• 한국건축시공학회지
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• 제8권6호
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• pp.65-74
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• 2008

The aim is to get comprehensive view point for the price of apartment. Apartment construction cost is the sun of land cost and building cost. Land price reflects the value of location where building stands. When the gap between price and affordability is narrow enough, effective demand promote apartment construction. The today's trends of rising price, which began in apartment housing, spreads to real estates market and finally overall consumer price. Problem is that price is decided only by supplier's interest. Equilibrium-pricing is common process in housing market. However it is important to review hedonic price and the factor of housing services and focused on the affordability of demanders. AHP analysis was used to study real needs and preference of demanders and dealt with 200 interviewees with brief checklists. We found that social factor is more important than building cost or site development. Especially location of apartment is most important to affect environment quality and accessibility to facilities.

• 한국HCI학회:학술대회논문집
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• 한국HCI학회 2008년도 학술대회 2부
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• pp.274-280
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• 2008

최근에는 정보 가전의 사용이 크게 증가하였고, 다양한 제품 출시와 기술의 발전에 힘입어 제품에 따른 사용성에 있어 큰 차이가 없게 됨에 따라 사용성(usability)의 개념(Gould and Leuis, 1985; Benner, 1984)이 단순한 편리성과 기능성에서 사용자의 경험을 중시하는 방향으로 확장되었다(Carroll, J.M., 2004). 이러한 측면에서 유희적인 측면은 점점 강조되고 있는 실정이다. 아이콘은 GUI 환경에서 사용자가 이루고자 하는 바를 실제 공간에서 대상을 직접 조작하는 방식과 비슷하게 조작할 수 있도록 해줌으로써 중요한 구성요소로 인식되고 있다. 하지만 지금까지 아이콘과 관련된 대부분의 연구들은 아이콘의 기능적인 측면만을 다루어 왔으며, 아이콘이 가질 수 있는 재미나 즐거움과 같은 유희적인 측면에 대한 연구는 거의 이루어지지 않았다. 본 연구에서는 재미와 즐거움을 유희적인 요소로 규정하고 아이콘의 사용성과 주관적인 평정에 있어 재미가 어떠한 영향을 주는지 알아보았다. 그 결과 전형적인 인터페이스와 재미있는 인터페이스는 객관적인 사용성(Ergonomics quality)에 있어서 차이가 나지 않았음에도 불구하고, 사용자들은 재미있는 인터페이스에 대해 더 호감이 가고 매력적이고, 좋다고 평가하였다. 본 연구는 아이콘 디자인에 있어 기본적인 기능을 유지하면서도 참신성을 기준으로 재미요소를 추가하였을 때에 본래의 아이콘이 가지는 장점을 살리면서도 사용자의 경험을 풍부하게 해줄 수 있다는 것을 발견했다는 점에서 의의가 있다.

• 한국의류산업학회지
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• 제8권5호
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• pp.545-551
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• 2006

The purposes of this study were to examine the conceptual structure of shopping value, evaluative criteria of golf wear and store choice behavior, and to investigate the effect of shopping value and evaluative criteria of golf wear on store choice behavior. Data were obtained from 415 men and women aged 20-60 who had purchased golf wears living in Busan. The results of the study were as follows: Shopping value were composed of Hedonic shopping value and Utilitarian shopping value, and evaluative criteria of golf wear were consisted of Size/design.quality, Fitness/appropriateness of use, and Fashionability/brand. Stores choice behavior were composed of Atmosphere/salesperson, Diversity of product/service, Display/assortment, and convenience of location. Hedonic consumers tended to consider the price and display/assortment when they chose golf wear stores, and they were more likely to consider display/assortment mediated by fashionability/brand. But utilitarian consumers perceived less important diversity of product/service when they chose golf wear stores. Consumers who chose golf wear depending on fittness/design and quality patronaged stores offering diverse product/service.

• 한국가정과학회지
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• 제6권1호
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• pp.67-80
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• 2003

The purpose of this study was to identify influence of perceived service quality on shopping value and shopping satisfaction. The subjects of this study were 550 adults women living in Gwang-ju. The data were collected using questionnaire from October 23 to October 27, 2001 and answers were analyzed using descriptive statistics, factor analysis, correlation analysis, multiple regression analysis. The results were as follows : 1. The effect of perceived service quality on shopping value. the perceived service quality influenced the shopping value positively. 2. The effect of shopping value on shopping satisfaction, in particular, hedonic shopping value had high positive effect on shopping satisfaction. 3. The effect of perceived service quality on shopping satisfaction, the perceived service quality influenced the shopping satisfaction positively.

