• The Journal of Industrial Distribution & Business
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• v.5 no.2
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• pp.21-28
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• 2014

Purpose - This study aims to understand the brand marketing of agricultural products and redefine their status in South Korea by analyzing impacts on consumer buying behaviors. Research design, data, and methodology - Products, with independent variables, were divided into agricultural brand products and generic products. Dependent variables were limited to expanding sales of a specialty brand through consumer awareness, consumer buying behavior, and confidence in agricultural products' quality. Control variables were based on characteristics of products such as freshness, safety, quality, and their category. Moderating effects were examined on consumer characteristics, including income levels and age. Results - Consumers increasingly purchased agricultural brand products rather than generic agricultural products because of the general reliability of quality assurance. Conclusions - Large agricultural specialty stores have enhanced the perceptions of quality assurance, freshness, safety, and diversity. Through a critical analysis of the domestic consumer income levels and age, gender, and demographic factors, such as agricultural consumer buying behavior not affecting consumers' health and life, this study proposes positive changes in quality perception.

• Journal of Distribution Science
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• v.16 no.1
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• pp.7-15
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• 2018

Purpose - This study aimed to identify the impact of consumers' perception of the value of discount store PB products on brand loyalty and repurchase intention and simultaneously check whether consumers showed a different position depending on gender difference and age. Research design, data, and methodology - For data collection, total of 174 valid copies of questionnaire were obtained for analysis. And simple regression, multiple regression and hierarchical moderated regression analysis was conducted for hypothesis verification and implication Results - It was found that functional, social and emotional value perceived by consumers had a positive impact on brand loyalty and repurchase intention. And it was found that consumers who were in a relatively lower age group were positive, in the relation between emotional value and repurchase intention only. Conclusions - It was suggested that consumers accept discount store PB products positively overall. Therefore, discount stores must not only need to develop their strengths in various parts of PB product beyond consumer's positive perception but also make efforts to raise the social awareness of the use of PB products. And they have to promote consumer decision making by concentrating on emotional factors take a different approach to consumers in a higher age group.

• Asian Journal of Business Environment
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• v.8 no.1
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• pp.31-38
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• 2018

Purpose - This study aimed to verify some cues for invigorating sales of mobile social commerce companies by analyzing differences in consumers' perceptions on characteristics of mobile commerce, after applying the step 1 of strategy deduction approach using the differences in their perceptions. Research design, data, and methodology - Efficient questionnaires of a total of 365 respondents who answered the questions about the importance of and the satisfaction with 14 characteristics of social commerce were returned, and then, paired-samples t-test and IPA by all respondents, gender, age and incomes were conducted. Results - The analysis showed that a maintenance/reinforcement strategies planned by companies are required for some factors including discount rate at the first quadrant, while active improvement strategies are required for others including reliability and interactivity at the second quadrant. Conclusions - The findings show that different marketing strategies should be established for each consumer who often uses mobile social commerce, and that more effective and efficient performance of mobile social commerce may be acquired by establishing and operating active improvement strategies.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.7
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• pp.787-800
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• 2011

This study investigated service recovery justice perception, purchase satisfaction, positive word-of- mouth (WOM) intention, and repurchase intention of fashion consumers according to the types of internet shopping malls. A survey was conducted from December 20 in 2010 to January 28 in 2011, and 324 respondents who had complaint with internet shopping malls were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, t-test, ANOVA, and multiple regression analysis. The results of this study were as follows. First, in case of integrated internet shopping malls, the procedure justice influenced the purchase satisfaction and the interaction justice influenced the positive WOM intention. In addition, the distribution justice influenced the repurchase intention of fashion consumers. In the case of an open market, the interaction justice influenced the purchase satisfaction and the distribution justice influenced the positive WOM intention. In case of specialized internet shopping malls, the distribution justice influenced the purchase satisfaction and the interaction justice influenced the repurchase intention. Second, there was a difference in the procedure justice, positive WOM intention, and repurchase intention according to gender.

• The Journal of Industrial Distribution & Business
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• v.14 no.12
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• pp.1-9
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• 2023

Purpose: As China's economic development enters new normal, employee happiness degree of small and micro enterprises will take on new features. The purpose of this paper is to discover the characteristics of changes in employee happiness, and provide reference and management suggestions. Research design, data and methodology: This paper determined the factors affecting employee happiness, established a measure model of happiness, measured and analyzed employee happiness by selecting more than 1,108 employees from 30 domestic small and micro enterprises. Results: First, the overall level of happiness in small and micro enterprises is relatively low. Second, there is no significant difference in happiness perception among employees in terms of the six factors. Third, the employees of small and micro enterprises have the highest happiness in three issues, including work distribution, internal interpersonal relationships, and less institutional constraints, the happiness on the two compensation benefits and a democratic management issue is the lowest. Fourth, gender factor has no significant effect on employee happiness, while age, working years, education, position, and the nature of employment have a significant impact on happiness. Conclusions: Employee happiness of small and micro enterprises will take on new features. Some human resource management suggestions are proposed from different perspectives based on the survey results.

