• 디지털콘텐츠학회 논문지
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• 제15권1호
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• pp.61-68
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• 2014

과거의 마케팅 방법이 객관적으로 고객의 이성에 호소했던 것이라면 스토리텔링 마케팅은 제품이나 브랜드의 가치를 주관적인 방법으로 고객의 감성에 호소한다. 스토리텔링은 제품이나 업체의 거부감을 사라지게하고 고객의 호감과 호의적 태도를 유도하는 방법으로 나타나게 되었다. 본 연구에서는 감성적 스토리텔링 광고와 유머광고의 유형에 있어 브랜드태도에 어떤 영향을 주는가에 대해 알아보기 위해 각 광고유형에 따른 제품의 품질, 브랜드이미지, 신뢰, 관심, 메시지, 광고모델, 구매의향, 흥미, 추천의 요소가 브랜드태도에 어떤 영향을 주는지 알아보고자 하였다. 그 결과 브랜드태도, 브랜드 이미지, 광고태도 형성에 있어 감성적 스토리텔링 광고가 유머광고 보다 더 영향을 미쳤으며 성별에 따라 광고의 유형에는 스토리텔링 광고다 더 영향을 미쳤으며 각 항목에 있어 남녀가 유의한 차이를 보이고 있다. 감성적 설득광고가 많아지고 있고 경쟁이 됨에 따라 차별적 광고가 필요하게 됨으로 광고유형에 따라 소비자에게 어떻게 영향을 주는가는 의미 있는 연구라 할 수 있다.

• 한국운동역학회지
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• 제18권3호
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• pp.43-80
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• 2008

본 연구는 투어중인 프로골퍼를 대상으로 시즌 중 사용하는 드라이버스윙을 분석하는데 목적을 두었다. 연구대상으로서 3명의 KPGA(Korean Professional Golfer Association)의 투어골퍼를 대상으로 시즌중의 드라이버스윙을 수집하기위해 시즌 마지막 경기 직후 측정하였다. 다운스윙구간을 분석구간으로 정했으며 임팩트 이후 릴리즈 구간까지 분석하였다. 그 결과 기존의 운동학적 연구에서 나타난 주동분절 간의 유기적 작용은 본 연구에서도 같게 나타났다. 흉곽, 왼팔 그리고 손으로 이어지는 시스템은 상위분절인 흉곽이 먼저 움직이고 왼팔, 왼손과 클럽으로 이어지는 순서를 보임으로서 선행연구와 같게 나타났다. 오류의 수준이 크게 줄어든 데이터를 이용하여 미세한 변화를 정확하게 기술 할 수 있었다. 그러나 선행연구와 다른 결과도 나타났다. 3명의 대상자 모두에게서 왼팔의 코킹각의 구성에 있어서 기술되지 못했던 왼손의 내전각을 표현할 수 있었고 그로인해 왼손의 내전각은 코킹의 형성에 크게 영향을 주지 않는 것을 발견했다. 또한 선행연구에서 강조되었던 임팩트 직전 흉곽의 운동이 볼의 진행방향의 반대가 아니라 미세하지만 볼의 진행방향과 같은 방향으로 진행됐음을 알 수 있었다.

• 한국멀티미디어학회논문지
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• 제24권10호
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• pp.1449-1460
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• 2021

The visual design elements of packaging play an vital role in attracting consumers' attention, forming their sense of pleasure and sensory expectations, as well as having an important impact on the actual product experience. This study aims to explore whether the colors and textures in the packaging design elements of canned beer will affect consumers' senses, judgments and taste perception of canned beer. Participants in Survey I (N=193) evaluated their expectations for beer freshness, softness, bitterness and alcohol content by observing the packaging of canned beer, then recorded whether they could get the expected experience when tasting beer, and evaluated their preference and purchase intention. In the Survey II, 4 kind of colors and 2 types of texture shapes were applied, and all participants were provided with the same beer for multivariate cross contract analysis to evaluate the specific impact of color and texture of packaging design elements on consumers' taste and the interaction between sensory judgment and taste perception.The results showed that both colors and textures had a significant affect on the sensory expectation (pre-tasting score) of canned beer, but their effects on the sensory score after tasting (actual perception)were inobvious. The analysis of the influence of the interaction between color, texture and shape on taste perception shows that when the expected packaging appearance perception is similar to the actual drinking perception (i.e., straight line and B/G or arc line and Y/R), it is more likely to obtain consumers' favor and higher purchase intention evaluation than the inconsistent canned beer packaging (i.e., straight line and Y/R and arc line and B/G). This paper discusses the influence of these results on the packaging design of canned beer and the possibility of improving the brand efficiency by meeting the visual elements of packaging design expected by consumers.

