• Title/Summary/Keyword: green communication

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Corporate Social Responsibility Impact on Business Performance through Green Supply Chain Management: Evidence from Guatemala

  • Garcia, Ruben Avila;Park, Byungjoo;Chang, Byeong-Yun
    • International Journal of Internet, Broadcasting and Communication
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    • v.11 no.4
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    • pp.59-64
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    • 2019
  • The purpose of this research is to examine the relationship between corporate social responsibility (CSR), green supply chain management (GSCM) practices, and business performances. After reviewing the extensive literature, we developed a research model including five constructs: CSR, GSCM practices, environmental, economic and operational performances. We conducted the statistical analyses based on the primary data collected from a survey questionnaire, responded by 93 different company managers in the Republic of Guatemala. Furthermore, we utilized structural equation modeling to analyze the data and to test the hypotheses. The results of the analyses showed that there is a significant influence of CSR on the adoption of GSCM practices. It was also found that GSCM practices have a significant influence on environmental, economic and operational performances. In addition, environmental performance has a significant impact on economic and operational performance. Finally, GSCM has a mediating role on the relationship between CSR and environmental and economic performance, but not with operational performance.

DRA: Duplication Resolver Algorithm for Power Conservation Utilizing Software Defined Network (SDN)

  • Masoud, Mohammad;Jaradat, Yousef;Jannoud, Ismael;Huang, Hong
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.11 no.7
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    • pp.3351-3369
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    • 2017
  • In recent years, datacenters, network devices and computers have proliferated. The power consumed by information and communication technology (ICT) devices has inflated in an extraordinary manner. Green communication has emerged as a new approach to reduce and optimize power consumption in ICT sector. Many methods and protocols have been proposed and implemented to achieve green communication. Nevertheless, the increase of power consumption remains a problem. In this work, we attempt to reduce and optimize power consumption of network devices in datacenters environment utilizing software defined network (SDN) paradigm. To gain more insight of the power consumption requirements of network switches, a power measurement system is constructed to measure power consumption levels of network devices. Subsequently, we propose a duplication resolver algorithm (DRA) to power off/on switches reactively. DRA algorithm reduces the required time by switches to construct their flow tables after rebooting. To this end, DRA-based external circuit has been constructed utilizing Ethernet module and an Arduino kit to control power supplies of network devices. To facilitate our work, a testbed has been constructed utilizing Ryu SDN controller, HP2920-24G switches and Arduino kits. Our results show that DRA algorithm can reduce both the power usage and start-up time delay of network switches after failures.

Evaluation of communication effectiveness of cruelty-free fashion brands - A comparative study of brand-led and consumer-perceived images - (크루얼티 프리 패션 브랜드의 커뮤니케이션 성과 분석 - 브랜드 주도적 이미지와 소비자 지각 이미지에 대한 비교 -)

  • Yeong-Hyeon Choi;Sangyung Lee
    • The Research Journal of the Costume Culture
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    • v.32 no.2
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    • pp.247-259
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    • 2024
  • This study assessed the effectiveness of brand image communication on consumer perceptions of cruelty-free fashion brands. Brand messaging data were gathered from postings on the official Instagram accounts of three cruelty-free fashion brands and consumer perception data were gathered from Tweets containing keywords related to each brand. Web crawling and natural language processing were performed using Python and sentiment analysis was conducted using the BERT model. By analyzing Instagram content from Stella McCartney, Patagonia, and Freitag from their inception until 2021, this study found these brands all emphasize environmental aspects but with differing focuses: Stella McCartney on ecological conservation, Patagonia on an active outdoor image, and Freitag on upcycled products. Keyword analysis further indicated consumers perceive these brands in line with their brand messaging: Stella McCartney as high-end and eco-friendly, Patagonia as active and environmentally conscious, and Freitag as centered on recycling. Results based on the assessment of the alignment between brand-driven images and consumer-perceived images and the sentiment evaluation of the brand confirmed the outcomes of brand communication performance. The study revealed a correlation between brand image and positive consumer evaluations, indicating that higher alignment of ethical values leads to more positive consumer assessments. Given that consumers tend to prioritize search keywords over brand concepts, it's important for brands to focus on using visual imagery and promotions to effectively convey brand communication information. These findings highlight the importance of brand communication by emphasizing the connection between ethical brand images and consumer perceptions.

