• The Research Journal of the Costume Culture
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• v.26 no.3
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• pp.282-295
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• 2018

Hair style allows consumers to express their aesthetic sense and individual beauty. However, due to the attributes of hairdressing services and the high expectations of consumers, complaints are increasing rapidly. This study examined the complaint behavior, compensation and hair salon patronage of consumers. Then, a model is presented that explains the complaint behavior for hairstyling, forms of compensation, and hair salon patronage through empirical analysis. This study was conducted by a survey method. A total of 399 questionnaires were used for the analysis. The data were analyzed using SPSS 23.0 and AMOS 23.0 statistical software. The dimension of complaint behavior for hair style included verbal complaints, non-verbal complaints in the salon and private complaints outside the salon. The forms of compensation included re-procedure, psychological, and material compensation. Hair salon patronage was one-dimensional. These results were obtained through exploratory and confirmatory factor analysis. Then the conceptual model was empirically analyzed by covariance structure analysis and obtained in final form through model modification. Verbal complaint behavior positively influenced re-procedure compensation. In addition, non-verbal complaint behavior had positive effects on psychological and material compensation. Hair salon patronage was positively affected by re-procedure and psychological compensation. However, private complaint behavior had a negative effect on hair salon patronage. The direct and indirect effects of the paths among variables were verified by analyzing the mediating effects of different forms of compensations. It is possible to establish differentiated marketing strategies with these findings for consumers with complaint behaviors by considering the forms of compensation.

• Journal of Fashion Business
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• v.17 no.3
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• pp.58-73
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• 2013

In China, the phenomenon called 'Korean Wave' has boosted the interest in Korean pop culture, such as TV drama, music and films, and even in the general culture and society. As Korean singers, movie actors and talents become popular beyond acceptance of public culture, those who learn Korean, buy Korean products and visit Korea have emerged. Especially, most Chinese women have used Korean hair cosmetics and the interests in Korean hair cosmetics are increasing, since cosmetic companies entered China early due to Korean wave. Thus, the status of purchase of Korean hair cosmetics is growing day by day in China. In particular, since the environment is established to buy hair cosmetics easily in Myeong-dong which is one of the shopping tourism special districts, many Chinese tourists are crowded there. Based on such phenomenon, this study explored the differences in perceptions towards 'Korean Wave' among Chinese tourists who purchased Korean hair cosmetics in Myeong-dong, and analyzed the factors that largely determine the interest in Korean hair cosmetics and their purchase behavior. Therefore, this study is aimed at contributing to the development of hair cosmetics products and the market amid Korean Wave. As the research methods, 100 answered questionnaires were collected with target of Chinese tourists at 20s and 40s who purchased Korean hair cosmetics in Myeong-dong once 120 questionnaires were distributed. In-depth analysis was conducted and final research data were used. It was confirmed that Korean fever positively affected the Chinese tourists' purchase behavior and satisfaction of hair cosmetics, and the interests in Korean hair cosmetics at 20s were higher than at 40s. People at 20s had higher awareness, satisfaction and intention of repurchase of hair cosmetics compared rather than people at 40s. The research confirmed that Chinese tourists are very interested in Korean hair cosmetics as the pop music craze has led to the general Korean Wave, and differences in such perceptions have led to significant differences in the product purchase behavior.

• Journal of the Korean Society of Costume
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• v.52 no.8
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• pp.99-107
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• 2002

The purpose of this study was to identify the hair management behavior and satisfaction of hair care products of women. A self-administered questionnaire developed by researchers was used. The subjects were 500 women who were residing in Chonbuk province from Aug. to Sep. 2002. Frequencies, percentages, means, and standard deviations were calculated. And One-way ANOVA and t-test were done. The results were as follows : 1. Most women were satisfied with the condition, gloss, and thickness of their hair, but unsatisfied with their hair color. As they were getting older, their satisfaction were lowered about their hair condition and gloss. 2. Most women went to beauty shops once or twice a month to have their hair permanent waved or cut. and some for dyeing or dry Few women went to beauty shop for make-up and peticures. 3. Women did frequent hair management behaviors such as cleansing, style, and providing nutrition, but caring dandruff and preventing alopecia were relatively less. Older or married women did more frequent hair management behaviors such as caring dandruff, preventing alopecia, dyeing, styling, and providing nutrition. Women used cleansing products to manage their hair, and styling products and nutrients to provide their hair with nutrition. 4. Specially price and efficiency satisfaction of dandruff care products, alopecia preventing products, dyeing products were very low.

