• 한국식품영양과학회지
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• 제37권11호
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• pp.1435-1442
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• 2008

본 연구는 건강기능식품 구매의도에 대한 소비가치의 영향력을 파악하고, 이 관계에서 건강동기, 건강염려, 식품몰입과 같은 개인의 개성과 관련된 특성들의 조절효과를 규명하는 것을 목적으로 하였다. 본 연구 결과에 대한 요약은 다음과 같다. 각 측정개념들의 요인분석 결과, 소비가치는 7개의 요인으로 추출되었으며 건강동기, 건강염려, 식품몰입은 각각 1개씩의 요인으로 추출되었다. 각 구성개념들의 신뢰도는 소비가치 중에서 기능적 가치 요인의 경우 .886, 감정적 가치는 .904, 인식적 가치는 .813, 사회적 가치 I는.734, 상황적 가치는 .872, 사회적 가치 II와 III는 각각 .600과 .576이었고, 건강동기의 신뢰도는 .883, 건강염려의 신뢰도는 .834, 식품몰입의 신뢰도는 .883으로 나타나 내적일관성을 확보하였다. 단계적 회귀분석을 통한 소비가치가 건강기능식품의 구매의도에 미치는 영향력 분석에서 사회적 가치(${\beta}=.161$), 감정적 가치(${\beta}=.293$), 기능적 가치(${\beta}=.328$), 인식적 가치(${\beta}=.290$), 상황적 가치(${\beta}=.196$)가 통계적으로 유의한 영향변수들(F=37.582, p<.001)인 것으로 나타났으며, 이 다섯 개의 변수로 이루어진 회귀모형의 설명력은 41.4%였다. 위계적 회귀분석을 통한 조절효과 분석에서 건강염려만이 소비가치 중 사회적 가치 I(SV-I)와 건강기능식품의 구매의도의 관계에서 조절작용이 있는 것으로(F=4.409, p<0.05) 나타났다. 건강기능식품 구매의도에 대해 1단계에 투입된 사회적 가치 I의 $R^2$(.017)와 2단계에 투입된 건강염려 변수의 ${\Delta}R^2$(.025)이 유의적이었으며, 독립변수인 사회적 가치 I와 조절변수인 건강염려와의 상호작용항(SV I * HC)이 투입된 3단계의 ${\Delta}R^2$(.015)도 통계적으로 유의한 것으로 나타났다. 본 연구는 건강기능식품의 구매 및 선택 과정에 대한 소비자 측면의 실증적 연구로서, 이상의 연구결과들은 건강기능식품 구매에 영향을 미치는 변수들을 이용하여 보다 효율적인 건강기능식품 소비자 마케팅 전략 확립에 도움이 될 수 있는 자료를 제공할 수 있다는 점에서 의의가 있다. 또한 식품선택과 관련한 연구영역에서 소비가치 개념의 적용가능성을 확인하였으므로 향후 건강기능식품 및 다양한 식품의 선택 및 구매에 대한 연구에 소비가치 개념이 이용될 수 있을 것이다. 건강염려 변수와 같은 식품관련 개성 특성들이 건강기능식품 구매의도에 조절작용을 갖는 변수임을 확인한 점은 향후 보다 다양한 개성 관련 식품 특성들의 영향력에 대하여 연구할 수 있는 계기로 작용할 것이다. 그리고 본 연구의 결과에서 확립된 회귀모형을 이용하여 실제 건강기능식품 구매 집단과 비구매 집단별 적합성을 향후 연구에서 판별 함수로 검증한다면 본 회귀모형이 보다 정확하게 식품 선택 연구 모형에 적용될 수 있을 것이다. 그러나 본 연구의 지역적 한정성과 연구대상자의 연령층이 대학생으로 제한된 점은 향후 연구에서 보완되어야 할 것이다.

• 융합경영연구
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• 제5권4호
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• pp.19-28
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• 2017

This study is aiming to suggest baseline date for the establishment of policy alternative to make healthy consumption life of the elderly through investigating and analyzing actual condition of consumption related with the awareness of health functional food such as purchase behavior and consumer's problems about health functional food. Under the assumption that the vitalization of health functional food market will become an important market in the present and in the future, the fundamental marketing information about elder consumers is more important than any other information that is essential for successful marketing to domestic corporations and senior policy experts. In addition, there was a fundamental significance to provide necessary basic data for health promotion of the elderly by offering information about rights and interests of elder consumers who are members of vulnerable social group or right choice of purchasing or intake. The limitations of this study are as follows. First, the subjects were selected who live in Gangwon-do with the age of 60 and over due to the limitation of sampling, and that might be shown local characteristics. Therefore, the study result could not be generalized on behalf of all elderly in Korea and it is difficult to apply the result to more segmented market. To solve this problem, studies containing sampling by regional groups might be needed.

