• 건축사
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• 통권457호
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• pp.95-100
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• 2007

• 한국의류학회지
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• 제37권4호
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• pp.491-505
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• 2013

This study applies framing theory to the presentation of trend or styling information in fashion journalism. A qualitative content analysis was conducted with three lifestyle magazines. The findings include attribute, attitude, and source-based frames. The attribute-based frame was used to increase the versatility and feasibility of design by emphasizing particular attributes of clothes. To increase versatility, an item could be presented either as a basic or trendy design. To increase feasibility, fashion information could be customized by price points (i.e., affordable frame) or body type (i.e., flattering frame). The attitude-based frame includes prescriptive and rule-breaking frames. The source-based frame offers a source of trend or styling information. Expert, celebrity, and consumer frame emerged under the source-based frame. Findings reveal how fashion and style information is defined and crafted.

• Asia pacific journal of information systems
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• 제26권1호
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• pp.189-210
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• 2016

The current study attempts to expand our understanding of the determinants of energy-saving technology (EST) use by focusing on the individual aspects of environmental behaviors. This study integrates the hedonic, normative, and gain goals to explain the causal relationship between users and EST use. By adopting Goal-Framing Theory, this study proposed three individual goal frames in the environmental context: hedonic (perceived pleasurability), normative (social norms), and gain goals (legislative pressure and economic factor). Partial Least Square (PLS) was used to analyze the data from 104 respondents. Eight of the ten hypotheses were strongly supported. We found that social norms, perceived pleasurability, economic factor, and legislative pressure had positive and significant effects on attitude to EST use. Interestingly, we found that media influence did not have a severe effect on perceived pleasurability, and that the economic factor enforces mainly positive attitude to EST. Important theoretical and practical implications of these findings are discussed.

• 한국시스템다이내믹스연구
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• 제14권4호
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• pp.5-35
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• 2013

The study examines the play theory based internet rumor process by using simulating tools, Vensim, which offer a new theoretical basis from which to explore complex adaptive social system. Internet rumor is not a simple linear diffusion process, but a complex interaction behavior between the actors of production and diffusion. Rumor actors consist of two type of diffusion, which is rumor mongers and playful mongers. These two type of mongers make the internet rumor as collective system. Playful mongers play strategically to maximize playfulness. Internet rumor as play is consequence of collective framing constituted by dynamic interaction and playfulness. The networking space spreading internet rumor function as a playground which mobilize play rule, ignoring fact based framing. Rumor as paly, even though it turns out to be a false and loses the public attentions rumor sustains the game play function which makes the rumor without natural extinction. The study proves that playful mongers is a main actors in rumor play ground.

• International Journal of Advanced Culture Technology
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• 제6권2호
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• pp.65-71
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• 2018

In the digital era, news consumption is not confined in geological boundaries. Technological advances bring the instant dissemination of news into life and allow news audience to consume events that occur far away almost in real time. The transmission has blurred the boundary between traditional media and new media, and the one between physical and virtual world. That is, what if a journalist applies news framing to the news translation process? This paper aims to investigate the gap between the ST and the TT created when the source news texts undergo a translation process. To achieve this aim, the appraisal theory developed by White (2003) is employed to identify a difference between the ST and the TT. Furthermore, we have attempted to identify differences between soft news stories and hard news stories while the STs from both news stories are translated into the TTs. Two time-sensitive events, Hugh Grant's marriage and a U.S. and North Korea summit, were selected. The former (a soft news story) is extracted from the Telegraph and the latter (a hard news story) is from the Washington post. As a result, it was found that such strategies as attitude, engagement, and judgment were used when the source news texts from the hard news story are translated into the target news texts. Under the appraisal theory, the strategies involve evaluative language which refers to positive or negative language that judges the worth of entities. In general, it is said that a journalist frames the SS (especially from the hard news story) to convey his ideology to news consumers. Hypothetically, we assume that a similar framing process takes place in deriving the TT from the SS of the hard news story. Thus, we could conclude that the TT from the hard news story differs from the TT from the soft news story and that the difference can be explained within the framework of White's appraisal theory.

• Asia Marketing Journal
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• 제14권1호
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• pp.53-81
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• 2012

묶음제품의 매력도를 증가시키기 위해 소비자들이 번들 오퍼에서의 가격 제시 프레이밍(framing)에 민감하다는 것을 이해할 필요가 있다. 동일 가격을 할인하더라도 묶음제품 요소 중 어느 요소에 가격할인을 표시하느냐에 따라 소비자의 묶음제품에 대한 지각된 매력도를 바꿀 수 있기 때문이다. 선행연구는 더 중요한 제품 요소에 할인이 할당될 때 효용이 증가한다는 주장과 덜 중요한 제품 요소에 할인을 위치시키는 것이 선호를 증가시킨다는 주장을 동시에 보이고 있다. 본 연구는 선행연구를 보완하여 묶음제품 가격 할인 제시 프레이밍효과에 대한 새로운 기제를 제시한다. 그리고 선행연구에서 믹스드(mixed)된 결론을 보이는 이유를 분석하여 밝힌다. 본 연구는 현실적인 번들링 전략 사용 상황을 고려하였으며, 좀 더 리얼한 번들링 세팅을 이용하여 가격 할인 제시 프레이밍 효과를 조사하고, 순수번들 및 혼합번들을 포함한 다양한 묶음제품을 이용하여 품질 불확실성 지각에 따른 조절효과를 분석하였다. 본 연구 결과, 소비자들은 높은 소비 혜택(high consumption benefit)보다 낮은 소비 혜택(low consumption benefit) 요소에 가격 할인을 위치시키는 것을 더 선호하였다. 가격민감성(price sensitivity)이 주요혜택에서는 낮고, 낮은 혜택에서는 높기 때문에 동일 가격이 할인될 때 낮은 혜택을 할인한 매장 제품에 대한 평가가 더 높게 나타났다. 또한 구매 시점에서 품질의 불확실성(perceived uncertainty of product quality)이 높을수록 가격민감성이 혜택 지각에 가지는 효과가 더 커지고 있었다. 본 연구의 공헌은 소비 혜택 지각 및 가격민감성 기제와 지각된 품질 불확실성의 조절효과를 통해 선행연구를 통합하고, 가격 제시 형태의 프레이밍 효과를 명확하게 설명하였다는 점이다.