• The Research Journal of the Costume Culture
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• v.17 no.1
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• pp.90-104
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• 2009

If people want to project a successful personal style, hair style might play a big role as well as clothing. The purpose of this study was to observe hair behavior according to demographic variables, and to analyze correlation between desired hair image and clothing image sought. Questionnaires were distributed to 600 females aged $20s{\sim}40s$, using a convenient sampling method. Only 556 reliable questionnaires were selected for statistical analysis. Correlation r, ANOVA and Chi-square were used to analyze the data, using the SPSS program. There was a significant association between hair style and occupation. Career woman preferred roll straight perm treated hair, students preferred general perm treated hair and full time house wives preferred general wave perm treated. The medium layer cut was the most preferred cut style. People want to give different accents in hair styling with occupation and age variable. Certain desired clothing image had a high correlation with desired hair style image. Those who people want to express sexy, and bohemian image through clothing, they also want to create those image in hair styling with a high correlation(r=0.683, r=0.704).

• Korean Journal of Health Education and Promotion
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• v.21 no.2
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• pp.117-131
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• 2004

In order to obtain basic data for a health promotion program of hair dressers, the health promoting behavior of some hair dressers was assessed with the related factors such as general characteristics and cognitive-perceptual factors. The subjects were 245 hair dressers working at beauty shops having at least two hair dressers. The data was collected by a questionnaire from October 14 to October 20, 2001. The results were as follows： 1. The mean score of health promoting behavior conducted by the hair dressers was 31.17 out of 50.00 in total score. 2. The score of the health promoting behavior was statistically different according to marriage, on-duty hours, holidays, satisfaction in the job, perceived health status, perceived fatigue, health concept, and self-efficacy (p＜.05), while it was not statistically different according to gender, religious faith, residence, eduation, economic levels, career in the job, average income, medical care insurance, employment insurance, control of fortuity, and control over other persons. 3. The health promoting behaviors in the hair dressers showed positive correlation with self-efficacy and internal control, while it showed negative correlation with control over other people, control of fortuity, health concept, and perceived fatigue. 4. The Regression analysis results of the questionnaire showed that perceived fatigue, health concept and office hours were significant factors but the age, the fact of being single or couple, position at the job, holidays, satisfaction of the job, self-control and stresses from other people and self-efficiency appeared insignificant. In conclusion, the hair dressers with less perceived fatigue and better cognitive health concept and short duty hours showed better health promoting behavior. So, In order to conduct health promoting behaviors of hair dressers, the method will need to control of working time and perceived fatigue.

• The Journal of Korean Society for School & Community Health Education
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• v.3
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• pp.1-13
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• 2002

Female university students generally have a lower intake of nutrition compared to other age groups due to their adverse interests in their appearance. Drinking, smoking, too much weight control, accumulation of psychological and physical stress are causes of inadequate diet. The result is deterioration of hair health. Establishment of good diet and hair care is the foundation of a healthy hair in adulthood. For this reason, there is a great need for a healthy hair care. The data from a questionnaire survey was analyzed with 800 female undergraduate students responding. Seventeen universities were included in the study, 8 of which were from Seoul, 6 from other large cities and 3 from smaller towns. The objective of this study is to investigate the correlations of these factors and to provide preliminary data for developing an effective hair care education program. Results include the following: 1. Knowledge score of hair care based on general characteristics were higher for students in larger cites compare to small cites or regions. Also, students in higher academic year, more allowance, interest in their apparence and family income showed higher knowledge in this field. These factors had meaningful effect on the statistics of this study. 2. Attitude score towards hair care based on general characteristics were higher for students in larger cites compare to small cites or regions. Also, students in higher academic year, more allowance, interest in their apparence and family income showed higher knowledge in this field. These factors had meaningful effect on the statistics of this study. 3. Behavior score towards hair care was higher for students with greater family income, allowance, interest in appearance. These factors had meaningful effect on the statistics of this study. 4. The correlation study between knowledge, attitude and behavior showed that higher the knowledge and attitude, better the behavior. 5. The analysis of factors effecting hair care behavior showed that interest in health, acknowledgement of current hair condition, total family income were a viable factor in predicting hair care behavior. The predictability of regression model is 38.9 %($R^2$) Therefore, in order to maximize the hair care behavior, consistent and systematic study should be earned out to develope an effective education program to improve health interest.

