• Title/Summary/Keyword: general image

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General Image and Brand Image of Prestigious Foreign Fashion Brands (해외 패션 고급 상표들의 일반적인 이미지와 상표 이미지)

  • Hong, Su-Hwa;Kim, Mi-Young
    • Journal of the Korean Society of Costume
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    • v.58 no.10
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    • pp.148-163
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    • 2008
  • The purpose of this study is to review the previous researches, to make clear the difference between general image and brand image in overseas luxury fashion brands. The questionaries were given to female residents in the ages of $20s'{\sim}40s'$ in Seoul and Kyung-gi province in October 2007. The collected data were analyzed by using SPSS 12.0 software such as paired t-test. The results of this study as fellows; 1. As the result of the analysis of the difference across general images, it was regarded as the most Reputed' and 'Conspicuous' image. 2. As the result of the analysis of the difference across brand images of oversea fashion luxury brands, it was regarded as the most Reputed' image. 3. As the result of analysis of the difference between general images and brand images in overseas fashion luxury goods, it was found out that Chanel brand was regarded as more 'luxurious' and 'original' image, on the other hand, Giorgio Armani and Burberry were not.

Cinemagraph Image Study for the Online Food Marketing

  • Park, JiSeob;Rhee, Cheul
    • Agribusiness and Information Management
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    • v.6 no.1
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    • pp.12-19
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    • 2014
  • The purpose of this study is to compare and analyze the product image produced by the cinemagraph image and the product image produced by the general image in the electronic trade. The cinemagraph refers to the image with a special characteristic that provides the motion clue by playing the part of the picture endlessly in the form of a video. For this study, we explored how the perceived monetary value, brand attitude, and perceived taste would influence on the purchase intention, and it was analyzed that all of the three factors significantly influenced on the purchase intention. However, it was investigated that the purchase intention of the group watching the image by the cinemagraph was significantly influenced by the perceived monetary value and the perceived taste, and the purchase intention of the other group watching the general image was significantly influenced by the brand attitude and the perceived taste; therefore, it was verified that there was a difference between the group watching the cinemagraph and the group watching the general image. In this result, it could be interpreted that when the people watching the cinemagraph purchase a product in the shopping mall, the price becomes the important requirement, and when the people watching the general image purchase a product in the shopping mall, the brand becomes the important requirement; therefore, these results could provide great implications to the food marketers.

The Effects of General Country Attributes and General Service Product Attributes on Chinese Consumers' Pre-Assessment and Usage Intention for International Internet Shopping Mall Services According to Their Using Experiences (서비스이용경험에 따른 일반국가속성과 서비스상품속성이 중국소비자의 해외 인터넷쇼핑몰서비스 사전평가와 이용의도에 미치는 영향)

  • Chang, Young-Il;Kim, Kyoung-Hwan;Jung, You-Soo
    • Journal of Information Technology Services
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    • v.11 no.2
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    • pp.49-68
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    • 2012
  • The purpose of this study is to analyse the country image, the pre-assessment, and the usage intention about overseas internet shopping mall service in china and how these factors are related to one another according to internet shopping mall using experience. And this study divided the country image for internet shopping mall service into two components : general country attribute and general service product attribute. In this study it is found that the country image of international internet shopping service is directly related to the pre-assessment, and the pre-assessment is related to usage intention especially in case that chinese consumer has a lot of internet shopping mall using experience. In the other case, the general country attributes affect the general service product attributes but the general service product attributes don't have any relationship with the pre-assessment. For a successful international internet shopping mall service business in China, marketer should recognize that it is important to formulate the policy extending the internet shopping mall experience as well as using the country image.

A STUDY ON DTCNN APPLYING FUZZY MORPHOLOGY OPERATORS (퍼지 형태학 연산자를 적용한 DTCNN 연구)

  • 변오성;문성룡
    • Proceedings of the IEEK Conference
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    • 2000.11c
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    • pp.13-16
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    • 2000
  • This paper is to compare DTCNN(Discrete-time Cellular Neural Networks) applying the fuzzy morphology operators with the conventional FCNN(Fuzzy CNN) using the general morphology operators. These methods are to the image filtering, and are compared as MSE. Also the main goal of this paper is to compare the fuzzy morphology operators with the general morphology operators through image input. In a result of computer simulation, we could know that the error of DTCNN applying the fuzzy morphology operators is less about 6.1809 than FCNN using the general morphology operators in the image included 10% noise, also the error of the former is less about 5.5922 than the latter in the image included 20% noise. And the image of DTCNN applying the fuzzy morphology operators is superior to FCNN using the general morphology operators.

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Binary Image Watermarking for Preserving Feature Regions (특징영역을 보존한 이진영상의 워터마킹)

  • 이정환
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.6 no.4
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    • pp.624-631
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    • 2002
  • In this paper, an effective digital watermarking method for copyright protection of binary image data is proposed. First a binary image is grouped into feature regions which has geometrical features and general one. The watermark for authentication is embedded in general regions in order to preserve geometrical features regions. We have used run-length code and special runs for grouping feature regions and general one. For invisibility of watermark, we have embedded the watermark considering transition sensitivity of each pixel in general regions. The proposed method is applied some binary image such as character, signature, seal, and fingerprint image to evaluate performance. By the experimental results, the proposed method preserve feature regions of original image and have higher invisibility of watermarks.

