• 경영정보학연구
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• 제19권3호
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• pp.179-199
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• 2017

멀티채널 소비자들의 크로스오버 쇼핑행동이 두드러지는 시점에서 최근 사용자 행동 메커니즘에 대한 관심이 높아지고 있다. 단순한 멀티채널 사용자행동에 대한 이해 차원을 넘어 면밀한 관찰을 통해 기존 연구방식에서 발견할 수 없었던 크로스 오버 쇼핑행동에 대한 연구 축적이 필요한 시점이라 할 수 있다. 본 연구는 근거이론(grounded theory)를 활용하여 멀티채널 사용자들이 왜, 어떻게 크로스오버 쇼핑행동을 하는지를 살펴보는데 그 목적이 있다. 본 연구에서는 총 25명의 응답자를 대상으로 인터뷰를 진행하였으며, 근거자료의 분석을 통해 118개의 개념을 추출하였고, 유사 개념간의 통합과정을 통해 28개의 범주를 제시하였다. 본 연구는 근거이론을 적용하여 기존 설문연구에서는 파악하기 어려웠던 사용자들의 동적인 탐색과 구매행동의 메커니즘을 포착함으로써 멀티채널 환경에서 설명 가능한 행동연구 방안을 제안하고 있다는 점에서 의의가 있다.

• 한국정보시스템학회지:정보시스템연구
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• 제29권1호
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• pp.181-199
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• 2020

Purpose The purpose of this study is to analyze the current state of grounded theory methodology in Korea information systems studies and to suggest its application strategies. Design/methodology/approach After reviewing previous studies, this study reviewed 16 papers which adopted grounded theory methodology and analyzed these papers by two ways, research contents and methods adopted from grounded theory methodology: Main characteristics in grounded theory methodology are selected as main criteria in analysis such as data collection method, constant comparison, software use, coding ways, suggested model, proposition suggestion etc., while subject, theory/practice orientation, and role of prior knowledge are included in research contents. Findings Based on the review and analysis, this paper suggested four guidelines for adopting grounded theory methodology to information systems research in Korea: First, division of research methodology into stages. Second, explicit documentation of research process. Third, pursuit of diversity in research topics. Fourth, strengthening scale up and theoretical integration.

• 한국정보시스템학회지:정보시스템연구
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• 제27권1호
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• pp.1-20
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• 2018

Purpose The purpose of this study is to identify the determinants of non-use and the dynamic nature of non-use by the qualitative research methodology, grounded theory methodology, as part of identifying the nature of non-use. Design/methodology/approach We applied the grounded theory methodology to a total of 23 college students, including non-users who are not currently using them, users with low intention to use them, and users with high intention to use. We extracted the codes related to the use and proposed the non-use dynamics conversion process based on the coding results. Findings First, the use of information technology can also promote the frequency of use, but can also lead to the use of negative attitudes which would fall in the state of non-use. Second, the user may have both positive and negative attitudes toward the current information technology. Third, if usage is dominated by habits, it is not so easy to change persistent use into an unused state. Fourth, factors that determine the use of specific information technology can be a factor in determining nonuse. This study has contributed to understand the essence of non - use as well as the nature of use, overcoming limitations of quantitative research approach and confirming possibility of grounded theory method in information system research.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2003년도 추계학술대회 및 정기총회
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• pp.139-143
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• 2003

This paper is a report on in-progress investigation on antecedents of IS success in small and medium size enterprises. Previous studies on IS success in SME context largely extends research models derived from a large enterprise context. This research applies the grounded theory approach to 1109 ISP outputs exploring SME specific constructs in successful IS implementation and management. When successful, results of this research will provide insights into theories of IS in SME context that may practically applicable to IS practice in SMEs.

• 사회복지연구
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• 제42권2호
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• pp.351-379
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• 2011

이 연구는 국내에서 근거이론이 스트라우스의 방법만 소개되어 있고, 따라서 근거이론연구를 비롯한 많은 질적연구들이 스트라우스의 방법에만 의지해 이루어지는 지적 지형에 대한 문제의식에서 출발하였다. 근거이론방법의 창안자인 글레저와 스트라우스의 분기에 주목하여, 이 두 사람의 근거이론 방법상의 차이를 소개함으로써 근거이론 접근의 논쟁점을 제시한다. 글레저와 스트라우스 두 사람의 근거이론 차이는 연구과정의 기본논리, 핵심범주와 기본적 사회적 과정, 코딩절차와 방법의 세 가지 측면에서 고찰하였다. 연구결과 연구과정의 기본논리는 발견과 출현 대 검증과 강제의 논쟁점이, 핵심범주와 기본적 사회적 과정을 도출하는 방법상의 차이, 코딩과정과 축코딩을 중심으로한 코딩방법을 놓고 서로 다른 방법들을 제안하고 있었다.