• Asia pacific journal of information systems
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• 제20권4호
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• pp.125-147
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• 2010

This paper Introduces an electronic auction service to be provided on Interactive TV (T-auction). This converged service is expected to much enhance the quality of the service to current online auction users through vivid visualization and live Interactive experience. Our study focuses on how the characteristics of the interactive TV-based shopping platform can affect users' attitudes towards the converged service. To develop our proposed research model, we extended the technology acceptance model and integrated it with a hedonic factor, or perceived enjoyment to reflect the dual characteristics of the converged system. We also adopted the variable of intermediary trust In the service as a critical mediating determinant for a successful commutations-mediated commerce. The research model was verified with an empirical study conducted on 970 Korean online auction users. Results show that both trust and perceived usefulness positively affect user adoption of the service. Trust had not only a direct effect on users' attitudes toward T-auction but also an indirect one by mediating the service quality, information quality, perceived enjoyment and ease of use. Meanwhile, the hedonic factor of T-auction contributes to increasing both the level of the intermediary's trust and its perceived usefulness. Users' enjoyment also was found to help form a positive attitude toward T-auction services. Theoretical and practical implications of this study for current e-auction service providers and potential t-auction service providers are also discussed.

• 한국조리학회지
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• 제23권4호
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• pp.105-115
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• 2017

Water is an essential ingredient to brew coffee. Mineral contents in the water can affect both water quality and taste quality of coffee. The effects of minerals in the water on sensory characteristics of coffee were investigated in different water samples (A: Arisu, B: Claris, C: Spring water, D: Samdasoo, E: Evian, Distilled water as control). Based on the results of quantitative descriptive analysis (QDA), there were statistically significant (p<0.01) in flavor, acidity, bitterness, sweetness, body and aftertaste according to different water samples used to brew coffee. The canonical correlation analysis of minerals (Ca, Mg, Na, K) and taste (acidity, bitterness, sweetness) indicated that there were highly correlated in the relationship between bitterness and Mg content. A strong negative relationship was shown between bitterness and acidity, sweetness. A result of preference test using hedonic scale showed an inverse linear relationship between taste quality and total mineral contents.

• 복식문화연구
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• 제20권2호
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• pp.195-207
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• 2012

In South Korea, the growth of online shopping malls that are overtaking traditional offline distributors in sales requires the latter to concentrate on developing a variety of contents amidst the ever-changing and competitive market environment. First of all, attention should be paid to information on fashion item materials. This study examined the current status of online shopping malls with a focus on their three different types-specialized malls, general malls, and open markets-and investigated consumers' hedonic shopping motives and influence on fashion materials in terms of purchasing behavior. In doing so, this study surveyed men and women in their 20s-30s residing in Seoul or its surrounding cities and used a total of 255 questionnaires for statistical analysis. The statistical software program SPSS 15.0 was used to conduct frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The study results showed that in general and specialized shopping malls, consumers granted greater reliability and importance to fashion materials when their interest in shopping or attention to fashion items/brands was high and when they wanted rare items. In open markets, the more interest consumers had in shopping and the more sensitive they were to fashion information, the more dependent they were on prices; in other words, prices were found to have a greater influence on their purchase decisions than the quality of fashion materials. The findings of this study would be useful to marketers and distributors who are trying to develop their marketing strategies based on fashion material information, according to the different types of online shopping malls.

