• Korean Journal of Human Ecology
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• v.15 no.6
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• pp.1049-1062
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• 2006

The purpose of this study is to find out the image according to formative properties of hat and garment in the fashion collection. For the study, the 96 stimuli found frequently in fashion collection from the S/S season of 1998 to the F/W season of 2004 were selected. Sets of stimulus and response scales (7 point semantic) were used as experimental materials. The stimuli were 96 pictures with the types of hat(4), the lengths of hair(3), the types of garment(3), the relations between the color of garment and hat(4), and the materials(4) and patterns of garment(2). The subjects were 415 women college students majoring fashion design related fields and living in Seoul and Gyeongsangnam-do. As statistical methods for data analysis, Factor Analysis, ANOVA test, and LSD test were used. The items of the adjectives were classified into 5 image dimensions; attractiveness, gracefulness, concentration, cuteness, and hardness and softness. Among these factors, each dimensional image was affected by formative properties of hat and garment. The image of a hat-wearer was perceived differently according to the hair style and the formative properties of hat and garment even if the type of hat was same.

• The Research Journal of the Costume Culture
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• v.14 no.1
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• pp.64-78
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• 2006

The purpose of this study is to set a characteristic design by analyzing formative properties for the hat and fashion image shown in fashion collections from the S/S season of 1998 to the F/W season of 2004 in recent seven years. For the study, the 96 stimuli which found frequently in fashion collection were selected. The examines for the image evaluation were women college students majoring fashion design related fields and living in Seoul, Gyeonggi-do, and Gyeongsangnam-do. Data collection was performed in August 2004. As statistical methods for data analysis, internal consistency method, Factor Analysis, MANOVA were used. Based on the analysis of 31 pairs of adjectives for elucidating the total 96 stimuli which were devised by altering the types of garment, the relation between a garment and a color of hat, the types of hat, the length of hair, and the material and design of garment, five factors or attractiveness, gracefulness, concentration, cuteness, and hardness and softness were deduced. And it showed much difference in the types of garment, the relations between a garment and a color of hat, the types of hat, the length of hair, and the material and design of a garment.

• Journal of the Korea Fashion and Costume Design Association
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• v.10 no.1
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• pp.55-68
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• 2008

This study is aiming to set a characteristic design and a fashion trend by analyzing hat style trends and fashion images shown in fashion collections in recent seven years. Also, based on the result of the analysis on the five world's major collections, the influence and the interrelation of hat and fashion image were analyzed. The study was performed by the context analysis method and the image evaluation method. In the context analysis method, the 1,391 pictures for hat-styles which were believed to be the standard of fashion style from the S/S season of 1998 to the F/W season of 2004 were analyzed. The research is summarized as follows. Based on the result of the fashion collections, the kinds of hats came Bowler, Beret, Cloche, Capeline, Cap and Hood in order, and Casual, Feminine, Natural, Formal, Romantic, and Mannish came in order for the case of the fashion images for putting on a hat. The result of the analysis on the characteristic of fashion design according to the kinds of hats, the casual image, with highest frequency, was found from all of the kinds except Capeline. Bowler and Cloche were conspicuous in jackets/slacks, Capeline was conspicuous in one-piece shape, and cloth silhouette showed the highest frequency in H type. As for Bowler, the color of cloth and hat was mostly black, and as for Beret and Cloche, achromatic color showed the highest frequency. But as for Capeline, the cloth color, including chromatic color, was various. As for Beret, pattern and material image were various comparatively, but as for other kinds of hats, there were the materials with no pattern and with hard material image.

• Journal of Fashion Business
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• v.9 no.1
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• pp.34-56
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• 2005

This study analyzed the formative relationship between clothes and hat, and to find out the development direction of next hat design. To do these purposes, Fashion photos were picked up from all kinds of fashion magazines containing in Paris from the 1990's to 2004 S/S and some designers' collections. Then 1,381 photos were selected through two screenings. At first time, 1,500 photos were selected to have the relationship between clothes and hats, and finally 1,381 photos were picked. The method to analyze was the formative analysis by Marian L. Davis and Marilyn R. Delong. The results suggest that clothes and hat have an organic relationship, and a hat style is changed with formative elements of clothes.

• Fashion & Textile Research Journal
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• v.17 no.2
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• pp.147-156
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• 2015

Lately, unique hats, which worn by iconic figures in fashion industry, like Anna Piaggi and Isabella Blow to express the originality and self-awareness, received attention from the mass media along with their styles. The purpose of this research is to investigate, analyze, and media-specific characteristics of objet hats which are used to show various items, shape up targets, and express the concept of attires. In order to fulfill this, this study focuses on objet hat designers who have been influential from the 1980's to recent years. As for the research methodologies, this study conducts investigating examples from fashion related books, research papers, and websites along with literary research. Study of objet hat is based on cases and works of designer in objet hat in contemporary fashion expression shape. As a result, objet hat, First, the experimental work to maximize the effectiveness as a fashion objet containing the concept of designer in the runway shows. Second, as pieces displayed on art galleries and museums, objet hats are recognized as artistically defined world of conceptual designers' imaginations. Third, objet hats function as ways of celebrities' expression, who affects the public as fashion leaders. Lastly, objet hat designers's activities operate the story and notion contained in the work through a variety of genres. Objet hats, an independent fashion genre, which symbolize creativity and freedom, influenced the fashion industry with astonishing materials, forms, and decorations.

