• The Journal of the Korea Contents Association
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• v.19 no.12
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• pp.299-312
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• 2019

This study examined the effect of media and personal frames on readers' attitude towards newspaper articles and on their perceived fairness. Study 1 examined the frame effects with the issue of the Candlelit Protest in 2008 and Study 2 did with the issue of the Four Major Rivers Restoration Project. Results indicated that in both studies two frames had main effects on readers' attitude and yet their interaction was not significant. In both studies, effects of personal frame were partially significant on the perceived fairness of the article, but main effects of media frame and interaction effects between two frames were not significant. These findings demonstrated that readers' attitude towards newspaper articles and on their perceived fairness would be influenced by their headlines and their source along with their content.

• Annual Conference on Human and Language Technology
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• 2020.10a
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• pp.47-53
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• 2020

문서 요약은 주어진 문서에서 핵심 내용만을 남긴 간결한 요약문을 생성하는 일로 자연어처리의 주요 분야 중 하나이다. 최근 방대한 데이터로부터 심층 신경망 표상을 학습하는 기술의 발전으로 문서 요약 기술이 급진적으로 진화했다. 이러한 데이터 기반 접근 방식에는 모델의 학습을 위한 양질의 데이터가 필요하다. 그러나 한국어와 같이 잘 알려지지 않은 언어에 대해서는 데이터의 획득이 쉽지 않고, 이를 구축하는 것은 많은 시간과 비용을 필요로 한다. 본 논문에서는 한국어 문서 요약을 위한 대용량 데이터셋을 소개한다. 데이터셋은 206,822개의 기사-요약 쌍으로 구성되며, 요약은 표제 형식의 여러 문장으로 되어 있다. 우리는 구축한 학습 데이터의 적합성을 검증하기 위해 수동 평가 및 여러 주요 속성에 대해 분석하고, 기존 여러 문서 요약 시스템에 학습 및 평가하여 향후 문서 요약 벤치마크 데이터셋으로써 기준선을 제시한다. 데이터셋은 https://github.com/hong8e/KHS.git의 스크립트를 통해 내려받을 수 있다.

• Journal of Korea Entertainment Industry Association
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• v.13 no.7
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• pp.99-118
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• 2019

This study confirmed the followings based on analysis of language messages in 718 advertisement in , AMOREPACIFIC's beauty magazine, published from 1958 to 2018 by product categories, era, in terms of purchase information, persuasive expression, word type. First, the number of pieces among 1980s to 1990s advertisement were the largest and, in terms of product categories, there were the greatest number of pieces in skincare, makeup and mens products. Second, headline and bodycopy had a different aspect in persuasive expression. "focused on image-making" was mainly used for head lines. Specifically, "situational image" was generally dominant. While the "user image" was higher before 1990's, "brand image" was as recent times. "Informal" was mostly applied for bodycopies, especially, "general information" and "differentiated information" was used the most. It is important to know what kind of information the brand established in each brand should be embodied rather than simply dividing the appeal method into "rational appeal" and "emotional appeal."Third, persuasive expression has different aspects in headlines and body copies. "focused on image-making" was mainly used as headlines. Specifically, "situational image" is dominant. Also, "user image" was high before 1990s but "brand image" got higher in recent times. "Informal" was mostly used as body copies, especially "general information" and "differentiated information" were the most frequently selected. Therefore, it is important to apprehend which information to specify established images by brands, rather than to divide "rational appeals" and "emotional appeals". Lastly, categorizing word type into brand names and headlines, foreign language was the most dominant in brand names and Chinese characters in headline. Remarkably, brand names in native language temporarily high in 70's and 80's, which could be interpreted to be resulted from the government policy promoting native language brands in those times. In addition, foreign language was frequently used in cosmetics and Chinese characters in men's product. It could be explained that colors or seasons in cosmetic products were expressed in foreign language in most case. On the other hand, the inclination of men's product consumers, where they pursue prestige or confidence in Chinese character, was actively reflected to language messages.

