• Journal of the Korean Home Economics Association
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• v.37 no.1
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• pp.145-156
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• 1999

The purpose of this study is to investigate the relationships between mothers' and college women's as daughters consciousness and behaviors for diligence, frugality and economy and also analyze related variables such as socio-economic variables. The data used in this study included 273 college women and their mothers living in Seoul. The results of this research were as follows. 1) Three variables of consciousness and behaviors of mothers and their daughters are still highly maintained. There are significant differences between all of the consciousness and behavior variables except frugality between mothers and their daughters. 2) Mother's diligent consciousness is positively correlated with daughter's frugaliy behavior and economy consciousness. Mother's economy consciousness and behavior are positively correlated with daughter's frugality behavior. Only mother's frugality consciousness negatively correlated with daughter's frugality consciousness and economy behavior. 3) The mothers' consciousness and behaviors of frugality, and economy varies significantly according to the socio-economic variables such as mother's education, mother's job, income and social status. 4) The daughters' consciousness and behaviors of diligence, frugality, and economy varies significantly according to the amount of allowence.

• Korean Journal of Human Ecology
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• v.22 no.1
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• pp.99-116
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• 2013

The purpose of this research is to explore the levels of luxury-frugality consumption of the female consumers and classify their types on luxury-frugality consumption behaviors. Total of 479 on-line questionnaires were surveyed nationwide for this research in February, 2012. Statistical analysis was achieved by using t-test, one-way ANOVA, Duncan's multiple range test, ${\chi}^2$, and Ward' hierarchical cluster analysis with a total of 479 questionnaires. The research results are summarized as follows: First, the overall luxury-frugality consumption average mark of female consumers was 2.44. Second, all surveyed female consumers were classified into four types based on the means scores of two dimension luxury-frugality consumption behaviors. A total 26.51% of female consumers belonged to Type 1 (named as luxury consumption group) where females scored high points on two dimension luxury consumption behaviors. Type 2 (named as excessive consumption group) occupied 32.78% and this group scored low on the luxurious consumption but high on the overconsumption. Type 3 (named as prefer prestige group) occupied 28.39% and this group scored low on the overconsumption but high on the luxurious consumption. Type 4 (named as frugal consumption group) had 12.32% of females whose scores of two dimension luxury-frugality consumption behaviors were low.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.9_10
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• pp.1101-1111
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• 2003

The objectives of this study were to classify the contents of lifestyle of adolescents, to investigate the relationships between lifestyles and appearance behavior, and to examine how appearance behavior was influenced by lifestyles and demographic variables of male and female adolescents. The method of the study was survey research by using questionnaires. Subjects were 414 high school students in Seoul: 176 were males and 238 females. Five dimensions of lifestyles were derived by factor analysis: ‘digital orientation', 'positive activity', 'achievement orientation', 'material orientation', and ‘frugality'. Digital orientation had, in case of the male, a positive relation with body-modification need, a positive one with appearance interest in female. Positive activity had positive relations with appearance interest and body satisfaction in both male and female. Appearance interest, weight interest, and body-modification need levels were significantly higher for female than for male, whereas body satisfaction were higher for male than for female. Appearance interest of male was influenced by positive activities and social stratification. Appearance interest of female was influenced by material orientation and positive activity. Body-modification need of male was influenced by digital orientation and frugality(-), that of female only influenced by material orientation. Fashion and brand preference of male was influenced by material orientation, frugality(-), and social stratification. In case of the female, fashion was influenced by positive activity, material orientation and frugality(-), brand preference influenced by material orientation and positive activity.

• Journal of Family Resource Management and Policy Review
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• v.2 no.1
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• pp.91-101
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• 1998

The purpose of this study is to investigate the relationship between Korean housewives’attitudes and behaviors for diligence, frugality and economy. The data used in this study included 273 housewives living in Seoul. Statistical method used for data analysis were frequencies, percentile, means, standard deviations, factor analysis, and Pearson’s correlations. The research results can be summerized as follows. The findings of the analysis showed that three variables of attitudes and behaviors are still highly maintained. All of attitude variables have significant correlations with those of behaviors. Economy seems to be the most significant variable among those of three variables.

• Proceedings of the Korea Society of Design Studies Conference
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• 2004.05a
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• pp.348-349
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• 2004

• The Research Journal of the Costume Culture
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• v.25 no.3
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• pp.327-339
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• 2017

A consumer is an individual entity with various motivations. This study is intended to incorporate a hierarchical structure of motivation to understand self-determined motivation for purchasing secondhand merchandise at thrift stores. A conceptual model adopted from Cadwallader et al. (2010)'s comprehensive model of motivation used in a marketing context was developed to investigate motivational process in secondhand merchandise shopping. The conceptual model includes the three levels of motivational structure-the global, contextual (environmental concern and frugality), and situational motivation. A series of the causal relationships among the three levels of self-determined motivations and buying intention to shop at thrift stores were hypothesized. A total of 219 respondents from two different northeastern state universities in the U.S. completed a self-administered survey. The results indicated that secondhand merchandise shopping is well explained in the hierarchical structure of self-determined motivation where the global motivation had a positive impact on the contextual motivations regarding environmental concern and frugality. Of the two contextual motivations, only environmental concern had a positive impact on situational motivation for shopping at thrift stores. Finally, the situational motivation positively influenced the intention to shop at thrift stores. The results of this model suggest that the hierarchical structure of self-determined motivation would be a very useful framework to understand consumer behavior for apparel shopping. Also, further research can be done to identify other contextual motivational factors to understand consumer motivation for shopping at thrift stores.

