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A Study on the Women Image Expressions of Cosmetic Advertisements through the Digital Media

  • Han, Chung-Ah
    • Journal of Fashion Business
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    • v.8 no.3
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    • pp.70-83
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    • 2004
  • The female image has been changed incessantly with age and has been eminently represented in cosmetic advertisement. The female images are changed from the classical images to the active and professional images with the historical current of cyber, digital, and fusion. These changes in the expression of female image are largely due to the spread of post-modernism, feminism, de-construction (Kim, 1994), digital information revolution, and increase of income. The female images in cosmetic advertisement have been expressed very variously with fashion, marketing target, and characteristics of articles. (Im, 1997) The cosmetic advertisements of pure and graceful images were popular in the past. But nowadays individual image, womanly image, and unchanged beautiful image are in vogue. Individual image is very popular in young generation with very short fashion period. Active career woman image represents passion and beauty with extension of women' social roles. Unchanged beautiful image in modern industrial pollution stands for the desire of keeping the beauty in youth. Brand is very important factor to consumers in purchasing. Brand is no larger the simple concept in the past, and accepted as reflection of the image, social status, service, and life-style(Lee, 1998) consumers are very favorable to foreign cosmetics with the increase of overseas travels and import. This phenomenon is considered as very natural, especially in young generation. To create a successful brand image, the harmony of quality, psychological preference, advertisement, and reasonable price are required. According to the questionnaire research implemented by the subject of college women students in five universities in Seoul, the majority of college women students purchase domestic cosmetic brands in cosmetic specialty stores and depend on the tips of acquaintances. Quality, skin-trouble, and brand are considered as special regards for purchasing. Especially, internet shopping in purchasing marks high growth rate and preference for foreign cosmetics is very ardent. It can be expected that the 21st century is the epoch of various small production different from the mass-production in the 20th century. Female image will be probably expressed with individual, emotional, and professional image in the media of digital, fusion, cyber, and technology culture. It can be said that the tendency of cosmetic purchasing in the future will be more focused on brand image and life style.

Construction and Evaluation of the Student Practice Program in the Hospital under the 6-year College of Pharmacy Curriculum (6년제 약학대학에서의 필수실무실습 현황과 평가 - 병원약국실무실습 중심으로 -)

  • Chang, Min Jung;Noh, Hayeon;Lee, Jangik I.
    • Korean Journal of Clinical Pharmacy
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    • v.23 no.4
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    • pp.300-306
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    • 2013
  • Background: 6-year College of Pharmacy curriculum had started in Korea, and the students in college of pharmacy are supposed to have student practice in the hospital pharmacy, community pharmacy, pharmaceutical company and administration to experience the role of pharmacists in advance. However, despite Korean Association of Pharmacy Education provided its own teaching plan, most Pharmacy Schools and the hospital pharmacy have difficulty in performing the desirable student practice program because they seldom experienced it. So, we reported the student practice program in the hospital pharmacy conducted by Yonsei University College of Pharmacy prior to the other numerous universities and the evaluation of survey on the student pharmacy practice program. Method: Severance Hospital, Gangnam Severance Hospital and National Health Insurance Service Ilsan Hospital took part in the student pharmacy practice program of Yonsei University. Students took 8-week pharmacy practice in Severance Hospital or Gangnam Severance Hospital plus 4-week pharmacy practice in National Health Insurance Service Ilsan Hospital. Also, students had once-a-week presentation class at school. A survey was conducted to evaluate the student practice program. Results: The presentation class was considerably helpful to share their own experiences at different practice sites in different hospitals, but there were some disadvantages that students could not experience the specific pharmacy practice site on the day of once-a-week presentation at school and so on. The results of the survey on the student practice program reported that students were satisfied with the overall practice program and presentation class at school. Also, they answered that the student practice program in the hospital pharmacy was significantly helpful for planning of the future career. Conclusion: Through the performance of the student practice program in Yonsei University, the adjustment of the student practice program in the hospital is planned to provide better experience of practice to the students and the results will be helpful for the student practice in the hospital of the other colleges of pharmacy.

