• Title/Summary/Keyword: functional satisfaction

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Customer Experience and Repurchase Intention in Multi-Channel: Customer Satisfaction as Mediating Variable

  • MUSTIKASARI, Anita;KRISNAWATI, Maria;SUTRISNO, Endro
    • The Journal of Industrial Distribution & Business
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    • v.12 no.3
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    • pp.7-19
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    • 2021
  • Purpose: This study aims to examine customer experience toward repurchase intention in offline and online stores and discuss customer satisfaction as a mediator variable. Research design, data, and methodology: This study investigates customer experience that consists of product, customer service, staff service, shopping environment and shopping procedure toward customer satisfaction using Regression Linear. This study also measures customer satisfaction as a mediated variable in the relationship between customer experience and repurchase intention using Sobel Test. Results: Almost all of the customer experience hypothesis is significant toward customer satisfaction, shopping process experience in the context of the online channel to customer satisfaction is not significant. We also found that customer satisfaction can be mediated variable in customer experience toward repurchase intention. Conclusions: Retails who want to make customers feel satisfied to have to make sure that have good resources in improving the product, the customer service is easy to contact to find the solution over customer problem in purchasing product, also develop the staff member skill in functional product knowledge, presentations, and communicating with customers online or offline, the retailer has to create enjoyment and pleasurable customer emotion through the shopping environment and also give seamless shopping experience to their customer in two-channel.

A Study on Workwear Prototype Development: Based on the Functional, Expressive, Aesthetic (FEA) Model

  • Huh Ga Young
    • Journal of Fashion Business
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    • v.27 no.6
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    • pp.37-46
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    • 2023
  • This study aims to develop workwear prototypes by applying a systematic approach considering the characteristics of workwear. A case study was conducted before this study to derive workwear's four characteristics: 'Ergonomic Pattern-Making, Certified Fabric, Specialized Color, and Customized Details.' a prior study proposed the integrated framework combining these characteristics with the FEA model. The new framework identified that these characteristics are considered in terms of functionality, expression, and aesthetics; it can increase workers' satisfaction and meet the market demand without concentrating on only particular aspects. Before prototype production, the requirements for each characteristic of workwear were analyzed through theoretical research of previously published related papers. The study primarily gathered workwear requirements data and sources from consumer satisfaction surveys and investigations into the wearing conditions of work clothes. When considering all aspects of pattern-making, fabric, color, and detail in functionality, 'comfort movement, body protection, improved work efficiency' were identified as necessary. Expressive requirements were fundamental, including 'reflecting the wearer's preferences, expressing a sense of belonging and identity. It was clear that incorporating design elements and applying current trends to the aesthetic requirements of work clothes was necessary. Four prototypes comprised two top and bottom sets and two overalls using these requirements. The framework was used throughout the entire process of planning, producing, and evaluating prototypes, and through this, the results fulfilled the requirements. This study is significant because it produced workwear prototypes using an integrated approach that considered functional, expressive, and aesthetic aspects.

The Effect of Characteristics of Attitude and Perceived Value of Motivation of Package Tour on Satisfaction (패키지관광 동기에 대한 태도 및 지각적가치가 만족도에 미치는 영향)

  • Kim, Dae-Seok;Seo, Young Wook
    • The Journal of the Korea Contents Association
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    • v.20 no.4
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    • pp.230-243
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    • 2020
  • The purpose of this study is to identify the effect of package tour motivation(harmony, amusement, and convenience) on satisfaction through its attitude and perceived value(emotional value and functional value). This study was conducted an empirical analysis of 297 people aged 19 years or older who experienced package tours. The results of the study are as follows. Firstly, all of the sub-factor like tourism motivation -amusement, convenience- had a positive influence on the attitude. but the harmony which is one of the sub-factor of tourism motivation did not have any influence on the attitude. Secondly, harmony, a sub-factor of tourism motivation, did not positively affect the perceived value sub-factor of emotional value. Thirdly, the character of attitude had a positive effect on satisfaction. Finally, both emotional and functional value factors, a sub-factor of perceived value, were found to have a positive effect on satisfaction. Through these research results, the competitiveness of package tours should be secured and expanded to research on efficient marketing strategies so that package tours can be activated.