Binary Image Watermarking Based on Grouping Feature Regions (특수런을 이용한 특징영역 분리에 의한 이진영상 워터마킹)

  • 이정환;박세현;노석호
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2002.05a
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    • pp.177-180
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    • 2002
  • In this paper, an effective digital watermarking method for copyright protection of binary image data is proposed. First, a binary image is grouped into feature regions which have geometrical features and general one. The watermark for authentication is embedded in general regions in order to preserve geometrical features regions. We have used run-length code and special runs for grouping feature regions and general one. For invisibility of watermark, we have embedded the watermark considering transition sensitivity of each pixel in general regions. The proposed method is applied to some binary image such as character, signature, seal, and fingerprint image to evaluate performance. By the experimental results, the proposed method preserve feature regions of original image and have higher invisibility of watermarks.

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A Study on the Influence of Aerobic Dancing on Women's Body Image and Self-Concept (에어로빅 댄싱이 여성의 신체상과 자아개념에 미치는 영향)

  • Lee Kang-Yi
    • Journal of Korean Academy of Fundamentals of Nursing
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    • v.1 no.2
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    • pp.113-126
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    • 1994
  • This study was designed and undertaken to find out the influence of aerobic dancing on women's body image and self-concept, and to determine that body image is directly related to their self-concept. The data were collected from August 1st to September 30th, 1993. The subjects in this study were 150 women registered at aerobic center in Taejon city over for 4weeks(aerobic dancing group) and 132 women who visited at 3 beauty shop located in Taejon city and did not participate in any sports program over for 4 weeks (genernal group). Data were analysed for mean, $X^2-test$, T-test, ANOVA and Pearson-correlation coefficients using the SPSS program. The results of this study were as follows ; 1. Hypothesis I : 'There will be a difference in body image between aerobic dancing group and general group', was rejected (t=1.46, p>0.05) 2. Hypothesis II : 'There will be a difference in self-concept between aerobic dancing group and general group', was supported (t=2.38, p<0.05) . 3. Hypothesis III : 'The more positive body image will be, the higher self-concept will be', was supported(r=0.3393, p<0.01). 4. In the relationships between the body image and the general characteristics of the subjects, occupation(aerobic dancing group and total group), religion(general group), and marriage status(total group) were statistically significant results. 5. In the ralationships between the self-concept and the general characteristics of the subjects, the relationship between evaluational self-concept and occupation was statistically significant result in the total group, between the cognitive self-concept and occupation was in the general group and total group, and between evaluational self-concept and education was in the aerobic dancing group.

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Compression and Restoration of DNA Image Using JPEG and Edge Information (JPEG과 윤곽선 정보를 이용한 유전자 영상의 압축 및 복원)

  • Shin, Eun-Kyung;Lee, Youn-Jung;Kim, Do-Nyun;Cho, Dong-Sub
    • Proceedings of the KIEE Conference
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    • 1996.07b
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    • pp.1368-1370
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    • 1996
  • The Information of Edges which takes small area comparing with the total image is very important in DNA images as well as general images. DNA image is the object should be managed by computing and it's demanding information is less than general images, but the accuracy is more important In a huge DNA image processing system such as DNA Information Bank, the performance depends on the size of image. In this paper, we extract the edge information and make it as a binary image. To reduce the size of the original image, it was applied by JPEG image compression method. The compressed image is combined with edge information when they are restored. As a result, Both the image compression ratio and restoration quality are optimized without the loss of critical information.

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A Study on the Formativeness of Image of Medieval Religious Costume in the Modern Fashion (현대 패션에 표현된 중세 종교복 이미지의 조형성 연구)

  • 강림아;이효진
    • The Research Journal of the Costume Culture
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    • v.11 no.5
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    • pp.737-752
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    • 2003
  • The purpose of this study is to understand the medieval culture and medieval religious costume by analysing and grasping the formative characteristics of image of medieval religious costume in the modern fashion that were represented to the modern fashion, and also to offer materials to predict the history of fashion in the future by considering the progress of modern fashion and recognizing the fashion to be progress. To examine the image of medieval religious costume in the modern fashion, this thesis divided it into avant-garde image, symbolic image, and mysterious image. These can be summarized as follows. First, in avant-garde image, the harmony between characteristic eroticism and heterogeneous materials are expressed and the formative change of religious costume into general costume are expressed. Second, in symbolic image, the symbolic meanings of the medieval clergy man's costume is expressed in modem fashion while its religious meanings and senses are expressed with symbolic image. Third, in mysterious image, the abundant and profound lights and colors express the mysterious senses of the costume and sanctity applied with mosaic painting and stained glass techniques, utilizing the splendor jewelry, spangle and materials, and most of its image reflects exotic and embellish tendency. As a result, this thesis could be described as follows; Previous religious costume of clergy man was used as a mediator between general devotee and God in ceremony, and it was worn by the general devotee to express devotion. This religious costume was utilized in modem fashion, and it gave the avant-garde image and symbolic image of religion. In addition to it, mysterious image was expressed with exotic and embellish tendency.

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Customer Friendly Image towards Regional General Hospitals (지역 종합병원에 대한 고객친화 이미지)

  • Nam, Sang-Yo
    • The Journal of the Korea Contents Association
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    • v.16 no.5
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    • pp.509-519
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    • 2016
  • For the purpose of providing valuable marketing data to improve hospital management an assessment of customer friendly image towards local general hospitals in a city near from Seoul was carried out. The results are as follows. First, it was possible to measure & record the level of customer friendly image towards general hospitals & different regions. Second, a multiple regression analysis and AHP analysis showed that the expertise, continuity affected the customer friendly image of the hospitals but the reputation and economics showed relatively low score. This study contributes to make hospital strategy for local hospital marketing specialist showing that hospital should improve expertise and continuity to enhance medical customer friendly image of the hospital. In conclusion. this study results present primary data for correct decision making for authorities of local general hospitals who have concerns about increasing customer friendly image to improve hospital management.