The Comparison of the Characteristics of Displacement Isolines in the Cylindrical Green Compact under Ultrasonic Vibration

  • Prakorb, Chartpuk;Anan, Tempiam;Somchai, Luangsod;Vorawit, Voranawin
    • International journal of advanced smart convergence
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    • v.4 no.1
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    • pp.120-126
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    • 2015
  • This research is a comparison of the characteristics of the displacement isolines due to powder-die-wall friction that arise during the compaction of ceramic powders in conventional die. It has been done using the CosmosWorks software package of the SolidWorks simulation software. The results of comparative simulation with FEM showed that the comparison of the displacement isolines and distribution of deformation of the ceramic powders. In the case of conventional uniaxial dry compaction for long length cylindrical green compact, considerable bending of the layers in the form of a cone can be observed. It is symmetry along centerline of cylindrical green compact. The distributions of the deformation of the green compacts (diameter 14 mm, height 20 mm) as a result of conventional compaction under ultrasonic vibration with power 1 and 2 kW are reduced to 4% and 6.5% when compared with conventional compaction without ultrasonic vibration respectively. Thus, density distribution can be minimized by increasing the power of ultrasonic vibration.

The scheme to implement Rate Adaptive Shaper for Differentiated Service Network - srRAS and G-srRAS -

  • Park, Chun-Kwan;Kim, Kab-Ki
    • Journal of information and communication convergence engineering
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    • v.1 no.3
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    • pp.123-128
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    • 2003
  • This paper has addressed the implementation of the single rate Rate Adaptive Shaper(srRAS) described in RFC2963. This shaper has been proposed to use at the ingress of differentiated services networks providing Assured Forwarding Per Hop Behavior (AFPHB). srRAS is typically used in conjunction with single rate Three Color Marker(srTCM) described in RFC2697. srRAS itself is the tail-drop FIFO that is drained at a variable rate, and srTCM is the marker with metering function. G-srRAS is the same as srRAS except that RAS receives the green token state information from the downstream srTCM to avoid delaying a packet in RAS although there are sufficient tokens available to color the packet green. In this paper, we have addressed the algorithm and the architecture of srRAS, and the scheme to implement srRAS using VHDL(Very high-speed integrated circuit Hardware Description Language) and its related tools.

A Delphi Study on Competencies of Future Green Architectural Engineer (근미래 친환경 건축분야 엔지니어에게 필요한 역량에 대한 델파이 연구)

  • Kang, So Yeon;Kim, Taeyeon;Lee, Jungwoo
    • Journal of Engineering Education Research
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    • v.21 no.3
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    • pp.56-65
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    • 2018
  • With rapid advance of technologies including information and communication technologies, jobs are evolving faster than ever. Architectural engineering is no exception in this regard, and the green architectural engineering is emerging fast as a promising new field. In this study, a Delphi study of expert architectural engineers are conducted to find out (1) near future prospects of the field, (2) near future emerging jobs, (3) competencies needed for these jobs, and (4) educational content necessary to build these competencies with regards to the green architectural engineering. Initial Delphi survey consisting of open-ended questions in the above four areas were conducted and came out with 65 items after duplicate removal and semantic refinements. Further refinements via second and third wave of Delphi results into 40 items that the 13 architectural engineering experts may largely agree upon as future prospects with regards to the green architectural engineering. Findings indicate that it is expected that the demand for green architectural engineering and needs for automatic energy control system increase. Also, collaborations with other fields is becoming more and more important in green architectural engineering. The professional work management skills such as knowledge convergence, problem solving, collaboration skills, and creativity linking components from various related areas seem to also be on the increasing need. Near future ready critical skills are found to be the building environment control techniques (thermal, light, sound, and air), the data processing techniques like data mining, energy monitoring, and the control and utilization of environmental analysis software. Experts also agree on new curriculum for green building architecture to be developed with more of converging subjects across disciplines for future ready professional skills and experiences. Major topics to be covered in the near future includes building environment studies, building energy management, energy reduction systems, indoor air quality, global environment and natural phenomena, and machinery and electrical facility. Architectural engineering community should be concerned with building up the competencies identified in this Delphi preparing for fast advancing future.