• 한국의상디자인학회지
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• 제21권3호
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• pp.37-53
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• 2019

The purposes of this study were to investigate Chinese female consumers' shopping orientation and clothing shopping behaviors on the internet and to find the differences in internet shopping behaviors of consumer groups segmented by clothing shopping orientation. The subjects were 417 women in their 20s and 30s from the Gillim Province, China. The research method was a survey, and the questionnaire consisted of a clothing shopping orientation subscale, clothing, their shopping behaviors via the internet, and the subjects' demographic characteristics. For data analysis, a frequency analysis, a cross-tab analysis, a factor analysis, a cluster analysis, ANOVA, and Duncan's multiple range test were performed. The results of this study were as follows. The clothing shopping orientation was derived using five factors (trend pursuit, pleasure pursuit, brand pursuit, economic pursuit, and convenience pursuit). Chinese female consumers were classified into three groups (hedonic group, ambivalent group, and practical group) by clothing shopping orientation. These three groups showed many significant differences in their clothing shopping behaviors on the internet. The hedonic group preferred the specialty and cross-border shopping malls, and considered product quality and trend as their main purchase motives. The ambivalent group considered the convenience of the purchase and trend as important motives as compared to the other groups, and they use more various product selection criteria. The practical group considered low price and convenience and the search simplicity of various products as major purchase motives. In addition, the hedonic and ambivalent groups had a higher purchase satisfaction and purchase intention from internet shopping than the practical group. This study suggested that clothing shopping orientation is one of the useful segmentation variables and fashion marketers needed to establish differentiated marketing strategies for each consumer group that is segmented by clothing shopping orientation.

• 감성과학
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• 제12권4호
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• pp.531-544
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• 2009

HCI 분야에서 사용성은 시스템의 객관적인 사용성에 초점을 둔 것에서 점차 사용자들이 시스템을 사용하면서 느끼는 주관적인 경험을 중시하는 개념으로 확장, 변화하고 있다. 오늘날 대부분의 사람들은 휴대전화를 소지하고 사용한다. 휴대전화와 같이 인간과의 상호작용 빈도가 높은 인터페이스에서 보다 긍정적인 사용자의 주관적 경험을 유발하는 것은 중요하다고 볼 수 있다. 본 연구에서는 감정을 표현하는 인터페이스가 인간에게 보다 긍정적인 사용자 경험을 유발할 것이라는 가설 하에 감정을 표현하는 인간 목소리를 통해 청각적 피드백을 제공하는 휴대전화 프로토타입(prototype)을 제작한 후, 감정을 표현하기에 적절하지 않은 기계음을 통해 청각피드백을 제공하는 휴대전화 조건과의 비교를 통해 어떠한 조건에서 사용자들이 보다 더 긍정적인 사용자 경험을 느끼는지, 어떠한 조건을 더 선호하는지에 대해 알아보았다. 구체적으로, 참가자들은 4가지 종류의 휴대전화 프로토타입(청각적 피드백이 없는 무음 조건, 사람의 목소리를 통해 청각적 피드백을 제시하는 조건, 기계음을 통해 청각적 피드백을 제시하는 조건, 기계음과 사람의 목소리를 모두 제공하는 혼합음 조건)을 경험한 후, 그에 대한 경험적 사용성(재미, 흥미, 불쾌감), 유희적 측면(HQ) 그리고 선호도를 평정하였다. 결과적으로, 사용자들은 사람의 목소리를 통해 정서를 표현하는 조건의 휴대전화에 대해 청각적 피드백을 제공하지 않는 휴대전화나 기계음을 통해 청각적 피드백을 제시하는 휴대전화와 비교해서 상대적으로 높은 지각적 재미와 유희(HQ)를 느끼는 것으로 드러났다. 하지만 선호도는 다른 조건에 비해 낮은 수준의 평정치를 보이는 것으로 나타났다.

• 패션비즈니스
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• 제18권1호
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• pp.50-65
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• 2014

This study investigates the effect of demographics and materialism on the consumers's attitudes and clothing purchase behaviors. The subjects compose of 302 college students living in Yunnam, China. The mean, ANOVA, factor analysis, Duncan test were used for statistics analysis. According to our results, the factors of materialism, symbolic consumptions, and attitude toward fashion luxury products are identified: three factors of materialism (success symbols, practical living, and happiness pursuing), three factors of symbolic consumption (conspicuous, hedonic, communication), and five factors of attitudes toward fashion luxury products (quality, involvement, ostentation, luxurious aspect, pleasure). Among the demographics, gender, income, social stratification, father's education and job influenced the symbolic consumption, and desire's fashion luxury products. In addition, gender, income, social stratification, father's education and job influence the clothing selection standards and the extent of using fashion informations. Lastly, symbolic consumption, attitudes toward fashion luxury products, and apparel purchasing behaviors all proven to be significantly different among the 3 groups of materialism.