• Korean Journal of Human Ecology
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• v.7 no.2
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• pp.23-34
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• 1998

The purpose of this study was to examine the awareness and the behavior of adolescents about consumption. Two-hundred students attending in high school were selected, and surveyed using questionnaires. Among them, 196 students were used in statistical analyses, with frequency, percentage, mean, correlation analysis, and regression analysis in SPSS/PC+ program. The results were as follows: the levels of the awareness and the behavior of adolescents about consumption in each of purchase, use and disposition steps were more or less middle in terms of rationality or soundness. The correlations between the awareness and the behavior on conspicuous-consumption and between the awareness and the behavior of imitated-consumption in a purchase step were negatively siginificant, and the correlation between the awareness and the behavior on product frugality in a use step was positively significant. In a purchase step, the conspicuous-consumption behavior was affected by the conspicuous-consumption awareness and sex, while the imitated-consumption behavior was affeted by the imitated-consumption awareness, sex and monthly household income. The consumption behavior on product frugality in a use step was affected by its' awareness, monthly household income, and personal expense management. The environment conservation behavior in a disposition was influenced only by monthly personal expenses.

• (The)Study of the Eastern Classic
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• no.63
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• pp.169-193
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• 2016

This thesis aims at examining the world of pacification in Zhuzi(朱子)'s Daxuezhangju("大學章句"). He said that it was necessary to understand others through Xiejuzhidao(?矩之道) as Shu(恕) for the completion of pacification. The Shu(恕) in it is not an active one but a passive one. It's because one doesn't need to be very active in order to realize the world of pacification. Too much initiative can rather cause loss. Then Shijing("詩經") was quoted, all of which told about that it should be properly followed to understand others through Xiejuzhidao(?矩之道) as Shu(恕). Zhuzi(朱子) explains the reasons for frugality. The modern society is a capitalistic. Yet, not all kinds of capitalism are right. Think about the trash island on the Pacific Ocean. In Daxuezhangju("大學章句"), frugality is suggested as a good way. As the way of frugality, the most important goal of a king is to get rid of the vassals who exploit people. And at the last part, there's warning that petty and crafty men should be appointed. It says that even when everything has been fulfilled, if a petty and crafty man is appointed to take charge of it, the nation can be lost, so a king must give noble men important positions. The world of pacification in Daxuezhangju("大學章句") has not been studied as much as Gewuzhizhi(格物致知). This thesis is expected to offer the chance for more researches on it.

• Journal of Family Resource Management and Policy Review
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• v.1 no.1
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• pp.89-100
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• 1997

The purpose of this study is to investigate the sages’ philosophic view of home economic management in Chosun dynasty. The research method is to review literatures such as Jangbosanrimkongje, Songhosasal, Sasojul, Nehun, Geneusa, Mocminsimsa and Dasanmusun. The major points of this study were as, 1) Sages mastered that the primary principle of home economic management is to control the material desires. 2) Sages believed that home life management is required the lowest materials, and those materials enough are able to obtained through diligence, frugality, thift and savings. Therefore Sages advised us that each of us lives a diligent, frugal, thrifty and saving life.

• Korean Journal of Human Ecology
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• v.16 no.3
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• pp.665-676
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• 2007

The objects of this study were to classify the contents of life style of university students, to investigate the relationships between lifes tyle and appearance behavior(attitude toward appearance, body satisfaction, clothing attitude), and to examine how appearance behavior was influenced by life styles, male and female variables. The method of the study was survey research by using questionnaires. Subjects were 358(male 175, female 183) university students located in Junrabookdo province. In this statistical analysis, SPSS 11.5 for Windows Program was utilized to calculate frequency, percentage, mean, Factor analysis, Cronbach's ${\alpha}$, t-test, Pearson's correlation, Multiple Regression Analysis. The results of this research were as follows: Five dimensions of life styles were derived by factor analysis: 'digital orientation', 'material orientation', 'positive activity', 'achievement orientation', and 'frugality'. Male and female variables have significant effects on the life style and appearance behavior. Digital & material orientation were significantly higher for male than for female, whereas positive activity, achievement orientation, and frugality were significantly higher for female than for male. Attitude toward appearance and clothing attitude were significantly higher for female than for male, whereas body satisfaction were significantly higher for male than for female. Positive activity and achievement orientation had positive relations with appearance behavior. Need value of attitude toward appearance, body satisfaction, Clothing attitude variables except of attract sex attention was influenced by positive activity and achievement orientation of life style. As a conclusion, university students' life style and male and female variables constituted important characteristics which could affect appearance behavior.