• 웰빙융합연구
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• 제7권2호
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• pp.23-29
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• 2024

Purpose: This study aims to investigate consumer attitudes towards healthy foods, focusing on low-calorie options, and their impact on purchasing behavior. Methods: The study utilizes structural equation modeling, which incorporates statistical tools such as SPSS and AMOS for thorough analysis. This involves collecting data over a period of time and then inferring patterns and relationships through correlation and trend analysis. Results: The study found that attributes such as quality, price, functional value, and emotional value have a significant impact on customer satisfaction and repurchase intentions, but not on nutrition and brand. The study provides a comprehensive understanding of the factors that influence consumer attitudes and purchase behavior toward healthy indulgences in the context of low-calorie foods, and has important implications for both academic research and practical marketing strategies. Conclusions and Implications: This study provides new insights into consumer behavior theory by validating the impact of the perceived value of low-calorie products on attitudes and purchase behavior, which is of great academic value. It is also expected to provide useful information for the formulation of effective marketing strategies for low-calorie products and the development of products that meet consumer needs.

• Journal of Microbiology and Biotechnology
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• 제30권12호
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• pp.1870-1875
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• 2020

Probiotics are often infused into functional foods or encapsulated in a supplement form to maintain a healthy balance between the gut microbiota and their host. Because there are milk-based functional foods such as yogurt and cheese on the market, it has been suggested that milk-based probiotics could be incorporated into skim milk proteins in a liquid capsule. Skim milk is mainly composed of casein and whey protein, which create a strong natural barrier and can be used to encapsulate probiotics. In this study, we compared the encapsulated probiotics prepared with milk-based concentrated cell mixtures using commercial probiotics. Probiotic capsules were emulsified with skim milk proteins using vegetable oil to form a double coating layer. The product was heat-stable when tested using a rheometer. The survival rate of the milk-based probiotic cells in the lower gastric environment with bile was significantly higher than commercial probiotics. Thus, milk-encapsulated probiotics exhibited greater efficacy in the host than other types of probiotics, suggesting that the former could be more viable with a longer shelf life under harsh conditions than other form of probiotics. Our findings suggested that, compared with other types of probiotics, milk-based probiotics may be a better choice for producers and consumers.

• Journal of Nutrition and Health
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• 제53권1호
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• pp.54-67
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• 2020

본 연구는 경기지역의 IT 분야 직장인 340명을 대상으로 일반적 특성, 직무스트레스 수준, 건강기능식품 선택속성 및 소비가치에 대한 설문 조사를 실시하였으며, 직무스트레스 수준에 따라 두 개의 집단으로 나누어 집단 간 일반적 특성, 건강기능식품 선택속성 및 소비가치의 차이를 알아보고, 직무스트레스와 건강기능식품 선택속성의 관계에 대한 건강기능식품 소비가치의 매개효과를 분석하였다. 연구 결과, 대상자의 건강기능식품 선택속성과 관련하여 직무스트레스 수준이 낮은 집단이 제품의 성분, 효능의 내재적 속성을 더 고려하는 것으로 나타났다. 대상자의 건강기능식품 소비가치와 관련하여 직무스트레스 수준이 낮은 집단이 건강기능식품 복용으로 건강을 지킬 수 있다는 안정감의 감정적 가치를 중요하게 여기는 반면, 직무스트레스 수준이 높을수록 다른 사람들과 차별화된 건강기능식품 선택이 중요하다는 인지적 가치를 중요하게 여기는 것으로 나타났다. 상관관계 분석 결과, 직무스트레스 수준이 높을수록 건강기능식품 선택속성 중 내재적 속성, 건강기능식품 소비가치 중 감정적 가치 및 가격, 실용성 및 안전성을 중요하게 생각하는 기능적 가치 (p = -0.134)를 고려하지 않는 것으로 나타났다. 매개효과 분석에서는 직무스트레스 수준이 내재적 속성에 직접적으로 영향을 미치는 것이 아니라 기능적 가치와 감정적 가치를 통해 영향을 미치는 완전매개효과를 나타냈다. 연구 결과를 종합해보면 직무스트레스 수준이 낮을수록 건강기능식품 선택속성 및 건강기능식품 소비가치에 긍정적인 영향을 주는 것으로 나타났으며, 직무스트레스 수준과 건강기능식품 선택속성의 관계에서 건강기능식품 소비가치 중 기능적 가치와 감정적 가치가 완전 매개효과를 가지는 것으로 나타났다. IT 분야 직장인들은 직업적 특성 상 지속적으로 스트레스 상황에 놓여 있으며 그로 인해 발생할 수 있는 신체적 이상을 예방하기 위한 건강기능식품 이용이 증가하고 있다. 따라서 올바른 건강기능식품 선택을 통해 효과적으로 건강을 유지할 수 있도록 건강기능식품 소비가치를 개선하기 위한 교육이 필요하다. 소비가치는 소비자의 사고 및 행위를 이끄는 판단기준의 집합으로, 교육 대상자들이 건강기능식품에 대하여 제품이 주는 이미지보다는 성분과 효능 및 안전성 등에 가치를 두고 관심을 가질 수 있도록 하는 교육이 이루어져야 한다.

