• Journal of Distribution Science
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• v.18 no.8
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• pp.113-125
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• 2020

Purpose: The purpose of this paper is to investigate the effect of interaction between product category (fresh vs. indulgent product) and shopping options (shipping charge and delivery time) on customer satisfaction and purchase intent in an e-commerce context. When ordering groceries online, consumers begin to allocate a larger share of their grocery budget toward product categories that generally contain healthier items at the expense of product categories that generally contain more indulgent products. Moreover, customers are extremely sensitive to shipping options such as shipping charges and delivery time. Therefore, this research investigates the issue at a more segmented level to focus on the impact that one dimension of logistics service quality - product category, shipping charge, and delivery time have on customer satisfaction and purchase intent. Research design, data, and methodology: To test the theoretically derived priori hypotheses concerning product category, shipping charges, delivery time, satisfaction, and purchase intent, this research presented a scenario-based experiment. Eight treatment groups were assigned by the method of product category (fresh produce vs. indulgent product), shipping charge (free vs. paid), and delivery time (one-day vs. two to three days). A total of 240 subjects were divided into groups and exposed to one of the eight scenarios. Participant's purchase intention was the dependent variable, and ANOVA and L-matrix were used to analyze for main and interactive effects between factors. Conclusions: Results indicated that in tests 1 and 2, free shipping and fast delivery time increased consumer satisfaction as well as purchase intent, and fast delivery moderated the impact of free shipping on consumer satisfaction and purchase intent. Test 3 showed that the effect of free shipping on consumer satisfaction and purchase intent moderated by fast delivery for indulgent products. In contrast, fast delivery for fresh products moderated the effect of paid shipping on consumer satisfaction and purchase intent. Consistent with this proposed mechanism, the relative importance of fresh produce versus indulgent products highlights the effect of shipping options on consumer satisfaction and purchase intent when ordering the target product in an e-commerce context. We conclude with a discussion of the theoretical and practical implications of our findings.

• Journal of Korea Society of Industrial Information Systems
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• v.26 no.5
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• pp.37-54
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• 2021

In this study, a customized model (CM) for the efficient operation of cold chain logistics considering the hypergeometric distribution is proposed. The CM focuses on the segmentation market of ready-to-eat foods and juices made from fresh materials. Companies should determine the amount of production by predicting consumer preferences and quantity to ensure high-efficiency production. The CM is represented as a mathematical formulation and implemented using the genetic algorithm (GA). Addition, the relative weights of CM are calculated. Further, the calculated weights are applied to the GA. In the numerical experiment, hypergeometric distribution is used to calculate the relative weights between the range of production quantities and the customized amount. Experiment results are the values of relative weights and the comparison results by average values of handling cost, total cost and CPU time. Finally, the significance of this study is summarized and a future research direction is remarked in conclusion.

• International Journal of Internet, Broadcasting and Communication
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• v.14 no.2
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• pp.79-88
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• 2022

Recently, securing stable supply of fresh food is deemed as one of the important tasks. Accordingly, now the presence of cold chain along with the needs of a comfortable and healthy life is growing as the online market expands and the contactless industry grows, however, cold chain is being studied only in the aspect of ground and sea transportation. And, due to global warming and strengthening global environmental regulations, we believe that it is necessary to convert the existing road-centered logistics system into a railway-centered logistics system, a low-carbon transportation means. Therefore, in this paper we calculated the maximum energy required by the reefer container as a basic research necessary for constructing the low temperature distribution and cold chain based on the reefer container railway, and conducted a study on methods of supplying the reefer container power utilizing 1. tramline, 2. battery, 3. generator. The results of this paper can be utilized as a foundational study for building a cold chain based on a reefer container dedicated to freight trains in the future.