• Journal of Korea Trade
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• 제25권3호
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• pp.65-86
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• 2021

Purpose - This paper empirically investigates the relationship between the corporate value chain and performance of non- financial businesses of South Korean stock market companies. It aims to explore the evidence that can be used to infer the relationship between value chains and corporate performance in the case of firms forming a value chain with other companies with the means of an equity investment or a special business relationship. Design/methodology - Non-financial corporations listed from 2011 to 2017 on the securities market of South Korea are analyzed. The data used for analysis are found for transactions with the related party by year for all the corporations of non-financial industries in the securities market. Multiple analysis attempts are conducted including the relationship between the value chain and productivity, corporate value, risk-adjusted corporate value, and mediation effects of productivity. The empirical model employs sixteen variables including the value chain index which identifies its impact on various aspects of business performances. Findings - The results of this study clearly supports the phenomenon that corporate productivity and value are enhanced when the corporation expands its value chain established with domestic related firms and overseas companies. Such a positive effect is statistically significant even after the possible risk factors that accompany the expansion of value chain were considered, and productivity plays the role as a medicating variable in the effect of the value chain on the corporation values. Originality/value - The findings of this study confirms that domestic companies' expansion of their value chain centered on the related firms overseas that helped them in terms of the maximization of their productivity and corporate values. This study shows that Korean government's policy on expanding the corporate GVC can enhance the productivity and value of firms. The expansion of value chain and its impact on business performance has not been explored thoroughly, although it is getting more and more important in the global trade operation.

• 한국콘텐츠학회논문지
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• 제21권4호
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• pp.404-413
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• 2021

중소기업은 기술력과 다양한 지식을 보유하고 있는 외부기업이나 기관 등과의 기술개발 관련 협력 네트워크를 형성하고 있는데, 자원기반이론의 관점에서 보면 불확실한 경영환경에서의 협력 네트워크 형성은 해당기업이 보유한 또 하나의 자원으로 인식될 수 있다. 기존의 연구와는 달리, 본 논문은 대구지역에 위치한 중소기업들을 대상으로 중소기업의 개별 협력 유형이 혁신활동 성과에 미치는 영향과 기술역량이 개별 협력 유형과 혁신성과의 관계에서 어떠한 조절효과를 나타내는지를 분석하였다. 실증분석 결과를 살펴보면, 중소기업의 개별 협력 활동 중에서 공동연구개발만이 혁신성과에 긍정적인 영향을 미치는 것으로 나타났으며, 기술역량이 우수할수록 개별 협력 활동이 혁신성과에 미치는 영향은 더욱 증가하는 것으로 나타났다. 이러한 연구결과를 토대로, 중소기업은 제약된 자원에서 야기되는 성장의 걸림돌을 극복하기 위해서 공동의 연구개발과 같이 하나의 자원을 형성하여 외부기업 및 기타 조직과 협력을 해야 한다는 것과 내부적으로 기술역량을 함양하여 개별 협력 활동의 영향을 강화할 필요가 있다는 것을 알 수 있다.

• Human Ecology Research
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• 제61권2호
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• pp.247-261
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• 2023

The purpose of this study was to examine the effect of consumer consumption behavior on sustainable consumption through social media and to verify the mediating effects of social connectedness on sustainable consumption. A survey comprising 222 men and women in their 20s and 30s was conducted in which their consumption expression behavior, sustainable consumption and social connectedness were measured. The results were analyzed using SPSS Process Macro Model 4 and it was found that consumers who shared a considerable amount of personal information on their lifestyle on social media as a means of self-expression exhibited a higher level of sustainable consumption. It also became apparent that the degree of consumption expression behavior had a positive effect on social connectedness and that social connectedness had a positive impact on sustainable consumption by mediating the degree of consumption-focused self-expression on social media. Based on these results, it was confirmed that social media can serve as a mechanism to lead consumers' consumption behavior beyond providing a basis for forming a human network. Implications for the impact of social media on consumption behavior were presented, and proposals for exploring the environment in which sustainable consumption can be activated were suggested, together with ways in which new media can be utilized. The findings from this study indicate that sharing consumption behavior and having a broad range of connections on social media can create an environment in which sustainable consumption is promoted.

