• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.5
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• pp.193-203
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• 2014

This study was to highlight the importance of elements of flower fair to organizer who organize flower fair in local community, to increase of participancy in flower fair exhibition with informing experience element and finally to increase incomes of flower farmhouse. To investigate degrees of interest of visitors on experience marketing of exhibition factors in flower fair, survey was conducted for 278 target audiences and data was analyzed to find the effect of experience marketing of exhibition factors in flower fair on the interest of purchasing. To population statistics, female took majority, 61.9% in sex, twenties, 34.5% in ages, married, 50.7% in marriage and students, 36.7% in job. University graduation occupied 58.3% in education, one million something, 48.6% in average income, seoul showed 38.1% in resident cities and 1st time visit was 79.9% in flower fair visit. For statistical categories, technology statistics analysis and reliability analysis were conducted. To check validity, factor analysis was conducted, and to see interrelationship of factors, using regression analysis, fluence among factors was analyzed. Results showed that exhibition environment of flower fair was effected by cultural elements, exhibition quality and exhibition service were effected by event and cultural element, exhibition marketing was effected by cultural and image element and purchasing interest was effected by image element.

• Journal of the Korean Society of Floral Art and Design
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• no.40
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• pp.25-43
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• 2019

The purpose of flower decoration at the funeral altar is to create various flower decorations at altar according to the social status of the deceased, to console psychological shock and pains of mourners and the bereaved families, and to make them remember the life of the deceased beautifully. In this study, five top funeral service companies in Korea selected by the Fair Trade Commission in 2017 and five repr And this researcher identified problems in flower decorations at the funeral altar in Korea, by comparing and analyzing the styles of flower decorations at funeral altars in Korea and Japan. In addition, this researcher surveyed consumers' preferences by age group. According to the results of the survey, most of the entire age group responded positively to the flower decorations at the funeral altar which focused on the job of the deceased. This means that consumers are demanding changes to the flower decorations at the funeral altar which are made up of the products of funeral service companies. In addition, the results of the survey, it can be seen that most consumers prefer to decorate the altar flowers according to the occupation, hobby, and taste of the deceased and present the altar in three dimensions like a landscape of nature. esentative funeral service companies in Japan were surveyed on the status of flower decorations at the funeral altar.

• Journal of People, Plants, and Environment
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• v.21 no.6
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• pp.493-500
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• 2018

The distribution of standing wreaths has reached about 7.1 million per year and the size of the standing wreath market is estimated to be at least 700 billion won. Among them, 20 to 30 percent are estimated to be reused, resulting in damage to flowerfarms' sales of 110 to 160 billion won per year. Due to the unique characteristics of conventional 3-tier standing wreaths in terms of transportation and installation, companies that lack design expertise have monopolized local distribution markets, and the issue of illegally using standing wreaths has been raised. These issues have highlighted the need for developing new designs and establishing a distribution system to expand the consumption of flowers. This study was carried out to identify consumers' perception of reused standing wreaths and the current systems introduced to prevent the distribution of reused standing wreaths such as the real-name standing wreath production system, the authenticity certificate system, and new standing wreaths. The results of a consumer survey showed that consumers' perception of reused standing wreaths has been high and that reused standing wreaths need to be actively regulated to establish fair trade order and protect consumers' rights. Although the effectiveness of the real-name system, the authenticity certificate system, and new standing wreaths was found to be insufficient, the introduction of these systems was essential and necessary for continuous promotion through broadcasting media.