• Asia pacific journal of information systems
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• 제31권4호
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• pp.582-605
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• 2021

The study aims to explore the nature, drivers of BAE. In particular, how and why consumers engage with branded mobile apps. Since consumer engagement is a multi-dimensional and complex phenomenon, the authors took an interpretivist paradigm and used a grounded theory approach by interviewing 24 participants. The findings reveal that branded app engagement (BAE) is triggered by mainly three aspects, i.e., media characteristics (Privacy and security, customization, and convenience), brand-related aspects (brand image and product/service quality), and benefits sought (inherent and derived). More importantly, we uncover the underlying mechanism for each factor. Furthermore, the study explains the BAE process in its entirety from an app-centric perspective rather the brand powering the app. Thus, the study offers a fresh perspective and novel insights into the BAE process.

• 한국도서관정보학회지
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• 제45권3호
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• pp.463-488
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• 2014

본 연구는 집단독서치료에 참여한 참여자들의 변화경험과 과정을 탐색하고 이해하는데 그 목적이 있다. 이를 위해 동료지명방법에 의해 가장 유능한 독서치료 전문가로 선정된 2인이 운영한 집단에 집단원으로 참여한 성인 14명을 대상으로 개별면담을 실시하고, 질적 연구방법 중 하나인 근거이론 접근방법으로 분석하였다. 본 연구는 집단독서치료 참여자들의 경험을 근거이론 접근방법을 통하여 심층적으로 탐색하여 집단독서치료의 변화경험과 과정을 밝힘으로써 집단독서치료의 실체를 이해할 수 있는 기틀을 제공해 주었다는 데 의의가 있다.

• 한국도서관정보학회지
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• 제44권1호
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• pp.177-199
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• 2013

본 연구는 질적 다방법을 적용하여 복합 현상인 사서의 직업 사회화 경험의 실체이론을 구성하였다. 일련의 3개 질적 선행연구의 총참여자는 이론적 표집에 의한 42명의 현직 사서(사서교사)들이다. 질적 다방법 접근의 최종 통합방법으로서 근거이론 방법을 적용하여 3개의 선행연구 결과 및 심층면담자료의 최종분석과 비교, 재검토, 통합을 하였다. 사서의 직업사회화 경험의 전체과정을 이끌고 통합하는 핵심범주는 사서가 대중들로 부터 신뢰와 존중, 사회적 영향력을 추구하는 과정인 '사회적 인정 추구하기'로 도출하였다. 사서의 직업사회화의 '사회적 인정추구하기'의 경험 유형은 '사서직과 자아 일치형'과 '자아 불일치형'으로 구분되며, 여기에는 '신념형', '성공지향형', '업무 책임감형', '열악함 매몰형', '개인자존감형', '회의형'으로 도출되었다. 각 유형별 직업사회화 특성과 지원방안을 제시하였다.

• Journal of Community Nutrition
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• 제8권1호
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• pp.16-23
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• 2006

This paper describes a methodology for conducting Community Nutrition research with rather than on people in a community to generate grounded theory. This collaborative grounded theory methodology incorporates local knowledge and wisdom and builds community leadership capacity through engaging community-based professionals and para-professionals in the research process. In addition to building capacity for participation and leadership in research, education and action, this approach can increase the validity and value of the research and facilitate its application in community led programs. The methodology has five components: background, study design, data gathering, data analysis and interpretation, and application of findings in community programming. Three stages of the data analysis component focus sequentially on each interview independently, comparing across interviews, and systematically testing theory developed in the first two.

• 대한간호학회지
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• 제48권1호
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• pp.85-95
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• 2018

Purpose: This qualitative study aimed to explore the experience of incivility among nursing students. Methods: Sixteen nursing students who had experienced incivility during their clinical placement were invited for one-on-one interviews until the point of theoretical saturation. The grounded theory approach of Corbin and Strauss was adopted to analyze transcribed interview contents. Results: Incivility occurred in the context of a hierarchical organizational culture, due to nursing students' position as outsiders, non-systematic clinical education, and poor nursing work environment. The experience of incivility was identified as "being mistreated as a marginal person," and nursing students responded to this phenomenon in the following three steps: reality shock, passive action, and submissive acceptance. This process caused students to lose self-esteem and undergo role conflict. Furthermore, nursing students' experience of incivility could eventually lead to workplace bullying in nurses. Conclusion: The results of this study suggest that nursing students' experience of incivility can be a process that threatens their identity. It is necessary to develop educational programs and provide appropriate counseling services so that nursing students can actively cope with the incivility. In addition, institutional plans are needed to ensure safe and supportive clinical learning environments.