• 유통과학연구
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• 제13권11호
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• pp.93-100
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• 2015

Purpose - The objective of this research is to investigate whether national culture influences consumers' service evaluations. The services industry is receiving increasing attention from academia and practitioners as its position grows in global markets. Standardization or localization is a traditional managerial decision in global business. As the boundaries of services expand across national borders, firms are required to decide whether to standardize services or adjust to local needs. Though it is imperative to reflect global perspectives in marketing theories, these perspectives are mostly based on Western conceptualization of the world. Through a comparison of consumer groups from two culturally remote countries, service quality evaluation mechanisms are examined based on similar stimuli. The study tries to expand service marketing perspectives across national borders. Research design, data, and methodology - Eastern and Western countries are known to be culturally distinct. One Eastern and one Western country were chosen: an Anglo-Saxon country (the U.S., England, and Australia) and South Korea. In Hofstede's cultural dimensions, the differences between the two are pronounced. The Anglo-Saxon based countries share many similarities. Samples of the same sites are targeted. Questionnaires using a service quality scale (SERVQUAL) and a customer satisfaction scale were distributed. Utilizing Hofstede's typology of culture, the service evaluation mechanisms of the respondents from the two groups are evaluated. Three hypotheses are proposed from the review of the literature. These are service evaluation habits, importance of service quality dimensions for the individualistic/collectivistic countries, and strong/weak uncertainty avoidance cultures. Consumers from the individualistic countries are considered to care about themselves and demand a higher level of responsiveness and assurance. On the other hand, consumers from high uncertainty avoidance cultures are assumed to rely more on tangible questions of service quality, as these are the only predictable service quality indicators. A t-test and regression analysis are applied to validate the constructs. Results - The respondents from the Anglo-Saxon countries are more generous on service evaluations than Koreans. Researchers have indicated that Americans tend to give higher service evolution scores than European, Mexican, and Korean counterparts. The tendency is the same here. The sample from Anglo-Saxon countries demonstrated higher service evaluation scores on every dimension of SERVQUAL. For the second hypothesis, the respondents from the collectivistic culture rely less on core service dimensions (assurance and responsiveness) due to their tendency to place more value on group harmony than individual interest. However, the third hypothesis was not validated. Conclusions - The study attempted to expand the scope of service marketing to reflect cross-national perspectives. Service quality is known to have a strong influence on customer satisfaction and loyalty behavior. However, this research demonstrated that individuals from different cultural territories respond heterogeneously to the same stimuli. Scholars argue that national cultures are main factors in such deviated behavior. Scholars and global managers should be aware of differences in consumer value judgment mechanisms such as satisfaction, expectations, and perceptions.

• International Journal of Human Ecology
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• 제4권2호
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• pp.89-100
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• 2003

This paper identifies trends in research methodology due to globalization. Context in both research and in practice and forms the key perspective for modern methodology and theory. Ecological perspectives are a necessary condition for quality global research. Human ecology researchers must advance the role of interdisciplinary and inter-functional perspectives and be open to collaborative relationships. These researchers must work in teams across disciplinary and functional boundaries. The paper discusses directions for research within the context of trends at U.S. federal agencies with applications to globalization and family life. Trends include： (a) use of diverse but rigorous methodologies； (b) recognition of the research-practice-research feedback loop；(c) primacy of context and diverse sampling; and (d) connections of research to problem solving. The terms promoted recently such as ″relationships″, ″diversity″ or ″problem-based″ are ingrained in human ecology. Key aspects for research in the next decade will be： (a) seeking diversity in sampling； (b) seeking colleagues with different perspectives； (c) incorporating meta-analysis into our work； (d) seeking meaningful results； (e) utilizing varieties of research methodologies to address our problems； and (0 understanding that practice must continually change as a function of research.

