• The Korean Journal of Franchise Management
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• v.14 no.4
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• pp.1-16
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• 2023

Purpose: Previous studies show that perceived CSR motives have a significant impact on company evaluations. However, consumer responses to CSR motives vary depending on CSR motives. From this perspective, this study investigates the impact of CSR motives on consumers' responses in the context of food and beverage franchise companies using a scenario. Research design, data, and methodology: For achieving the purposes of the study, an example of a domestic food and beverage franchise company actively carrying out CSR activities was presented. Data was collected from 304 respondents aged 20 or older who were aware of CSR activities. The respondents answered the questionnaire after reading the scenario. The data was analyzed with SPSS 28.0 and SmartPLS 4.0 program. Result: Values-driven motive and strategic motive influence authenticity, while stakeholder-driven motive and egoistic motive did not influence authenticity. Values-driven motive influences on attitude, while stakeholder-driven motive, strategic motive and egoistic motive didn't. Lastly, authenticity influences attitude. Conclusions: Companies need to be aware that consumers may infer different motives for their CSR activities, and pay close attention to consumers' perceived motives from the planning stage of CSR activities. In particular, companies should focus on the values-driven motive and the strategic motive when planning CSR activities.

• Journal of Korean Society for Quality Management
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• v.50 no.4
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• pp.751-776
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• 2022

Purpose: The purpose of this paper is to present implications by analyzing research trends on CSR, CSV and ESG by text analysis and visual analysis(Comprehensive/ Fields / Years-based) which are big data analyses, by collecting data based on previous studies on CSR, CSV and ESG. Methods: For the collection of analysis data, deep learning was used in the integrated search on the Academic Research Information Service (www.riss.kr) to search for "CSR", "CSV" and "ESG" as search terms, and the Korean abstracts and keyword were scrapped out of the extracted paper and they are organize into EXCEL. For the final step, CSR 2,847 papers, CSV 395 papers, ESG 555 papers derived were analyzed using the Rx64 4.0.2 program and Rstudio using text mining, one of the big data analysis techniques, and Word Cloud for visualization. Results: The results of this study are as follows; CSR, CSV, and ESG studies showed that research slowed down somewhat before 2010, but research increased rapidly until recently in 2019. Research have been found to be heavily researched in the fields of social science, art and physical education, and engineering. As a result of the study, there were many keyword of 'corporate', 'social', and 'responsibility', which were similar in the word cloud analysis. Looking at the frequent keyword and word cloud analysis by field and year, overall keyword were derived similar to all keyword by year. However, some differences appeared in each field. Conclusion: Government support and expert support for CSR, CSV and ESG should be activated, and researches on technology-based strategies are needed. In the future, it is necessary to take various approaches to them. If researches are conducted in consideration of the environment or energy, it is judged that bigger implications can be presented.

• Asia Marketing Journal
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• v.25 no.2
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• pp.71-83
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• 2023

Companies are increasingly performing corporate social responsibility (CSR) as part of their strategic plans, but the effect of CSR activities on short-term financial performance is disputed. Researchers have found ambiguous relationships through mediating factors, but few studies have investigated internal stakeholders in this context and the firm characteristics that moderate these relationships. This study uses a competitive mediating model that examines job satisfaction as a mediator in the relationship between CSR and short-term financial performance for Korean companies. For the analysis, data from 195 companies covering 2014 to 2017 were collected and analyzed via panel regression. The findings indicate that CSR activities had a negative effect on short-term financial performance but a positive effect on job satisfaction; however, the larger the firm, the smaller the positive effect of CSR activities. Moreover, job satisfaction positively affects short-term financial performance, and this relationship is stronger in service firms.

• Journal of Digital Convergence
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• v.14 no.6
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• pp.69-83
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• 2016

This study deals with Corporate Social Responsibility (CSR) that is emerging as an important issue in modern companies. CSR is not a selective problem but essential. The activities should be done beyond the level observed by law, but by the level of taking their responsibilities to society. This study shows the goal of CSR of LG Electronics and many kinds of CSR activities of LG Electronics through LG Electronics case. For this study, data related to CSR and meetings with CSR department were helped to conduct this study. LG Electronics proceeded CSR through the society, environment, economy to pursue Corporate Substantiality Management. Especially companies play on role of global citizen as a variety of international standards. This activity is achieved by participations of members. This LG Electronics activity present implications of many companies that conduct CSR activitiy.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.3
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• pp.793-805
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• 2021

Corporate Social Responsibility (CSR) program has become one of the primary concerns of companies worldwide. For many companies, treating the environment and the community well is important to business practice and reputation, and this is reflected in their CSR programs. CSR is a company's obligation to consider the interests of its employees, customers, shareholders, communities, and the environment and to consider the social and environmental consequences of their business activities. CSR plays an important role in relationship building with customers. Thus, the main purpose of this study is to analyze the relationship between customer perception of CSR and customer trust. The model of this study considers two mediating variables, i.e., company reputation and word of mouth to link CSR to customer trust. This study employs a causal survey design. The respondents were 160 consumers who have purchased products and knew about CSR programs of a global food company. Data analysis was using structural equation modeling (SEM) to test the hypotheses. The results of this study revealed that CSR negatively impacts customer trust. Furthermore, CSR positively impacts corporate reputation and word of mouth. Besides, this study found corporate reputation positively impacts word of mouth and customer trust. While the mediating effect of reputation and word of mouth also positively impacts the relationship between CSR and consumer trust. A good reputation and word of mouth could be connecting buyers and enhances the power of suppliers.

