• Title/Summary/Keyword: focused group interview

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Developing an Evaluation System for Certifying the Robot-Friendliness of Buildings through Focus Group Interviews and the Analytic Hierarchy Process (로봇 친화형 건축물 인증 지표 개발 : 초점집단면접(FGI)과 분석적 계층화 과정(AHP)의 활용)

  • Lee, Kwanyong;Gu, Hanmin;Lee, Yoonseo;Jung, Minseung;Yoon, Dongkeun;Kim, Kabsung
    • Journal of Cadastre & Land InformatiX
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    • v.52 no.2
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    • pp.17-34
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    • 2022
  • With rapid advancements taking place in the Fourth Industrial Revolution, human-robot interactions have been garnering increasing attention. Robots are being actively adopted in building systems and facilities. In this study, we developed robot-friendly building certification indicators. Because these indicators were being developed for the first time, we focused only on commercial buildings. We conducted exploratory research using methodologies such as focus group interviews and the analytic hierarchy process. First, the concept of the robot-friendly building was defined through focus group interviews, and the requirements were categorized by the appropriateness of operating facilities and systems and the appropriateness of architectural and robot operating systems and networks. Next, the relative importance of the evaluation items (23 items in total) was calculated using the analytic hierarchy process. Their average score of the marks was 4.4, and the minimum and maximum were 2.0 and 11.3, respectively. This study is significant because we collected the basic data necessary to develop a one-of-its-kind evaluation system for certifying the robot-friendliness of buildings using scientific methods.

An Empirical Study on Eliciting a Competency Required by Salespeople: Differentiating B2B Salespeople and B2C Salespeople (영업사원의 필요역량 도출을 위한 실증적 연구: B2B, B2C 영업사원을 구분하여)

  • Ahn, Sung-Min;Park, Chan-Wook
    • Journal of Distribution Science
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    • v.14 no.11
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    • pp.103-115
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    • 2016
  • Purpose - Our research started out with an assumption that a further study about the competency of B2B and B2C salespeople is needed, and has thus focused on enhancing their abilities throughout various fields. It seems that the ability of sales representatives has a positive influence on the image and revenue of the company. Since businesses find it apparent that the role of salespeople will become significant in the future, our research aims to provide a foundation for future research on exploring the necessary competencies for salespeople by conducting an in-depth interview as well as survey. Research design, data, and methodology - The methods of our research can be broken down into four steps - an interview on salespeople, eliciting salespeople's potential competency, surveys, and analysis. First, our research team conducted interviews on forty subjects. Second, we strived to elicit potential competency of salespeople based on data gained from previous studies and in-depth interviews. And Third, we came up with our own survey templates. Last but not least, our research team analyzed the results from the surveys to elicit necessary capabilities for the salespeople. Results - The results of our research show a clear distinction between B2B and B2C salespeople on all categories that we measured such as the character fitness, competence of emotion and sales marketing. As for B2B salespeople, the results indicated openness(M: 3.8265) in character fitness, and self-motivation(M: 4.1887), group cognition(M: 3.8735), teamwork(M: 3.9956) in competence of emotion, and previous research(M: 3.8735), proposal of values(M: 4.3873), cooperation with other team(M: 4.0441) in competence of sales marketing. The difference in capability required between B2B salespeople and B2C salespeople was very pronounced. Conclusions - For future studies, enhanced pool of subjects with various backgrounds is needed in order for our research to reach a wide range of population. The results from our research are advised to be used for eliciting the competency required by salespeople and for a practical application to further enhance their competency. Companies need continuous efforts to develop the skills of salespeople based on competence analysis and research of sales representatives.

Effect Analysis of Media Pole on Pedestrian Satisfaction for Walking -Focused on Media Pole in Gang Nam U-street- (가로변 미디어폴이 보행만족도에 미치는 영향분석 - 서울시 강남 U-street를 중심으로 -)

  • Cho, Jeong-Phil;Park, Tae-Won
    • The Journal of the Korea Contents Association
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    • v.14 no.7
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    • pp.518-528
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    • 2014
  • The purpose of this study is to observe the effects of road facilities that have adopted digital media such as total road facility called L.E.D media pole installed on U-street, Gangnam-gu on the pedestrians' satisfaction. Through the study, we would like to improve the brand competitiveness, increase the revisiting decision factors and suggest the fundamental development direction for the digital media road facilities on the typical pedestrian road, Gangnam street. The three factors from the studies came out to be spatial component, design component, and functional component. In order to analyze the factors, the pedestrians' behaviors were observed through a direct survey which provided 35 reserved factors. Also, the preliminary factors derived through survey questionnaires were revised by experts which compressed the result into 20 factors. The result of the regression analisis states that the 'Factor of the spatial component' is the statistically significant factor among the five elicited factors of the effect of the media pole on the pedestrian satisfaction. U-street's media pole provides the comfortable and various contents and application methods and will provide the new perspective on the purpose of pedestrians by new experience that is based on digital technology.

