• Title/Summary/Keyword: green state

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A Study on the State of Affairs of Green Fashion Marketing (그린 패션 마케팅 현황에 관한 연구)

  • Park, Song-Ae
    • Journal of the Korea Fashion and Costume Design Association
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    • v.13 no.2
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    • pp.121-131
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    • 2011
  • Green Marketing, a response to the serious environment problems of the 21st century, is an important point for trends in both art and fashion. It is a strategy for reminding consumers of the threatening environment problems and to recognize that everyone must take responsibility for these problems. Green marketing is a concept that is the point at issue and social reform movement. The purpose of this study was to find examples of Green Marketing in fashion and classify them into four groups. The results of this study were as follows. First, the terms related to green marketing as related to fashion can be categorized into four areas: 1. Eco-friendly product marketing: product merchandising that usually uses organic materials and green manufacturing processes. 2. Green-communication marketing: PR strategies that use green slogans through deep impression advertising or special promotional events relating reducing, reusing and recycling, etc., with the brand's name. 3. Green environmental-marketing: marketing strategies that is an enlightenment campaign for environmental preservation and sustainable fashion design such as reusing, recycling, and reducing. 4. Cause-related marketing: marketing plans that return profits to society and that take an active part in the causes of the community. It was expected that these types of green marketing strategies would yield positive effects in enhancing brand value and consumer confidence as well as increasing profits.

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The Research on the Indoor Temperature and Humidity Control of Green Roof by Solid Growing Medium in Summer (고형화된 식생기반재를 활용한 여름철 옥상녹화의 실내 온·습도 조절효과 연구)

  • Lee, Hyun-Jung;Yeom, Dongwoo;Lee, Kyu-In
    • KIEAE Journal
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    • v.15 no.3
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    • pp.93-99
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    • 2015
  • Purpose: Various studies on the soil-based green roof systems have been conducted, and a lot of green roof systems were developed. A growing medium board is one of them which was developed for better application and maintenance, however the effect and performance of this material need to be verified. On this background, the purpose of this study is to prove cooling load reduction of green roof by monitoring experiment on the full-scale mock-ups. Method: To do this, Solid growing medium boards were installed on the mock-ups, and indoor temperature and humidity were monitored and analyzed. Result: As a results, the green roof with solid growing medium board were verified effective for controlling indoor temperature in summer.

Economic Valuation of Green Belt : Focusing on the Conservation Value of Green Belt in Greater Seoul (그린벨트의 경제적 가치 측정 -수도권 그린벨트 보존가치를 중심으로-)

  • Lee, Joon Koo;Shin, Young Cheol
    • Environmental and Resource Economics Review
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    • v.9 no.4
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    • pp.773-799
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    • 2000
  • The purpose of this paper is to measure the benefits of conservation of the green belt in the Greater Seoul area by CVM using dichotomous choice with a follow-up elicitation method. According to the government's plan, part of the green belt in the Greater Seoul area is to be freed from green belt designation. The mean willingness-topay(WTP) to conserve the green belt in the current state turns out to be about 7,430 won(95% confidence interval 6,220 - 8,640 won) per household, which amounts to 308 billion won per year for entire population of Seoul. This WTP figure is found to be significantly influenced by level of education, sex, and the variables related to the perception and attitudes of respondents.

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Trends and Implications of Venture Capital Investment in Green Information and Communication Technology (그린ICT 산업의 VC투자 동향과 시사점)

  • Choi, S.S.;Seo, H.J.
    • Electronics and Telecommunications Trends
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    • v.37 no.4
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    • pp.1-10
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    • 2022
  • As the response to climate change becomes a more pressing global issue, so do expectations for climate change in the green information and communication technology (ICT) industry and the possibility of solving environmental problems through ICT. However, because the green ICT industry is still in its early stages, there is little research on it. Understanding the startup ecosystem in the industry is helpful for recognizing innovation trends in emerging technologies such as green ICT. In this regard, this paper investigates the current state and characteristics of the green ICT ecosystem and presents implications based on an examination of startup venture capital investment trends and submarket identification in the green ICT industry as emphasized by the carbon neutrality paradigm shift. The analysis included 4,807 companies and 3,990 funding records, as well as exploratory data analysis and "k-means" clustering techniques.

Blue-Green Laesrs and Their Application to Undrewater Communication (청록섹 레이저의 수중통신 응용)

  • 김용평;최종운
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.16 no.12
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    • pp.1211-1218
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    • 1991
  • The under water communication which use blue green lasers reviewed. In the view point of absorption and scattering, the optical characteristics of sea water are described. In addition, state of blue green lasers for under water communication are summarized.

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Optical Properties of (V, Pr)-doped ZrSiO4 Green Pigments (바나듐과 프라세오디뮴을 사용한 지르콘녹색안료의 광학적 특성)

  • Pyon, Kyu-Ri;Lee, Byung-Ha
    • Journal of the Korean Ceramic Society
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    • v.47 no.3
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    • pp.249-255
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    • 2010
  • To investigate optical properties of (V, Pr)-doped $ZrSiO_4$ green pigments, samples were prepared by the ceramic method using NaF and NaCl as mineralizers. They were characterized by X-ray diffraction, UV-Vis spectroscopy and Raman spectroscopy. The changes of color in the samples during heating and effect of mineralizers were studied in terms of valence of the vanadium and praseodymium in the zircon matrix. (V, Pr)-doped $ZrSiO_4$ pigments give rise to green coloration in $800^{\circ}C$. The oxidation state of V and Pr ions of pigments in the glazed samples were confirmed by UV-Vis absorption spectra. This absorption spectra showed three typical bands of trivalent Pr at the 445, 480~490, 592 nm due to f-f transitions and two broad bands of 302~380, 400~500 nm due to f-d transitions of tetravalent Pr. According to the increasing amounts of $Pr_6O_{11}$, the two broad bands showed decreasing intensity at 290, 640 nm due to d-d transitions of tetravalent V.