• Asia Marketing Journal
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• v.22 no.2
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• pp.19-57
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• 2020

A rapidly shifting, hyper-sensitive modern fashion industry, coupled with an increasingly developing global environmental concern, has seen to an ever-imperative role for corporate social responsibility (CSR) to play in the successful operation of fashion companies. This study primarily investigates effective measures for successful CSR implementation in both corporate and consumer domains, looking at Patagonia, an exemplar company with an environmental mission, to understand the central contributions of active consumer engagement to the success of CSR initiatives. We explore consumer admiration as a concept necessary to elevate CSR practices from image maintenance to genuine engagement and advocacy, and how such admiration could be cultivated on the consumer-side, investigating perceived CSR authenticity and corporate self-sacrifice as primary determinants. Specifically, we speculate the asymmetric role of consumers' moral identity, revealing that moral identity symbolization positively interacts with both determinants while negatively moderating the relationship of these intentions and consumer admiration. We derive our analysis from diverse international and Korean data, concluding with theoretical and managerial implications for domestic and international companies in pursuit of environmental CSR campaigns that bridge consumer and company, as well as limitations and future research directions.

• The Journal of the Korea Contents Association
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• v.16 no.8
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• pp.357-365
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• 2016

By examining Corporate Social Responsibility (CSR) activities and investigating its current conditions of Japanese companies, which have relatively high reliability in global market and similar oriental ways of thinking in aspect of corporate culture, the study tries to suggest the direction of Korean companies' CSR. As result, the study found that Japanese companies actively participate in the array of actions of giving information about their CSR activities and collecting others opinions to promote their company and brand images. Therefore, this research suggests the following CSR implications: First, companies need to establish a responsible department and responsible system for CSR. Second, they need to reorganize business ethics. Third, companies must provide information about their CSR activities and improve the CSR awareness. Lastly, they need to make strong efforts to communicate with consumers and take actions to consumer correspondence actively.

• The Journal of the Korea Contents Association
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• v.20 no.1
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• pp.403-416
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• 2020

Unlike in the past, the environment related to CSR activities of financial services companies changed, such as lower interest rates, easier access to knowledge and the environment for risk management of financial services companies changed, including global economic instability, increased regulations, and exposure of new technologies associated with operating methods. This study examined the effects of CSR activities and risk management on sustainability and mediating effects of corporate image among financial service companies. The result of the study are as follows. First, the CSR's legal responsibilities, management in disaster risk and strategic risks of financial service enterprise have positive effect on sustainability, however, the management of CSR's ethical responsibilities, discretionary responsibilities, operational and financial risks have shown to have negative effect Second, CSR's legal responsibilities, discretionary responsibilities and the management of disaster risks act as mediating role between corporate image and sustainability. As a result, when financial service enterprises concentrate on managing CSR's Legal responsibilities and disaster risks, it was found that the corporate image improves and enhancement of sustainability.

• Journal of Industrial Convergence
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• v.18 no.2
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• pp.87-94
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• 2020

This paper belongs in a literature of sustainablity policy determination. This paper offers an actual status and explanation to corporate social responsibility of SMEs in Korea. This study examines CSR situation focused on developing mechanisms to enable the SMEs sector. Firstly, this study suggests introducing the third-party professional assurance service on sustainablity reports and/or asking global accreditation such as ISO14001 and ISO26000 when entry as a provider in government e-procurement system. Secondly, this study introduce the CSR Committee headed by the CEO and coordinates group-wide committees to discuss the CSR Guidelines. Third, because CSR does not only have to do with the SMEs, but pertains to the local community and business partner, this study offered the opportunity to work with large companies in aspects of CSR.

• International Journal of Quality Innovation
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• v.9 no.1
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• pp.55-67
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• 2008

Following this introduction, this paper presents two conceptual and theoretical analyses-(i) CSR and its relation to profit and charity (ii) CSR as part of a service business model. The paper then illustrates these concepts using a comparative study of four service firms, with particular emphasis on their different CSR activities and how these affect the mission of each company. All four of the service companies are global actors with strong Service Brands (Edvardsson, Enquist and Hay, 2006) and a leading position in using CSR as a driving force for doing business: IKEA, Starbucks, H&M and the Body Shop. The paper then draws together the conceptual analysis and the case studies in a discussion of how CSR can be a proactive driver in the service business. Because of the limit space for a QMOD paper the focus is on the conceptual and theoretical analysis part and the empirical part and discussion/conclusion has to be further developed.