• Title/Summary/Keyword: frequency-based model

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The Impact of Soccer Player Image on Advertising Effect (축구 선수 이미지가 광고효과에 미치는 영향)

  • Jeong, Hee-Surk;Shin, Jin-Ho;Kim, Ji-Sun
    • Journal of the Korean Applied Science and Technology
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    • v.37 no.6
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    • pp.1575-1582
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    • 2020
  • This study aimed to provide basic data for establishing advertising strategy based on the value and implications of the image of the player by examining the influence of the image of a soccer player on the advertising effect. Therefore, a domestic soccer player selected as a sample the production population who experienced the advertisement selected as a model, and conducted a face-to-face (face-to-face) and non-face-to-face (mobile) survey for about 5 months from May 1 to September 30, 2020. Data from a total of 402 people were used for the final analysis. For data processing, frequency analysis, internal consistency and exploratory factor analysis, correlation analysis, and multiple regression analysis were performed using the SPSS (ver. 21.0) program. The main results of this study are as follows. First, it was found that the soccer player image impact the brand attitude of the advertising effect in the order of body and appearance, performance, reliability, attitude and morality. Second, it was found that the soccer player image impact the advertising attitude of the advertising effect in the order of performance, attitude and morality, body and appearance, reliability.

A Model for Teaching Film Literacy through Movie English (영화영어를 통한 영화리터러시 교육방안)

  • Seo, Ji-Young
    • The Journal of the Korea Contents Association
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    • v.21 no.6
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    • pp.779-790
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    • 2021
  • Film literacy comprises the process of producing a new creation through understanding the elements that make up a film, the content of a film, and a critical and creative thinking process. Film literacy is employed in fields such as composition, science, social studies, and geography, and, additionally, it is used to cultivate humanities literacy and critical thinking skills. Yet despite the large proportion of the film script in the movie, it is not easy to find literacy education cases that use film English as a teaching method. Film English is a practical and authentic material, and is suitable as an English learning material in an EFL context like Korea. However, the approach of using films to teach and learn differs according to the content and genre of a film. Thus, the teacher may have a difficult time organizing and preparing for class. This study suggests six class activities that can be commonly applied to English classes using films based on the areas of critical, cultural, and creative (3Cs) activities. Four hundred and five college students taking Movie English classes participated in the present study and frequency analysis was conducted to find out their preferences through a questionnaire survey. The results from conducting class activities in university liberal arts classes suggest that the most preferred activities of students are related to cultural, critical, and creative, in that order. Creative activities that are far beyond English instruction utilizing various digital tools or providing additional reading materials can be a burden on learners.

A Study on the Factors Affecting Suicidal Ideation in People with Mental Disabilities (정신장애인 자살생각에 영향을 미치는 요인에 관한 연구)

  • Song, Seung-Yeon;Lee, Yong-Pyo
    • The Journal of the Korea Contents Association
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    • v.21 no.5
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    • pp.765-775
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    • 2021
  • The purpose of this study is to investigate factors that affect the suicidal ideation of the people with mental disabilities. To this end, the independent variables were analyzed by categorizing them into individual psychological factors, social factors, and demographic characteristics. The analysis data include 969 people with mental disabilities who participated in the 2017 Ministry of Health and Welfare's Research, 'Survey on the Current Status of Mental Disabilities in Community'. The analysis method was frequency analysis, descriptive statistics, and hierarchical multiple regression analysis with SPSS 23.0. As a result of the study, in terms of individual psychological factors, the higher the depression and the lower the mental health confidence, the more suicidal ideation increase. In terms of social factors, the more unregistered disabled groups, the more exposure to violence and discrimination, and the more they live in large cities, the higher their ideation of suicidal. The regression model explained 26.9% of suicidal ideation. The practical and policy implications for the prevention of suicide of the people with mental disabilities based on these results are as follows: First, social factors should be evaluated and considered together, rather than focusing only on individual psychological factors, in seeking policies and intervention programs that reduce suicidal ideation in the people with mental disabilities. Second, in seeking suicide prevention policies for the people with mental disabilities, Protection & Advocacy services should be provided to reduce violence and discrimination experiences. Third, in order to reduce the suicidal ideation of the people with mental disabilities, the mental disability registration system should be reorganized, and policy alternatives should be devised so that those experiencing mental distress can be included into the system.

Digital Transformation: Using D.N.A.(Data, Network, AI) Keywords Generalized DMR Analysis (디지털 전환: D.N.A.(Data, Network, AI) 키워드를 활용한 토픽 모델링)

