• 제목/요약/키워드: general image

검색결과 2,266건 처리시간 0.025초

해외 패션 고급 상표들의 일반적인 이미지와 상표 이미지 (General Image and Brand Image of Prestigious Foreign Fashion Brands)

  • 홍수화;김미영
    • 복식
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    • 제58권10호
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    • pp.148-163
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    • 2008
  • The purpose of this study is to review the previous researches, to make clear the difference between general image and brand image in overseas luxury fashion brands. The questionaries were given to female residents in the ages of $20s'{\sim}40s'$ in Seoul and Kyung-gi province in October 2007. The collected data were analyzed by using SPSS 12.0 software such as paired t-test. The results of this study as fellows; 1. As the result of the analysis of the difference across general images, it was regarded as the most Reputed' and 'Conspicuous' image. 2. As the result of the analysis of the difference across brand images of oversea fashion luxury brands, it was regarded as the most Reputed' image. 3. As the result of analysis of the difference between general images and brand images in overseas fashion luxury goods, it was found out that Chanel brand was regarded as more 'luxurious' and 'original' image, on the other hand, Giorgio Armani and Burberry were not.

Cinemagraph Image Study for the Online Food Marketing

  • Park, JiSeob;Rhee, Cheul
    • Agribusiness and Information Management
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    • 제6권1호
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    • pp.12-19
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    • 2014
  • The purpose of this study is to compare and analyze the product image produced by the cinemagraph image and the product image produced by the general image in the electronic trade. The cinemagraph refers to the image with a special characteristic that provides the motion clue by playing the part of the picture endlessly in the form of a video. For this study, we explored how the perceived monetary value, brand attitude, and perceived taste would influence on the purchase intention, and it was analyzed that all of the three factors significantly influenced on the purchase intention. However, it was investigated that the purchase intention of the group watching the image by the cinemagraph was significantly influenced by the perceived monetary value and the perceived taste, and the purchase intention of the other group watching the general image was significantly influenced by the brand attitude and the perceived taste; therefore, it was verified that there was a difference between the group watching the cinemagraph and the group watching the general image. In this result, it could be interpreted that when the people watching the cinemagraph purchase a product in the shopping mall, the price becomes the important requirement, and when the people watching the general image purchase a product in the shopping mall, the brand becomes the important requirement; therefore, these results could provide great implications to the food marketers.

서비스이용경험에 따른 일반국가속성과 서비스상품속성이 중국소비자의 해외 인터넷쇼핑몰서비스 사전평가와 이용의도에 미치는 영향 (The Effects of General Country Attributes and General Service Product Attributes on Chinese Consumers' Pre-Assessment and Usage Intention for International Internet Shopping Mall Services According to Their Using Experiences)

  • 장영일;김경환;정유수
    • 한국IT서비스학회지
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    • 제11권2호
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    • pp.49-68
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    • 2012
  • The purpose of this study is to analyse the country image, the pre-assessment, and the usage intention about overseas internet shopping mall service in china and how these factors are related to one another according to internet shopping mall using experience. And this study divided the country image for internet shopping mall service into two components : general country attribute and general service product attribute. In this study it is found that the country image of international internet shopping service is directly related to the pre-assessment, and the pre-assessment is related to usage intention especially in case that chinese consumer has a lot of internet shopping mall using experience. In the other case, the general country attributes affect the general service product attributes but the general service product attributes don't have any relationship with the pre-assessment. For a successful international internet shopping mall service business in China, marketer should recognize that it is important to formulate the policy extending the internet shopping mall experience as well as using the country image.

퍼지 형태학 연산자를 적용한 DTCNN 연구 (A STUDY ON DTCNN APPLYING FUZZY MORPHOLOGY OPERATORS)

  • 변오성;문성룡
    • 대한전자공학회:학술대회논문집
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    • 대한전자공학회 2000년도 추계종합학술대회 논문집(3)
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    • pp.13-16
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    • 2000
  • This paper is to compare DTCNN(Discrete-time Cellular Neural Networks) applying the fuzzy morphology operators with the conventional FCNN(Fuzzy CNN) using the general morphology operators. These methods are to the image filtering, and are compared as MSE. Also the main goal of this paper is to compare the fuzzy morphology operators with the general morphology operators through image input. In a result of computer simulation, we could know that the error of DTCNN applying the fuzzy morphology operators is less about 6.1809 than FCNN using the general morphology operators in the image included 10% noise, also the error of the former is less about 5.5922 than the latter in the image included 20% noise. And the image of DTCNN applying the fuzzy morphology operators is superior to FCNN using the general morphology operators.

