• 무역학회지
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• 제44권6호
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• pp.169-185
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• 2019

The purpose of this study is to analyze the structural relationships of perceived value, price sensitivity, and satisfaction between brand image and purchase intention of consumers who have experience of overseas direct purchase. This study collected questionnaires used to analyze these structural relationships. Using the R's plspm package, we analyzed the PLS (partial least squares) structural equation model. In order to examine the relationship between perceived value and price sensitivity, the research model was modified and analyzed. As a result, not only the adoption of the research hypothesis, but also the goodness of fit was higher than before the research model modifying, and the relationship between perceived value and price sensitivity was further verified. The modified research model has higher academic value, so it is necessary to select it as the final proposal model.

• Asia pacific journal of information systems
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• 제29권1호
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• pp.1-34
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• 2019

The concept of e-Government was first developed and implemented in industrialised countries. Consequently, it should not be assumed that this concept is automatically appropriate for developing countries. This study aims to examine the roles of perceived support quality and support satisfaction in the context of government-to-citizen (G2C) transactions towards behavioural intention and usage in developing countries. To test the proposed model, the official website of Kuwait Government Online Services (KGOS) was selected. A survey with a total of 628 responses was analysed using Structural Equation Modelling (SEM) to investigate the goodness of fit of the model and the underlying indicators. The findings confirm the significance of support quality perceived by citizens and provide insights to explain citizens' intention to use e-Government systems.

• 한국지역사회생활과학회지
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• 제19권1호
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• pp.21-30
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• 2008

This study conducted a survey to compare the size of ready-made clothes for different body shapes and body sizes, and to discover the differences in satisfaction with the size of ready-made clothes. The subjects were women in their 208 and 308 from Busan and Gyeongnam. The women were classified into groups: normal weight, overweight, and obese, using the Body Mass Index (BMI). The comparison of the body size showed a significant difference among the shapes; the average BMI in overweight women was 24.2 while that of obese women was 27.6. For the clothing size for each body shape, obese women most often wore size 77 and size 88, regardless of the sizes of upper and lower garments. The size consistency of upper and lower garments was the lowest in obese women. However, in most of the shapes, women tended to choose larger-sizes for lower garments than for upper ones. The more obese the subject, the less inclined they were to wear garments for their real body size. Satisfaction with the clothing size was significantly different between body shapes; the more obese, the lower the level of satisfaction with the size. As well, satisfaction with the fit of clothing at certain parts was shown to be low especially in the bust measurement, shoulder width, upper garment length, crotch length, and thigh circumference. When surveyed about the use of alterations for different body shapes, the results were that over 65% of subjects did not alter upper garments regardless of their body shape. Comparatively, 68% or above of all body shapes did do alterations to lower garments for example, the length of pants or skirts.

• 한국콘텐츠학회논문지
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• 제11권7호
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• pp.374-386
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• 2011

본 연구에서는 리더의 코칭이 조직구성원들의 직무만족과 직무몰입에 미치는 영향에 대하여 주된 연구 초점을 두었으며 자기효능감을 중요한 매개변수로서 설정을 하였다. 이를 위하여 우선적으로 리더의 코칭, 자기효능감, 직무만족, 직무몰입에 대한 이론적 논의들을 기초로 하여 연구모형과 가설들을 설정하였으며 총 20개 기업으로부터 얻어진 296명의 데이터를 실증분석에 활용하였다. 탐색적 요인분석과 확인적 요인분석을 통해 타당성 검증이 이루어졌으며 구조방정식모형 결과를 바탕으로 가설들을 검증하였다. 연구결과를 살펴보면 리더의 코칭은 조직구성원들의 자기효능감에 유의한 정(+)의 영향을 미치는 것으로 나타났으며 직무만족과 직무몰입에 대하여서도 유의한 정(+)의 영향을 미치는 것으로 나타났다. 또한 자기효능감은 리더의 코칭과 직무만족간의 관계 그리고 리더의 코칭과 직무만족간의 관계에서 유의한 매개변수로서의 역할을 하는 것으로 나타났다.

• 한국산학기술학회논문지
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• 제13권7호
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• pp.3112-3122
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• 2012

본 연구는 간호장교의 인구사회학적 및 건강관련 행위 특성, 직업관련 특성 및 직무스트레스에 따른 직무만족도 수준을 알아보고, 특히 직무스트레스가 직무 만족도에 미치는 영향을 규명해 보고자 시도하였다. 조사대상은 군병원에 복무중인 육군 간호장교 350명으로 하였으며, 조사는 2011년 5월 30일부터 2011년 6월 15일까지의 기간 동안에 구조화된 무기명 자기기입식 설문지를 이용한 설문조사에 의하였다. 연구결과, 조사대상 간호장교들의 직무만족도는 연령이 높을수록, 음주군일수록, 직위가 높을수록, 근무경력이 길수록, 근무부서가 병동근무 군, 업무에 만족한다는 군, 업무의 요구도가 낮은 군, 업무의 자율성 및 상사의 지지도가 높은 군일수록 높았으며, 특히 직무스트레스 요인은 직무만족도와 높은 관련성이 있었다. 따라서 간호장교가 더욱 열심히 즐겁게 일할 수 있도록 내적 동기를 불러일으키는 직무만족도를 높여 주기 위해서는 직무스트레스 요인을 개선시키기 위한 노력이 필요할 것으로 생각된다.

