• Title/Summary/Keyword: framing

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The Effect of Message Framing Depending on Psychological Ownership: Focusing on Information Security Behavior in Online Service (심리적 소유감에 따른 메시지 프레이밍 효과: 온라인 서비스에서의 사용자 정보보안 행동을 중심으로)

  • Seo, Bong-Goon;Park, Do-Hyung
    • Knowledge Management Research
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    • v.19 no.1
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    • pp.1-18
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    • 2018
  • As the online space becomes more active, interest in protecting personal information is increasing. From this point of view, it is important to prevent personal information from being leaked in advance. As a precaution, it is suggested that users change their password periodically to protect their personal information effectively. Currently, various online services provide a request message that prompts users to periodically change their password. These messages are expressed as positive-centric or negative-centric. This message can be seen as a powerful way to trigger users' behavior. In this context, this study suggests that message framing type can be applied to the password change request message, and to investigate the difference between the positive-centric message and the negative-centric message. In addition, this study concluded that the effect of message type may be different depending on the degree of psychological ownership of the individual on the online service. As a result, users with high psychological ownership in online service were more effective when positive-centric message was presented than negative-centric message. On the other hand, users with low psychological ownership in online service were more effective when negative-centric message was presented than positive-centric message.

A Study on the Effects of Drowsy Driving Prevention OOH Advertising Depending on Message Framing and Regulatory Focus (메시지 프레이밍과 조절 초점에 따른 졸음운전 예방 OOH 광고 효과에 관한 연구)

  • Yesolran Kim;Tae-eun Kim
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.3
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    • pp.321-327
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    • 2024
  • Out-of-home (Out-of-Home) advertising can be an effective means of delivering messages for preventing drowsy driving, given that it is exposed at locations and times where vehicle traffic occurs. This study investigated the influence of message framing of drowsy driving prevention OOH advertising and regulatory focus on the intention to drowsy driving prevention behaviors by an experimental study targeting 200 university students. The results showed an interaction effect between message framing and regulatory focus on the intention to drowsy driving prevention behaviors. While no significant differences were observed in the intention to drowsy driving prevention behaviors based on regulatory focus for positively framed messages, for negatively framed messages, a higher intention was observed when the prevention focus group rather than promotion focus group. This study focuses on two key areas: how messages are crafted (message framing) and the characteristics of the people who receive them (regulatory focus). By exploring these aspects, it provides valuable theoretical and practical knowledge. Essentially, it opens doors for creating message strategies that are finely tailored to suit the preferences of the audience. This advancement is vital for researchers and practitioners as it enhances the effectiveness of communication efforts.

Mechanical Properties of Aluminium Alloy with Cellular Structure. (미세기공 알루미늄 소재의 기계적 성질)

  • 윤성원;이승후;강충길
    • Proceedings of the Korean Society of Precision Engineering Conference
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    • 2002.05a
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    • pp.695-698
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    • 2002
  • Induction heating process is one of the most efficient heating process in terms of temperature control accuracy and heating time saving. In the past study, fabrication process of cellular 6061 alloys by powder metallurgical route and induction heating process was studied. To supplement the framing conditions that studied in past study, effect of induction heating capacity and holding time at foaming temperature were investigated. Under the achieved framing conditions, teamed 6061 alloys were fabricated for variation of foaming temperature, and porosities(%)-foaming temperature curves were obtained by try-error experimental method. Uniaxial compression tests were performed to investigate the relationship between porosities(%) and stress-strain curves of framed 6061 alloy. Also, energy absorption capacity and efficiency were calculated from stress-strain curves to investigated. Moreover, dependence of plateau stress on strain rate was investigated in case of cellular 6061 alloy with low porosities(%)

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Design and Analysis of Ethernet Aggregation to XGMII Framing Procedure

  • Kim, You-Jin;Huh, Jae-Doo
    • Proceedings of the Korea Society of Information Technology Applications Conference
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    • 2005.11a
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    • pp.331-334
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    • 2005
  • This paper suggests the Ethernet aggregation to XGMII framing procedure (EAXFP) mechanism to economically combine the traffic adaptation technology with the link aggregation method in designing 10 Gigabit Ethernet (10 GbE) interfaces. This design sidesteps the data-loss issues that can result from designing an interface with only one link. The most critical issue in relation to the link aggregation interface is the algorithm used to control frame distribution between the ten ports. The proposed EAXFP mechanism offers an efficient link aggregation method as well as an efficient frame distribution algorithm, which maximize the throughout of the 10 GbE interface. In the experiment and analysis of the proposed mechanism, it was also discovered that the 10 GbE interface that uses the proposed EAXFP mechanism significantly reduced the packet loss rate. When there will be heavy traffic loads come about in the future, the proposed EAXFP mechanism assures an efficient and economical transmission performance on the router system.