• Korean journal of communication and information
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• v.35
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• pp.211-249
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• 2006

This study investigated how many and which articles readers read in daily newspapers. Distinguished from previous research that measured readers' perception of their reading habits, this study picked up readers who read the newspaper in the morning, showed them every article in the newspaper, and asked them whether they read each article. This method enhanced the accuracy of measuring subjects‘ reading behavior. According to the results, 6.2% of the readers read at least half of the articles of the general section in the newspaper. Fewer readers went over the economic section of the newspaper. It was 4.1% of the readers. There were only 1.1% of readers who did not read any article of the general section, but the rate soared to 26.5% for the economic section. Many newspaper readers did not skip the first five pages of the newspaper, however the highest readership pages were found in the national coverage located in the middle of the general section. On the other hand, few readers read the articles on pages covering culture, international issues, and people. Readership of the top stories showed some unexpected results. The top stories of national coverage located in the middle of the general section were read by more readers than the top stories of the front pages. This study also investigated the difference between young and old readers. The readers of twenties and thirties did not read as many top stories on major pages and editorials as the readers of forties and older.

• Journal of the Korean Institute of Landscape Architecture
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• v.34 no.6 s.119
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• pp.87-100
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• 2007

This study analyzed the key words in Korea's leading apartment brands and newspaper advertisements to examine especially their view-oriented advertising characteristics and green marketing properties. Four study topics were established and examined for this purpose. The following are the results; 1. The key words on apartment brands and catch phrases are $\ulcorner$emotion-oriented$\lrcorner$ words, such as taste, pride, and happiness, and $\ulcorner$environment-oriented$\lrcorner$ to appeal to customers with beautiful views of the nature. Also key words on newspaper advertisement headlines stress views for $\ulcorner$environment-oriented$\lrcorner$ characteristics as well as $\ulcorner$emotion-oriented$\lrcorner$ characteristics for elegance and luxury, and $\ulcorner$function-oriented$\lrcorner$ characteristics for the future. Views, nature and park are key words and everything about illustration that are especially emphasized even on the headlines of newspaper advertisements. 2. Unlike brands or headlines, sub-headlines and body copies stress $\ulcorner$modern-oriented$\lrcorner$ characteristics for life, culture, and accessibility, followed by $\ulcorner$emotion-oriented$\lrcorner$ characteristics. Key words on caption were also highly $\ulcorner$modern-oriented$\lrcorner$, followed by $\ulcorner$environment-oriented$\lrcorner$ and $\ulcorner$function-oriented$\lrcorner$ characteristics for practical aspects. 3. In result of $X^2-test$, $\ulcorner$environment-oriented$\lrcorner$ key words that convey good views, naturalism, parks, and nature are the major representation of green marketing strategies of apartment brands and newspaper advertisements. However, brands were strongly $\ulcorner$emotion-oriented$\lrcorner$, whereas captions were $\ulcorner$modern-oriented$\lrcorner$ and body copies were $\ulcorner$investment-oriented$\lrcorner$. Both apartment brands and advertisements were consistently $\ulcorner$environment-oriented$\lrcorner$, but were not consistent in other factors. 4. Different parts of newspaper advertisements are focusing on green marketing strategies in terms of environmental protection, but are actually leaning toward modern-oriented lifestyles and accessibility. Thus, it is more well-being marketing rather than green marketing. To pursue true green marketing despite the limits of newspaper advertisements, it is necessary to present products and pricing strategies that represent sustainable.

• Korean journal of communication and information
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• v.26
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• pp.83-104
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• 2004

Most studies of Korean Newspaper in historical view have focused on the news writing form and editorial practice. Those studies have much rely on the memories of ex-journalist or the impression of scholars. So this study aims to give the concrete figures of news writing forms and editing practices in 1920-30's by investigating Kim Dong-Seong's activities as a journalist. He was a first journalist who studies journalism. He studied journalism during his stay in the Ohio State University as an english department student. After he came back to Seoul, he worked at the Dong-A Il Bo as an one of the first publish members. His activities as a journalist have much important meanings because of his varied works and careers. He also wrote a practical affair book for reporters which was the first book in Korea. As a result of research about Kim Dong-Seong's activities in 1920-30's, the feature of edit practice in 1920's had much emphasis not only on the headline but on the relation between type and print, and at the same time the combination of news or the change of typography was one of methods which make the editing more variety. News materials were collected varied news sources and legworks by reporter. These results show us that such a news reporting practice in 1920-30's is similar co the contemporary.