• The Journal of Information Technology
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• v.4 no.2
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• pp.83-102
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• 2001

International Courier Service can be used for on campus pick-up and delivery of small items on a pre-arranged basis or on call. Same day service is available for important items at a minimal fee. As e-commerce develops, effective procurement and delivery become even more critical success factors, offering great opportunities to the transportation and logistics Industry in an e-Commerce World. Much of the logistics industry has developed, or is developing systems to operate in the new e-market to capture new electronic tailer clients and enhance relationships with current customers. Supply chain solutions based on EC links will eventually become standard, leaving some companies behind. fresh opportunities and reduced entry barriers to new competitors via e-commerce pose a major threat to the present logistics industry. supply chain systems developers and industry consultants that subcontract physical transport of goods to contractors may encroach on traditional logistics industry business. In this paper I tried to explain various aspects of the physical distribution service through international courier service in an e-commerce world and survey the logistics strategy of international courier service companies against development of electronic commerce based on our companies, logistics strategy.

• Journal of Digital Convergence
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• v.18 no.6
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• pp.167-175
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• 2020

The purpose of this paper is to provide directional and policy references to develop a higher level of service quality and consumer-oriented e-commerce platform. This paper has established a model of consumer behavior of Chinese fresh agricultural e-commerce using customer satisfaction theory and cognitive value theory, and used survey and SPS23.0 to verify hypothesis. Studies have shown that when consumers consume fresh agricultural products, product quality, logistics and distribution service quality, interactive quality of e-commerce platform, and product price and cognitive value have a positive effect on consumer behavior. This study is meaningful in the study of consumer behavior of fresh agricultural e-commerce, and in the case of fresh agricultural e-commerce companies, consumer behavior can be understood. In the model constructed in this paper, the relationship between each influencing factor and consumer behavior is considered comprehensively, but the possible relationship between fine molecular factors has not been studied and analyzed. In the future learning process, it is necessary to make clear the characteristics and particularity of the industry, think about its influencing factors comprehensively and make in-depth analysis.

• Journal of Korea Trade
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• v.26 no.5
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• pp.106-124
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• 2022

Purpose - The increasing share of Korean private label products (PLPs) in the domestic market helped generate lucrative revenue. In recent years, major South Korean retailers have begun to cast their sights on overseas markets and actively export their PLPs. In China, the proportion of private label fresh food (PLFF) is gradually expanding amid the development of the new retailing model. A profound understanding of the relationship between private label fresh produce and purchase intention may be the answer to helping Chinese retailer private labels expand supply chains in Korea. This study, taking Chinese retailers as an example, examines the impacts of selection factors of private label fresh food and perceived value on purchase intention. Apart from that, the relationship between the selection factors and purchase intention will be analyzed with perceived value as a mediator. Design/methodology - This work aims to empirically analyze the purchase intention of private label fresh food using statistical analysis. In this study, a hypothetical causal model consisting of 6 latent variables and 24 measured variables is developed based on the literature review. To validate the research hypotheses and the research model, SPSS23.0/AMOS23.0 is used to analyze factors such as validity and reliability, as well as structural equation modeling. Findings - The hypothetical model established in this study is of general applicability. In respect to PLFF, perceived value, while significantly influencing purchase intention in combination with four selection factors (perceived quality, perceived price, brand trust, and store image), mediates partially between the first three factors and purchase intention, which rules out the impact and mediating effect of store image on purchase intention. Originality/value - These research results, as helpful insights into the present circumstances of Chinese PLFF in the domestic market, provide useful information and guidance for Korean retailers and service providers to innovate production and service, as well as develop marketing and promotion strategies, so that they can shift private label goods with advantages from domestic demand to export, thus increasing overseas profitability. Further, this work will also contribute to relevant research.

• Journal of Distribution Science
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• v.5 no.1
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• pp.57-73
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• 2007

There are more problems in distributing agricultural and special products than industrial products because they have such restrictions as seasonal fluctuation in the quantity, indeterminate and diverse shapes, many farm households, a small amount of shipment, and mandatory guide and maintenance. However, with social atmosphere called well-being, there are increasing concerns about inorganic agricultural products and direct trade with farmers. It is therefore urgent to stabilize the price of agricultural and special products and to correctly grasp and improve logistics activities for those dealing with agricultural and special products in order to supply fresh ones. This study aimed at examining logistics activities and the information technology level for agricultural and special products, determining how these factors affect logistics performance, and eventually suggesting a scheme to improve the logistics achievements for agricultural and special products. For this purpose, it selected information technology and logistics activity levels as independent variables and logistics performance as a dependent variable. The information technology level was measured for utility, holding level, and concern, respectively, and the logistics activity level was tested for the level of using the logistics information system in those companies concerned. From the above-mentioned findings, it is urgent to enhance distribution technology and its level immediately since distribution of agricultural and special products is poor in Korea and good distribution can contribute to a reduction of logistics costs or improvement of customer service.

