relationship among materialism, clothing shopping orientation and clothing impulse buying
(물질주의, 의류쇼핑성향, 의류충동구매간의 관계)
Effects of Online Shopping Mall Using Value on User Attitude and Customer Loyalty: Focus on A Comparison Between A Variety Seeking
(온라인 쇼핑몰 이용가치와 플로우 및 고객 충성도의 관계: 다양성 추구 성향을 중심으로)
이메일무단수집거부
이용약관
제 1 장 총칙
제 2 장 이용계약의 체결
제 3 장 계약 당사자의 의무
제 4 장 서비스의 이용
제 5 장 계약 해지 및 이용 제한
제 6 장 손해배상 및 기타사항
Detail Search
Image Search
(β)