• Journal of Distribution Science
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• v.22 no.1
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• pp.47-59
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• 2024

Purposes: The study aimed at examining the impact of the COVID-19 pandemic on the shift of online consumer purchasing behavior and whether the new behaviors would be maintained after the epidemic season. The study also aims to investigate how online customers change based on perceived risks. Research design and Methodology: The study investigated purchasing behavior of the same 377 online Vietnamese consumers during two periods: (1) during the period of social distancing and (2) one and half year after that, allowing data to be collected in real time, so that consumers do not have to recall their behavior. Results: Purchasing behavior appeared to be more influenced by gender, age and household size. Aged consumers are more concerned about risks than those in the younger group, who only worry about the risks during the pandemic. Consumers in households with two or more people are more concerned about the risks than those living alone. Female appeared to be more influential in both during and after pandemic than male. Conclusions: The findings contribute to clarify shift of online consumer purchasing behavior, which helps business to develop effective marketing strategies and enhance their presence in the e-commerce sector.

• Journal of Acupuncture Research
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• v.27 no.2
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• pp.143-154
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• 2010

Objectives : The main purpose of this research is to make a survey of the effective way of the Oriental medical care and to enlarge the range of Oriental medical treatment about neck pain patients caused by traffic accident. Methods : In following research. we surveyed 197 neck pain patients of traffic accident who admitted in Daegu Hanny University Oriental Medical Hospital from May, 1, 2008 to september, 30, 2009 according to medical chart. Results : 1. In distribution of gender and age, the rate of female was 74.6%, that of male was 25.4% and the majority of the patients were thirties. In results of treatment according to gender and age, the effective rate of female was higher than the male. that of teens was highest. 2. In total results of treatment, the highest distribution was fair with 40.1%, the effective rate was 90.9%. 3. In category of traffic accident patterns, the highest distribution was car to car crash with 81.7%. The results of treatment according to the significance test were shown statistical significance. 4. In admission days, the highest distribution was 6~10 days with 41.1%. The highest effective rate was 21~25days with 100%. The results of treatment according to the significance test were shown statistical significance. Conclusions : This study suggested that Oriental medical treatments are effective in patients of neck pain caused by traffic accident. Further studies are needed for progress report that after accident patients are discharged from the Oriental Medical Hospital.

• Journal of Korean Elementary Science Education
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• v.42 no.4
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• pp.618-629
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• 2023

Although society has become increasingly diverse, on a few studies analyzed elementary science textbooks in terms of race or disability. Therefore, this study analyzed character illustrations presented in elementary science textbooks in terms of multiculturalism and disability. It identified 14 approved elementary science textbooks for the 2015 revised curriculum, which are used during the first and second semesters in the third grade. First, analysis of the race of character illustrations in elementary science textbooks indicated that 8.2% of them are multicultural, which is higher than the actual proportion of foreigners living in Korea. In addition, most of them were white illustrations, whereas Asian foreign illustrations made up the least, which suggests a different distribution in the Korean context. The study observed significant differences in distribution according to publishers. Second, the gender distribution of multicultural character illustrations differed by 59.0% and 41.0% for men and women, respectively, and the gender variation between publishers was relatively large in which a few publishers accounted for 80% of male multicultural figures. The third pertained to the function of illustrations, that is, the distribution of illustrations of Koreans and multicultural figures was similar in terms of the order of illustrations with explanatory functions followed by exemplary, decorative, and supplementary functions. Finally, from the perspective of diversity in disability, the proportion of illustrations with disability was 2.0%, which was less than the actual proportion in Korea. The study discussed the need to consider the situation and diversity of Korea in terms of race and d isability.

• Journal of Distribution Science
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• v.17 no.6
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• pp.5-13
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• 2019

Purpose - The potential for small businesses in the distribution sector to contribute to socio-economic development remains largely inert due to a litany of challenges that they face. Incubators have emerged as the 'silver bullet' for most of the problems but the extent to which they are effectively helping small business overcome their challenges remains debatable. This study seeks to determine the core reasons why respondents enrolled in an incubator, the essence of the incubator and the extent to which the incubator performance is satisfactory. Research design, data, and methodology - A positivist philosophical approach was adopted for the study. This quantitative study used a survey method to collect data from incubatees in a cross-sectional manner. The data were subsequently analysed to generate necessary insights. Results - Results reveal that the gender composition of incubatees is severely skewed in favour of males. Also, most incubatees enrolled in the incubators with a hope that it would ease their pathway to big businesses, financiers and business registration institutions, and it is not. Conclusion - Incubators are mostly inward-looking and are adept at offering training interventions. To improve the effectiveness of incubators, it is necessary to invest efforts in attracting more females and building networks with key external stakeholders that could possibly assist the incubatees establish and grow their businesses.

• Journal of Digital Convergence
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• v.12 no.9
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• pp.237-244
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• 2014

Pathogenic fungal infections are predominantly occurred in patients with severe immune or metabolic defects. In the present study, we aimed to investigate the last five years (2007~2011) 190,250 cases clinical specimens of yeast 3,487 results that had shown positive culture and to look at the significance of regional difference and identify relationship between provide the characteristics about association between clinical isolates and gender, age, and type of specimens. The yearly strain-specific isolation frequency of yeast separated was 1,925(55.2%) for C. albicans the largest of them. All kinds of clinical specimen was 1,495(42.9%) in urine, 998(28.6%) in sputum. Strain-specific gender differences in C. albicans for males was 1,177(57.8%) of the total of 2,037 and 748(51.6%) of 1,450 and as for age, those between 70 and 79 were the largest with 639(55.1%) of the 1,925 strain. In this study, well presented the general characteristics of pathogenic yeast seen in diverse specimens. This limitation has been implemented in a single area, Future research is expected to examine more on nationwide distribution chart, dynamic characteristics and future antibiotic sensitivity.