• Journal of Fashion Business
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• v.5 no.5
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• pp.65-76
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• 2001

The hat is the most flexible human head covering. Almost entirely enveloping the hair, it can be simple, pure, elegant and mysterious. Yet it is frequently a highly decorative form of dress. The hat also takes a part in the extension of the area of art as soft-sculpture. My purpose of this thesis is to present diverse artistic hats with natural images by nontraditional materials and natural resources. The reason why I select nature as them is that it is absolutely the origin of life and art. To develop the innovative hat design, I focus on the material to extend the range of art expression. I observe nontraditional materials such as wire, paper and so on that enhance heterogenetic feeling from natural images. The attempt is made to enhance the visual effect by harmonizing the disharmonious feeling. Natural resources such as moss, orange, feather and so on could be adapted to the hat and applied for unique design, which supplies new expression. Therefore, the harmony of natural images and natural resources could avoid dullness, bestow elegance and polish the unique beauty creation of the hat.

• The Research Journal of the Costume Culture
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• v.14 no.6
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• pp.877-886
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• 2006

The Purpose of this study were to study Retro-hat design. To do these purposees, the focus of theoretical approach was literature research, and hat design was attempted on the basis of the research. The focus of theoretical background was on previous research and fashion-related literature. Photo materials to analyze retro-hat design is Haute-Couture collection in paris from the 1990's to 2004 and some designer's collections. Then Retro hat design is 85 in 1,381 hat photos. The results obtained through this process were as follows. In the hats of Retro, the past style such as an Egyptian wig, a snake-shaped hat in Crete, a Medieval knight hat, Liripipe, Tricorn hat, or Bicorn hat was reinterpreted and expressed. Since 2003, Retro characteristics has became strong and frequent. By designing a hat on the basis of the direction of hat design, this study intended to find out the development direction of hat design.

• Journal of Fashion Business
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• v.11 no.6
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• pp.24-34
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• 2007

This study aims to suggest basic data for the production of hats for aged women. The subjects were 151 females who are 60 years old or above and live in Busan. Their hat-wearing reality was inquired and their head parts were measured, which led to the following conclusion: 1. Results of Hat-Wearing Reality Inquiry 64.9% answered they are unsatisfied with the size system of the available hats at present, implying the necessity for improving the current dimension system. 92.7% responded hat dimensions need to be subdivided, while 97.4% were for the necessity of hat size system. 74.8% expressed their will to buy ordered hats because they can find the hats of right sizes and designs. 2. Results of Head-Part Measurement Experiments According to head-part measurement, head circumference A was 53.26cm, head circumference B 54.19cm, and head circumference C 57.69cm on the average. Cluster analysis revealed three types. Type 1 (24%) with small head length and circumference is the smallest head with a wide upper part. Type 2 (33%) has long head height, short bitragion arc A, and thick head breadth. Type 3 (43%), owing to big head circumference and length as well as high values in vertical items. Considering head circumference B (HCB) and bitragion arc A (BAA), a new hat size system of 3 sizes (HCB: BAA) was chosen: S (52cm: 29cm), M (53-55cm: 30cm), and L (56-57cm: 31cm).

• Journal of the Korean Society of Costume
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• v.55 no.3 s.93
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• pp.108-121
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• 2005

The purposes of this study were to analyze hat design with the focus on the period from the 1990's to 2004 and to find out the development direction of next hat design. To do these purposes, the focus of theoretical approach was literature research, and hat design was attempted on the basis of the research. The focus of theoretical background was on previous research and fashion-related literature. Fashion Photos were picked up from all kinds of fashion magazines containing Haute Couture collection in Paris from the 1990's to 2004 S/S and some designers' collections. Then 1,381 photos were selected through two screenings. At first time, 1,500 photos were selected to have the relationship between clothes and hats, and finally 1,381 photos were picked.

• Fashion & Textile Research Journal
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• v.12 no.3
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• pp.372-380
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• 2010

The purpose of this study were to investigate a preference and demand performance of UV protective hat for outdoor sports activities. Data collected from 259 adults from survey were analyzed by frequence analysis, crosstabs, t-test, and ANOVA using SPSS 17.0. The results are as follows. A demand performanc of UV protective hats were a demand performance for designs, colors, fabrics, lightness, UV protection, and easy care. It showed that the respondents worn the hats for skin health and didn't wear for sun block. The demand performance of UV protective hat showed difference according to gender and age. The favorite type of UV protective hat was cap, and there was no difference between young and old age. Male preferred the cap styles, while female preferred the wide brim styles for UV protection. The preferred fiber contents of the respondents were cotton and functional fiber.