• 제목/요약/키워드: green communication

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The Importance of CEO's Sustainable Leadership to Distribute Environmental Education Culture in the Organization

  • WOO, Hyein
    • 산경연구논집
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    • 제13권8호
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    • pp.19-27
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    • 2022
  • Purpose: CEOs develop policies through their effective decision-making while employees implement the policies so that a business realizes the expected returns. This research focuses on the importance of the CEO's sustainable leadership to distribute environmental education culture to improve employees' environmental performance. Research design, data and methodology: The PRISMA that is selected by the present research is an evidence-based minimum group of entities for reporting in systematic reviews and meta-analyses. The core focus of the concept is to note studies that evaluate the impacts of intervention and can also be utilized as a basis for writing systematic reviews rather than intervention evaluations. Results: The current investigation indicates that there are four kinds of suggestions (a. Increased organizational learning, b. Open communication, c. Participative decision making, d. Psychological empowerment) how the management should develop sustainable leadership for distributing green culture and improving employee green performance. Conclusions: Based on four solutions, the present research concludes that sustainable leadership for CEOs is not only of advantage in terms of protecting the environment and the people, but it fosters increased organizational learning. Increased organizational learning leads to better employee sustainable performance, which includes financial performance and the social and environmental initiatives the organization implements.

Green Advertisement with Sustainability Claims -Message Credibility and Design Trendiness-

  • Yoo-Won, Min;Sae Eun, Lee;Kyu-Hye, Lee
    • 패션비즈니스
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    • 제26권6호
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    • pp.82-93
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    • 2022
  • Sustainability is a significant change that fashion industry has undergone. Marketers and brands are looking for guidance in green advertising to most effectively motivate consumers to purchase sustainable fashion products. This study aims to reveal environmental and cultural sustainability claims on message credibility and purchase intention regarding product trendiness. We performed mediation and moderation analyses, using a 2 (sustainability message: environmental and cultural) × 2 (product design: classic vs. trendy) between-subjects experimental design. The PROCESS MACRO was used for the analysis. Results indicate that environmental claim must appear credible to consumers to motivate them to purchase a product. On the other hand, cultural claim, with and without credibility, affected consumer's purchase intention. Moreover, cultural claim and trendy design together influenced message credibility and purchase intention, showing a moderated mediation effect. The study indicates that brands should broaden their perspective regarding sustainability by considering cultural factors when providing sustainability claims. Environmental claim should be clear and transparent to avoid green skepticism. Also, it is important to focus on product's design aspect: making trendy designs. It is difficult to change consumer behavior based only on sustainability value. Thus, brands must coney their consideration of design trends. Theoretical and managerial implications also are discussed.

Green Supply Chain Management to Promote Environmental Awareness of Consumers in the Fashion Design Industry

  • Jieun KIM;Junhyuck SUH;Eungoo KANG
    • 유통과학연구
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    • 제22권3호
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    • pp.93-104
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    • 2024
  • Purpose: Using green supply chain management (GSCM), the current study focuses on the fashion design industry as a central player in promoting an eco-conscious consumption culture by creating awareness of the need to produce and consume eco-friendly fashion products instead of only capitalizing on the shifting consumer tastes, preferences, and expectations. Research design, data and methodology: This study selected a PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) checklist as a research methodology. The purpose is the detailed and disinterested evaluation of all the published information related to the topic of the research. Results: This study suggests brief solutions of the GSCM based on the five categories of sustainable fashion activities that contribute to the development of eco-friendly fashion designs and marketing strategies. This strategy employed by firms to promote sustainable production and consumption is a major factor in enhancing consumers' environmental awareness. Conclusions: The study delves into how brands in the fashion design industry provide a platform for collective action by investing in educational campaigns and transparent communication, collaborating with various stakeholders to maximize awareness of the need for eco-conscious consumption and the availability of green fashion products. Practitioners should consider developing a comprehensive framework to assess the feasibility of different awareness strategies and purchase stimulation approaches.

무선 네트워크 환경에서 저전력 임베디드 센서 보드를 이용한 트리 매니지먼트 시스템 설계 (Design of Tree Management System using Low-Power Embedded Sensor Board in WSN)

  • 허민;모수종;김창수;임재홍
    • 한국정보통신학회:학술대회논문집
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    • 한국해양정보통신학회 2005년도 추계종합학술대회
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    • pp.127-130
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    • 2005
  • 국내의 도시들은 빌딩 숲으로 둘러싸인 회색도시에서 공원과 가로수가 어우러진 녹색도시로 탈바꿈하기 위해 많은 노력과 비용을 지출하고 있다. 그 예로 부산시에서는 ‘녹색도시부산21’의 정책으로 군부대시설의 공원화, 도심의 나무심기 등을 계획하고 진행 중에 있다. 여기서 조경을 위한 수목의 가격은 매우 고가이다. 이런 고가의 조경 수목을 관리하기 위한 수목 관리 시스템의 도입은 당연하게 되었다. 본 논문에서는 각 수목에 붙여진 Mote를 이용하여 수목의 정보를 무선 센서 네트워크를 이용하여 서버로 전송한다. 서버에서는 수신된 정보를 이용하여 수목의 상태 파악 및 관리, 병충해 예방, 수목 정보 웹 데이터 서비스 등에 이용할 수 있게 하며, 그리고 생태 관리 학자들에게 도신의 조경 수목 기초 정보를 제공하는 시스템의 설계를 제안하였다.