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특징영역을 보존한 이진영상의 워터마킹 (Binary Image Watermarking for Preserving Feature Regions)

  • 이정환
    • 한국정보통신학회논문지
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    • 제6권4호
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    • pp.624-631
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    • 2002
  • 본 논문에서는 이진영상 데이터의 저작권 보호를 위한 디지털 워터마킹 방법을 제안하였다. 제안 방법은 먼저 이진영상을 기하학적 특징이 포함된 특징영역과 그 외의 일반영역으로 분리한다. 그리고 기하학적 특징이 포함된 이진영상의 특징영역을 보존하면서 인증을 위한 워터마크를 일반영역에만 삽입, 검출하는 효과 적인 워터마킹 방법을 연구하였다. 특징영역은 특수런을 사용한 런길이부호화를 이용하여 일반영역과 분리하였다. 워터마크의 비가시성을 위해 워터마크는 일반영역중에서 화소변화에 대한 민감도를 고려하여 삽입하였다. 제안 방법을 문자, 서명, 도장, 지문영상에 적용하여 성능을 평가하였다. 실험 결과 제안 방법은 원영상의 중요한 특징영역을 보존하고, 또한 워터마킹된 영상의 비가시성이 높음을 알 수 있었다.

특수런을 이용한 특징영역 분리에 의한 이진영상 워터마킹 (Binary Image Watermarking Based on Grouping Feature Regions)

  • 이정환;박세현;노석호
    • 한국정보통신학회:학술대회논문집
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    • 한국해양정보통신학회 2002년도 춘계종합학술대회
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    • pp.177-180
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    • 2002
  • 본 논문에서는 이진영상 데이터의 저작권 보호를 위한 디지털 워터마킹 방법을 제안하였다. 제안 방법은 먼저 이진영상을 기하학적 특징이 포함된 특징영역과 그 외의 일반영역으로 분리한다. 그리고 기하학적 특징이 포함된 이진영상의 특징영역을 보존하면서 인증을 위한 워터마크를 일반영역에만 삽입, 검출하는 효과적인 워터마킹 방법을 연구하였다. 특징영역은 특수런을 사용한 런길이부호화를 이용하여 일반영역과 분리하였다. 워터마크의 비가시성을 위해 워터마크는 일반영역 중에서 화소변화에 대한 민감도를 고려하여 삽입하였다. 제안 방법을 문사, 서명, 도장, 지문영상에 적용하여 성능을 평가하였다. 실험 결과 제안 방법은 원 영상의 중요한 특징영역을 보존하고, 또한 워터마킹된 영상의 비가시성이 높음을 알 수 있었다.

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에어로빅 댄싱이 여성의 신체상과 자아개념에 미치는 영향 (A Study on the Influence of Aerobic Dancing on Women's Body Image and Self-Concept)

  • 이강이
    • 기본간호학회지
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    • 제1권2호
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    • pp.113-126
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    • 1994
  • This study was designed and undertaken to find out the influence of aerobic dancing on women's body image and self-concept, and to determine that body image is directly related to their self-concept. The data were collected from August 1st to September 30th, 1993. The subjects in this study were 150 women registered at aerobic center in Taejon city over for 4weeks(aerobic dancing group) and 132 women who visited at 3 beauty shop located in Taejon city and did not participate in any sports program over for 4 weeks (genernal group). Data were analysed for mean, $X^2-test$, T-test, ANOVA and Pearson-correlation coefficients using the SPSS program. The results of this study were as follows ; 1. Hypothesis I : 'There will be a difference in body image between aerobic dancing group and general group', was rejected (t=1.46, p>0.05) 2. Hypothesis II : 'There will be a difference in self-concept between aerobic dancing group and general group', was supported (t=2.38, p<0.05) . 3. Hypothesis III : 'The more positive body image will be, the higher self-concept will be', was supported(r=0.3393, p<0.01). 4. In the relationships between the body image and the general characteristics of the subjects, occupation(aerobic dancing group and total group), religion(general group), and marriage status(total group) were statistically significant results. 5. In the ralationships between the self-concept and the general characteristics of the subjects, the relationship between evaluational self-concept and occupation was statistically significant result in the total group, between the cognitive self-concept and occupation was in the general group and total group, and between evaluational self-concept and education was in the aerobic dancing group.