A Study on the Relationship Between on-site Training During the School Year and Job Satisfaction after Employment: A Comparison between Short-term and Long-term on-site Training (재학 중 현장실습과 취업 후 직무만족 간의 관계에 관한 연구: 장·단기현장실습의 비교)

  • Kim, Sung-Hui;Lee, Sang Kon
    • Journal of Engineering Education Research
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    • v.21 no.1
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    • pp.44-55
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    • 2018
  • The purpose of this study is to investigate the relationship between post - employment job satisfaction and both short-term (4-12 weeks) and long-term (12+weeks) on-site training. For this purpose, 405 graduates who had completed on-site training (205 short-term, 200 long term) during the school year were surveyed. The results of the comparative analysis of both short-term and long-term on-site training participants are as follows: In both short-term and long-term on-site training, it was found that on-site performance during the school year did not directly affect post-employment job satisfaction. In the case of short-term on-site training participants, job match and organizational commitment were found to have no mediating effect on the correlation between on-site training performance and job satisfaction. On the other hand, in the case of long-term on-site training participants, the analysis showed that job match and organizational commitment had mediating effects on the correlation between on-site training performance and job satisfaction. These effects are not solely attributable to differences in duration of training; the differences in operating systems and the degree of preparation derived from these systems also affect the level of on-site training for students, businesses, and schools. This paper summarizes these findings and suggests the following improvement plans for on-site training in the future: First, short-term on-site training is required to establish a systematic basis in order to enhance students' preparedness level. Second, both short-term and long-term on-site training should improve the skills and field understanding for students' majors through systematic quality management during the training period. Third, it is necessary for universities to increase expectations and quality of short-term on-site training for all involved while simultaneously reducing the gap between educational goals and practice in this field.

Analysis of the Degenerative Disc Change and Its Relationship to Living Function (추간판의 퇴행성 변화와 생활기능의 관련성 분석)

  • Sin, Jung-Sub;Yoon, Se-Won
    • The Journal of Korean Physical Therapy
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    • v.18 no.6
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    • pp.43-49
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    • 2006
  • Purpose: Changes of degenerative disc have been analyzed or with the Magnetic Resonance Imaging (MRI) to assign appropriate meaning, and the relationship between the degenerative changes of the discs and its living function has been evaluated through the living function evaluation scores collected by functional rating index. Methods: in April, 2006, a physical examination was conducted for physical laborers to be employed as on-site laborer in a steel industrial complex located at a region. A month later, these 20 laborers who participated in lumbar vertebra MRI tests have been investigated for one-to-one mobile phone functional rating index test. Excluding 3 of 14 respondents whom scored 0 in functional rating index, the rest of respondents' degenerative disc grade changes shown in MRI and its relationship to living functional rating index have been performed. Results: The Dabbs method of measuring disc height resulted to show significant increase as the disc height changes from L1-2 level to L5-S1 level (p<0.01). However, there was no statistical significance with a relationship between disc height and functional rating index, and disc height average. The Magnetic Resonance Imaging analysis regard on the degree of disc degeneration and its relationship to living functional rating proved to have significant relationship (p<0.05). Conclusion: The degenerative changes monitored by Magnetic Resonance Imaging show significant relationship (p<0.05) to living function. However, this relationship could vary depend upon the characteristics of study population. So, it suggested that the future studies should be performed by considering population's age and job career.

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The working experience of internal control personnel and crash risk