• Korean Journal of Human Ecology
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• v.15 no.1
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• pp.129-139
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• 2006

The purpose of this study is to compare the hairstyles between Korean and Australian women, who have different individual hair characteristics, social backgrounds, and culture from each other. Data were collected through a survey of 208 Australian females and 392 Koreans. Frequency analysis, t-test, and two-way ANOVA were used to analyze the data. The results are as follows: Korean and Australian women maintain a hairstyle for six months or less in most of the cases. They preferred a hairstyle with bang, and the elderly especially a shorter hair length. Choosing their hairstyles depended on such factors as hair length, dyeing, form of face, harmony with clothing, and social status. There was no difference, however, in a preferred hair length. Korean women possessed brown and black hair colors in a descending order, whereas Australians light blonde and brown in a descending order as well. There was a big difference in the preference for a permanent wave. Korean women preferred to give a volume or curl to their hair, while Australians wanted to have a straight hair. According to the study on a hairstyle behavior, it was found that there were differences in fashion and individuality between two countries and also in dependency among age groups, whereas no differences existed in beauty.

• Journal of the Korea Fashion and Costume Design Association
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• v.7 no.2
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• pp.121-135
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• 2005

From a social psychological perspective, Make-up is an tool for run a lot smoother and perform communication efficiently. Many people give a turn to hair color through dyeing form due to yearning to change individual image through the image which the color is having. This paper study how make-up behavior, hair color and self-consciousness will affect the Level of Expected social-psychological effect of College Girl Students. In the sense of make-up behavior, according to result, a group of make-up behavior of self-satisfaction-oriented the level of expected social-psychological effect higher than a group of make-up behavior of tradition-oriented. Hair colors doesn't seem to be having much effect on the level of expected social- psychological effect, but have been shown to influence make-up behavior and self-consciousness. On the self-consciousness, a group of high self-consciousness the level of expected social-psychological effect higher than a group of low or fair self-consciousness. They doesn't have much effect passive expected effect as 'complement of self insufficiency' or 'a person consciousness' But they are affect active expected effect as 'the pleasure of change' and 'positive ascent'.

• Journal of Digital Convergence
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• v.15 no.10
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• pp.559-570
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• 2017

This study has the objective of finding out the impact of veblen effect and bandwagon effect on the choice behavior of hair salon. A structured survey questionnaire was used targeting 1,000 women over the age of 20. For the sample, proportionate stratified sampling method was utilized for the generalization of the findings. For analysis, frequency analysis, factor analysis, reliability analysis and regression analysis were performed by utilizing SPSS ver.19.0. Two hypotheses were set for the achievement of the research purpose. Hypothesis 1. Veblen effect will affect the hair salon choices. Hypothesis 2. Bandwagon effect will affect the hair salon choices. It was verified that the veblen effect and bandwagon effect greatly affects the patterns in the choice of hair salons. It appeared that the research hypotheses of 'Veblen effect will affect the hair salon choices.' and 'Bandwagon effect will affect the hair salon choices' could be partly adopted. The results of the study show that most of the users choose the hair salon with their friends, acquaintances or people they interact with.

• Journal of the Korea Society of Computer and Information
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• v.26 no.2
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• pp.133-140
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• 2021

The purpose of this study was to investigate the association between major selection motives and employment preparation behavior in college students majoring in hair and determine if major satisfaction had any mediating effect on the association between major selection motives and employment preparation behavior. For this purpose, research was conducted in 154 college students majoring in hair in B Region. Such instruments as the major selection motive inventory, the major satisfaction inventory, and the employment preparation behavior inventory were used. For data analysis, descriptive statistics, product moment correlation analysis, and regression analysis were performed. Hierarchical multiple regression analysis was performed to determine the mediating effects of major satisfaction on the association between major selection motives and employment preparation behavior in college students majoring in hair and Sobel test was carried out to determine the significance of the mediating effects. This study obtained the following results: First, among the major selection motives, the personal motives were positively correlated with major satisfaction and employment preparation behavior, and major satisfaction was positively correlated with employment preparation behavior in college students majoring in hair. Second, the personal motives and major satisfaction affected employment preparation behavior in college students majoring in hair. Third, major satisfaction exerted partially mediating effects on the association between the personal motives and employment preparation behavior in college students majoring in hair. Major satisfaction partially affected the association between the social motives and employment preparation behavior.