• Asia Marketing Journal
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• 제14권3호
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• pp.169-184
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• 2012

All firms require new stimulus to spurt growth. Therefore it is necessary to successfully develop new products and to employ appropriate marketing practices for the new products to enter and settle in the market. Binggrae, a Korean company that specializes in dairy and processed dairy products, introduced a ready-to-drink (RTD) coffee product, 'a Café la' to expand its business into the coffee market in 2008. Binggrae was a latecomer in the RTD coffee market but a Café la has shown an impressive average sales growth rate of 115% as of 2011 since the launch. Moreover, it is a steady bestselling coffee brand among the Polyethylene terephthalate (PET)bottle category. Binggrae found potential and opportunity in the growing coffee market and made efforts to develop a new product that can be differentiated from the existing products. The result was PET bottle coffee, which was more portable and convenient to drink than coffee products offered in cups or cans. PET bottle coffee is produced through the patented Aseptic Filing System, thus the original coffee flavor stays fresh when combined with milk and has a longer shelf life than coffee products in cups. Moreover, as the taste of coffee consumers has become more sophisticated, Binggrae developed a premium product by differentiating the product processing method and by using higher-quality Arabica beans. After launching the new product, the company also employed a well-designed communication strategy. First, Binggrae was able to confirm the level of market demand and market potential for the product by employing BTL (Below the Line) marketing strategies through the consumers' word-of-mouth. Afterwards, the company invested its resources for a full-scale ATL (Above the Line) marketing campaign. Later a Café la's TV commercial effectively portrayed the product's characteristics, and succeeded in raising consumer awareness of the product. As a result, a Café la has become the bestselling brand in the PET bottle coffee market. The successful new product marketing strategy of Binggrae'sa Café la offers many valuable implications for companies planning to launch new products in the future.

• 수산경영론집
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• 제29권2호
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• pp.111-141
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• 1998

Why are auctions so prevalent in fisheries fields\ulcorner One answer is, perhaps, that fisheries products have no standard value. The price of any catch of fish (at least of fish destined for the fresh fish market) depends on the demand and supply conditions at a specific moment of time, influenced by prospective market developments and prices must be remade for each transaction. There are various auction schemes including written-bid method in Korea. It is difficult to make decision the application of auction selling in market distribution. One reason is the absence of adequate data on which to base firm statements. There is very little precise information about the relative volume handled by auction scheme as compared with other sales schemes Because of the paucity reliable data, one must depend largely on qualitative in attempting to above this problem. This paper is designed to examine which auction scheme is more efficient as a economic tool by introducing the three auctions, as samples, utilized in Koheung peninsula. Koheung coast with abundant fisheries resource, locates on the Middle-South part in Korea and has three auction firm operating by fisheries cooperatives. fur selling of dry fish included sea weed, live fish and fresh fish respectively, As a result, 1 found that there are three interesting auction schemes as follow : 1. More than one winners are selected as buyers. The highest bidder can at first get fishes he wants to buy, second winner can get surplus fishes after the highest bidder employes one's privilege with the highest pay, and next winner would be a buyer if fishes would be left in sequence after being sold with higher price. Every fisherman can sell one' s fishes with equal unit price if he delivery it to the winner within one day. Therefore, all the vendors feel they are equal members of fisheries cooperation. 2. Written-bid pricing on the cover of handy book. It is easy to write and to erase the figure more than on the small black board, and is convenient also to keep in the pocket. 3. Auctioning on the fixed platform with fixed fish tank is a very fast auction scheme in spite of short displaying time. Auctioneer presides bidding at one place on the fixed platform, instead of moving, vendors should carry a container of live fishes in the fish tank into showing table in front of would-be buyers and auctioneer. Although the applicability of the auction system to a marketing problem depends in part on subjective considerations by those making decision, basically it is a matter of comparative economic efficiency. In general, if the scheme maximizes returns in relation to the effort expanded by both buyers and sellers, it will be utilized. If it does not, a more efficiency may take place over a period of time, but, even more important, those making decisions may become aware of the potentialities of new schemes. Therefore, in order to applicate the three interesting auction schemes introduced in this paper to other fisheries market, it is necessary not only to analyze many other auction schemes but also to compare the economic efficiency those schemes utilizing in other fisheries market.