• 한국수학교육학회지시리즈D:수학교육연구
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• 제18권1호
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• pp.75-87
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• 2014

It is central to use a scale to measure a person's level of a construct in mathematics education research. This article explains a practical process through which a researcher rapidly can develop an instrument to measure the construct. The process includes research questioning, reviewing the literature, framing a background theory, treating the data, and reviewing the instrument. The statistical treatment of data includes normality analysis, item-total correlation analysis, reliability analysis, and factor analysis. A virtual example is given for better understanding of the process.

• 한국언론정보학보
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• 제17권
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• pp.37-60
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• 2001

본 연구는 셀프 프리젠테이션 이론과 프레밍 효과론을 논리적 근거로 해서 지역공동체 구조의 특성과 뉴스프레밍 사이의 관계를 가설로 설정하고 있다. 따라서 뉴스 프레밍분석을 위해서 1994년 당시 미시간에서 발행되던 9개의 일간지를 내용 분석했으며, 지역공동체 구조와 관련해서는 1990년의 미시간 주의 인구조사 보고서 상에 나타나는 4개의 인구사회학적 변수(직업, 수입, 교육, 인종)와 한 개의 인구이동 변수를 이용해서, 각 카운티별로 이질성의 정도가 순위 매겨졌다. 마지막으로 종속변인인 투표행위 값으로는 각 카운티에 사는 유권자의 총수를 당시 미시간 주의 주지사이자 후보자였던 엥글러(Enlger)에 대한 투표자 수로 나누어서 나오는 백분율을 이용해서 엥글러 지지율을 얻었다. 이상의 데이터를 가지고 회귀분석을 시행, 다음과 같은 결과를 얻었다. 대새몰이형 프레임은 지역민의 인구사회학적 속성이 이질적인 지역보다는 동질적인 지역에서 보다 투표행위에 영향을 많이 미치며 이에 비해 사회 정체성 프레임은 지역민의 인구사회학적 속성이 이질적인 지역에서 보다 효과적이었다.

• 교육시설 논문지
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• 제24권4호
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• pp.15-24
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• 2017

This paper aims to investigate in what extent subject-centered clusters are different from one another in terms of message system, which is composed of curriculum, pedagogy and evaluation. For this, Bernstein's pedagogic transmission code(i.e., classification and framing) and school typology(i.e., open-type or close-type) have been explored, and then applied into Shimin Junior School, Japan, in order to find out substantial characteristics between subject-centered clusters. In this case study, VGA(visibility graph analysis), as one of syntactical methodologies in space syntax theory, has been used to measure to what degree they are actually different. Throughout in-depth investigation of spatial configurations, it can be said that the square of clusters is strongly connected and integrated very well, so that it acts as an anchor place for school life within a cluster. However, it works in different ways according to message systems. In the subjects like Japanese and Science whose message system are characterized by strong classification and strong framing, integration values are relatively low, and this means that it is hard to expect cross-referencing activities through the subject squares. On the contrary, the subject of Social Studies defined by weak classification and weak framing shows the highest mean integration values, and this can be expected that there are inter-changeable learning activities in the square.

• 한국콘텐츠학회논문지
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• 제16권8호
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• pp.278-291
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• 2016

이 연구는 2006년부터 2015년까지 최근 10년간 뉴스 보도를 다룬 국내 학술 논문의 주제어에 대한 연결망을 통해 연구의 흐름과 경향을 살펴보았다. 총 1,108편의 논문에 제시된 4,410건의 주제어 연결망 분석을 실시한 결과, 국내 언론 보도를 다룬 연구에서 프레임, 의제설정, 제삼자효과, 선택적노출, 이용과충족 등이 주요 이론으로 다뤄진 것으로 나타났다. 이중 프레임에 대한 연구가 압도적으로 많았다. 연구영역으로는 정치, 경제, 과학보도, 국제뉴스 및 관광 등을 다루었으나, 문화, 스포츠 및 생활뉴스 등의 분야에 대한 연구는 나타나지 않았다. 매체별로는 전통매체와 새로운 매체에 대한 연구가 모두 활발하게 이뤄졌다. 특히 방송뉴스와 온라인뉴스 및 소셜미디어에 대한 연구가 빈번하게 나타났다.