• Journal of Distribution Science
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• v.21 no.11
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• pp.103-111
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• 2023

Purpose: This research aims to study the selection attributes influencing the purchasing decisions of the MZ generation in online luxury stores and explores the moderating effects of consumer value. The research aims to validate the impact of reasonable pricing, brand reliability, product variety, comprehensive product information, and user-friendly interfaces on customers' decision to purchase products from online luxury stores. Research design, data and methodology: A survey was conducted with 101 participants, and data analysis included exploratory and confirmatory factor analysis, as well as covariance structure model analysis. Results: The findings reveal that brand trust, product variety, and information sufficiency significantly influence brand affect, which in turn influences purchase intention. Additionally, the study identifies that consumers prioritizing hedonic value are more influenced by brand trust and information, while those prioritizing utilitarian value are more responsive to factors like reasonable price, product variety, and ease of use. Conclusions: The study provides insights into the preferences and behaviors of the MZ generation, highlighting their digital proficiency, mobile-centric lifestyle, desire for product variety, price-consciousness, social media influence, and the availability of personalized shopping experiences as factors contributing to their preference for online luxury stores. These findings contribute to understanding consumer behavior and decision-making processes in the context of online luxury shopping.

• Fashion & Textile Research Journal
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• v.26 no.2
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• pp.166-178
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• 2024

Second-hand trading platforms have emerged as a major transaction method among people, and are particularly quite popular with the MZ Generation (Millennial + Generation Z). These generations are more open to transactions through such platforms. Understanding and analyzing these platforms from the perspective of their primary users can help businesses establish effective marketing strategies and attract new customers. This study examines the effect of second-hand trading platforms on usage intention by dividing the benefits into functional, economic, environmental, social, and hedonic categories for MZ generation consumers who have traded fashion products on such platforms. In addition, it explores how differences in fashion leadership affect the relationship between platform benefits, trust, and attitude. A total of 400 participants were analyzed using IBM SPSS Statistics 26.0 and IBM AMOS 24.0. The results indicate that the benefits of second-hand trading platforms have a significant impact on trust in and attitude toward these platforms. Furthermore, the effect of platform benefits on consumer responses varied based on the extent of fashion leadership. This study provides practical insights for developing marketing strategies for second-hand transaction platforms and underscores the academic significance of studying consumer behavior in a second-hand fashion markets.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.23 no.3
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• pp.127-137
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• 2023

COVID-19 has not only affected all sectors of society, economy and politics, but also had a huge impact on industry. The non-face-to-face exchange method was essential to prevent infectious diseases, and the generation who experienced it recognizes the importance of a platform that can be quickly accessed anytime, anywhere, and attention is focused on the Metaverse that can accommodate it well. Each financial industry uses a differentiated metabus platform strategy, focuses on new customer service and revenue generation, and is also used as an internal and external communication channel. This paper analyzes the theoretical background of the financial sector metaverse and domestic and international cases, and studies and describes the direction of using the financial sector metaverse platform to secure MZ generation contact points.

• Proceedings of the Korean Society of Computer Information Conference
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• 2022.07a
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• pp.677-679
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• 2022

연이어 발생한 온라인 성범죄 사건과 코로나 바이러스 확산에 의한 온라인 수업 전환으로 인해 학교 내에서 이루어지는 성교육의 대안이 절실하게 요구된다. 본 논문에서는 메타버스를 활용하여 시공간의 제약이 없는 새로운 성교육 플랫폼을 제안한다.

• Proceedings of the Optical Society of Korea Conference
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• 2002.11a
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• pp.176-177
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• 2002

• Journal of Christian Education in Korea
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• v.71
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• pp.241-276
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• 2022

Due to the 4th industrial revolution, which started with the Smart Revolution in the early 21st century, Hyper-Connectivity, Hyper-Convergence and Hyper-Intelligence of our society is accelerating. These changes induced formation of Metaverse as a fused new space that crosses the perimeter of the physical space and virtual(digital) spaces beyond time and place. The characteristics of Metaverse are continuously spread by engaging with the characteristics of the MZ generation, which collects both Millennial generation (M Generation) and Z Generation. With outburst of Covid-19 pandemic, a variety of attempts have been made to utilize Metaverse, even in church education when it was impossible to worship directly. In other words, the usefulness of the Metaverse was confirmed as a new community space of the education of the church. In addition, Metaverse may provide a substantial, experiential and evolving space for church education. However, in order for church education to further develop, the development in the method of education is also required to move beyond mere concept of space. In particular, when the learner-centered education method, one of the common characteristics of the Metaverse and MZ generation, it is thought that the church education in the Metaverse era will be able to go in a more evolving direction.

