This study focused on the comparison of the consciousness of middle age women's body image between self evaluation and others'. The respondents include 105 middle age women who evaluated themselves and 532 middle age women who evaluated others in there age group in Gwang-Ju. The Questionnaire was comprised of two components; Part One is consciousness of body-shape and Part Two is body cathexis (or a body preference). For data analysis, SPSS 10.0 program was generally used, and T-test, ANOVA, Scheffe-test were being conducted. The results of study were as follow; On consciousness of body shape, the items that exist difference of opinion on the comparison of the consciousness of middle age women's body-shape between self-evaluation and others' evaluation were total body fatness, upper body type, low arm girth, thigh girth in lean group, and crotch of pants length, ankle girth, calf girth, in normal group, and upper body type, lower body type in obese group. On a body-cathexis, the item were neck, buttocks, bust, posture in lean group(p<.05), and neck, upper arm, abdomen in normal group(p<.01), and waist, abdomen, weight distribution in obese group(p<.01).
The purpose of this study was to investigate male adult' appearance management behavior according to objectified body consciousness. The subjects were 648 male adults aged from 20 to 59 and measuring instruments consisted of objectified body consciousness, appearance management behavior, and subjects' demographics attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, multiple response analysis, cross tabs analysis, ${\chi}^2$ test, and t-test. The results were as follows. First, 3 dimensions (body shame, body surveillance, and control belief) were emerged on objectified body consciousness, and subjects were divided into 2 groups (objectified group, and non-objectified group) by this variable. Second, male adults were deeply aware of the need of appearance management, and showed the high level of intention to perform appearance management behavior. Third, objectified group showed much more active appearance management behavior than non-objectified group. This results concluded that objectified body consciousness is a very useful variable to understand male adult' appearance management behavior.
This study in order to seek for a more effective teaching method, I am to propose a measure that the career education material for female middle school students a program produced already could be applicable on the class and to understand the efficiency by examining practically it to the student. The research method was to make up a questionnaire and gaze two kinds of educational effect. The procedure was that, after surveying the general features in order to help them known their consciousness on the career education Researcher practiced common theorectical teaching on comparative class and moduling teaching on comparative class through making a guiding data. Then Researcher analysed the changing o consciousness on career, knowledge on kinds and numbers of jobs, and the results and rate of interest in the teaching with persentage and t-test. The results are as followed; First, on the consciousness on career, both group showed little change on their wishful job between before and after teaching. On the purpose to get a job, consciousness on work and job, and fixed idea of job on gender, there were some changes, but both groups had few defferences in the changing rate. Second on the consciousness on work and job experimental group recognized the variety of job more than comparative group and wrote more hind of job. Third on the evaluating result, the record of experimental group was higher. Fourth, on the rate of interesting in learning the rate of experimental group was higher. As observed the class applied by the module of female career education is effective, since experimental group showed more consciousness on work and job, evaluation of record after teaching and the rat of interesting in learning, through there was no difference in the consciousness of the career.
In recent days, Korean society falls into disorder in sexual culture with transition of sexual consciousness by prevalence of sexual liberation trend through popularization of internet. Korean society, however, does not have essential counter-plans to cope with this disorder. In this paper, I investigated the realities about adolescent sexual consciousness, attitudes and behaviors around students in middle and high schools in order to propose educational courses for adolescent sexual problems. For the investigation, I made up a questionnaire and surveyed by 500 students in middle and high schools in a same area from 1st October, 2007 to 6th October, 2007 and I analyzed results from the survey. In the results, I found that males and the group having experience in acquaintance with the other sex reported more sexual consciousness. I also found that females and the group having no experience in acquaintance with the other sex reported more vestal consciousness.
Purpose: The purpose of this preliminary study was to investigate gender equality consciousness among elementary school teachers and the 6th graders at 3 rural area in Korea. Methods: There were 78 teachers and 323 6th graders from five elementary schools in Y area in Jeonnam province. The data was collected with 3 structured self-reported questionnaire from June to July 2003. The instrument, which was developed by Korean Women Development Institute to test gender equality consciousness, was composed of 20-items (Cronbach's ${\alpha}$ = .87 in teachr group; Cronbach's ${\alpha}$ = .83 in children group) with four subcategories: family life, school life, business life, and social life. The data was analyzed by a one-way ANOVA and t-test using SPSS/PC+. Results: 1. Teachers' gender equality consciousness: The teachers' gender equality consciousness was significantly more affirmative in females (t = 5.313, p = .001) and in the younger teacher group (F = 24.710, p = .001). On the other hand, there was no significant difference according to marital status. The differences in all four subcategories were also significantly affirmative in the female and younger teacher group. 2. Students' gender equality consciousness: The gender equality consciousness among the 6th graders was somewhat different from the teachers'. School girls (t = 8.988, p = .001) and children from double income families (t = 3.171, p = .042) were more affirmative in gender equality consciousness than the other groups. In the four sub-categories, school girls were also significantly more affirmative in all four subcategories. On the other hand, according to the family income source, the children from double income families also tended to be more affirmative only in the subcategory of family life (t = 3.196, p = .042) Conclusions: Gender equality consciousness is remarkably different according to gender both in Korean elementary school teachers and in school children. Age was a key variable in teachers for gender equality consciousness. Further research in gender equality consciousness of parents, school principals and urban school population would be useful. In order to promote gender equality consciousness, various educational materials and a mass education campaign should be developed.