• 대한심미치과학회지
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• 제10권1호
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• pp.30-45
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• 2001

In recent years, clinicians' and dentists' esthetic demands in dentistry have increased rapidly. The ultimate goal in modern restorative dentistry is to achieve "white" and "pink" esthetics in the esthetically important zones. Therefore, modern esthetic dentistry involves not only the restoration of lost teeth and their associated hard tissues, but increasingly the management and reconstruction of the encasing gingiva with adequate surgical techniques. Interdental space are filled by interdental papilla in the healthy gingiva, preventing plaque deposition and protecting periodontal tissue from infection. This also inhibits impaction of food remnants and whistling through the teeth during speech. These functional aspects are obviously important, but esthetic aspects are important as well. Complete and predictable restoration of lost interdental papillae remains one of the biggest challenges in periodontal reconstructive surgery. One of the most challenging and least predictable problems is the reconstruction of the lost interdental papilla. The interdental papilla, as a structure with minor blood supply, was left more or less untouched by clinicians. Most of the reconstructive techniques to rebuild lost interdental papillae focus on the maxillary anterior region, where esthetic defects appear interproximally as "black triangle". Causes for interdental tissue loss are, for example, commom periodontal diseases, tooth extraction, excessive surgical periodontal treatment, and localized progressive gingiva and periodontal diseases. If an interdental papilla is absent because of a diastema, orthodontic closure is the treatment of choice. "Creeping" papilla formation has been described by closing the interdental space and creating a contact area. In certain cases this formation can also be achieved with appropriate restorative techniques and alteration of the mesial contours of the adjacent teeth. The presence of an interdental papilla depends on the distance between the crest of bone and the interproximal contact point, allowing it to fill interdental spaces with soft tissue by altering the mesial contours of the adjacent teeth and positioning the contact point more apically. The interdental tissue can also be conditioned with the use of provisional crowns prior to the definitive restoration. If all other procedures are contraindicated or fail, prosthetic solutions have to be considered as the last possibility to rebuild lost interdental papillae. Interdental spaces can be filled using pink-colored resin or porcelain, and the use of a removable gingival mask might be the last opportunity to hide severe tissue defects.

• 대한한방소아과학회지
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• 제23권3호
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• pp.143-153
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• 2009

Objectives The purpose of this study is to get the basic information from patients how much they understood about their medication and also to know whether patients are making reasonable drug choice between Health Functional Foods and Herbal medicine. Methods 500 questionnaires were handed out to the parents of students in two elementary schools located in OO, Junlabukdo province. 421 questionnaires were completed to be evaluated. Results Among 421 subjects, 53.0% were female, and 47.0% were male. The percentages of the subjects consuming Health Functional Foods and herbal medicine were67.7% and 67.8%, respectively. Among those people who consumed Health Functional Food, 44.1% were using nutritional supplements, red ginseng or ginseng products (26.9%), chlorella products (11.5%), and plum extract products (7.7%). As for the reason to consume Health Functional Foods were varied, but 'in order to be healthy, although currently displaying no illness.'(43.0%) were the most responses among the given choices. On the other hand, the reason for consuming herbal medicine was 'In order to grow taller'(26.1%), 'In order to cure weak physical state frequently displaying common illnesses',(25.9%), and 'In order to cure diseases.'(23.3%). For the questions about effectiveness after consumption,the 69.9% subjects said that it seemed to be effected, and that % was slightly higher than that of subjects with consuming Health Functional Foods(64.4%). For question concerning preferences between Health Functional Foods and herbal medicine, 57.5% chose herbal medicine, and this percentage was higher than that of Health Functional Foods(42.5%).As for the reasons of additional consumption of the Health Functional Foods, subject answered as 'Easy to consume.'(41,6%), which was the most common among the subjects consuming Health Functional Foods. On other hand, the subjects of herbal medicine answered as that herbal medicine is 'more effective'(45.7%), and 'more trustworthy in preventing side-effects.'(40.3%). After consumption of the herbal medication, only 3.9% of the subjects consuming either Health Functional Foods or herbal medicine had side-effects. The most common side-effects were 'dermal reaction' which is normally caused by Health Functional Foods and 'indigestion' problems caused by herbal consumption. Conclusions According to the 421 subjects those involved in study, the percentages of consuming Health Functional Foods(67.7%) and herbal medicine(67.8%) were similar. The most commonly consumed products were a type of Health Functional Foods which were the nutrition-supplying products. Ginseng or red ginseng products were the next commonly used products. Health Functional Foods were commonly consumed for preventing illness and maintaining health rather than any other purpose. In contrary, herbal medicines were more commonly consumed for purposes such as for growth or treating certain type of disease. As a result of consumption, more than half of both subject replied as 'satisfied'. As for the side effects, dermal reaction was the most common problem for those with consuming Health Functional Foods, while indigestion was the most common side effect from the subjects with consuming herbal medicine.