• 대한가정학회지
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• 제37권1호
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• pp.145-156
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• 1999

The purpose of this study is to investigate the relationships between mothers' and college women's as daughters consciousness and behaviors for diligence, frugality and economy and also analyze related variables such as socio-economic variables. The data used in this study included 273 college women and their mothers living in Seoul. The results of this research were as follows. 1) Three variables of consciousness and behaviors of mothers and their daughters are still highly maintained. There are significant differences between all of the consciousness and behavior variables except frugality between mothers and their daughters. 2) Mother's diligent consciousness is positively correlated with daughter's frugaliy behavior and economy consciousness. Mother's economy consciousness and behavior are positively correlated with daughter's frugality behavior. Only mother's frugality consciousness negatively correlated with daughter's frugality consciousness and economy behavior. 3) The mothers' consciousness and behaviors of frugality, and economy varies significantly according to the socio-economic variables such as mother's education, mother's job, income and social status. 4) The daughters' consciousness and behaviors of diligence, frugality, and economy varies significantly according to the amount of allowence.

• 한국생활과학회지
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• 제22권1호
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• pp.99-116
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• 2013

The purpose of this research is to explore the levels of luxury-frugality consumption of the female consumers and classify their types on luxury-frugality consumption behaviors. Total of 479 on-line questionnaires were surveyed nationwide for this research in February, 2012. Statistical analysis was achieved by using t-test, one-way ANOVA, Duncan's multiple range test, ${\chi}^2$, and Ward' hierarchical cluster analysis with a total of 479 questionnaires. The research results are summarized as follows: First, the overall luxury-frugality consumption average mark of female consumers was 2.44. Second, all surveyed female consumers were classified into four types based on the means scores of two dimension luxury-frugality consumption behaviors. A total 26.51% of female consumers belonged to Type 1 (named as luxury consumption group) where females scored high points on two dimension luxury consumption behaviors. Type 2 (named as excessive consumption group) occupied 32.78% and this group scored low on the luxurious consumption but high on the overconsumption. Type 3 (named as prefer prestige group) occupied 28.39% and this group scored low on the overconsumption but high on the luxurious consumption. Type 4 (named as frugal consumption group) had 12.32% of females whose scores of two dimension luxury-frugality consumption behaviors were low.

• 한국의류학회지
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• 제27권9_10호
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• pp.1101-1111
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• 2003

The objectives of this study were to classify the contents of lifestyle of adolescents, to investigate the relationships between lifestyles and appearance behavior, and to examine how appearance behavior was influenced by lifestyles and demographic variables of male and female adolescents. The method of the study was survey research by using questionnaires. Subjects were 414 high school students in Seoul: 176 were males and 238 females. Five dimensions of lifestyles were derived by factor analysis: ‘digital orientation', 'positive activity', 'achievement orientation', 'material orientation', and ‘frugality'. Digital orientation had, in case of the male, a positive relation with body-modification need, a positive one with appearance interest in female. Positive activity had positive relations with appearance interest and body satisfaction in both male and female. Appearance interest, weight interest, and body-modification need levels were significantly higher for female than for male, whereas body satisfaction were higher for male than for female. Appearance interest of male was influenced by positive activities and social stratification. Appearance interest of female was influenced by material orientation and positive activity. Body-modification need of male was influenced by digital orientation and frugality(-), that of female only influenced by material orientation. Fashion and brand preference of male was influenced by material orientation, frugality(-), and social stratification. In case of the female, fashion was influenced by positive activity, material orientation and frugality(-), brand preference influenced by material orientation and positive activity.

• 가족자원경영과 정책
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• 제2권1호
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• pp.91-101
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• 1998

The purpose of this study is to investigate the relationship between Korean housewives’attitudes and behaviors for diligence, frugality and economy. The data used in this study included 273 housewives living in Seoul. Statistical method used for data analysis were frequencies, percentile, means, standard deviations, factor analysis, and Pearson’s correlations. The research results can be summerized as follows. The findings of the analysis showed that three variables of attitudes and behaviors are still highly maintained. All of attitude variables have significant correlations with those of behaviors. Economy seems to be the most significant variable among those of three variables.

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2004년도 춘계 학술발표대회 논문집
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• pp.348-349
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• 2004

• 복식문화연구
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• 제25권3호
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• pp.327-339
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• 2017

A consumer is an individual entity with various motivations. This study is intended to incorporate a hierarchical structure of motivation to understand self-determined motivation for purchasing secondhand merchandise at thrift stores. A conceptual model adopted from Cadwallader et al. (2010)'s comprehensive model of motivation used in a marketing context was developed to investigate motivational process in secondhand merchandise shopping. The conceptual model includes the three levels of motivational structure-the global, contextual (environmental concern and frugality), and situational motivation. A series of the causal relationships among the three levels of self-determined motivations and buying intention to shop at thrift stores were hypothesized. A total of 219 respondents from two different northeastern state universities in the U.S. completed a self-administered survey. The results indicated that secondhand merchandise shopping is well explained in the hierarchical structure of self-determined motivation where the global motivation had a positive impact on the contextual motivations regarding environmental concern and frugality. Of the two contextual motivations, only environmental concern had a positive impact on situational motivation for shopping at thrift stores. Finally, the situational motivation positively influenced the intention to shop at thrift stores. The results of this model suggest that the hierarchical structure of self-determined motivation would be a very useful framework to understand consumer behavior for apparel shopping. Also, further research can be done to identify other contextual motivational factors to understand consumer motivation for shopping at thrift stores.