  • RYU, Hae-Young;CHAE, Soo-Joon
    • The Journal of Industrial Distribution & Business
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    • v.10 no.12
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    • pp.35-42
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    • 2019
  • Purpose : This study examines The impact of human resource investment in internal control on stock price crash risk. Effective internal control ensures that information provided is complete and accurate, financial statements are reliable. By overseeing management, internal control systems can reduce agency costs between management and outside parties. In Korea, firms have to disclose information about internal control systems. The working experience of human resources in internal control systems is also provided for interested parties. If a firm hires more experienced internal control personnel, it can better facilitate the disclosure of information. Prior studies reported that information asymmetry between managers and investors increases future stock price crash risk. Therefore, the longer working experience internal control personnel have, the lower probability stock crashes have. Research design, data and methodology : This study analyzed the association between the working experience of internal control personnel and crash risk using regression analysis on KOSPI listed companies for fiscal years 2016 through 2017. The sample consists of 1,034 firm-years of non-financial firms whose fiscal year end on December 31. Career spanning data of internal control personnel was collected from internal control reports. The professionalism(IC_EXP) was measured as the logarithm of the average working experience of internal control personnel in months. Negative conditional skewness(NSKEW) and down-to-up volatility (DUVOL) are used to measure firm-specific crash risk. Both measures are based on firm-specific weekly returns derived from the expanded market model. Results : We find that work experience in internal control environment is negatively related to stock price crashes. Specifically, skewness(NSKEW) and volatility (DUVOL) are reduced when firms have longer tenure of human resources in internal control division. The results imply that firms with experienced internal control personnel are less likely to experience stock price crashes. Conclusions : Stock price crashes occur when investors realize that stock prices have been inflated due to information asymmetry. There is a learning effect when internal control processes are done repetitively. Thus, firms with more experienced internal control personnel could manage their internal control more effectively. The results of this study suggest that firms could decrease information asymmetry by investing in human resources for their internal control system.

The Impact of Emotional Intelligence on Performance: A Closer Look at Individual and Environmental Factors

  • NGUYEN, Khai The;DUONG, Tuyet Minh;TRAN, Nhi Yen;HA, Anh Thao;PHUNG, Y. Nhu Thi
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.1
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    • pp.183-193
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    • 2020
  • This study presents a more comprehensive approach to investigate how Emotional Intelligence (EI) is associated with performance. Previous research has revealed that EI is related to positive outcomes such as better performance, life satisfaction and career success. However, in most research of EI, this factor has been investigated independently from the effect of contextual factors and other individual characteristics. This study extended the research on the impact of EI on student performance by simultaneously examining the impact of EI, individual factors - (1) Perseverance of Effort, (2) Goal Consistency and (3) Goal Clarity and learning environment factors - Program Fit in one study. The results based on the data collected from 1,117 students in Vietnam largely support the hypothesis that that EI was an important but not the only factor affecting the student performance. MANOVA and post-hoc analysis indicated that both individual and environmental factors better predicted performance than EI could. These results suggest that the impact of EI on individual performance is more complicated than what we have already known. Future study is encouraged to investigate both the mechanism through which EI impact individual performance and the interaction between EI and other factors that moderate the EI - performance relationship.

An Exploratory Study on Acculturation of School-aged Immigrant Adolescents and Policy Support in Busan (부산지역 학령기 중도입국청소년의 문화적응과 지원방안 탐색)

  • Cho, Hyoung-Sook
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.4
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    • pp.412-422
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    • 2018
  • Current support policies for multicultural families translate the focus on educating multicultural children from the initial adjustment of foreign-born brides. By contrast with Korean-born biracial/biethnic children of international couples, foreign-born immigrant children suffer linguistic and cultural differences. This study explores the acculturational difficulties and needs of school-aged immigrant adolescents in Busan Metropolitan city and suggests policies to meet their needs. Seventeen participants, including immigrant adolescents, immigrant parents, in-school service providers and out-school service providers, were recruited, and focus-group interviews were conducted. The major themes show that school-aged immigrant adolescents suffer from cultural/racial differences, different naming practices, linguistic differences, and age gaps. In addition, the study participants strongly call for KSL education, academic mentoring programs, career education, and education for multicultural understanding. This study suggests that future policies should be designed to support immigrant adolescents based on a diversity model beyond assimilationist approaches of adeficitmodel.

