• 인간식물환경학회지
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• 제22권6호
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• pp.677-690
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• 2019

Recently, the importance and effectiveness of neighborhood forests have been increasing in relation to the quality of life of urban residents. However, there are very few domestic studies that analyzed the correlation between visit characteristics and life satisfaction. Therefore, the study aims to understand how people use the forest for recreation and determine how visit characteristics in neighborhood forests affect individual life satisfaction(ILS). A nationwide survey (N=2,624) was conducted on visit frequency, proximity to forest, means of transportation, forest activities, and life satisfaction. To measure ILS, we used the three factors (personal, relative, collective) of COMOSWB (Concise Measure of Subjective Well-being) developed by Seo et al.(2011). The analysis shows that people usually visit the forest located within the distance of 10-30 minutes from their homes 1-2 times a month on foot for hiking/walking (forest bathing). In particular, the older visitors(over 60s) tend to visit the forest more often than the younger ones (20s). Furthermore, more frequent visitors are more likely to live near the forest. As a result of analyzing the correlation between visit characteristics and ILS by controlling demographic variables, it was found that 'visit frequency' had a positive effect on ILS, and 'proximity to the forest' did not have a statistically significant effect on ILS. In other words, residents who live near the forests are more likely to be satisfied with their lives by visiting frequently. The significance of the study is that it statistically determined that visit frequency is a key factor for ILS. Future studies should take into account the various qualitative factors of forest visit such as vegetation, quantity and types of forest, which will contribute to setting the direction for urban forest development and management.

• 한국컴퓨터정보학회논문지
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• 제26권7호
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• pp.57-64
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• 2021

본 연구는 가청 주파수 범위 중 사람들에게 들리지 않는 주파수를 이용하여 사용자가 방문한 곳을 손쉽게 인증하는 시스템을 제안한다. 비가청 주파수는 일반 스피커에서 생성할 수 있는 18kHz ~ 20kHz 범위에서 신호 주파수를 발생하며, 스마트 기기는 그 주파수를 인식하여 신호 값과 사용자의 ID, 위치 정보를 서버로 전송하여 현재 사용자가 방문한 곳을 인증한다. 그리고 서버에서는 사용자의 방문 이력을 개인별로 분류하여 저장한다. 제안 방법의 효용성을 확인하기 위해 스마트 기기 기반 사용자 인증 애플리케이션을 개발하고 서버 시스템을 구축하여 사용자 인증 실험을 하였으며, 그 결과 99.6%의 정확성을 나타냈다. 그리고 QR 코드를 이용한 방문 인증 비교실험 결과 제안 방법이 보다 우수함을 확인하였다. 즉, 제안 방법은 코로나 시대에 개별 사용자의 역학 조사 활용, 식당 및 시설에 전자 출입 명부 등에 활용할 수 있다.

• 가정과삶의질연구
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• 제19권1호
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• pp.95-110
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• 2001

Recently a number of large discount store and those of its users was increasing. The purpose of this study is to investigate the tendency of impulse buying and analyzes factors which influence impulse buying. The data had been collected from questionaries with 474 consumers who visit large discount store. The major statistical methods used for data analysis are frequency, percentile, mean, t-test, multiple regression analysis, one-way ANOVA, and Duncans multiple range test utilizing SPSS Win pc+program. The results of this study are as follows : 1. The four different kind of impulse buying is measured. The overall level of impulse buying is 2.76. Suggestion impulse buying(M=3.19) is the highest, and the lowest is pure impulse buying(M=2.66). 2. In the area of demographic variables is significantly different in the age of twenties and thirties(p<.05). A visit frequency and membership. In the area of in-store variables is significantly different by all factors at impulse buying except waiting time. Especially, point-of-purchase(POP) advertisement and discount sale are very important variables. A visit frequency and membership are significantly different in the area of consumer-related variables. 3. Waiting time, a visit frequency, a POP advertisement, and a discount sale have the positive effects on overall impulse buying. Pure impulse buying is influenced by shopping list, POP advertisement and a stores atmospher. Buying companion, membership, kind of store and waiting time have the effect on reminder impulse buying. Suggestion impulse buying is influenced by school career, shopping list and POP advertisement. Planned impulse buying is influenced by sex, POP advertisement, buying companion and discount sale.