• Journal of the Korean Society for information Management
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• v.41 no.2
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• pp.185-214
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• 2024

This study aims to analyze the effects of work-life balance on organizational commitment and turnover intention, and the effects of organizational commitment on turnover intention, focusing on Generation MZ librarians in public libraries. A survey of 183 librarians born between 1980 and 2005, who work at public libraries in the Seoul Metropolitan Area, examined the subfactors of work-life balance such as work-family balance, work-leisure balance, work-growth balance, organizational commitment, and turnover intention. Multiple regression analysis revealed that work-family and work-growth balances had a significant positive effect on organizational commitment and a significant negative effect on turnover intention. Moreover, organizational commitment had a significant negative effect on turnover intention. Accordingly, this study suggests the need to implement a reward policy for night and weekend work and to strengthen work-family balance and work-growth balance at public libraries. Moreover, it suggests horizontal communication and strengthening autonomy to promote organizational commitment.

• Knowledge Management Research
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• v.23 no.1
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• pp.111-131
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• 2022

Mobility service is a service that connects consumers and suppliers of transportation using information and communication technology (ICT), and aims to reduce inconvenience to users in the current transportation system and increase environmental sustainability. Recently, the use of mobility services is gradually increasing, and interest in it from academia and industry is growing. This study derives key influencing factors related to the increase in intention to use vehicle mobility services, and comparatively analyzes the influences between groups by service type (car-hailing vs. car-sharing services) and by generation (generation MZ vs. generation X). As a result of the comparative study, there were differences in user benefits between service type groups, and differences in user benefits and attitudes toward mobility platforms between generation groups. Through this comparative study, the main factors affecting the increase in the intention to use the vehicle mobility service by generation and service type and their differences were identified. This study provides implications to consider in terms of knowledge management for activating vehicle mobility services according to the major target users and service types.

• Industry Promotion Research
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• v.7 no.4
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• pp.63-74
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• 2022

The purpose of this study is to examine the mediating effect of interest in the elderly job project and resilience in the relationship between social support and retirement readiness of the MZ·X generation. This survey conducted reliability and frequency analysis, t/f-verification, descriptive statistical analysis, and analysis of reliability and frequency using SPSS 27.0 and AMOS 27.0 programs on the collected data of 359 MZ and X generations of G, Y, and A cities in D and G provinces. Analysis was performed using correlation analysis and structural relationship statistics. As a result of the study, first, it was found that there was a significant correlation between the level of interest in the employment project for the elderly, social support, resilience and readiness for old age. Second, in the relationship between social support and retirement readiness, the degree of interest and resilience of the elderly job project were partially mediated. Therefore, in order to increase the MZ and X generations' interest in and resilience in the job projects for the elderly, the provision of emotional, evaluative, informational, and material support systems as a social support system and the elderly in government agencies such as the Ministry of Health and Welfare, the Ministry of Employment and Labor, and the Ministry of Gender Equality and Family A realistic policy of job business policy is needed.

• Fashion & Textile Research Journal
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• v.24 no.6
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• pp.756-765
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• 2022

The purchase-related responses of MZ generation consumers may vary depending on the environmental factors of the fitting room. Therefore, this study extracted and systematized fitting room characteristics in the retail fashion environment. In-depth interviews were conducted with a total of 50 informants to collect data on the experience of using the fitting room. Then, a qualitative analysis was performed. First, results confirmed that the environmental factors of the fitting room include physical (spatiality, functionality, comfort, and convenience) and human (interactivity and congestion) aspects. Next, additional analysis was performed on functionality and interactivity to clarify the influence of environmental characteristics of the fitting room. These factors were classified into qualitative categories. The study results confirmed that, in the case of functionality, preferred lighting and mirror factors vary depending on the clothing product type, the place and situation for wearing, and individual characteristics. Furthermore, regarding interactivity, the preference for the presence of sales staff or companions differed according to personal traits and the need for additional information and evaluation. The study provides valuable information for effective fitting room space planning for offline fashion stores to meet the needs of MZ generation consumers.