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A Study on the Modular Coordination for the Smart Home (스마트 홈의 공간모듈시스템 구축에 관한 연구)

  • Kim, Nam-Suk;Park, Hee-Ryoung;Kim, Yong-Seong
    • Korean Institute of Interior Design Journal
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    • v.15 no.5 s.58
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    • pp.149-156
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    • 2006
  • The Smart Home and the Home Networking industry have growth rate in 53.9% per year, and many nations appoint it as a nation's developing industry to research and invest. As KS, a standard composing smart instruments for smart home, maintain systematically in every year, and in other side construction standardization only in way to indicate, but never has national standard. Based on the Modular Coordination(MC) the framing standard of design drawing was examined in every year, and in same way for making the framing standard about Smart Home there need making a Modular Coordination(MC) at first. This investigation recognize the necessity about the modular that will be the base of architectural space which control the smart instruments. And aimed at indicating smart modular through the research about modular of the existing residence space and survey about the applicable smart technology.

The use of small scale model testing to compare connection methods of steel purlins

  • Urquhart, Stephen M.;Kavanagh, Kenneth T.
    • Structural Engineering and Mechanics
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    • v.6 no.5
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    • pp.571-582
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    • 1998
  • Testing of steel roof purlins is usually performed on full scale models in large vacuum test rigs. To undertake a comparison between web cleat connected purlins and flange bolted purlins a series of tests were performed on a 1:4 small scale model vacuum test rig. Various modelling issues need to be addressed to ensure reasonable comparison with actual constructed roof framing methods but still be suitable for an economical comparison between the connection methods. Model test results were supported by, and found to be in reasonable agreement with, deflection predictions from computer models based on finite element methods. This paper discusses the testing methods adopted and the value of small scale model testing programs as a means of obtaining comparisons between framing options.

The Media Influence on Consumers' Energy-Saving Technology Adoption in Korea: An Empirical Study

  • Koo, Chulmo;Chung, Namho
    • Asia pacific journal of information systems
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    • v.26 no.1
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    • pp.189-210
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    • 2016
  • The current study attempts to expand our understanding of the determinants of energy-saving technology (EST) use by focusing on the individual aspects of environmental behaviors. This study integrates the hedonic, normative, and gain goals to explain the causal relationship between users and EST use. By adopting Goal-Framing Theory, this study proposed three individual goal frames in the environmental context: hedonic (perceived pleasurability), normative (social norms), and gain goals (legislative pressure and economic factor). Partial Least Square (PLS) was used to analyze the data from 104 respondents. Eight of the ten hypotheses were strongly supported. We found that social norms, perceived pleasurability, economic factor, and legislative pressure had positive and significant effects on attitude to EST use. Interestingly, we found that media influence did not have a severe effect on perceived pleasurability, and that the economic factor enforces mainly positive attitude to EST. Important theoretical and practical implications of these findings are discussed.

Modal pushover analysis of self-centering concentrically braced frames

  • Tian, Li;Qiu, Canxing
    • Structural Engineering and Mechanics
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    • v.65 no.3
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    • pp.251-261
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    • 2018
  • Self-centering concentrically braced frames (SCCBFs) are emerging as high performance seismically resistant braced framing system, due to the capacity of withstanding strong earthquake attacks and promptly recovering after events. To get a further insight into the seismic performance of SCCBFs, systematical evaluations are currently conducted from the perspective of modal contributions. In this paper, the modal pushover analysis (MPA) approach is utilized to obtain the realistic seismic demands by summarizing the contribution of each single vibration mode. The MPA-based results are compared with the exact results from nonlinear response history analysis. The adopted SCCBFs originate from existing buckling-restrained braced frames (BRBF), which are also analyzed for purpose of comparison. In the analysis of these comparable framing systems, interested performance indices that closely relate to the structural damage degree include the interstory drift ratio, floor acceleration, and absorbed hysteretic energy. The study shows that the MPA approach produces acceptable predictions in comparison to the exact results for SCCBFs. In addition, the high-modes effect on the seismic behavior increases with the building height, and is more evident in the SCCBFs than the BRBFs.