• 한국생활과학회지
• /
• 제23권3호
• /
• pp.545-556
• /
• 2014

The most rapidly growing manufacturing could be cosmetics industries due to this phenomenon. In this study, the cosmetic distribution structure not to mention Korea, Asia's largest market, China and Japan are based on references. Purpose of study is to provide a basis for marketing strategy through the research process and results. Korea cosmetics market has been exerting a tremendous power of LG Household & Health and Amore Pacific as a major company. Cosmetics industry is rapidly booming around the mid-priced brand through internet shopping, TV shopping, and road shops. Cosmetics preferences were analyzed targeted at tourists by distributing questionnaire to 1500 in road shop and Myeong-dong from September 14 to October 13, 2013. The answers for the questions of the most awareness cosmetic brands in Korea are appeared in order of Laneige, Innisfree, The Face Shop. The satisfaction of the use of Korea cosmetic are 61.85% and the reasons are that in a variety of color cosmetics are 32.58%, the reaction of around that you look prettier are 29.34%. Therefore purchasing products are 49.14% of the color cosmetics and 24.93% of the functional products. Within the result of the survey, although the quality versus the price for the Korean cosmetic brands has been competitive advantage over yet from the advertising of Korea wave stars, the foreign purchasers have been willing to buy the color cosmetics and high-end performance products being the research and development of the continuously higher quality of the performance if the preceding even if being more expensive purchase price.

• 한국의상디자인학회지
• /
• 제15권4호
• /
• pp.209-221
• /
• 2013

This study has attempted to investigate the effect of cubism on fashion and figure out how its formative characteristics have been expressed in contemporary fashion in the 21st century, focusing on the period since 2010. The propose of the study is to broaden research scope in fashion design through analysis and inspection on formative aspects among the cases which have proposed brand - new fashion designs by adapting cubism in fashion. To find out the characteristics of cubism in painting and formative characteristics of contemporary fashion in which the characteristics of cubism are reflected, a literature review has been conducted by referring to domestic and foreign books, previous papers, academic journals and Internet resources on cubism. For an empirical study, in addition, photos of cubism-applied modern fashion have been collected and analyzed through http://www. samsungdesign.net. The following results have been obtained: First, the formative characteristics of cubism were obtained in following categories; character of figure, simultaneity, reiteration and facticity. Second, according to analysis on cases after applying the formative characteristics on contemporary fashion design, the character of figure by the geometric shape of cubism was observed in fashion as well. After dismantling and reconfiguring garments, simultaneity has been expressed in an exaggerated and distorted manner through regular and repetitive overlapping or overlapping of irregular shapes. In terms of facticity, novelty has been delivered with the use of heterogeneous materials, using collage and patchwork techniques. Third, simplicity and functionality in cubism - style garments in the early 20th century have disappeared in contemporary design in the 21st century. Now, a dynamic aspect is only found. Fourth, unlike common paintings, 2D textiles are added to a 3D body in fashion design. In addition, it can be observed from multiple angles depending on the movement so that it can display more diverse shapes. Therefore, it could be the origin of inspiration to many designers.

• 한국조리학회지
• /
• 제7권3호
• /
• pp.13-34
• /
• 2001

The case which it contracts with the dynamic result measurement system when actual outsourcing evaluation measurement is composed and then one result standard between the service supplier and the user is set, which owns jointly the expense which is reduced from that or the benefit which is created from that is increasing In the conclusion, for outsourcing management strategy of domestic foodservice industry in order to succeed, first it is accurate and examined that for what and how outsourcing should be introduced and as a result, what kind of result can be raised from that result\ulcorner Food service industry should be outsourced if you want to make more many investment in better humane resources, food & beverage-goods-security and education to provide eating-out service out of various business in food industry. When considering the actuality of the domestic foodservice industry that time it is appropriate, it sees. The foreign-brand goods which is introduced in the country are being executing in the 1ink of part management strategy. One of the most influential factor of domestic foodservice industry's management pressure is overspent management expenses, Does the namely expenses preparation effect reach which degree\ulcorner what kind of method can most decrease these expenses\ulcorner Doing grows the success and failure of the Korean foodservice industry controls result with the fact that it will operate with a big variable sees. The background which the domestic foodservice industry should introduce inevitably the outsiurcing system is to develop continuously nation foodservice industry in the way of cost curtailment of food-material, a labor cost curtailment with efficient application and synergic effect like specialty manpower utilization. The kindred competitive enterprises gradually concentrate management resource to the point ability from the present point of view which is increasing and a strategy position they secure, to prepare a competitive power, what sees it is important national industry must prepare a new paradigm. It is important to measure the result based on sales accomplishment in operation system dimension, and it is more important to appropriately apply regard of the evaluation measurement

