• Asian Journal of Business Environment
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• 제12권3호
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• pp.31-39
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• 2022

Purpose: This research aims to analyze the quality and characteristics of foreign tourists to Indonesia. Research design, data and methodology: The indicator used to see the quality of foreign tourists is their expenditure while in Indonesia. The data used is secondary data and the statistical analysis used is panel data regression to see the effect of Economic Distance, GDP per capita, Average Length of Stay and Exchange Rate on the quality of Foreign Tourists from 2010 to 2019. Results: Foreign tourists to Indonesia are dominated by young tourists, male and stay about 8.87 days. Their expenditure is relatively low, mostly spent on accommodation, food and beverage. The variables of average length of stay, exchange rate, economic distance, and GDP per capita have a significant and positive effect on the quality of foreign tourists to Indonesia. Conclusions: The number of foreign tourists visiting Indonesia in 2010-2019 tends to increase where the majority of tourists come from countries that are geographically close to Indonesia, young tourists, and male. The quality of tourists in terms of spending is still relatively low. The characteristics of foreign tourists and economic indicators used in the study have a positive effect on improving the quality of tourists.

• 동아시아경상학회지
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• 제7권3호
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• pp.63-73
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• 2019

Purposes - In this research, we look over and investigate associations between shopping items and the demographics of foreign tourists in South Korea. The related seven variables are gender, age, occupations, country of residence, visit month, visit purpose and trip type. In addition, we can graph twenty-one shopping items in association with the demographics of foreign tourists by computing their dissimilarity or similarity on two dimension planes granting that the association exists between the underlying variables. Research design and methodology - This research is performed by Ministry of Culture and Tourism in 2017 and investigated 13,200 foreign tourists from 20 countries. For analyzing the detailed relationships between shopping items and the demographics of foreign tourists, we take advantage of both independent test and correspondence analysis as key statistical techniques. Results - The findings show that shopping items which foreign tourists purchase are closely associated with the three different demographics variables such as country of residence, tour type and visit purpose by monitoring significant p-value of chi-squared statistic Conclusions - This study suggests Ministry of Culture, Sports and Tourism must explore ways toward tourism infrastructure such as global marketing, municipality strategy for attracting foreign tourists, development of diverse shopping items and services and so on.

• 한국콘텐츠학회논문지
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• 제17권6호
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• pp.116-123
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• 2017

본 연구는 국립한글박물관 외래관람객 중 방문비중이 높은 미국, 일본, 중국 세 국적별 외래관람객들을 대상으로 방문행태, 전시시설 및 서비스 개선사항, 전시콘텐츠 및 전시서비스품질에 대한 만족, 전반적인 전시관람 만족 및 행동의도 간의 연관성 분석을 통해 주요 국적별 외래관람객들의 방문활성화 방안을 모색해 보았다. 분석결과, 세 국적별 외래관람객들의 방문행태 간 차이를 보였으며, 전시시설 및 서비스 개선사항은 미국인과 일본인 관람객은 '외국어 안내체계', 중국인 관람객은 '체험 프로그램'이 가장 개선되어야 할 사항으로 나타났다. 또한, 전시콘텐츠 및 전시서비스품질에 대한 만족도는 미국인 관람객의 만족도가 일본인 및 중국인 관람객의 만족수준 보다 높은 경향을 보여 국적별 차이를 보였다. 아울러 국립한글박물관 관람을 마친 후 전반적인 전시관람 만족 및 관람 후 행동의도 간의 차이에서는 미국인 관람객의 만족과 행동의도 수준이 일본인 및 중국인 관람객에 비해 다소 높은 경향을 나타냈다. 이러한 연구결과를 토대로 외래 관람객들의 국립한글박물관에 유도하기 위한 컨텐츠 개발 등 방문활성화 방안을 제시하였다.