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JPEG과 윤곽선 정보를 이용한 유전자 영상의 압축 및 복원 (Compression and Restoration of DNA Image Using JPEG and Edge Information)

  • 신윤경;이윤정;김도년;조동섭
    • 대한전기학회:학술대회논문집
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    • 대한전기학회 1996년도 하계학술대회 논문집 B
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    • pp.1368-1370
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    • 1996
  • The Information of Edges which takes small area comparing with the total image is very important in DNA images as well as general images. DNA image is the object should be managed by computing and it's demanding information is less than general images, but the accuracy is more important In a huge DNA image processing system such as DNA Information Bank, the performance depends on the size of image. In this paper, we extract the edge information and make it as a binary image. To reduce the size of the original image, it was applied by JPEG image compression method. The compressed image is combined with edge information when they are restored. As a result, Both the image compression ratio and restoration quality are optimized without the loss of critical information.

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현대 패션에 표현된 중세 종교복 이미지의 조형성 연구 (A Study on the Formativeness of Image of Medieval Religious Costume in the Modern Fashion)

  • 강림아;이효진
    • 복식문화연구
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    • 제11권5호
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    • pp.737-752
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    • 2003
  • The purpose of this study is to understand the medieval culture and medieval religious costume by analysing and grasping the formative characteristics of image of medieval religious costume in the modern fashion that were represented to the modern fashion, and also to offer materials to predict the history of fashion in the future by considering the progress of modern fashion and recognizing the fashion to be progress. To examine the image of medieval religious costume in the modern fashion, this thesis divided it into avant-garde image, symbolic image, and mysterious image. These can be summarized as follows. First, in avant-garde image, the harmony between characteristic eroticism and heterogeneous materials are expressed and the formative change of religious costume into general costume are expressed. Second, in symbolic image, the symbolic meanings of the medieval clergy man's costume is expressed in modem fashion while its religious meanings and senses are expressed with symbolic image. Third, in mysterious image, the abundant and profound lights and colors express the mysterious senses of the costume and sanctity applied with mosaic painting and stained glass techniques, utilizing the splendor jewelry, spangle and materials, and most of its image reflects exotic and embellish tendency. As a result, this thesis could be described as follows; Previous religious costume of clergy man was used as a mediator between general devotee and God in ceremony, and it was worn by the general devotee to express devotion. This religious costume was utilized in modem fashion, and it gave the avant-garde image and symbolic image of religion. In addition to it, mysterious image was expressed with exotic and embellish tendency.

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지역 종합병원에 대한 고객친화 이미지 (Customer Friendly Image towards Regional General Hospitals)

  • 남상요
    • 한국콘텐츠학회논문지
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    • 제16권5호
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    • pp.509-519
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    • 2016
  • 수요자 중심의 경쟁적 의료 환경에서는 병원이 선택되어지기 위한 전략수립을 위해 고객친화 이미지에 대한 조사와 더불어 어떠한 요인이 의료기관에 대한 고객친화 이미지에 영향을 미치는지를 파악하는 것이 마케팅 전략 수립의 기본 자료로 매우 중요한 요소이다. 본 연구에서는 지역병원들의 경영개선을 위한 효과적인 병원 마케팅 전략 수립을 위해 잠재고객과 병원직원을 대상으로 한 고객친화 이미지 평가와 고객친화 이미지에 영향을 미치는 요인들에 관한 분석을 수행하였다. 고객친화 이미지에 대한 분석결과, 지역별, 병원별 고객친화 이미지 순위와 고객친화 이미지를 구성하는 상징적, 기능적, 사회적 이미지에 대한 요소별 점수를 확인 할 수 있었는데 고객친화 이미지는 병원별보다는 각 지역별로 뚜렷한 차이를 보이고 있었다. 고객친화 이미지에 영향을 미치는 요인을 분석한 결과, 가장 큰 영향을 미치는 것은 전문성과 계속성이었으며 지명도와 경제성은 고객친화 이미지에 큰 영향을 미치지 못하는 것으로 나타났다. 본 연구의 결과는 지역병원들이 보다 전문화된 서비스를 개발하고 지역사회 내에서 안심하고 계속적인 서비스를 받을 수 있는 체계를 확립함으로 고객친화 이미지 향상을 통한 병원경영 개선을 이룰 수 있다는 점을 제시하고 있다.