• 한국의류산업학회지
• /
• 제16권5호
• /
• pp.800-810
• /
• 2014

In this study, the current status of product information of functional outdoor jackets in the hang-tags was investigated in perspective of consumer protection. Effectiveness and preferred alternatives to hang-tag information were also investigated. For the market survey, 1560 hang-tags from 676 functional outdoor jackets were investigated. For the effectiveness and preferred alternatives, 472 adults in their 20-60's were surveyed. The average number of hang-tags was 2.3 but 5.9% did not provide any product information. The contents included functional property of fabric; quality guarantee; brand introduction; product characteristics; instructions for care/usage; subsidiary material information, and they were different depending on end-use of jackets. Consumers strongly wanted explanations of the terms used in the hang-tag and could not accurately figure out the functions of the products from hang-tag information regardless of expression methods. The percentage of incorrect answer of 'figure/foreign language' method was extremely high. It is a noticeable feature of graph method that customers perceived that the graph was difficult to understand, but the percentage of correct answers was much higher than other methods, implying that graph method was possibly more useful at delivering accurate information to the customers who pursuit information. Customers strongly agreed to need of alternative methods and preferred an unified performance grade from selected functions based on the end-use of products. Customers also wanted to include the information of performance change after laundering. The results could provide practical insights to the consumers, companies, and the government to prepare proper guideline/policies for consumer protection.

• 한국응용과학기술학회지
• /
• 제32권4호
• /
• pp.685-693
• /
• 2015

본 연구에서 개발 예정인 해조류 펄프 분리 가공은 해조류자체의 배당체 및 다당류의 복합체로서 개발상 많은 어려움이 있다. 그러나 정제 공정을 개발하고 응용기술을 도입하여 아직 미개척분야인 펄프 응용기술을 확립할 수 있도록 한다. 따라서 본 제품이 개발 대량 생산되어지면 수출향상에 기여함은 물론 생분해성 기능성소재 개발의 실용화로 어민 소득증대 향상에 기여할 수 있다. 따라서 연구의 최종 목표는 1,2차년도의 기술적 데이터를 종합하여 해조류 펄프를 적용하여 생분해성이 향상되고, 고분자의 특수성질을 갖는 새로운 기능성 생분해성 플라스틱, 포장재료 등의 원재료 제품 및 시제품개발을 목표로 한다.

• 패션비즈니스
• /
• 제3권4호
• /
• pp.31-39
• /
• 1999

The purpose of this study is to survey and analyze the general conditions of infants' apparel brands in Korea, review the sizes and specifications of each brand, analyze the differences and correlations among brands, and thereby, present the reasonable sizes and specifications for infants' apparels in consideration of domestic and foreign specifications and infants' health conditions. for this purpose, 13 brands manufacturing the apparels for the infants aged from 0 to 4 were sampled, and their design directors and outside pattern suppliers were surveyed through direct interviews. The collected data were processed for frequencies, mean, median and mode. The results of this study can be summarized as follows; 1. The sample infants' apparel brands were mostly launched as national brands in 1990's, while their target ages were diverse : 0 $\sim$ 72 months, 0 $\sim$ 36 months, 0 $\sim$ 48 months, 0 $\sim$ 60 months, 12 $\sim$ 24 months, etc. 2. More brands were restructuring the pattern suppliers' sizes and specifications rather than developing them directly, which suggests that most of infants' brands depend much on pattern suppliers. 3. Infants' apparel brands were presenting the 'space suites' sized from #60 to #90 because consumers prefer those space suites distinct in their upper and lower parts and convenient for their toddlers aged 36 months or older. The brands were setting the sizes for 6 parts: total length, breast, sleeve length, hip, hip height, leg. 4. The sizes for infants' one-pieces were #70, #75, #80, #85, #90, #95, #100, #110 and #120, while their subsizes were determined for 4 parts: total length, breast, sleeve length, hip.

• 한국조리학회지
• /
• 제4권
• /
• pp.347-367
• /
• 1998

It is difficult to make which customers want in restaurant industry because of IMF situation. Therefore, utilization of service marketing is needed by best effect through least investment in restaurant industry. The background of restaurant industry is not directly related to the improvement of tourism industry. We should give a hand to tourism and restaurant industry by holding international events. so the way of thinking among people is changing. And importing of famous foreign brand and opening shops are accellerating the improvement of tourism and restaurant industry. In this perspective, improvement factors of restaurant industry are as follows : the increase of pst time, the increase of disposable income, the increase of woman's having jobs and double income, requirement of people about health food, the increase of nuclear family, and the change of viewpoint among people. This restaurant industry is service industry, and it sells invisible service except the aspect of selling menu. In addition, in terms of menu, price reduction strategy should be done by cost reduction and restructuring. The ultimate purpose of marketing is to increase sales and to do this we should increase the number of customers in shops. That means we should create new customers and try to attract customers who used to be regular in the shops. Therefore, the demonstration of management ability and positive reaction is really needed. So the most important things in marketing are as follows: proper strategy for double consumption, increasing the number of customers through new specific menu, menu life cycle according to menu item, menu development by considering customer, making recipe, enhancement of product quality and cost reduction by customer's opinion. We should concentrate on national menu first, and try to develop menu for international market. It is absolutely needed that we set up the menu product strategy through menu marketing with various products and constant study related to menu marketing is to be done.