• 한국생활과학회지
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• 제7권2호
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• pp.23-34
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• 1998

The purpose of this study was to examine the awareness and the behavior of adolescents about consumption. Two-hundred students attending in high school were selected, and surveyed using questionnaires. Among them, 196 students were used in statistical analyses, with frequency, percentage, mean, correlation analysis, and regression analysis in SPSS/PC+ program. The results were as follows: the levels of the awareness and the behavior of adolescents about consumption in each of purchase, use and disposition steps were more or less middle in terms of rationality or soundness. The correlations between the awareness and the behavior on conspicuous-consumption and between the awareness and the behavior of imitated-consumption in a purchase step were negatively siginificant, and the correlation between the awareness and the behavior on product frugality in a use step was positively significant. In a purchase step, the conspicuous-consumption behavior was affected by the conspicuous-consumption awareness and sex, while the imitated-consumption behavior was affeted by the imitated-consumption awareness, sex and monthly household income. The consumption behavior on product frugality in a use step was affected by its' awareness, monthly household income, and personal expense management. The environment conservation behavior in a disposition was influenced only by monthly personal expenses.

• 동양고전연구
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• 제63호
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• pp.169-193
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• 2016

본 논문은 주자의 "대학장구"에서 평천하의 세계를 탐구하는 것을 목표로 하였다. 평천하가 완성되기 위해서는 서(恕)로서의 혈구지도(?矩之道)가 필요함을 말하였다. 이때의 서(恕)는 적극적인 서(恕)가 아니라 소극적인 서(恕)다. 소극적인 서(恕)가 될 수밖에 없는 것은 평천하의 세계를 이루기 위해서 너무 적극적일 필요는 없기 때문이다. 너무 적극적일 경우 오히려 피해가 갈 때가 있기 때문이다. 그리고 "시경"을 인용하고 있는데 모두 서(恕)로서의 혈구지도를 제대로 지켜 나가야 함을 말하였다. 주자는 절용을 해야 하는 이유에 대해 설명하고 있다. 현대사회는 자본주의 사회이다. 그러나 자본주의가 모두 올바른 것은 아니다. 저 태평양의 쓰레기 섬을 생각해 보라. "대학장구"에서는 절용이 좋은 방법으로 제시되고 있다. 절용의 방법으로써 군주는 취렴(聚斂)하는 신하를 제거하는 것을 최대의 목표로 삼고 있다. 그리고 마지막에 소인은 쓰지 말라고 하는 경고의 메시지가 담겨있다. 모든 것이 이루어지더라도 소인으로 하여금 그 일을 담당하게 되면 나라를 잃게 되므로 반드시 군자를 쓰라고 되어 있다. "대학장구"의 평천하의 세계를 격물치지(格物致知) 만큼 연구되지 않았다. 이 논문을 계기로 많은 연구가 있기를 희망한다.

• 가족자원경영과 정책
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• 제1권1호
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• pp.89-100
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• 1997

The purpose of this study is to investigate the sages’ philosophic view of home economic management in Chosun dynasty. The research method is to review literatures such as Jangbosanrimkongje, Songhosasal, Sasojul, Nehun, Geneusa, Mocminsimsa and Dasanmusun. The major points of this study were as, 1) Sages mastered that the primary principle of home economic management is to control the material desires. 2) Sages believed that home life management is required the lowest materials, and those materials enough are able to obtained through diligence, frugality, thift and savings. Therefore Sages advised us that each of us lives a diligent, frugal, thrifty and saving life.

• 한국생활과학회지
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• 제16권3호
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• pp.665-676
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• 2007

The objects of this study were to classify the contents of life style of university students, to investigate the relationships between lifes tyle and appearance behavior(attitude toward appearance, body satisfaction, clothing attitude), and to examine how appearance behavior was influenced by life styles, male and female variables. The method of the study was survey research by using questionnaires. Subjects were 358(male 175, female 183) university students located in Junrabookdo province. In this statistical analysis, SPSS 11.5 for Windows Program was utilized to calculate frequency, percentage, mean, Factor analysis, Cronbach's ${\alpha}$, t-test, Pearson's correlation, Multiple Regression Analysis. The results of this research were as follows: Five dimensions of life styles were derived by factor analysis: 'digital orientation', 'material orientation', 'positive activity', 'achievement orientation', and 'frugality'. Male and female variables have significant effects on the life style and appearance behavior. Digital & material orientation were significantly higher for male than for female, whereas positive activity, achievement orientation, and frugality were significantly higher for female than for male. Attitude toward appearance and clothing attitude were significantly higher for female than for male, whereas body satisfaction were significantly higher for male than for female. Positive activity and achievement orientation had positive relations with appearance behavior. Need value of attitude toward appearance, body satisfaction, Clothing attitude variables except of attract sex attention was influenced by positive activity and achievement orientation of life style. As a conclusion, university students' life style and male and female variables constituted important characteristics which could affect appearance behavior.