• International Journal of Quality Innovation
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• 제6권1호
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• pp.98-108
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• 2005

In the light of globalisation and the international division of labour, the article will stress the importance of a new conception of quality management, focusing more on the social and environmental aspects of quality in global supply chains with a particular emphasis on suppliers' perspectives. The increasing focus on corporate social responsibility, business ethics, corporate citizenship, sustainable development etc. indicates that managers have failed to see social and environmental aspects of the production as an integrated part of quality.

• International Journal of Costume and Fashion
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• 제4권
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• pp.1-20
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• 2004

Finland, the small Nordic country, far from anywhere, just happens to be one of the most modern and technologically advanced nations in the world. It is also the home of several leading global brands in their fields. Among these belong for example Nokia, Kone Elevators, and Metso Paper. This strange, cold country with its by reputation reserved and introvert Arctic people, manages to operate smoothly in the global village； in business, technology and also world politics. People from all over the world want go to Finland to study and work, knowing a lot about the clean, green, spacious country with extensive social security, equal women and general well-being.

• 한국복식학회:학술대회논문집
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• 한국복식학회 2003년도 International Costume Conference
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• pp.16-17
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• 2003

Finland, the small Nordic country, far from anywhere, just happens to be one of the most modern and technologically advanced nations in the world. It is also the home of several leading global brands in their fields. Among these belong for example Nokia, Kone Elevators, and Metso Paper. This strange, cold country with its reserved and introvert Arctic people, manages to operate smoothly in the global village; in business, technology and also world politics. People from all over the world want go to Finland to study and work, knowing a lot about the clean, green, spacious country with extensive social security, equal women and general well-being. How can this be possible\ulcorner

• 기술혁신연구
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• 제9권2호
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• pp.34-55
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• 2001

With increasing globalization, a proper policy for global inter-city networking strongly required, which presumes the study on the heterogeneity among regional innovation systems. While surveying the research results of the Evolutionary Economics, 1 stress that regional systems of innovation differ in technological capacities, industrial structures, institutional arrangements and socio-cultural features. 1 make the empirical investigation based on the data of Busan and Hamburg, making clear the regional specificities among regional innovation systems. The results show that regional systems of innovation in Busan and Hamburg are quitely asymmetric. They suggest also the limitation of neo-classical assumption on the ‘homogeneous production function’ and that policy-makers in regions should make the policy for ‘global inter-cities networking’, based on perspectives of regional heterogeneity.

• 로봇학회논문지
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• 제13권2호
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• pp.113-120
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• 2018

To fly a drone or unmanned aerial vechicle(UAV) safely, its pilot needs to maintain high situation awareness of its flight space. One of the important ways to improve the flight space awareness is to integrate both the global and the local navigation map a drone provides. However, the drone pilot often has to use the inconsistent reference frames or perspectives between the two maps. In specific, the global navigation map tends to display space information in the third-person perspective, whereas the local map tends to use the first-person perspective through the drone camera. This inconsistent perspective problem makes the pilot use mental rotation to align the different perspectives. In addition, integrating different dimensionalities (2D vs. 3D) of the two maps may aggravate the pilot's cognitive load of mental rotation. Therefore, this study aims to investigate the relation between perspective difference ($0^{\circ}$, $90^{\circ}$, $180^{\circ}$, $270^{\circ}$) and the map dimensionality matches (3D-3D vs. 3D-2D) to improve the way of integrating the two maps. The results show that the pilot's flight space awareness improves when the perspective differences are smaller and also when the dimensionalities between the two maps are matched.

• Asia pacific journal of information systems
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• 제26권3호
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• pp.385-392
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• 2016

• 한국농공학회:학술대회논문집
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• 한국농공학회 2002년도 학술발표회 발표논문집
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• pp.413-416
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• 2002

Global warming is one of the major international concerns and renewable energy development and utilization are getting more attention recently. One of the competitive renewable energy alternatives is biomass. This paper describes the major concepts of gasification and fuel gas applications.

• Journal of Public Diplomacy
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• 제2권1호
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• pp.136-142
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• 2022