• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.6
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• pp.59-68
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• 2015

It's important to analyse effects of word of mouth for making its impact higher in performance of motions pictures. And it's required to combine variety sales activities like free gift, promotion goods and price discount with word of mouth for the box office of film. The purpose of this study is to compare between groups classified by demographic characteristic into effects from word of mouth and methods of sales promotion in intention of watching film. On the other hand existing studies on sales activity and word of mouth were one-sided in theoretical background, a meaning of this study is theorizing a social phenomenon about sales promotion of movie giving actual examples that currently are effected by production company, Movie theaters, distribution company and affiliated company. For this purpose, it conducted a survey targeting 500 students in B university in Seoul city and 379 answers got received, and it proceeded this study with 369 answers except 10 inaccurate ones. Creating questionnaires with Likert 5 point scale, it decided that case of substantial inclination was 5 points and inverse one is 1 point. Doing analysis T and ANOVA according to male and female, kinds of major study and number of average monthly watching movie, it analysed the test results after comparison analysis between classified group. The results are summarized as follows: First, offering premiums is more effective by masculine than feminine, but situation of free gift is an opposite result. Second, there are no differences of effects word of mouth and methods of sales promotion by majority departments. Third, there are much differences between groups classified by average number of watching film in a month into effects from word of mouth and methods of sales promotion. Group of watching film more 3 times in a month is more effective than the other groups in intension of watching film by word of mouth. Fourth, word of mouth is great factor to increase intention of watching film and second one is discount on the price.

• The Journal of the Korea Contents Association
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• v.19 no.7
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• pp.304-313
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• 2019

Centered on top ten brands of jasmine tea in China "Zhang Yiyuan(張一元), Wu Yutai(吳裕泰), EFUTON (藝福堂), Shumingrun(蜀茗潤), Chunlun(春倫),Jinghua(京華),Bitan Piaoxue(碧潭飄雪), Tenfuku meicha(天福茗茶), Xiao Guan Tea(小罐茶),China Tea(中茶)", this paper has summarized four elements of packaging design (logo, color, layout, shape), developed a questionnaire of consumer preference degree on this basis, and conducted reliability and validity analysis. According to the questionnaire survey, the most popular logo is the "Xiao Guan Tea", and the most popular color among all six colors is the gray group. Among the eight lay outs of the jasmine tea package, the most popular lay out is the type 2 and the most popular package shape is shape 2 (rectangle).In conclusion, this paper has analyzed consumer preferences for packaging design of jasmine tea gift box based on the questionnaire survey results.

• Korean Journal of Heritage: History & Science
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• v.52 no.4
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• pp.38-55
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• 2019

At Otani University in Kyoto, Japan, there is a rubbed copy of Tripitaka Koreana, presumably printed in 1381. According to the postscript of the copy, written by Saek Lee himself, the rubbed copy was made at Haeinsa temple in 1381 and was kept at Sinluksa temple in Yeuju. The copy was delivered as a gift to Japan in 1414 and now is kept at the Library of Otani University. Although an approximate summary of the content of the copy was reported in the early 2000s after a basic survey, details of the copy, including the concrete format and packaging paper, are not known yet. In this paper a detailed survey of the copy is conducted on the 109 pages. The copy is divided into two parts: the wrapping and the inner pages. The wrapping paper is divided into yellow and brown colors depending on the material of the paper. The yellow colorwrapping paper was possibly made in 1381 at the time of the rubbed printing, and the brown wrapping paper was repaired after being moved to Japan. Using funds collected in February 1380, the copy of Gyeong(經), Yul(律), and Ron(論) chapters was printed in April 1381. Binding of the copy was completed in September, and the wrapping paper with the title in gold was made in October 1380. The box for keeping Buddhist scriptures was manufactured in November 1380. The copy was moved to Sinluksa temple in April 1382 and delivered to Japan in 1414. At Otani University, the copy is stored in separate rectangular boxes 32.1×25.3cm in size with a height of 23.6cm. The rectangular plate on the four sides is red in external color but black colorinside. The box for keeping Buddhist scriptures was probably made in 1381, but a partial repair was made later. Because of the difficulty of executing a detailed survey of the box for Buddhist scriptures, it is hard to find out its nation and period of production. We look forward to studying the copy as well as the box for Buddhist scriptures in future.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.11
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• pp.583-593
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• 2018

Le Corbusier is an architect known for his use of mostly white color during the Purism period. On the other hand, he actually utilized polychromy in his works while the principles behind his use of polychromy is not well defined. Through the analysis of the Pessac project, where he deliberately utilized polychromy in the exterior of housing, this study examined not only the principles behind his utilization of colors, but also the fact that this project was a laboratory to set up his architectural language and develop the method of how to employ polychromy. An analysis of this project found that he changed spaces and categorized objects using polychromy based on the white color. He also chose and used colors based on the psychophysiological experience that is related to emotions and habits. To compensate for the problems arising from the architectural space and form in the site, he used various techniques, such as camouflage, optical illusion, 'gift box' technique, and dismantlement method of volume. Therefore, polychromy is used as a method to emphasize his architectural language.