• 아태비즈니스연구
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• 제15권1호
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• pp.273-287
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• 2024

Purpose - This study conducts the co-occurrence analysis, one of the social network analysis using global OTA's online reviews and grades in order to understand the experience structure of foreign tourists visiting cutural tourism resources in Jeju, Korea. Design/methodology/approach - For this purpose, this study selects 6 cultural tourism resources in Jeju as the study sites, and collects qualitative review data (noun, adjectives, and verb) and quantitative grade data. Findings - The co-occurrence network analysis between words and grade of market and street shows that the grade of 5 appears the most simultaneous with pork, buy, lot, try, fresh, black, food, price, seafood, local, market, good, street, etc. and the grade of 1 connects with small, dish, better, taste, etc. And the co-occurrence network analysis between words and grade of tradition and folklore shows that the grade of 5 appears the most simultaneous with village, place, museum, visit, time, life, culture, women, diver, use, lot, etc. and the grade of 1 connects with minute, spend, room, recommend, honey, etc. Research implications or originality - The above research results are relevant in order to find out the core experience of foreign tourists using online review and grade generated by foreign tourists and use as the important information to develop the strategies related to the planning and management of cultural tourism resources.

• 복식
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• 제61권7호
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• pp.1-16
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• 2011

The purpose of this research is to study and understand the foreign tourist market's preferences and purchasing behaviors of Korean. Especially this study seeks to achieve this purpose by classifying the preferences and purchasing behaviors by nationality into general product. To confirm this research objective, data was collected with questionnaire method along with literature research. Targeting tourists from Japan, America, and China, the questionnaire survey examined their preferences for general color and design as well as the differences and commonality of their purchasing behaviors. As a result of examining foreign tourists' awareness of traditional tourist souvenir, the significant difference was shown by each country. Also, as for the purchasing behavior and preference for foreign tourists' traditional tourist souvenir, results indicated that Americans consider the element of geographical significance and value more than other groups of tourists. Resultantly, people have a different taste of souvenir in color, design, transform and so on by nationality.

• 산업경영시스템학회지
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• 제40권1호
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• pp.131-143
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• 2017

As the number of tourists visiting Seoul are continuously increasing, the demand of an integrative tour pass is also increasing. However, only a few tour passes are available for the tourists in Seoul. In this paper, we propose a new tour pass called "Seoul Landmark Pass" targeting foreign individual travelers and investigate the marketability of the proposed tour pass. For the configuration of the Seoul Landmark Pass we listed 17 candidate attractions charging entrance fee in Seoul, referring to e-guidebook on Visit Seoul web site. Among them we selected 6 attractions using the checklist with the attributes that foreign tourists would prefer. We also performed SWOT analyzes on existing tour passes to determine the benefits to be included in the proposed tour pass. To investigate the marketability of the proposed tour pass we have surveyed the foreign individual tourists in Seoul. Using the survey data, we have analyzed the intent of purchase by age, visiting period, visiting purpose, frequency of visit, and nationality to identify target customers. The results show that the intent of purchase is high among the Chinese tourists at the age of twenties who visited Seoul for the first time or second times. Also, the individual tourists prefer to bundle T-money card with the proposed tour pass. Finally, we have provided a brief review of the Price Sensitivity Measurement (PSM) method and applied PSM to determine the acceptable price range and the optimal price of the proposed tour pass. The optimal price of the proposed tour pass is determined at 53,000 won including T-money card.

• 한국식생활문화학회지
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• 제19권6호
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• pp.640-651
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• 2004

The purpose of this research was to investigate the satisfaction of visitors of Kimchi food festival in 1999, 2000, and 2003. This is the longitudinal study on the cultural festival which used Kimchi as the main resource. This study also investigated the possibility of Kimchi festival as a foreign tour product. This study has several important findings including as follows; First, the satisfaction of residents was higher than domestic visitors in most programs. Second, there were many foreign visitors to the festival and the satisfaction of foreign tourists was higher than residents and domestic tourists. More programs for the foreign visitors are recommended to be an international food festival. Third, experience based food tour events were popular. Introducing more experience oriented programs are recommended for this festival Fourth, There should be more improvement on food price and parking.