The Effect of Relational Benefits on Customer Perception of Value, Satisfaction, and Loyalty in the Specialty Coffee Shop Business (커피전문점 고객이 지각한 관계혜택이 지각된 가치, 만족도 및 충성도에 미치는 영향)

  • Moon, Sang-Jeong;Bae, Hyun-Joo
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.42 no.1
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    • pp.120-128
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    • 2013
  • This study was conducted to investigate the effect of relational benefits on perceived value in order to enhance customer satisfaction and win customer loyalty in the specialty coffee shop business. Structural equation modeling was performed and the structural model estimated with AMOS (ver 5.0). A total of 329 valid responses were used for data analysis. The findings show that confidence benefits among the relational benefits have a direct effect on perceived value. In addition, confidence benefits also have an indirect effect on customer satisfaction and loyalty from this perceived value. However, social benefits and special treatment benefits of customers had no effect on functional and symbolic value. In conclusion, establishing confidence benefits with the customer at the specialty coffee shop significantly influenced their perceptions of value, customer satisfaction, and loyalty.

Functional Convergence factor and Usability Evaluation of The Range of Use of The Smart Automatic Urine Disposer (스마트 자동 소변처리기의 기능적 융복합요소와 사용범위의 사용성평가)

  • Kim, Seon-Chil
    • Journal of the Korea Convergence Society
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    • v.12 no.5
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    • pp.31-38
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    • 2021
  • Recently, devices that help the general public's urination activity have been developed, but products that take into account the user's urination habits, device functions, and user accessibility are still insufficient. This study conducted a usability evaluation to find user satisfaction and improvement points of products based on smart automatic urine disposer that have convergence and complex functions such as automatic suction functions. There are 21 indicators used in usability evaluation, and were developed based on safety, operability, and satisfaction. As a result, functional satisfaction was high, but in terms of design, problems to be improved such as handles were presented. Therefore, through this study, it was found that the satisfaction of the automatic urine disposer in terms of performance cannot be representative of the product, and the importance of developing usability evaluation index to find product problems.

A Study on the Factors Influencing the Satisfaction and Continued Use Intention of the Subscription Economy Service: Focusing on Use Motivations, Platform & Service Characteristics (구독경제 서비스 만족과 지속사용의도에 영향을 미치는 요인 연구: 이용동기와 플랫폼, 서비스 특성요인을 중심으로)

  • Minjung Kim;Tae-eun Kim
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.5
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    • pp.535-542
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    • 2023
  • This study attempted to identify various variables that affect satisfaction and continued use intention of the subscription economy services. Through previous research studies, individual characteristics and service characteristic variables were considered together. Finally, use motivation, platform characteristic factors, and product and service characteristic factors were classified and examined. As a result of the study, the motive for using the service that affects the satisfaction of the subscription economy service was found to be functional hedonic, and economic motive, and platform recency and convenience, economic utility, and perceived personalization had a positive effect. Functional and hedonic motives and convenience showed positive influences on continued use intention, while social motives showed negative influences. In addition, it was confirmed that economic motivation, platform recency, economic utility, and perceived personalization showed a positive influence on the intention to continued use intention by mediating satisfaction with subscription economy services.

A Study on Requirement and Degree of the Satisfaction about Cosmeceuticals of Women (우리나라 여성들의 기능성화장품에 대한 요구 및 만족도 연구)

  • Kim Kang-Mi;Kim Ju-Duck
    • Journal of the Society of Cosmetic Scientists of Korea
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    • v.30 no.4 s.48
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    • pp.571-582
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    • 2004
  • Recently the well-being, which is regarded as the new cultural code, has brought a new change in the cosmetic industry. The application of the functional products is getting mere and lots of functional cosmetics are now diversifying from the skin-care into the make-up as well as the herbal products. So the future in the market of functional cosmetic products is prospected to be positive. Therefore, cosmetic companies need an approach bases on the concept of the well-being. So to speak, they need to understand the needs of customers accurately from the customers point of view. Also it is a crucial issue that how the unique characteristics of functional cosmetic products as well as the development of products base on the concept of well-being make in balance. In this study, we attempt to inspect the advanced domestic market of the functional products due to the well-being trend and try to propose an option of making an advance it through the customers survey (for example, their need and their satisfaction on the functional products, etc) on the functional cosmetic products. For this purpose, it has been surveyed on adult female customers aged 19 to 60 located in Seoul and Gyeonggi province. 379 questionnaires among 510 were used in the final analysis. Collected data was analyzed using the statistical package for the social science (SPSS) program that can give the information about the general characteristics of the subjects like the frequency and percentage. And we used Cronbach's u reliability test, $x^2\;(chi-square)$ frequency analysis, t-test, and one-wat ANOVA to investigate the customers need, their degree of the satisfaction on the functional products of their own, factors of their perception on the quality on them. We think that the results of our study can act not only as the fundamental data on the customers need, their usage pattern, and their degree of the satisfaction, but also as the important tips of planning the marketing strategies.

