• Korean Journal of Social Welfare Studies
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• v.40 no.1
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• pp.323-351
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• 2009

The purpose of this study is to investigate which factors affect working women's intention of second childbirth and what paths that determine this intention exist. Especially, this study focused on the influence of 'values regarding children' on intention of second childbirth of working women, and divided 'values regarding children' into 'individualistic value regarding children'and 'group-oriented value regarding children'. Findings from this study are as follows. First, the research model of this study was appropriate to explain the intention of second childbirth in working women with a child by measurement model analysis and structural model analysis. Second, it appeared that the factor which directly determined the intention of second childbirth in working women with a child was 'values regarding children', and the impact of 'individualistic values regarding children' was stronger than that of 'group-oriented values regarding children'between the two. Third, 'Economic resource'factor and 'service'factor affected 'intention of second childbirth' indirectly through other factors. Fourth, the level of public and private service resources for reconciling work and family life is affected by the level of economic resources. Finally, it appeared that 'values regarding children' could be formed or changed by working women's environmental condition like public and private service resources to support reconciling work and family life. Based on these findings, this study proposed that it should be important to form values regarding children positively by improving environmental condition for reconciling work and family life to increase childbirth intention of working women.

• Journal of Fashion Business
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• v.9 no.4
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• pp.113-126
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• 2005

The purposes of this study were to classify purchaser into three groups by purchasing price for preschool children's wear and to identify the differences of clothing values, lifestyles, considerations in purchasing preschool children's wears, and purchasing places among the classified three groups. One hundred forty people living in Seoul with children aging between 3 and 7 were surveyed for this study. Cluster analysis, frequency analysis, chi-square analysis, ANOVA, and scheffe test were used to analyze the data. The findings of this study were as follows; 1) Purchaser were classified into three groups, namely the group of high purchasing price(HP), the group of medium purchasing price(MP), and the low purchasing price(LP). The HP had more monthly average income than the LP. 2) The HP showed high concerns in aesthetic and social clothing values, the MP considered social clothing value more important, while the LP showed high concern in economic clothing value. 3) Regarding the differences in lifestyles, the HP was more fashion-oriented and leisure-oriented, the MP was fashion-oriented, while the LP was economy-oriented. 4) When purchasing preschool children's wear, the HP showed high concerns in design and brand, the MP in activity, laundry-and-care, and brand, and the LP in activity, laundry-and-care, and price. The HP mainly purchased preschool children's wears in department store and imported goods store, the MP in department store, traditional market, and discount store, and the LP in discount store.