• 한국농업기계학회:학술대회논문집
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• 한국농업기계학회 1996년도 International Conference on Agricultural Machinery Engineering Proceedings
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• pp.746-754
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• 1996

Grading and sorting fresh cut flowers are time consuming process. In Korea, cut flowers are sorted mostly by human inspection due to the lack of adequate machinery. In this paper, quality evaluation factors of cut flowers are discussed, and types of sorting machines existing in the market are introduced . Aspects of computer image processing in evaluation the quality of cut flowers are also discussed.

• 생약학회지
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• 제8권3호
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• pp.121-124
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• 1977

Aspidium ether extract was obtained from Dryopteris crassirhizoma(Aspidiaceae), which is widely distributed in Korea and its vermicidal effect on the rats infected with Hymenolepis diminuta was investigated. Effects of Aspidium ether extract purchased from the market, several fractions obtained from the seed of Torreya nucifora and bithionol were also compared. Vermicidal effect of Aspidium against Hymenolepis diminuta was found only in one-third of the rats used for investigation and the effect of the fresh Aspidium ether extract was similar to that of Aspidium ether extract purchased from market. However, it was observed that the whole seeds of Torreya nucifera (Torreyaceae) and its residue from which oil fraction was removed as well as bithionol were highly effective against Hymenolepis diminuta.

• 한국농림기상학회지
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• 제16권4호
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• pp.309-315
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• 2014

여름배추는 수요와 공급에 대한 가격반응이 매우 민감한 작목으로서 날씨에 따른 작황변동은 가격 등락폭과 밀접한 관련이 있다. 본 연구에서는 여름배추의 수급에 절대적으로 중요한 고랭지배추의 생장과 수량을 기상조건으로부터 예측할 수 있는 경험식을 개발하였다. 1997년부터 1998년까지 2년에 걸쳐 파종기를 달리하여 수행한 실험결과를 기반으로 기온으로부터 엽면적 추정식을 도출하였다. 배추 생체중의 변화를 엽면적에 의해 설명할 수 있는 예측식을 작성한 다음 엽면적 추정식과 결합하여 다음 식을 얻었다. $$Fresh\;weight=3500/(1+{\exp}(5.175-1.153{\times}(6/(1+{\exp}(6.367-0.0064{\times}PHU)))))$$ 이 경험식을 2003년부터 2006년까지 매일 기온자료에 의해 구동시켜 예상 생체중을 계산한 다음 검증용 포장에서 얻은 실제 생체중과 비교한 결과 연차별로 결정계수 0.89~0.94의 높은 상관을 보였다.

• 한국포장학회지
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• 제26권3호
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• pp.165-171
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• 2020

유통과정에서 균질한 저온을 유지하는 것은 식품의 유통기한을 결정하는 가장 중요한 요소 중 하나인 미생물 증식을 억제하는 핵심 기술이다. 신선수산물의 전과정에서 정확하고 적절한 온도관리가 보장되었을 때 높은 품질의 신선 제품을 소비자에게 공급할 수 있다. 이 논문은 슈퍼칠링 신선수산식품의 상업성을 확인하기 위하여 포장된 신선 광어(Paralichthys Olivaceus) 의 유통기한을 연구한 것이다. 유통기한 측정을 위하여 중량, 대장균 등 세균수, pH, 관능검사, 색상, 휘발성 염기질소 등이 조사되었다. 연구결과, 휘발성염기질소를 기준으로 슈퍼칠링 온도(0±1℃)에서의 유통기한이 6일인데 비하여 일반 냉장온도 (8±2℃)의 경우 1일에 불과하여 슈퍼칠링 유통의 가능성을 보여주었다. 상업화 추진을 위해서는 소비자 신뢰도를 높이고 경제성을 향상시킬 수 있도록 슈퍼칠링 기법과 포장시스템에 대한 추가적인 포장방법 연구가 필요한 것으로 사료된다.

• 한국식품과학회지
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• 제51권1호
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• pp.12-17
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• 2019

이 연구에서는 GC-MS를 사용하여 신선편의 채소류 중 DCAA 및 TCAA를 포함한 haloacetic acids를 분석하는 방법을 확립하였다. 분석 방법의 유효성을 검증한 후 일부 시중에서 유통 중인 시료를 분석한 결과, 외국의 수준보다 높아 $19-75{\mu}g/kg$의 수준으로 검출되었다. 본 결과를 바탕으로 실시한 위해 평가에 따르면, 현재 국내에 유통 중인 신선편의 채소류의 섭취에 따른 초과 발암 위해도가 허용 수준을 초과하여, 향후 이에 대한 관리가 필요하다는 것을 시사하였다.