A Study on Information Users' Needs and Information Seeking Behavior of Doctoral Researchers in Digital Age (디지털 환경에서 학술연구자들의 정보요구 및 이용행태에 관한 연구 - 인문사회분야와 과학기술분야의 비교를 중심으로 -)

  • Kim, Jeong-Hwan;Kim, Jay-Hoon;Hwang, Jae-Young
    • Journal of Korean Library and Information Science Society
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    • v.42 no.3
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    • pp.189-208
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    • 2011
  • In the digital environment where the Internet and IT change rapidly, researchers have utilized scientific information by relying on more complex and various media than before. This study performed a group interview with thirteen questions derived from five categories in order to understand information needs and information seeking behaviors of Korean doctoral researchers in this information environment. The five categories are (1) identifying information resource usage pattern, (2) attitude towards information resources and reasons for use, (3) IT skills and information literacy, (4) physical library use vs electronic access, and (5) attitudes toward the digital library. In particular, this study focused on analyzing similarities and differences of two groups of researchers selected equally in the humanities and social sciences and in science and technology by doing the interview. The research showed that there are no differences in the goal of using scientific information, information literacy, the ratio of using written materials to electronic resources, and routes of acquiring research ideas or knowledge, but there are differences in materials used for studies or researches and in favorite scientific portal sites.

Concept Mapping Analysis on the Meaning of Coffee-Drinking Behavior (커피음용행동의 의미와 목적에 대한 개념도 분석)

  • Oh, Bo-Young;Lee, Sang-Hee
    • Science of Emotion and Sensibility
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    • v.19 no.4
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    • pp.55-70
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    • 2016
  • It has been suggested that few studies were completed on psychological aspect of coffee drinking behavior though coffee researches have been mainly focused on marketing or business purposes. In this study, fifteen university students were participated to a group interview for concept mapping analysis asking about their meaning and purpose of coffee drinking behavior. Sixty nine statements were extracted from the interview, and categorized into seven clusters using multi dimensional scaling analysis and hierarchical cluster analysis. Seven clusters were Personal method of getting the desired physical effect, As a method of social activities, Method to get psychological consolation, Drink for spending time and using space, Habitual drink and use of caffeine's effect, Enjoying coffee's various characteristic and attraction, and Enjoying coffee's various characteristic and attraction. Two factors were identified based on these clusters such as internal-external motivation to drink coffee and emotional-physical effect of coffee. Participants ranked their priority of those clusters; the cluster of "Drink for spending time and using space" was first ranked. Limitations and suggestions for future research were also discussed.

Case Studies and Interviews to Review Public Library Services for People with Intellectual Disability (사례와 면접을 통해 본 국내 공공도서관의 지적장애인서비스)

  • Song, Kyeong-Jin;Lee, Juengeun;Son, Ji-Young
    • Journal of the Korean Society for Library and Information Science
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    • v.47 no.1
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    • pp.197-219
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    • 2013
  • This study focused on current status of Korean public library services for people with intellectual disabilities, as well as problems associated with managing the services, in order to suggest future directions for implementation. To analyze the current status, the researcher conducted a case study of current Korean public library services for people with intellectual disabilities. This research also conducted a focus group interview with librarians experienced in providing such services. The results show that the services are provided with the support of a community welfare center, in the form of a program over short periods of time. The librarians agreed on the appropriateness of the services but emphasized various difficulties associated with service management. Based on the results, we suggest possible points of consideration, including support for increased funding, more qualified personnel, adequate policies, and development of a model service for people with intellectual disabilities.

Effectiveness of G-Learning(Teaching and Learning Methodology utilizing Game) adopted in an English Class for 5th Grade Elementary School Students (초등학교 5학년 영어수업에 적용된 G러닝(게임을 활용한 교수학습 방법)의 학습 효과)

  • Won, Eun-Sok;Wi, Jong-Hyun
    • The Journal of the Korea Contents Association
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    • v.12 no.10
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    • pp.541-554
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    • 2012
  • This study suggests the effectiveness of G-learning English afterschool classes implemented to elementary school students at low achievement level in English. These days, the use of games in teaching and learning, known as G-learning, has gradually expanded, so it is necessary to consider how to adapt G-learning generally in English education. A G-learning afterschool English class was implemented to 23 low-level 5th grade students in an elementary school located in Daejon for 12 weeks. This study set two hypotheses aiming to determine the effectiveness in achievement and affectiveness of the participants. Pre and post achievement tests were conducted. Also, survey and FGI (focused group interview) were carried out twice with the participants. The study found that students' spelling awareness, vocabulary recognition and dialogue comprehension ability (hypothesis 1) were all improved with statistical significance. Moreover, after the class, participants' confidence and interest toward English study showed meaningful increases.