• 패션비즈니스
• /
• 제15권6호
• /
• pp.1-22
• /
• 2011

This paper is a study on the information required for developing Korean clothing products intended for Chinese students in Korea and for opening markets of Korean clothing and brands in China. It analyses the buying behaviors, purchasing ability, the favourite apparel type for clothing, and satisfaction with Korean clothing and brands of Chinese students in Korea, with which it seeks a program for South Korea branding to enter into the Chinese clothing market. Three hundred fifty seven students of Hannam University and PaiChai University Chung nam National University in Daejeon-city took part in this study. This paper adopts Descriptive Analysis, Crossing Analysis, Bivariate Correlations, and One-way ANOVA in SPSS 17.0 with Post Hoc Multiple Comparisons to know about the impact of demographic variables of Chinese students in Korea on buying information sources, the criteria for store selection, buying capacity, praise degree on various properties of Korean clothes products and their satisfaction with Korean clothes products. The first proposal of expanding China market for Korean merchants is to achieve maximum sales based on sales promotion strategies, such as the credit card corporations, the store display and sales person service development, SPA, design size development, and to upgrade consumption values. The second proposal is Korean clothes corporations should open the Internet shopping corresponding to the physical stores, the most frequently used information source of Chinese students is the network, from the age distribution of Internet users in 2008 in China, population above 10 and below 30 accounts for 66.7% of all users, In recommending clothes made in Korea to Chinese young people, on-line advertising will get better effects than other strategies, specially during advertisement, they should take good use of Korean television shows and variety shows or help Chinese poor areas to do the social contribution hereby to improve the public image of Korean clothes corporations, which can bring good sale promotion effects as well.

• 한국컴퓨터정보학회논문지
• /
• 제20권1호
• /
• pp.39-48
• /
• 2015

본 연구는 벽화마을 3곳을 중심으로 문제점과 발전방향을 모색하고 디지털 콘텐츠 활용 방안을 제시하였다. 논의는 크게 세 가지 관점에서 이루어졌다. 첫째, 현재의 벽화마을은 지리적 문화적 이점을 살릴 수 있는 정체성을 갖추지 못하고 있는 실정이다. 중장기적으로 볼 때, 브랜드화가 대안이 되어야 한다. 둘째, 미적 측면에서 보았을 때, 대부분의 벽화마을은 페인팅벽화 위주로 되어 있다. 도자 벽화가 활성화 되어야 한다. 셋째, 관광연계성의 측면에서 보았을 때, 다양한 행사와 축제가 있어야 한다. 또한 관광객이 스마트폰 앱을 활용하여 벽화의 위치와 주변의 볼거리, 먹거리, 숙박, 편의시설을 쉽게 접할 수 있는 디지털 콘텐츠화가 이루어져야 한다. 벽화마을은 이제 내외국인의 탐방 주제로 자리를 잡아가고 있다. 보다 많은 관광객이 벽화마을을 찾는다면 지역 경제에도 도움이 될 것이며, 벽화마을에 사는 주민에게는 자긍심을 심어줄 것이다.

• 한국콘텐츠학회논문지
• /
• 제21권10호
• /
• pp.127-137
• /
• 2021

다양한 주제와 형식을 활용한 유튜브 뷰티 콘텐츠 채널이 양적, 질적 확장을 진행 중이다. 이에 따라, 본 연구에서는 Statista를 통해 국내 및 해외 주요 뷰티 브랜드 및 패션지와 뷰티 인플루언서들을 대표하는 상위 5위의 채널을 선정하여 이들을 중심으로 사례 조사를 진행하였다. 이를 통해, 패션 뷰티 콘텐츠 생산자에 따른 동영상 플랫폼 활용 특성과 콘텐츠 성격 비교 및 매력적인 콘텐츠가 어떤 유형과 특성으로 구성되어 있는지를 밝힘으로써 증가하는 뷰티 관련 콘텐츠를 위한 전략으로 연결시키고자 하였다. 연구 결과, 영상 중심의 유튜브 플랫폼의 성장은 제품 정보의 원천을 다양화시킴으로서 기존 광고의 수동적 소비자들을 생산자 혹은 새로운 전달자의 역할로 변화시킴을 알 수 있었다. 또한 생산자에 따라 다른 성격의 콘텐츠가 소비됨에 따라 객관적인 저널리즘적인 시선보다는 생산자 중심의 콘텐츠가 제작되어짐을 알 수 있었다. 따라서 향후 차별화되는 뷰티 콘텐츠를 위해서는 밀레니얼 세대에 효과적인 다양한 엔터테인먼트 요소와 더불어 소비자와 브랜드와의 관계 및 연결을 강화시킬 수 있는 '브랜드 가치'의 전달이 필수적임을 알 수 있었다.