Research for the satisfaction of social network service - Functional elements of Instagram and Facebook - (소셜 네트워크 서비스의 만족도를 위한 연구 - 인스타그램과 페이스북의 기능적 요소를 중심으로 -)

  • Choi, Seula-A;Hong, Mi-Hee
    • Cartoon and Animation Studies
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    • s.40
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    • pp.423-442
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    • 2015
  • In a digital environment that is keep in change content from smart phones to tablet PC are a social network service is holding deep place in our lives. Social networking applications has building a network and communication with others than other application, it means that Social networking applications are sharing not only personal purpose in that trend of variety and competition of these social networks can be expected to trend and be developed thru analysis of user certification. this study of social network service application is proposed to developing of application thru analyze the two-effective application which is high ranked in google store. the theoretical foundation was set based on the seven elements of the social network service of the information structures designed by Jean Smith. This study proceeded analysis is for the functional elements of Facebook and Instagram, and the advantages and disadvantages through survey research. As a result of the empirical analysis to user of Instagram and face book of communication, identity, satisfaction for the group are equally. Instagram is about the presence, reputation, and Facebook has had a high level of satisfaction for each sharing and relationship. Facebook got high satisfaction from sharing features, but user feel of discomfort in the randomly showing advertising content. Instagram is not showing off advertise on common page of content, it is good point to be complementary to facebook. And, Instagram hashtag is good for convenience, but satisfaction is high with Facebook. in order to increase the satisfaction of Instagram, it is necessary to consider the main advantage of the communication and the functional aspects of the share from facebook.

The Effects of Functional Capacity and Depression on the Life Satisfaction among the Elderly: Focused on the Mediating Effects of Spirituality (노인의 기능적 능력과 우울이 삶의 만족도에 미치는 영향: 영성의 매개효과를 중심으로)

  • Park, Sunae;Hur, Junsoo
    • 한국노년학
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    • v.37 no.1
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    • pp.125-149
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    • 2017
  • The purpose of this study is to analyse the mediating effects of spirituality on the relationship between functional capacity and depression among the elderly. The conceptual framework was based on the integrated theory by Brief et al.(1993) to life satisfaction. The sample was collected through convenience sampling of 413 elderly persons who were 65 years of age or older drawn from senior welfare centers, community senior centers, and religious institutions in Seoul, Incheon, and Gyeonggi Province. Data analysis was performed using Structural Equation Modeling(SEM). The main findings of the present study are as following: First, spirituality had the mediated effects on which depression and IADL influenced life satisfaction. Particularly, existential spirituality on life satisfaction had larger effect size than religious spirituality. Second, the results showed that religious spirituality had positive effects on existential spirituality. These findings demonstrate that the development and implementation of programs geared for fostering religious spirituality and existential spirituality of senior citizens are needed to improve life satisfaction in the field of social welfare. To this end, the foundation of spiritual practice in the field of social work with older people should be constructed through a spirituality-related system and professional training.

Evaluation for Therapeutic Effectiveness of Banwhasashim-tang in Functional Dyspepsia (기능성 소화불량증 환자에 대한 반하사심탕 엑기스제의 임상효과)

  • Ryu Bong-Ha;Ryu Ki-Won;Kim Jin-Sung;Yoon Sang-Hyub
    • The Journal of Internal Korean Medicine
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    • v.24 no.2
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    • pp.329-336
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    • 2003
  • Objective : We evaluated the therapeutic effect of Banwhasasimtang dry extract powder on gastrointestinal symptoms and its side effects in patients with functional dyspepsia. Methods : Patients with functional dyspepsia, defined as discomfort in the epigastrium. A total 45 patients participated in this study. Dyspeptic symptoms ratio was obtained by patients, total point of symptom score/total 21 points x 100(%). On each of symptom after 4 weeks administration of Banwhasashim-tang was made by variation of symptom score: If symptoms score of posttreatment is lower than that of pretreatment, it is improved ; Otherwise aggravated, and if there is no change between them, unchangeable. When a full health condition of normal control is assumed 100%, relative health condition of dyspeptic patient could be calculated from 'full health condition-dyspeptic symptoms ratio'. Therefore a whole satisfaction rate on symptom improvement was presented with variation of a relative health condition to dyspepsia between pretreatment and post. Results : Banwhasashimtang significantly improved symptoms in patients. The significance was shown in both all seven items(p<0.01, respectively) and 19.2% (p<0.01) of increase of a whole satisfaction rate on symptom improvement. There is no remarkable side-effect in all laboratory test, excepting 1 case of abdominal pain and another one case of recurred pain of chronic prostatitis. Conclusion : Banwhasashimtang extract provides symptomatic relief in functional dyspepsia and is no remarkable side-effect drug.

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