Objectives: This study aimed to analyze the consumption values of fast foods among American consumers and compare the consumption values according to the levels of health consciousness. Methods: An online survey using a self-administered questionnaire was conducted on 351 American consumers. Based on the median health consciousness score (3.83 out of 5 points), the subjects were classified into the low health-conscious group (Low group) and the high health-conscious group (High group). Factor analysis was used to extract factors for the five consumption values (functional, social, emotional, conditional, and epistemic values). The differences in the consumption values between the two groups were analyzed. Results: A total of 14 factors were extracted for the five consumption values and 9 factors among them (convenience, healthiness, and taste in functional values; health-conscious people, young, busy, obese people, low class, and budget restricted people in social values; guilt in emotional values; accidental situations in conditional values) showed significant differences between the two groups. The Low group had a higher perception of the factor of healthiness (P < 0.001) than the High group. The High group had a relatively higher perception of the factors of convenience (P < 0.001), taste (P < 0.001), and guilt (P < 0.001). In addition, the High group perceived the social values of fast foods more negatively. The High group consumed fast foods less frequently than the Low group and perceived their health status and healthiness of eating habits more positively. Conclusions: The results reveal that the health consciousness level significantly influences consumption value perceptions about fast foods in American consumers. Policymakers and marketers can develop effective strategies based on the results of this study.
This study investigates clothing consumption behavior of fast fashion purchasers according to environmental consciousness. Questionnaire examined 245 males and females in Busan who experienced fast fashion product purchases. Data were analyzed using factor analysis, t-test. ANOVA, Duncan Test and ${\chi}^{2}-test$. The results are as follows. First, the result showed significant differences in environmental consciousness education according to demographic characteristics. Second, the results showed significant differences in the hedonic pursuit of purchase motivation for fast fashion products according to environmental consciousness. The low environmental awareness group pursued hedonic purchases towards the purchase motivation of fast fashion products. The results showed significant differences in fast fashion disposal behavior according to environmental consciousness; however, not for the disposal motivation of fast fashion. In the disposal behavior of fast fashion, the high environmental awareness group indicated social friendly disposal and the middle environmental awareness group indicated economical disposal. The result showed significant gender differences towards clothing consumption behavior of fast fashion according to demographic characteristics. Males and females showed significant differences in all purchase motivation factor for fast fashion products. They also showed significant differences in economical disposal towards fast fashion disposal behavior.
This study outlines the housing consciousness and needs of single woman household. In order to analyze housing consciousness of single woman household, surveys were conducted with the questionnaire composed of housing consciousness, housing needs, socio-demographic and housing characteristics of single woman household who lived in Seoul, and other near metropolitan area such as Gyeonggi and Incheon. The result of the study shows that single woman household put importance on safety, privacy, and comfort of their indoor housing environment. For single woman households convenience in transportation and facilities for leisure time were one of the important conscious factors. Housing consciousness of single woman household can be categorized into mainly three groups: (i) indifferent to overall housing consciousness except for convenient services such as front desk service at the lobby and maid house keeping services; (ii) privacy conscious group - this was the majority; (iii) relatively active housing consciousness group. Each type had different preference factors when selecting a house. That is, each showed difference preferences when considering types, sizes and services as well as motives for choosing a house.
This study identifies the relationships among demographic variables, well-being health consciousness, sports/leisure activity, and the perceived premium price for high functional sports/leisure wear. An empirical study was conducted with the data collected by questionnaires distributed to male and female respondents aged 15 and over. Descriptive statistics, factor analysis, MANOVA, two-way ANOVA, and regressions were used to analyze 244 answers. As a result, 3 factors were determined for well-being health consciousness: nature-friendly life, premium consumption for health, and health care. The older group pursued a nature-friendly life more than the younger group, the female group pursued premium consumption for health more than male group, and older women and younger men pursued health care more than their counterparts. Sports/leisure activity was relatively intensive in the male group and in the younger group. Sports/leisure activity was explained by male characteristic and health care factors. Sports/leisure activity was the only element for predicting the perceived premium price ratio for high functional sports/leisure wear.
This study was carried out to identify how a middle-aged woman's consciousness of the death and self-esteem was affected by whether the hospice volunteer's experience exist or not. As a form of descriptive research, this study, which is based on a structured questionnaire intended for the 191 middle aged women doing volunteer work at the non-profit women's organization, had been conducted twice from May 10, 2010, to May 21, 2010. The results of my research work is followed ; First, a middle-aged woman's consciousness of the death and self-esteem showed significant differences depending on whether the hospice volunteer's experience exist or not. Experienced hospice volunteer group showed a lower consciousness of the death and a higher self-esteem compared to non-experienced hospice volunteer group's case. Second, in case that the results show a high self-esteem, the consciousness of death reach at the low stage. Especially, the experienced hospice volunteer group showed an opposite correlation compared to non-experienced group. Third, Anyone's consciousness of death appeared at a low level when she had a religion and higher education background. Anyone's self-esteem oriented sense appeared at low level when she didn't have religion but rather appeared at high level when the health status of the targeted group was in a good shape. As a result, the hospice volunteer activities can be assumed to increase the middle-aged woman's self-esteem, therefore, turn the consciousness of death into a positive attitude.
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