• 한국식품위생안전성학회지
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• 제14권3호
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• pp.305-318
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• 1999

식품의 안전성을 확보하고 건강상의 위험을 방지하기 위하여 또 수산 어패류 중의 중금속 분포상태를 파악하기 위해 국내에서 유통되고 있는 민물어류 11종 166건, 패류 14종 153건 등 총 319건을 대상으로 Pb, Hg, Cd, Cr, Fe, Mn, Zn, Cu 의 8개 금속을 A.A.S. 와 Mercury Analyzer로 측정하여 다음과 같은 결과를 얻었다. 1. 민물어류에서의 중금속 평균함량은 Pb 0.075, Hg 0-.053, Cd 0.002, Cr 0.135, Fe 8.695, Mn 1.078, Sn 9.491, Cu 0.548 mg/kg으로 나타났다. 패류에서의 중금속 평균 함량은 Pb 0.059, Hg 0.007, Cd 0.146, Cr 0.147, Fe 40.808, Mn 7,738, Zn 13.943, Cu 2.731 mg/kg으로 조사되어, Cd , Fe, Mn, Cu 등이 민물어류에 비해 높은 것으로 나타났다. ()P<0.001). 2. 중금속 함량은 산지에 따라 유의한 차이가 있는 것으로 나타났다. 민물어류의 경우 Mn 과 Zn 함량이 지역간의 유의성을 나타냈다. (p<0.001). 패류의 경우는 Fe, Mn, Zn 함량이 지역간의 유의성을 나타내었다. (p<0.01). 3. 계절에 따라 중금속 함량에도 차이가 있는 것으로 나타났다. (p<0.05). 민물어류에서는 겨울철의 Pb, Zn, Cr, Cu 함량이 높은 것으로 나타났고, 패류에서는 겨울철에 Pb, Zn 함량이 높은 것으로 나타났다. 4. 조사된 결과를 종합 고찰하면 우리나라 서식하고 있는 어패류에 함유된 중금속 함량은 유해농도이하이며 , Fe, Mn, Zn 등 미량 영양염류 함량은 비교적 높은 것으로 나타났다.

• 한국식품저장유통학회지
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• 제14권6호
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• pp.716-721
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• 2007

산채자원 및 신선나물류의 개발과 산업화를 위한 기초자료 확보 측면에서 2007년 5월부터 6월까지 강원도 태백, 홍천, 횡성과 전남 나주, 담양, 장성의 오일장에 출하된 신선 나물류의 유통실태를 조사하였다. 오일장에서 신선 나물류를 판매하는 곳은 나주 22개소를 제외하고는 34개에서 49개소까지 다양하였다. 신선 나물류의 출하 품목은 강원도는 27-29종류였는데 산채 종류가 많았다. 반면에 전남은 15-19종류였는데 원예식물의 종류가 많았다. 참취, 머위, 고사리, 아욱, 들깨 잎, 상추, 고추 잎, 미나리는 모든 조사지역 오일장에서 유통되고 있었다. 신선 나물류 판매자들의 연령은 51세 이상이 88% 이상을 차지하였으며, 61세이상의 고령자는 66.4% 이상이었다. 신선 나물류의 판매처당 판매품목 수는 72.1%이상이 6종류 이하를 판매하고 있었다. 신선나물류의 포장은 77% 이상이 비닐봉지를 이용하고 있었다.

• 유통과학연구
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• 제10권9호
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• pp.13-21
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• 2012

Purpose - Korean traditional markets are falling behind the times, because they have not met the demands of social changes including: an overall improvement in standards of living, shift in purchasing form and propagation of cars. It is one of the most indigenous and conventional foods of Korea, taking a seat far in the corner of Korean traditional culture. Research design / data / methodology - Korean traditional rice cakes however have their limits. They are produced and sold by independent shop owners who cannot compete with the brand power of franchise organizations. The leadership of adminstration is needed for these shop owners particularly in visual merchandising related to interior design and display. Results - Additionally, the advent of major company-run rice cake cafe adds fresh fuel to the problem in addition to small but luxurious packaging. Small business owners need packaging technology for overall quality improvement of sales of rice cakes. Additional help is needed with the mode of packing to promote sales and win consumer confidence. Conclusions - Further assistance with marketing for seasonal displays is needed as well as teaching business owners how to read graphic data. Regular specialized education for visual merchandising of rice cakes could help independent market owners win the competition against franchise-based organizations.