Browse > Article
http://dx.doi.org/10.5850/JKSCT.2013.37.4.491

Framing Trend and Style Information in Magazine  

Kwon, Yoo Jin (Dept. of Home Economics, Korea National Open University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.37, no.4, 2013 , pp. 491-505 More about this Journal
Abstract
This study applies framing theory to the presentation of trend or styling information in fashion journalism. A qualitative content analysis was conducted with three lifestyle magazines. The findings include attribute, attitude, and source-based frames. The attribute-based frame was used to increase the versatility and feasibility of design by emphasizing particular attributes of clothes. To increase versatility, an item could be presented either as a basic or trendy design. To increase feasibility, fashion information could be customized by price points (i.e., affordable frame) or body type (i.e., flattering frame). The attitude-based frame includes prescriptive and rule-breaking frames. The source-based frame offers a source of trend or styling information. Expert, celebrity, and consumer frame emerged under the source-based frame. Findings reveal how fashion and style information is defined and crafted.
Keywords
Framing; Fashion; Fashion journalism; Magazine; Style information;
Citations & Related Records
연도 인용수 순위
  • Reference
1 The Association of Magazine Media. (2012). Total paid & verified circulation for top 100 ABC magazines. mpa - The Association of Magazine Media. Retrieved December 20, 2012, from http://www.magazine.org/insightsresources/research-publications/trends-data/magazineindustry-facts-data/2011-average-total
2 The it list. (2008, March). Seventeen, p. 146.
3 The new jacket. (2006, October). Cosmopolitan, p. 98.
4 The trend futuristic. (2007, February). Seventeen, p. 20.
5 Blumer, H. (1969). Fashion: From class differentiation to collective taste. The Sociological Quarterly, 10(3), 275-291.   DOI
6 Build a basic wardrobe. (2008, October). Cosmopolitan, p. 98.
7 Cheema, A., & Patrick, V. M. (2008). Anytime versus only: Mind-sets moderate the effect of expansive versus restrictive frames on promotion evaluation. Journal of Marketing Research, 45(August), 462-472.   DOI   ScienceOn
8 Cosmopolitan (magazine). (2013). Wikipedia. Retrieved March 25, 2013, from http://en.wikipedia.org/wiki/Cosmopolitan_(magazine)
9 Dress your body. (2008, November). Glamour, p. 122.
10 Entman, R. M. (1993). Framing: Toward clarification of a fractured paradigm. Journal of Communication, 43(4), 51-58.   DOI   ScienceOn
11 Fangman, T., Ogle, J. P., Bickle, M. C., & Rouner, D. (2004). Promoting female weight management in 1920s print media: An analysis of Ladies Home Journal and Vogue Magazines. Family and Consumer Sciences Research Journal, 32(3), 213-253.   DOI
12 Fashion rules you can break now. (2008, December). Cosmopolitan, p. 86.
13 Get noticed. (2006, September). Seventeen, p. 54.
14 The anytime skirt. (2005, December). Glamour, p. 112.
15 Iyengar, S. (1991). Is anyone responsible? How television frames political issues. Chicago: University of Chicago.
16 Jung, J. (2006). Media influence: Pre- and postexposure of college women to media images and the effect of mood and body image. Clothing and Textiles Research Journal, 24(4), 335-344.   DOI
17 Kim, J. H., & Lennon, S. (2007). Mass media and self-esteem, body image, and eating disorder tendencies. Clothing and Textiles Research Journal, 25(1), 3-23.   DOI
18 Lee, Y. K., & Chang, C. T. (2008). Intrinsic or extrinsic- Determinants affecting donation behaviors. International Journal of Educational Advancement,, 8(1), 13-24.   DOI
19 Modern slip-ons. (2004, September). Seventeen, p. 50.
20 New ways to wear your LBD. (2008, June). Seventeen, p. 44.
21 Play up your waist. (2008, October). Seventeen, p. 42.
22 Prom girls. (2008, May). Seventeen, p. 68.
23 Scheufele, D. A., & Tewksbury, D. (2007). Framing, agenda setting, and priming: The evolution of three media effects models. Journal of Communication, 57(1), 9-20.   DOI
24 Seventeen. (2013). Seventeen. Retrieved March 25, 2013, from http://www.seventeen.com/
25 Severin, W. J., & Tankard, J. W. (2001). Communication theories: Origins, methods, and uses in the mass media (5th ed.). New York: Addison Wesley Longman.
26 Shah, D. V., Domke, D., & Wackman, D. B. (1996). 'To thine own self be true': Values, framing and voter decision-making strategies. Communication Research, 23(5), 509-560.   DOI   ScienceOn
27 Simmel, G. (1957). Fashion. The American Journal of Sociology, 62(6), 541-558.   DOI   ScienceOn
28 Suits for women who don't wear suits. (2006, November). Glamour, p. 194.
29 What to bare now: one shoulder. (2007, December). Glamour, p. 112.
30 Solomon, M. (2011). Consumer behavior (9th ed.). Boston: Prentice Hall.
31 Your perfect jean jacket. (2004, September). Seventeen, p. 77.
32 4 ways to wear it! (2008, December). Cosmopolitan, p. 84-85.
33 7 winter essentials. (2008, December). Cosmopolitan, p. 83.
34 Ward, R. (2009). The history of the fashion magazine. Fashion art daily. Retrieved June 18, 2013, from http://fashionartdaily.blogspot.kr/2009/11/the-history-of-fashionmagazine.html
35 Groesz, L. M., Levine, M. P., & Murnen, S. K. (2002). The effect of experimental presentation of thin media images on body satisfaction: A meta-analytic review. International Journal of Eating Disorders, 31(1), 1-16.   DOI   ScienceOn
36 Hall's Magazine Reports. (2012). 2011 editorial pages by subject. mpa - The Association of Magazine Media. Retrieved December 20, 2012, from http://www.magazine.org/insights-resources/research-publications/trends-data/magazine-industry-facts-data/2011-editorial
37 Glamour. (2013). GLAMOUR. Retrieved March 25, 2013, from http://www.glamour.com/