  • An, Sehwan;Ko, Kangwook;Kim, Youngmin
    • Knowledge Management Research
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    • v.23 no.3
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    • pp.129-152
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    • 2022
  • As a key infrastructure for digital transformation, the spread of data, network, artificial intelligence (D.N.A.) fields and the emergence of promising industries are laying the groundwork for active digital innovation throughout the economy. In this study, by applying the text mining methodology, major topics were derived by using the abstract, publication year, and research field of the study corresponding to the SCIE, SSCI, and A&HCI indexes of the WoS database as input variables. First, main keywords were identified through TF and TF-IDF analysis based on word appearance frequency, and then topic modeling was performed using g-DMR. With the advantage of the topic model that can utilize various types of variables as meta information, it was possible to properly explore the meaning beyond simply deriving a topic. According to the analysis results, topics such as business intelligence, manufacturing production systems, service value creation, telemedicine, and digital education were identified as major research topics in digital transformation. To summarize the results of topic modeling, 1) research on business intelligence has been actively conducted in all areas after COVID-19, and 2) issues such as intelligent manufacturing solutions and metaverses have emerged in the manufacturing field. It has been confirmed that the topic of production systems is receiving attention once again. Finally, 3) Although the topic itself can be viewed separately in terms of technology and service, it was found that it is undesirable to interpret it separately because a number of studies comprehensively deal with various services applied by combining the relevant technologies.

Anxiety Hastened Depressive Recurrence in Bipolar Disorder : An Interim Analysis of Prospective Follow-Up Study (양극성 장애 환자에서 불안이 질병 경과에 미치는 영향 : 전향적 추적관찰에 대한 중간분석)

  • Kim, Soojeong;Kim, So Jeong;Song, Hye Hyun;Lee, Wonhye;Chon, Myong-Wuk;Nam, Yoon Young;Park, Dong Yeon
    • Korean Journal of Biological Psychiatry
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    • v.28 no.1
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    • pp.13-22
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    • 2021
  • Objectives Despite growing attention to anxiety in bipolar disorder (BD), little research has assessed anxiety symptoms in the course of BD. The current prospective follow-up study examines the influence of subjectively and objectively measured anxiety symptoms on the course of BD. Methods A total of 49 patients with BD were followed-up prospectively for average of one year at an average of four months interval. The Korean version of the Beck Anxiety Inventory (K-BAI), the Hamilton Anxiety Rating Scale, heart rate variability (HRV) were used to measure anxiety subjectively, objectively and physiologically. Participants were divided into high and low anxiety groups based on their K-BAI scores. Kaplan-Meier survival analysis was performed to compare the recurrence of mood episode, suicide attempt, emergency room visit, and psychiatric hospitalization between two groups. Mediators were investigated with Cox proportional hazards models. Results Compared to the low anxiety group, the high anxiety group reported significantly higher impulsiveness (p = 0.016) and lower high frequency component on HRV (p = 0.007) after controlling for severity of BD. Regarding survival analysis, the high anxiety group showed hastened depressive episode recurrence (p = 0.048) and suicidal ideation was the mediator of the hazard ratio (HR) 1.089 (p = 0.029) in the Cox model. Moreover, the high anxiety group showed a tendency of accelerated suicide attempt (p = 0.12) and impulsivity was the risk factor of suicide attempt (HR = 1.089, p = 0.036). Conclusions This interim analysis of prospective study suggests that high anxiety level in BD may anticipate unfavorable course. Further studies are needed to understand the multifactorial mechanism of anxious bipolar patients.

An Exploratory Study on the Advertising Skepticism and Avoiding of Youtube Users based on Media Platform (미디어 플랫폼 유튜브 이용자의 광고 회의주의와 광고 회피 현상에 대한 고찰)

  • Sun, Min-Jae;Kim, Joon-Seok;Na, Woon-Bong
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.6
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    • pp.61-76
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    • 2020
  • As the media environment changes rapidly, the size of the online advertising market is growing rapidly. However, consumer's trustfulness in online advertising is much lower than that of old media, and there is also a phenomenon of advertising avoidance. Thus, in this study, advertising skepticism, advertising appeals, involvement, and FCB Grid theory were used to provide Youtube and advertisers with implications for advertising strategies. It was intended to provide a way to lower consumer advertising avoidance. As a result of Research 1, consumers with high advertising avoidance showed low advertising attitudes, brand attitudes, and attitudes toward products. In addition, there was no difference in gender, and when the frequency of online video viewing decreased and the age increased, advertising avoidance increased. Research 2 shows that consumers with high levels of advertising skepticism showed a high level of advertising attitude when the level of involvement was low and transformational appeal was high. In the FCB Grid model, consumers with high levels of advertising skepticism are found to be suitable for transformational appeal advertising. These results mean that Youtube and advertisers should think important about advertising skepticism, which is the cause of advertising avoidance, and that consumers with high levels of advertising skepticism should be presented with advertisements suitable for each type of product in the online advertising market.

Effect Analysis of Offshore Wind Farms on VHF band Communications (VHF 대역 통신에 대한 해상풍력 발전단지의 영향성 분석)

  • Oh, Seongwon;Park, Taeyong
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.28 no.2
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    • pp.307-313
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    • 2022
  • As the development of renewable energy expands internationally to cope with global warming and climate change, the share of wind power generation has been gradually increasing. Although wind farms can produce electric power for 24 h a day compared to solar power plants, Their interfere with the operation of nearby radars or communication equipment must be analyzed because large-scale wind power turbines are installed. This study analyzed whether a land radio station can receive sufficient signals when a ship sailing outside the offshore wind farm transmits distress signals on the VHF band. Based on the geographic information system digital map around the target area, wind turbine CAD model, and wind farm layout, the area of interest and wind farm were modeled to enable numerical analysis. Among the high frequency analysis techniques suitable for radio wave analysis in a wide area, a dedicated program applying physical optics (PO) and shooting and bouncing ray (SBR) techniques were used. Consequently, the land radio station could receive the electromagnetic field above the threshold of the VHF receiver when a ship outside the offshore wind farm transmitted a distress communication signal. When the line of sight between the ships and the land station are completely blocked, the strength of the received field decreases, but it is still above the threshold. Hence, although a wind farm is a huge complex, a land station can receive the electromagnetic field from the ship's VHF transmitter because the wave length of the VHF band is sufficiently long to have effects such as diffraction or reflection.