A Study on the ICT Standardization Strategy for realizing the Green New Deal (그린뉴딜의 실현을 위한 ICT 표준화 추진 전략에 관한 연구)

  • Choi, JungYul
    • Journal of Digital Convergence
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    • v.19 no.11
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    • pp.23-29
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    • 2021
  • Countries are promoting Green New Deal policy to cope with global warming and climate change as a result of economic growth and overcome the economic crisis caused by the coronavirus 19. The role of ICT technology is crucial in realizing the Green New Deal policy, and standardization of ICT technology should be preceded. This paper examines domestic and foreign Green New Deal policies and analyzes trends in ICT standardization activities. Based on the analysis, we propose standards that should be developed for the eight major projects in order to successfully realize the Korean Green New Deal. A strategy to promote ICT standardization for the zero energy project in public facilities as an example was proposed. In addition, we present ways to resolve difficulties in realizing ICT standardization policies related to Korean Green New Deal. Through this study, it is expected that the Korean Green New Deal policies, which is being promoted at the pan-government level, will be effective based on ICT standard technology.

Approximation of Green Warranty Function by Radon Radial Basis Function Network (Radon RBF Network에 의해 그린 보증 함수의 근사화)

  • Lee, Sang-Hyun;Lim, Jong-Han;Moon, Kyung-Li
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.12 no.3
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    • pp.123-131
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    • 2012
  • As the price of traditional fuels soar, the alternatives are becoming more viable. And manufacturers are promoting the growing viability of electric and biofuel-powered vehicles through longer warranties. Now, these longer green environment (emission)warranties, sometimes called extended warranties or "super warranties," have been adapted. The main result of this paper is to present a new method to approximate a bivariate warranty function by using Radial Basis Function Network with application of Radon Transform and its inverse which is used to reduce the dimension of the warranty space. This method consist of the following stages: First, by using the Radon Transform, the bivariate warranty function can be reduced to one dimensional function. Second, each of the one dimensional functions is approximated by using neural network technique into neural sub-networks. Third, these neural sub-networks are combined together to form the final approximation neural network. Four, by using the inverse of radon transform to this final approximation neural network we get the approximation to the given function. Also, we apply the above method to some green warranty data of automotive vehicle company.

Implementation of Highly Efficient GMR Color Filter using Asymmetric Si3N4 Gratings (비대칭 Si3N4 격자를 사용한 고효율 GMR 컬러 필터의 구현)

  • Ho, Kwang-Chun
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.17 no.1
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    • pp.225-230
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    • 2017
  • In this paper, a highly efficient GMR(guided-mode resonant) color filter is proposed and implemented. The GMR color filter consists of $Si_3N_4/air$ layers containing complementary fixed and mobile gratings. The device is designed using RETT(rigorous equivalent transmission-line theory) and a grating structure operating in subwavelength. The numerical result reveals that the color filter has a tuning capability of about 35 nm over the $0.45{\mu}m{\sim}0.55{\mu}m$ range for blue-green color and across $0.6{\mu}m{\sim}0.7{\mu}m$ range for red color. Furthermore, The color filters have a spectral bandwidth of about 8 nm with efficiencies of 99%, 98%, and 99% at the center wavelength of blue, green, and red color, respectively, and these are higher efficiencies than reported in the literature previously.

Recognition of a New Car Plate using Color Information and Error Back-propagation Neural Network Algorithms (컬러 정보와 오류역전파 신경망 알고리즘을 이용한 신차량 번호판 인식)

  • Lee, Jong-Hee;Kim, Jin-Whan
    • The Journal of the Korea institute of electronic communication sciences
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    • v.5 no.5
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    • pp.471-476
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    • 2010
  • In this paper, we propose an effective method that recognizes the vehicle license plate using RGB color information and back-propagation neural network algorithm. First, the image of the vehicle license plate is adjusted by the Mean of Blue values in the vehicle plate and two candidate areas of Red and Green region are classified by calculating the differences of pixel values and the final Green area is searched by back-propagation algorithm. Second, our method detects the area of the vehicle plate using the frequence of the horizontal and the vertical histogram. Finally, each of codes are detected by an edge detection algorithm and are recognized by error back-propagation algorithm. In order to evaluate the performance of our proposed extraction and recognition method, we have run experiments on a new car plates. Experimental results showed that the proposed license plate extraction is better than that of existing HSI information model and the overall recognition was effective.