A Methodology of Identifying Ubiquitous Space Services for U-City Requirement Analysis (U-City 요구분석을 위한 유비쿼터스 공간 서비스 인식 방법론 개발)

  • Kwon, Oh-Byung;Kim, Ji-Hoon;Choi, Keun-Ho
    • Information Systems Review
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    • v.8 no.1
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    • pp.141-158
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    • 2006
  • Recently, developing U-City as an integrated set of ubiquitous space services has been regarded as a promising field in realizing ubiquitous computing technology. However, well organized requirement analyses of U-City to declare what kinds of ubiquitous space services are needed and which ubiquitous computing technology should be incorporated to come up with the needs are still insufficient. Hence, the aims of this paper are to propose a set of unique U-City construction philosophies and to analyze which services should be offered in the ubiquitous space services in U-Cities. A field survey to the citizens who are potential end users of the ubiquitous space services was conducted to analyze the success factors of U-City using CSF methodology. Focused group interview with professionals in the field of ubiquitous computing technology in Korea was then performed to identify the relationship of the ubiquitous space services and the critical success factors.

A Study on the Attitude toward Medical Institutions and its Influence on Health Seeking Behaviour (의료기관(醫療器關)에 대(對)한 태도(態度)가 의료(醫療) 추구행위(追究行爲)에 미치는 영향(影響))

  • Choi, Kyong-Woo;Lee, Soon-Rae;Kim, Hyo-Joong
    • Journal of agricultural medicine and community health
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    • v.11 no.1
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    • pp.55-63
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    • 1986
  • In general, patients' health seeking behaviours can be affected by three factors ; psychological factor, economic factor and health delivery system. This study was focused on how the psychological factor affect to health seeking behaviour influenced by the various attitude of residents toward medical resources in their community. A total of 306 households were sampled for the investigation among residents of Banwol-Eup which was an industrial city newly developed. The data has been collected by interview method using close ended questionnaire. The major findings are ; 1) the respondents' attitude toward medical institutions in their community has shown negative responses (rate of negative attitude (a) 81.3%- facilities (b) 40.7% medical expenses (c) 21.1%-kindness of employees of medical facilities (d)59.0%- the degree of thorough explanation to patient on medical examination (e) 58.2%-doctors' practical competency). Above all, they have shown negative response on doctors explanation on results of medical examination and doctors' practical competency. 2) The study indicated a significant difference in health seeking behaviour between the group of positive attitude and that of negative attitude. 3) A big difference between the above mentioned two groups was identified as the attitude toward sub dimension of practical competency.

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A Study for designing the mobile convergence device : Focusing on Threshold Management of users (모바일 컨버전스 디바이스의 디자인 Guideline: 사용 임계값 관리 (Threshold Management)를 중심으로)

  • Park, Ji-Young
    • 한국HCI학회:학술대회논문집
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    • 2009.02a
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    • pp.769-774
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    • 2009
  • 디지털 기술의 발달과 급진적인 IT 산업의 발전은 환경적 인프라의 통합 및 구축을 촉진시켰으며, 이를 기반으로 한 모바일 기기들의 기술적 통합 (Technology Convergence)을 통하여 테크노매드 (Technomad)와 같은 이동성향을 가진 사용자들이 등장하기 시작하였다. 모바일 컨버전스 디바이스에 대한 사용자들의 니즈 (Needs)는 점차 증가추세를 보이고 있으나, 모바일 컨버전스 디바이스의 수요는 캐즘을 넘지 못하여 시장에서 성공적으로 진입하지 못하고 있는 실정이다. 모바일 컨버전스 디바이스를 통해서 얻을 수 있는 디지털 서비스의 구축이 미비한 부분도 있기는 하지만, 만족스럽지 못한 사용성이나, 기기의 도메인적 특성의 불명확함은 기술이나 성능의 수용 민감도가 높은 선각수용자 (Early Adopter)들의 사용에서만 그치게 하는 등의 한계점을 가지고 있다. 이에 본 연구는 모바일 컨버전스 디바이스의 개념과 도메인적 특성을 조사하고, 이를 통하여 사용 임계값 (Threshold)이 매스유저 (Mass User)가 모바일 컨버전스 디바이스를 사용하는데 진입장벽의 원인으로 작용하는 것을 발견하였다. 이러한 사용 임계값 (Threshold)이 실제 태스크 (Task)수행 시 미치는 영향을 파악하기 위하여 휴리스틱과 선각수용자 (Early Adopter)의 웹 기반 조사를 실시하였고, 사용 임계값 (Threshold)의 영향으로 제대로 사용이 이루어지지 않는 태스크 타입 (Task Type)에 따라 시간적, 물리적 사용 임계값 관리 (Threshold Management)가 필요함을 발견하였다. 이를 개선하기 위해 실제 사용자들의 사용을 FGI (Focused Group Interview) 및 Contextual Inquiry 등의 정성적인 사용자 조사방법을 실시하여, 사용자에게 모바일 컨버전스 디바이스를 통하여 만족스런 사용성 및 경험을 제공하기 위해서는 시간적, 물리적, 시야적 사용 임계값 관리 (Threshold Management)를 개선 해야 함을 밝혀내고 결론적으로 이에 대한 가이드라인을 도출하였다.

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