A Study on the Structural Relationship of Achievement Goal Propensity, Sports Confidence, and Perceived Performance Using the Mentoring System of High School Leaders (고등학교 지도자의 멘토링시스템을 활용한 성취목표성향, 스포츠 자신감 및 인지된 경기력의 구조적 관계 고찰)

  • Kim, Seon-Il;Cho, Ki-Jung;Han, Dong-Sung
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.6
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    • pp.153-163
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    • 2021
  • This study has a main purpose that closely examines the structural relationship among A Study on the Structural Relationship of Achievement Goal Propensity, Sports Confidence, and Perceived Performance Using the Mentoring System of High School Leaders. In order to achieve it, the sample from high school student participants were accumulated by using convenience sampling that chose taekwondo championship in national. The samples were 500 people. and we excluded unsuitable sheet like that were decided as untruthful one and an omission and unclear. So the final samples were 465 people. On the basis of that, The statistical techniques, spss 24.0 and amos 24.0 program have been used for the analysis as per research purpose. The statistical analysis used in the research for a data analysis includes frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis, and structure equation model analysis. The research has drawn the following conclusions, based on the above mentioned research method and its procedures: First, The mentoring influences the achievement goal orientation. Second, The mentoring influences the sport confidence. Third, The achievement goal orientation influences the perceived performance. Fourth, The sport confidence influences the perceived performance.

A Study on the Prevention of Liquefaction Damage of the Sheet File Method Applicable to the Foundation of Existing Structures Using the 1-G Shaking Table Experiment (1-G 진동대 실험을 이용한 기존 구조물 기초에 적용 가능한 시트파일 공법의 액상화 피해 방지에 관한 연구)

  • Jongchan Yoon;Suwon Son;Junhyeok Park;Junseong Moon;Jinman Kim
    • Journal of the Korean GEO-environmental Society
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    • v.24 no.7
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    • pp.5-14
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    • 2023
  • Recently, earthquakes have occurred frequently in worldwide. These earthquakes cause various forms of natural and physical damage. In particular, liquefaction in which the ground shows liquid-like behavior causes great damage to the structure. Accordingly, various liquefaction damage reduction methods are being studied and developed. Therefore, in this study, a method of reducing liquefaction damage in the event of an earthquake applicable to existing structures was studied using the sheet pile method. The 1-G Shaking table test was performed and the ground was constructed with Jumunjin standard sand. A two-story model structure was produced by applying the similitude law, and the input wave applied a sine wave with an acceleration level of 0.6 g and a frequency of 10 Hz. The effect of reducing structure damage according to various embedded depth ratio was analyzed. As a result of the study, the structure settlement when the ground is reinforced by applying the sheet pile method is decreased by about 71% compared to when the ground is not reinforced, and the EDR with minimum settlement is "1". In addition, as the embedded depth ratio is increased, the calculation of the pore water pressure in the ground tends to be delayed due to the sheet pile. Based on these results, the relationship with structural settlement according to the embedded depth ratio is proposed as a relational equation with the graph. The results of this study are expected to be used as basic data in developing sheet pile methods applicable to existing structures in the future.

Dynamic p-y Backbone Curves for a Pile in Saturated Sand (포화 사질토 지반에서의 동적 p-y 중추곡선)

  • Yang, Eui-Kyu;Yoo, Min-Taek;Kim, Hyun-Uk;Kim, Myoung-Mo
    • Journal of the Korean Geotechnical Society
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    • v.25 no.11
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    • pp.27-38
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    • 2009
  • In this study, a series of 1 g shaking table model pile tests were carried out in saturated dense and loose sand to evaluate dynamic p-y curves for various conditions of flexural stiffness of a pile shaft, acceleration frequency and acceleration amplitude for input loads. Dynamic p-y backbone curve which can be applied to pseudo static analysis for saturated dense sand was proposed as a hyperbolic function by connecting the peak points of the experimental p-y curves, which corresponded to maximum soil resistances. In order to represent the backbone curve numerically, empirical equations were developed for the initial stiffness ($k_{ini}$) and the ultimate capacity ($p_u$) of soils as a function of a friction angle and a confining stress. The applicability of a p-y backbone curve was evaluated based on the centrifuge test results of other researchers cited in literature, and this suggested backbone curve was also compared with the currently available p-y curves. And also, the scaling factor ($S_F$) to account for the degradation of soil resistance according to the excess pore pressure was developed from the results of saturated loose sand.