• International Journal of Internet, Broadcasting and Communication
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• v.14 no.3
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• pp.249-257
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• 2022

In recent years, if we order food by easily accessing the online market with our smartphone, we can receive the product in a fresh state at dawn the next day. Cold chain is an industry that can create high added value because it has both the characteristics of general logistics and sensitivity to temperature. Based on the electrical specifications derived from the reefer container capacity requirement investigation, we proved that power supply to up to 33 reefer containers can be made by using three additional auxiliary power supplies which are applied for freight trains in Korea. In this paper, we conducted a research on a design of power supply system for freight train reefer container based on simulation as a basic research necessary for low-temperature distribution and cold chain construction based on the reefer container railroad. Consequently, the simulation was conducted using the three-phase inverter diagram in PSIM and the SVPWM (3-harmonic injection method) control technique, and it was verified that the required power voltage was satisfied with 622V_dc, which is lower than the input voltage of general SPWM of 718V_dc. The details of this paper could be used as a foundational study for constructing cold chains based on a reefer container dedicated to freight trains in the future.

• Journal of Distribution Science
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• v.18 no.5
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• pp.89-98
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• 2020

Purpose: The growth of online commerce is now becoming a major threat and a new opportunity for retailers. Existing offline retailers struggle to cope with new online retailers' threats by utilizing offline infrastructure. Besides, online retailers expand their online strengths to offline sales by opening their offline stores. Many retailers are paying close attention to the O2O business and the resulting changes. Thus, this research focuses on the O2O business model and process that retailers can adopt. Research design, data and methodology: Considering the features of products that retailers sell, this paper divides O2O business process with the following criteria: delivery lead-time and delivery area. And This research uses the business model canvas to define the features of O2O commerce business process. This paper also uses nine key elements in the business model canvas for analyzing the structure of O2O commerce business. Results: This paper suggests the delivery model of retailers respond to offline customer orders and summarizes the following results. (1) Considering characteristics such as logistics process, delivery area, and product type, we define the features of O2O business models: wide-area (warehouse) based O2O business model, regional area (store) based O2O business model and time-separated O2O business model. (2) This study checks the availability of the business model through the business cases of O2O business models. (3) This study also analyzes the O2O business model of domestic retail companies by the factors defined in the business model canvas. Conclusions: Retailers can adopt the O2O business process to fit their business requirements and strategy. The online retailers who deal with normal consumer products mainly have the wide-area based O2O business model. The wide-area based O2O business model can be suitable for retailers who manage inventory centrally. The time-separated O2O business model can be a good solution for fresh food retailers to operate the logistics process efficiently. And to shorten the delivery lead-time of fresh foods, the regional area based O2O business model can be fit to the retailer that utilizes its offline logistics or sales infrastructure. It may be much more important for retailers to share the inventory information with other branches and to change the role of offline stores.

• Archives of design research
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• v.12 no.3
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• pp.155-164
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• 1999

With the increase of milk consumption upto 54.5kgjperson as af the year 1994, dairy market has been mainly shared by a few specialized companies. Different from these, there are also remarkable companies like YeonSe Dairy, Konkook Dairy and SamYook University Food which are associated with Universities. These university-originated brands differentiate from others in the market with the advantage of positive university image and result in synergy effect between product image and univiersity PRo Located in Ansung, one of the most famous dairy areas, HanKyong National University designated as characterized university for Dairy by the Ministry of Agriculture and Forestry in 1996 has a big. advantage to build new dairy brand with attractive merits as like high education institute with R'll'&'ll'D, good logistics from market area, environmental condition for dairy industry and historical background as Agricultural university. Our New dairy brand has been created under the following concepts to have concrete brand image ; 1. Confidence - university logo 'll'&'ll' symbol designed together with "Characterized university for Dairy by government" 2. Fresh - Image differentiation through creative brand symbol 3. Health - Individual brand development specialized by each product