• 산경연구논집
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• 제7권3호
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• pp.19-25
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• 2016

Purpose - This study explores the role of construal levels in predicting online consumer behavior on a retail website. It builds on the conceptualization that simply browsing a website and making actual purchases can be an outcome of how abstractly or concretely one thinks about that experience. This study examines the differential effects of intermediary websites' attributes and seller's product offerings in predicting frequency of visits and actual purchases. Research design, data, and methodology - Data were collected from 188 undergraduate students in a large university of Korea. Hierarchical regression model was utilized to test the proposed effect of website characteristics and seller attributes on visit and purchase. Results - We propose and find that online shopping website visits and purchase frequency have different antecedents. The results reveal that website visit frequency and purchase have different predictors and this can be explained through construal level theory. Specifically, we find purchase frequency is predicted more by website image and financial benefits can be more predictive in actual purchases. Conclusions - Consumer behavior on the internet can be delineated into website visits and actual purchases. First, uplifting the image of the website itself is much more important than just making offerings cheaper. Online shopping website should try to match its features to mental representations that customers go through from just visit (abstract) to purchase (concrete).

• 한국프랜차이즈경영연구
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• 제7권1호
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• pp.21-29
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• 2016

Purpose - The primary purpose of this study is to employ effective marketing methods using market segmentation of coffee shops by determining how motivations to visit coffee shops have different impacts on demographic profile of visitors and characteristics of coffee shop visits, so as to draw out a better understanding of customers of coffee market. Research design, data, and methodology - Data were collected using surveys of self-administered questionnaires toward coffee shop users in Daejeon, Korea. A number of samples used in data analysis were 253 excluding unusable responses. The data were analyzed through frequency, reliability, and factor analysis using SPSS 20.0. Factor analysis was conducted through the principal component analysis and varimax rotation method to derive factors of one or more eigen values. In addition, the cluster analysis, multivariate ANOVA, and cross-tab analysis were used for the market segmentation based on the types of motivation for coffee shop visits. The process of the cluster analysis is as follows. Four clusters were derived through hierarchical clustering, and k-means cluster analysis was then carried out using mean value of the four clusters as the initial seed value. Result - The factor analysis delineated four dimensions of motivation to visit coffee shops: ostentation motivation, hedonic motivation, esthetic motivation, utility motivation. The cluster analysis yielded four clusters: utility and esthetic seekers, hedonic seekers, utility seekers, ostentation seekers. In order to further specify the profile of four clusters, each cluster was cross tabulated with socio-demographics and characteristics of coffee shop visits. Four clusters are significantly different from each other by four types of motivations for coffee shop visits. Conclusions - This study has empirically examined the difference in demographic profile of visitors and characteristics of coffee shop visits by motivation to visit coffee shops. There are significant differences according to age, education background, marital status, occupation and monthly income. In addition, coffee shops use pattern characterization in frequency of visits to coffee shops, relationships with companion, purpose of visit, information sources, brand type, average expense per visit, important elements of selection attribute were significantly different depending on motivations for coffee shop visits.

• 한국프랜차이즈경영연구
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• 제13권3호
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• pp.31-43
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• 2022

Purpose: Service quality is a topic of constant interest in marketing research and practitioners. Service quality is an important factor influencing performance even in the context of coffee shops, and research on service quality management strategies continues by coffee shop researchers and practitioners. The service quality of coffee shops is a source of competitive advantage and is an important factor in enhancing customer and business performance. This study aims to identify the effects of cognitive evaluation on emotional and behavioral responses using a cognitive-emotional-behavioral framework and SOR model in the coffee shop context. Cognitive evaluation (service quality) consists of tangibles, responsiveness, assurance, reliability, and empathy dimensions. Research design, data, and methodology: In the proposed model, positive and negative emotions and satisfaction mediate the relationship between service quality and money to spend and visit frequency. The data were collected from customers who visited a coffee shop within the last 1 month. The survey was conducted for about one month. Among a total of 300 distributed questionnaires 261 responses were used for data analysis. The data were analyzed using frequency analysis, measurement model analysis, and structural equation modeling analysis with SPSS 28.0 and SmartPLS 4.0. Results: Tangibles, responsiveness, assurance, and empathy had significant positive effects on positive emotion, while only reliability had a significant negative effect on negative emotion. Both positive and negative emotions had significant positive effects on customer satisfaction, but not on money to spend and visit frequency. Lastly, customer satisfaction had significant positive effects on money to spend and visit frequency. Conclusions: The study revealed the relative weight of cognitive factors on customer emotions and confirmed the validity of SOR model. The fact that tangibility is the most important factor in increasing positive emotions and reliability is the most important factor in reducing negative emotions provides a direction for emotional branding strategies using the service quality mix of coffee shops. This study confirmed the full mediating role of satisfaction between positive and negative emotions and consumer behaviors (money to spend and visit frequency). This infers that when a coffee shop increases customer satisfaction through customer emotion management, the customer's money to spend and visit frequency in the coffee shop increases.