• 시큐리티연구
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• 제37호
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• pp.197-220
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• 2013

이 연구는 한국을 방문하는 외래 관광객의 관광불편 및 범죄에 대한 실태와 효율적인 제도 정책적 대안을 제시하기 위한 연구이다. 지난 2012년 우리나라를 찾은 외래 관광객은 1100만 명을 넘어섰다. 사상 처음으로 외래 관광객 1000만 명 시대를 맞은 것이다. 최근 3년은 두 자릿수 증가율을 기록해 경제협력개발기구(OECD) 주요국 중 최고 수준이다. 자연스럽게 관광산업 규모도 지난 5년간 괄목할 만한 성장을 이뤘다. 관광수입은 2007년 61억 달러에서 2012년에는 140억 달러로 불과 5년 만에 두 배 이상 늘어났다. 그러나 한국을 방문하는 관광객이 느끼는 불편과 관광지 및 관광객을 대상으로 한 범죄는 날로 증가하고 있으며, 이러한 상황을 적절히 통제하기 위한 경찰의 대응은 현실적인 한계로 인해 부족한 실정이다. 따라서 국내 방문 외국인 관광객의 관광불편 및 범죄를 효과적으로 대응할 수 있는 대안으로서의 관광경찰제도의 보완과 개선에 관한 논의는 이제 구체적인 방향으로 모색해야 한다. 이를 위해 본 연구에서는 관광불편 및 불법행위의 실태 및 문제점을 고찰하고, 안전대책으로서의 관광경찰제도 개선방안에 대해 고찰하였다.

• 동아시아경상학회지
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• 제7권2호
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• pp.21-30
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• 2019

Purpose - In this work, we categorize the 21 shopping items which foreign tourists purchase in South Korea and monitor the level of dissimilarity (or similarity) between each item by utilizing distance matrix, and both hierarchical and k-means cluster analyses, respectively, based on several purpose of visit attributes in 2017. In addition, multidimensional scaling (MDS) method is applied for mining visual appearance of proximities among shopping items based on purpose of visit attributes. Research design and methodology - This study is carried out in 2017 by Ministry of Culture, Sports and Tourism and conduct a face-to-face survey of foreign tourists from 20 countries who purchase shopping items in South Korea. CLUSTER, PROXIMITIES and ALSCAL modules in IBM SPSS 23.0 are used to perform this work. Results - We ascertain that 21 shopping items can be classified into five similar groups which have homogeneous traits by going through two-step cluster analysis. We can position homogeneous places of cluster and shopping items joining each cluster. Conclusions - We can relatively assess patterns and characteristics of each shopping item, come by useful information in activating shopping tour based on the actual state of recognition of foreign tourists and practically apply to each tourism industry on underlying results.

• 한국콘텐츠학회논문지
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• 제16권3호
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• pp.171-183
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• 2016

한식당에 대한 외국인관광객들의 불만사항들이 제기됨에 따라, 본 논문은 목표지향적 행동모형(model of goal-directed behavior: MGB)을 적용하여 새로운 형태의 한식당인 한식QSR에 대한 외국인관광객의 방문의도를 예측하고 관여도의 조절효과를 검증하는 데에 그 목적이 있다. 이에 따라, MGB 관련 선행연구들을 토대로 측정항목들을 도출하고 연구모형을 구축하여, 방한 외국인관광객들을 대상으로 실증조사를 실시함에 따라 최종적으로 275개의 자료를 수집하였다. 구조방정식을 통하여 MGB의 변인 간의 인과관계를 검증하였고, 다중집단 분석을 통하여 관여도의 조절효과를 확인하였다. 그 결과, 주관적 규범, 지각된 행동통제 및 태도는 열망에 유의한 영향을 미친 반면, 긍정적 예상정서와 부정적 예상정서는 유의하지 않게 나타났다. 또한, 관여도는 긍정적 예상정서와 열망 간의 관계에서 유의한 조절적 효과를 나타냈다. 이러한 실증결과를 바탕으로 이론적 그리고 실무적 시사점을 제시하였다.