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Development of Current Control System for Solar LED Street Light System

  • Kim, Byun-Gon;Kim, Kwan-Woong;Jang, Tae-Su;Lee, Jun-Myung;Kim, Yong-Kab
    • International journal of advanced smart convergence
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    • 제1권1호
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    • pp.52-56
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    • 2012
  • As inexhaustible clean energy, solar energy will be the most ideal green energy in the 21st century. The effective method to convert solar energy into electrical energy is by solar photovoltaic power generation technologies. LED Emitting Diode is a kind of component which can transform electricity into visible light. As the smart current control system for photovoltaic street lights, the proposed system has improved the battery charging and discharging mechanism to extend the lifespan and effectively controls the LED discharge current according to battery charge state and lighting.

Modeling Green-light Fiber Amplifiers for Visible-light Communication Systems

  • Khushik, Muhammad Hanif Ahmed Khan;Jiang, Chun
    • Current Optics and Photonics
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    • 제3권2호
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    • pp.105-110
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    • 2019
  • The visible-light communication (VLC) system is a promising candidate to fulfill the present and future demands for a high-speed, cost-effective, and larger-bandwidth communication system. VLC modulates the visible-light signals from solid-state LEDs to transmit data between transmitter and receiver, but the broadcasting and the line-of-sight propagation nature of visible-light signals make VLC a communication system with a limited operating range. We present a novel architecture to increase the operating range of VLC. In our proposed architecture, we guide the visible-light signals through the fiber and amplify the dissipated signals using visible-light fiber amplifiers (VLFAs), which are the most important and the novel devices needed for the proposed architecture of the VLC. Therefore, we design, analyze, and apply a VLFA to VLC, to overcome the inherent drawbacks of VLC. Numerical results show that under given constant conditions, the VLFA can amplify the signal up to 35.0 dB. We have analyzed the effects of fiber length, active ion concentration, pump power, and input signal power on the gain and the noise figure (NF).

폴링에 의한 비정질 BaTiO3 박막의 광학적 특성 조사 및 녹색광 발생 (Green Generation and Investigation of Optical Properties of Amorphous BaTiO3 by Poling)

  • 김응수
    • 한국전자통신학회논문지
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    • 제15권1호
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    • pp.39-44
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    • 2020
  • 유리기판위에 스퍼터링법으로 비정질 BaTiO3막을 증착시켰다. 증착된 BaTiO3 막을 코로나 폴링을 하여 광학적 특성을 조사하였다. 가시광영역에서 투과율은 80% 이상으로 좋았으며, 비선형광학 특성은 폴링 조건에 따라 영향을 받으며, 크기는 1.15pm/V였다. 장기특성도 한달이 지나도 60%이상 유지하였다. 또한 BaTiO3 박막으로부터 녹색광 발생을 확인하였다.

폐잉크를 이용한 스크린 인쇄용 블랙 잉크 제조에 관한 연구 (A Study on the Manufacturing Process of Black Ink for Screen Printing by using Waste Ink)

  • 권희경;우진호
    • 한국인쇄학회지
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    • 제28권2호
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    • pp.87-99
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    • 2010
  • The ink which is left by sealed more than 6 months, it clogs head nozzle of machine due to precipitation and coagulation. In addition, if you stop printing about 3~4 hours in the middle of printing work, the head nozzles of printer could be naturally clogged. To prevent of this situation, worker should implement cleaning and checking head nozzle before hands. When the nozzle is clogged in the middle of work, running a head cleaning mode can clear the clogged nozzle. Yet, large amount of waste inks which are passed clogged nozzle will be remained after cleaning. It would be very nice that ink companies take the waste ink back by green marketing, but none of them are doing it currently. The purpose of this research is that making a black water-based recycle ink by waste inks which are left of nozzle clogging or passed expiration date. This recycle ink will improved working environment and reduce cost of disposing waste inks. Furthermore, it is very environment friendly and economical. It is called a recycle ink which is water-based black ink made by waste inks.

A Study on Energy Platform Using Data in the US: Based on Opening Platform Model

  • Song, Minzheong
    • International journal of advanced smart convergence
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    • 제10권3호
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    • pp.41-50
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    • 2021
  • The purpose of this study is to analyze various energy platforms using data in the US and to suggest directions and implications. Some of the leading energy platforms are selected and analyzed based on the opening platform model. We focus on the case analysis of the US utility companies. In case of the horizontal open platform, Green Button sponsor's 'Connect My Data (CMD)' driven by the government invites the utility companies to jointly develop the sponsor's data solution. In case of the vertical open platform, the certification program 'Share My Data (SMD)' allows backward compatibility, because the technical improvement is minimal. The utility companies benchmark Amazon's three-sided market mediation and prefer platform and category exclusivity. For the former, they have data analytics companies like Enervee, Opower and for the latter, they have electronics manufactures and energy service providers (ESPs) like Distributed Energy Resources (DERs). Based on this US case study, we suggest the energy platforms to open their platform for renewable energy supply, energy conservation, high-efficiency products, and residential DER dissemination. To successfully implement the government's energy transition policy, the US platforms should be benchmarked as a business model. Especially, it is needed for them to coordinate a platform ecosystem. To ensure trust in the products and services offered on the marketplace platform, platform's certification program is helpful.