• Korean journal of communication and information
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• v.56
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• pp.48-70
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• 2011

Although many researchers propose that market-driven journalism is incurred by the worsening of financial situation as a result of intensifying competition in mass media industry, few studies investigated this claim with actual news data. This study analyzed the headline news of eight major newspapers and two terrestrial TV companies to find the weakening of 'orientating-journalism' function of Korean news media. The results revealed that the duplication rate of news items among ten news companies were decreasing, and the range of news subjects were broadened into diverse topics during last ten years. Therefore it seemed that the tendency of monopolization of a certain events or issues was weakening in news reporting. The financial situation of news companies is an important factor in explaining the change of news reporting. The companies with more worse financial situation have higher duplication rate of news topics along as the more amount of soft news items, leading to the gradual deterioration of their own voices in reporting. The rate of 'independent issue report' was also less than seven precent, thus their reporting is evaluated as having many limitations. In sum, the major newspapers and network broadcasting companies are still exerting strong influences in agenda-setting, but they(mostly newspapers) are suffering from the financial problems, resulting the deterioration of performing orientation journalism function. This study concluded with remarks about the role of major news media in current changing situation.

• Korean journal of communication and information
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• v.66
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• pp.133-158
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• 2014

This research followed the major South Korean newspapers, Chosun, JoongAng, HanKyoreh and KyungHyang newspapers to study their relationship with advertisement - on how they use advertisement to what degree and which views they take, also looking into the quantity of advertisement. The results of analysis is as thus: first, the more advertised companies tended to have more news reports about them overall. Also, advertised companies were usually shown in positive light rather than a negative one. The most notable constructive commonality found in the positively advertised companies were that they were not usually introduced upfront through the title of the news article (or within the body of the article) but rather mentioned within the media frame. The reasons for this pattern in advertising is to make bias towards JoongAng which is obvious for pro companies, especially for the Chosun which is known for being neutral in most company matters even for the HanKyoreh, KyungHyang known for their usual negative attitude towards private companies.

• The Journal of Society for e-Business Studies
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• v.27 no.1
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• pp.63-79
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• 2022

Recently, various studies have been conducted on stock price prediction using machine learning and deep learning techniques. Among these studies, the latest studies have attempted to predict stock prices using limit order books, which contain buy and sell order information of stocks. However, most of the studies using limit order books consider only the trend of limit order books over the most recent period of a specified length, and few studies consider both the medium and short term trends of limit order books. Therefore, in this paper, we propose a deep learning-based prediction model that predicts stock price more accurately by considering both the medium and short term trends of limit order books. Moreover, the proposed model considers news headlines during the same period to reflect the qualitative status of the company in the stock price prediction. The proposed model extracts the features of changes in limit order books with CNNs and the features of news headlines using Word2vec, and combines these information to predict whether a particular company's stock will rise or fall the next day. We conducted experiments to predict the daily stock price fluctuations of five stocks (Amazon, Apple, Facebook, Google, Tesla) with the proposed model using the real NASDAQ limit order book data and news headline data, and the proposed model improved the accuracy by up to 17.66%p and the average by 14.47%p on average. In addition, we conducted a simulated investment with the proposed model and earned a minimum of $492.46 and a maximum of $2,840.93 depending on the stock for 21 business days.

• The korean journal of orthodontics
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• v.26 no.2 s.55
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• pp.205-218
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• 1996

A given facial type can be considered as a syndrome in which various features are aggregated, so a single parameter is not sufficient to accurately identify a given facial type. This study was designed to identify & characterize the skeletal types that blend under the headline-'Cl III,deepbite'. Cephalograms of thirty-four untreated mixed dentition patients, selected mainly on the basis of clinical impression of Cl III with reduced lower face heights were studied. The following conclusion can be drawn. 1. Cl III malocclusion with reduced lower face height could be classified into three types. 2. Subtype 1 was identified by the following features : strong ramus, more anteriorly positioned upper molars without alveolar hypoplasia, acutely reduced Mn. plane angle. 3. Subtype 2 was characterized by a short ramus, sharply reduced postrior alveolar height, and normal Mn. plane angle. In general, this type had hypoplasia tendency in the vertical dimension. 4. In subtype 3, the AUFH occupying more percentage than ALFH was a outstanding feature. Ramal height was in normal range, alveolar hypoplasia and slightly reduced Mn. plane angle was observed. 5. The features of the subtypes were reflected in certain indices, which can be regarded as discriminative index. LAFH: if reduced, regardless of subtypes, indicates reduced lower ant. face height consistently. FHR: when this ratio is increased, it indicates subtype 1. FHI: when this ratio is in normal range, it indicates subtype 2. FPI: if reduced greatly, it indicates subtype 3.