• Nuclear Engineering and Technology
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• 제54권11호
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• pp.4072-4083
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• 2022

Ultrasonic impact treatment (UIT) is carried out on the Ni-based alloy stainless steel pipe gas tungsten arc welding (GTAW) girth weld, the differences of microstructure, microhardness and shear strength distribution of the joint before and after ultrasonic shock are studied by microhardness test and shear punch test. The results show that after UIT, the plastic deformation layer is formed on the outside surface of the Ni-based alloy overlayer, single-phase austenite and γ type precipitates are formed in the overlayer, and a large number of columnar crystals are formed on the bottom side of the overlayer. The average microhardness of the overlayer increased from 221 H V to 254 H V by 14.9%, the shear strength increased from 696 MPa to 882 MPa with an increase of 26.7% and the transverse average residual stress decreased from 102.71 MPa (tensile stress) to -18.33 MPa (compressive stress), the longitudinal average residual stress decreased from 114.87 MPa (tensile stress) to -84.64 MPa (compressive stress). The fracture surface has been appeared obvious shear lip marks and a few dimples. The element migrates at the fusion boundary between the Ni-based alloy overlayer and the austenitic stainless steel joint, which is leaded to form a local martensite zone and appear hot cracks. The welded joint is cooled by FA solidification mode, which is forming a large number of late and skeleton ferrite phase with an average microhardness of 190 H V and no obvious change in shear strength. The base metal is all austenitic phase with an average microhardness of 206 H V and shear strength of 696 MPa.

• 한국IT서비스학회지
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• 제23권1호
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• pp.97-121
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• 2024

As data usage grows in importance, ensuring individual control over personal information becomes critical. The emergence of the 'MyData' concept addresses this, particularly in financial services. Although the institutional and technological framework for financial MyData services is in place, there's a need to establish consumer understanding and perception of its usefulness and safety for successful activation. This study focuses on investigating the impact of trust on the intention to use the new mobile banking service, financial MyData. This study has three objectives. Firstly, to analyze whether trust in financial MyData services and trust in financial MyData service providers affect the intention to use financial MyData services. Secondly, to analyze the process of forming trust in financial MyData services based on the phenomenon of transferring trust in service providers to trust in services. Thirdly, to identify the process by which trust transfer occurs between service providers and financial MyData services. Ultimately, the goal of this study is to promote the intention to use financial MyData services based on the concept of trust and to activate these services. In summary, this study emphasizes the significance of trust in financial MyData services, exploring its impact on user intention and the transfer of trust from providers to services. By promoting consumer trust, the research aims to contribute to the activation of financial MyData services.

• 패션비즈니스
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• 제28권2호
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• pp.1-14
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• 2024

Within the metaverse platform, users engage in communication with others through 'avatars' reflecting their own identities. Users experience various virtual fashion items through avatars, and the fashion industry anticipates avatars wearing virtual fashion items as an emerging business opportunity. Many fashion brands are currently releasing virtual fashion items specifically designed for avatars. In this study, we examined the impact of user identification with their avatar on their perception of the attributes of virtual fashion items (investment attractiveness, scarcity, playfulness, and aesthetics) and its influence on behavioral intentions. The research involved a survey of 250 females with prior knowledge of the metaverse. Structural equation modeling analysis was conducted to examine research hypotheses and validate the model. The results confirmed that as users within the metaverse perceive greater identification with their avatar, they also perceive the attributes of virtual fashion items more favorably. This finding affirms the self-reference effect, where users positively evaluate objects associated with themselves. Additionally, perceiving the attributes of virtual fashion items was found to be positively linked to purchase intentions for virtual products and actual interest in the brand. Lastly, a higher intention to purchase virtual fashion items was associated with forming a more favorable attitude toward the respective brand. Consequently, this study provides academic and practical implications for marketing strategies within the metaverse, emphasizing the active utilization of avatars and elements that facilitate user-avatar identification for effective engagement.

• 천문학회보
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• 제40권1호
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• pp.58.3-59
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• 2015

Dynamical expansion of H II regions plays a key role in dispersing surrounding gas and therefore in limiting the efficiency of star formation in molecular clouds. We use analytic methods and numerical simulations to explore expansions of spherical dusty H II regions, taking into account the effects of direct radiation pressure, gas pressure, and total gravity of the gas and stars. Simulations show that the structure of the ionized zone closely follows Draine (2011)'s static equilibrium model in which radiation pressure acting on gas and dust grains balances the gas pressure gradient. Strong radiation pressure creates a central cavity and a compressed shell at the ionized boundary. We analytically solve for the temporal evolution of a thin shell, finding a good agreement with the numerical experiments. We estimate the minimum star formation efficiency required for a cloud of given mass and size to be destroyed by an HII region expansion. We find that typical giant molecular clouds in the Milky Way can be destroyed by the gas-pressure driven expansion of an H II region, requiring an efficiency of less than a few percent. On the other hand, more dense cluster-forming clouds in starburst environments can be destroyed by the radiation pressure driven expansion, with an efficiency of more than ~30 percent that increases with the mean surface density, independent of the total (gas+stars) mass. The time scale of the expansion is always smaller than the dynamical time scale of the cloud, suggesting that H II regions are likely to be a dominant feedback process in protoclusters before supernova explosions occurs.