Experimental Study on the Deformation of MLCC Compressed Bar by Quantitative Analysis for Outgas (Outgas 분석을 통한 MLCC Bar 변형률 측정)

  • Kim, Min-Ju;Kim, Jong-Yun;Jeong, Gi-Ho;Park, Chang-Sik
    • Journal of the Korean Institute of Electrical and Electronic Material Engineers
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    • v.23 no.6
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    • pp.458-463
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    • 2010
  • MLCC (multi-layer ceramic capacitor) is usually fabricated by lamination of predetermined number of single layers. Often, the state of MLCC before sintering is called the green state, whose strength comes from the adhesion between the dielectric material and the polymer binder. Therefore the lamination of a single layer before sintering can be easily deformed by environment due to the relatively lower strength. After the compression process, which helps single sheets cohereto with adjacent sheets, the MLCC green bar is preheated to resolve the probable internal stress. Unfortunately, unexpected deformation after preheating resulted in problems during cutting of the MLCC green bar. In this study, one of 2 primary hypotheses which were proposed to resolve the unexpected deformation after preheating was examined by quantitative experiment with GC/MS (gas chromatograpy/mass spectrometer). The proportion of deformation caused by DOP evaporation, which was primarily evaporated componet during preheating, to the total deformation of the MLCC green bar was found to be 53%.

Comparison of the catch performance between traditional green jig and silver-white jig of squid jigging in Korea (한국 오징어 채낚기의 기존 녹색 낚시와 은백색 낚시의 어획성능 비교)

  • AN, Young-Il
    • Journal of the Korean Society of Fisheries and Ocean Technology
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    • v.53 no.3
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    • pp.211-218
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    • 2017
  • The catch performance of the silver-white jig for automatic jigging machine, developed to improve the effectiveness of LED fishing lamp in catching squid, was compared to that of the conventional green jig. The vessels used in this investigation were Haesong-ho (A-vessel), a training vessel of Gangwon State University and Haengbok-ho (B-vessel), a commercial fishing boat. In the case of the A-vessel, five to eight automatic jigging machines were used in the fishing operation with a 31.3 kW LED fishing lamp in summer. As for the B-vessel, fourteen automatic jigging machines were used with a 43.2 kW LED fishing lamp in autumn and winter. The results showed that the catch performance of the silver-white jig was similar to that of the green jig in the case of the A-vessel (p>0.05). However, in the case of the B-vessel, the catch performance of the silver-white jig was superior to that of the green jig in both winter (p<0.05) and autumn (P<0.001). Based on the catch performance results regarding the B-vessel in autumn, it is expected that the annual income increase that can be earned by using the silver-white jig will be KRW 26,385,000.

Fracture properties and tensile strength of three typical sandstone materials under static and impact loads

  • Zhou, Lei;Niu, Caoyuan;Zhu, Zheming;Ying, Peng;Dong, Yuqing;Deng, Shuai
    • Geomechanics and Engineering
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    • v.23 no.5
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    • pp.467-480
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    • 2020
  • The failure behavior and tensile strength of sandstone materials under different strain rates are greatly different, especially under static loads and impact loads. In order to clearly investigate the failure mechanism of sandstone materials under static and impact loads, a series of Brazilian disc samples were used by employing green sandstone, red sandstone and black sandstone to carry out static and impact loading splitting tensile tests, and the failure properties subjected to two different loading conditions were analyzed and discussed. Subsequently, the failure behavior of sandstone materials also were simulated by finite element code. The good agreement between simulation results and experimental results can obtain the following significantly conclusions: (1) The relationship of the tensile strength among sandstone materials is that green sandstone < red sandstone < black sandstone, and the variation of the tensile sensitivity of sandstone materials is that green sandstone > red sandstone > black sandstone; (2) The mainly cause for the difference of dynamic tensile strength of sandstone materials is that the strength of crystal particles in sandstone material, and the tensile strength of sandstone is proportional to the fractal dimension; (3) The dynamic failure behavior of sandstone is greatly different from that of static failure behavior, and the dynamic tensile failure rate in dynamic failure behavior is about 54.92%.

An Analysis on the Factors Affecting Green Product Purchasing Behavior with Regard to State-Action Orientation(SAO): - Focus on Chinese Urban Consumers - (소비자의 state-action orientation(SAO)에 따른 녹색제품 구매행동 영향요인 분석 - 중국 도시 소비자를 대상으로 -)

  • You, Yang;Hwang, Yun-Seop
    • International Commerce and Information Review
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    • v.16 no.3
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    • pp.331-355
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    • 2014
  • With the rapid growth of Chinese economy, environmental issues also became a serious problem that public and private sector have to take under consideration. For the sustainable growth of Chinese economy scholars and policy makers agree to the stronger regulation for protection of natural environment, but at the same time worry about its negative effect on economic growth. This paper primarily focus on the relationship between the factors that have the effect on green product purchasing intention and purchasing behavior. Purchasing intention was considered as mediating variable in our model and state-action orientation - as moderating variable. We set 8 hypotheses and tested with structural equation modeling. The result shows that governmental regulation and subsidy, social environment related with green product purchase, and consumer perception on the benefit of green product have positive relationship with purchasing intention, but environmental concern does not show relationship with it. We also proved that state-action orientation has moderating effect between purchasing intention and purchasing behavior. Purchasing intention with action orientation show positive and statistically significant effect on purchasing behavior. This result supports the hypothesis that the attitude of customers has the effect on ones purchasing behavior.

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