An Analysis on the Satisfaction of Radiology Students with their Major (방사선(학)과 학생들의 전공만족도분석)

  • Kim, JungHoon;Kang, SeSik;Kim, ChangSoo
    • Journal of radiological science and technology
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    • v.39 no.2
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    • pp.247-256
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    • 2016
  • This study was conducted with a goal to identify the factors that determine radiology students' satisfaction with their major and to provide the basic data for efficient education and career guidance. The result indicated that the students' satisfaction with the professors' roles was high. However, overall, the level of satisfaction with the curriculum was found to be low. In addition, it was analyzed that there was a large gap between recognition and practice of self-directed learning. In the correlation analysis, the professors' roles were also found to be a very important factor. Based on the result, the professors' roles of center(teaching or state examination, students with questions etc.,), it was concluded that improvement of the radiology students' satisfaction with their major would help the students adapt themselves to the major and school successfully and develop a positive character to perform as professionals in the future.

Study of the influential factors of repurchase intention and word-of-mouth intention of men in their 20's and 30's in social commerce - Focused on social commerce characteristics and consumers' personal characteristics - (소셜커머스에서 20~30대 남성의 재구매 의도와 구전 의도에 영향을 미치는 요인 연구 - 소셜커머스 특성과 소비자 개인 특성을 중심으로 -)

  • Shin, Su-Yun
    • The Research Journal of the Costume Culture
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    • v.25 no.1
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    • pp.1-15
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    • 2017
  • Social commerce is a kind of internet shopping mall in which consumers purchase the products with other consumers through mutual interactions including the development of SNS(social network service). Social commerce has expanded rapidly as a mainstream online shopping mall over the past five years driving consumers to purchase more fashion products providing the cheaper prices than open market internet shopping mall. The purpose of this study is to identify the important parameters of social commerce characteristics and consumer characteristics that affect repurchase intention and word-of-mouth intention. A 221 survey questionnaire was distributed to men in their 20's and 30's who live in Seoul metropolitan area. The data were analyzed utilizing Cronbach's ${\alpha}$, factor analysis, and regression analysis using the SPSS 18.0 program. The results revealed, first, that in terms of social commerce characteristics, three variables(website reputation, interactivity, and product scarcity) influenced repurchase intention. Among them, website reputation identified as the most important factor influencing repurchase intention and word-of-mouth intention. Second, with regard to consumer characteristics, interest and a tendency toward impulse buying affected the repurchase intention, and interest and internet shopping experience have influenced the word-of-mouth intention. Among three variables interest in social commerce identified as the key factor affecting both repurchase intention and word-of-mouth intention. The results of the study provide the practical implications and suggest the business strategies to enhance social commerce in the future by identifying the key social commerce characteristics and consumer characteristics that influence male consumers' buying behaviors.

An Analysis of Preferences for Science and the Role Gender Differences Plays in Determining Preferences for It Amongst Elementary School Students (성별에 따른 초등학생의 과학 선호도 차이와 과학 선호도에 영향을 주는 요인 분석)

  • Park, Chan-Ju;Dong, Hyo-Kwan;Shin, Young-Joon
    • Journal of Korean Elementary Science Education
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    • v.26 no.2
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    • pp.216-225
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    • 2007
  • The purpose of this study is to find out the differences (if any) and the causes of preferences for science between elementary school boys and girls. Another purpose of this study is to find out when such differences in preference begin and what their causes we. Fourth, fifth and sixth grades from elementary school A in Gyeongg-gi Province participated twice in research surveys on preference levels in science with education, career course and personal experience taken into account. A total of 997 survey responses, (excluding no responses or half-hearted ones) were selected for comparative analysis. The analysis methods used were frequency analysis, cross stabs and one-way ANOVA Analysis which depended on survey items. The results of this study show that preference levels in science are 61.7% and the difference of preference levels in science between boys and girls are 31.2% and 30.5% with boys showing higher percentages in science preference levels than girls(p<.01). Moreover, the results also show that the point in which changes in preference level in science emerges is from fifth and sixth grades. Therefore, the gender difference in preference levels in science begins with fifth grade students, with science being slightly more favored by boys. finally, the main causes in gender differences seems to be the experiment participants' levels, scientific education textbook preference level, interests in science class, and plans for the future that are related to field of science. Among these causes, interests level in science class and preference levels in science are closely related.

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