• 산경연구논집
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• 제13권12호
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• pp.43-57
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• 2022

Purpose: Despite the numerous studies on factors impacting pro-environmental behavior, actual studies analyzing a relationship between pro-environmental behavior and eco-friendly channels (e.g., local food market and farmers' market channel) usage behavior (visit and purchasing frequency) are rare. This study investigated the relationship between consumers with positive pro-environmental behavior and eco-friendly channels usage behavior. Research design, data and methodology: The study investigated the relationship between pro-environmental behavior and eco-friendly channels (local food markets and farmers market) visit behavior by analyzing data from the Korea Consumer Agency's 2021 Korea Consumption Life Index, with a focus on the pro-environmental index. Relationship between pro-environmental behavior and whether eco-friendly channels visit or not were analyzed. Demographic variables also influence eco-friendly oriented channels visit. Data analysis used hierarchical regression, firstly inputted pro-environmental behavior, and then demographic variables inputted, and finally pro-environmental behavior and demographics interactions as moderating variables inputted. Results: Consumer's with positive behavior towards pro-environment were indeed more likely to choose local food market and farmers' market compared to other consumers. Demographic variables also effect local food market visit. Some demographic variables moderate this relationship. The results, however, differed by channel type. Conclusions: Pro-environmental behavior is closely related to eco-friendly channels (local food market and farmers; market) visit.

• 대한가정학회지
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• 제36권1호
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• pp.35-49
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• 1998

The purpose of this study was to investigate the relationship between mothers' marital adjustment and children's social adjustment in commuter couples. The subjects of this study were 96 mother-child dyads. The children were first to sixth grade in the elementary schools. For data analyses, one-way ANOVAs, Scheffe Test for pairwise comparison, Pearson's Correlation were used. Results indicated that there were significant differences in mothers' marital adjustment in terms of the duration of commuting, the number of children, the frequency of fathers' visit and frequency of making a call. And, there was significant difference in children's adaptation in terms of the frequency of fathers' visit. Also, there were significant positive correlations between mothers' marital adjustment subscales and children's social adjustment subscales in commuter couples.

• 한국멀티미디어학회논문지
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• 제21권8호
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• pp.925-933
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• 2018

In this paper, we propose a new smart ordering application system for granting the customer numbers. The proposed system assigns sequence number of customers who visit at offline store as using speaker and microphone of smart device. This system has more advantage than the existing ordering system. Because the proposed system does not need any customer information like as phone number or SNS ID, it can protect customer privacy information. In this system, we use high frequency which is inaudible to the human ear as communication signal between speaker and microphone. To confirm performance evaluation, we perform a test with ten smart devices like as iPhone 6, 7, 8, Galaxy s8 and the result shown a success rate of 98.7 percent. Therefore, the proposed system can be useful service technology at the various offline store which need to assign a sequence number for customers, because many customers visit at the store.

• 대한장애인치과학회지
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• 제12권2호
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• pp.50-54
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• 2016

Regular dental visit of disabled patients is an important strategy for maintenance of oral health because of the lack of awareness of oral care. But there is limited information about follow up period in disabled patients after dental treatment. The aim of this study was to investigate the pattern of dental visit and dental management of special care needs patients according to the types of disabilities. A total of 140 patients who received dental treatment at Seoul National University Dental Hospital from 2010 to 2012 were reviewed. Patients were divided 3 groups according to the types of disabilities (disorder of external physical function, disorder of internal organ, psychic disability). Patient's characteristic, dental treatment performed, follow up period and frequency were investigated. The mean follow up period was 28.2 months and average frequency of visit was 3.69 times per year. There was no difference in period and annual visit between 3 groups, but significantly difference in cooperation with medical hospital in affiliation. Regular check-up was the most common dental treatment in all groups. In psychic disorder group, the proportion of sedative treatment was significantly higher than other groups. The results of this study provide information necessary for treatment planning and dental management of disabled patients.