• 복식
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• 제66권4호
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• pp.1-17
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• 2016

Fashion stores have to change to fit such the taste of individual customers taste and try to give unique experiences to the customers. They need to develop a special space that entertains customers, and entices them to visit and revitalize the off-line stores. This paper aims to analyze the experimental factors of stores, and how each of the factors impact customer experience in order to find out its effect on store satisfaction and store loyalty. Data was analyzed by using SPSS 18.0 and AMOS 18.0. Results of this study are as follows. First, Visual, Tactile, and Gustatory are the main senses that influence the emotional experience of the customers on a store visit. Second, three factors that influenced customer experience in experimental fashion stores are 'Causing Interest', 'Causing Concern', and 'Causing Relationship.' Third, the 'Causing Interest' factor and the 'Causing Concern' factor showed positive correlation with store satisfaction, while the 'Causing Relationship' factor did not impact store satisfaction, which affected store loyalty. Fourth, each experimental fashion stores can have different effect to consumer satisfaction and loyalty. Also, fashion store brands without an experimental store can cause various effects to consumers when a flagship store with an array of product information is formed. The conclusion drawn from this study will provide a guideline for fashion stores attract faithful customers by improving their store environment.

• 한국식품조리과학회지
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• 제25권5호
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• pp.545-556
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• 2009

The purposes of this study were to understand the influence of perceived service quality in Korean food restaurants on customer satisfaction and behavioral intention and to empirically analyze whether trust plays a mediating role between both the relations of the perceived service quality and customer satisfaction and the perceived service quality and behavioral intention. Based on total 303 samples obtained from empirical research, this study reviewed the reliability and fitness of the research model and verified a total of 5 hypotheses using the Amos program. The hypothesized relationships in the model were tested simultaneously by using a structural equation model(SEM). The proposed model provided an adequate fit to the data, $X^2{_{(df131)}}$ = 536.566, p<.01, RMR .126, GFI .841, NFI .896, CFI .919, RMSEA .101. The SEM results showed that the perceived service quality(${\beta}$= .823, t = 9.392, p<.001) had a significant positive effect on trust had a significant positive effect on trust, and trust had a significant positive effect on customer satisfaction(${\beta}$ = .730, t = 14.202, p<.001) and behavioral intention(${\beta}$ = .239, t = 3.362, p<.001). Also, customer satisfaction had a significant positive effect on behavioral intention(${\beta}$ = .509, t = 6.978, p<.001). In addition, the effect of the perceived service quality in Korean food restaurants upon behavioral intention was found to be partially mediated by the trust.

• 유통과학연구
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• 제15권3호
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• pp.81-89
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• 2017

Purpose - Universities are fostering the development of closer relationships with students due to the increase in competition among universities. Universities are placing greater emphasis on relationship quality as a source of competitive advantage. Thus relationship marketing has become an important strategic theme in higher education. The purpose of this study is to investigate the effects of faculty trustworthiness on relationship building process in the context of relationship marketing. For this study, faculty trustworthiness is divided into competence, benevolence, and integrity. And relationship development variables are composed of satisfaction, commitment, positive WOM, and negative WOM. Research design, data, and methodology - To empirically evaluate the proposed research model, this study was carried out using the survey with undergraduate students who were taking business courses. The 270 questionnaires were asked, and a total of 245 respondents provided complete and usable data. The sample consisted of 143 males(58.4%) and 102 females(41.6%). The variables of proposed model were measured on a 5-point Likert scale. The structural equation modeling analysis was used for the hypothesis test. Results - The overall fit of the model was acceptable(χ²=579.7(df=264, P=0.00), GFI=0.935, NFI=0.949, CFI=0.956, RMR=0.040). The results supported 6 hypotheses except for

and

. First, competence and benevolence were positively related to satisfaction, while integrity was not significant. A key result of the analysis was that benevolence has the strongest effect on satisfaction. Second, satisfaction had a positive impact on commitment and positive WOM but didn't significantly affect negative WOM. Third, commitment significantly enhanced positive WOM and reduced negative WOM. Conclusions - This study emphasizes the role of faculty trustworthiness based on a long-term relationship. And the findings suggest that the dimensions of faculty trustworthiness have differing effects on satisfaction. In particular, benevolence is found to be the most important factor. This study provides university managers with the following managerial implications. In order to increase the satisfaction of the students, university managers should focus on the faculty's competence and benevolence. Also, it is important that university managers take a relationship approach to maximize WOM effect.

• 디지털융복합연구
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• 제10권4호
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• pp.159-165
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• 2012

본 논문은 자격취득과정 교육생을 대상으로 200부의 설문지 중에서 158부를 회수하여 SPSS 18.0통계 프로그램을 이용하여 통계처리 하였고 연구 결과는 다음과 같다. 첫째, 인구통계학적 특성은 총158명 중에서 남성이 146명(92.4%) 30대와 40대인 것으로 나타났다. 둘째, 성별에 따라 여자가 남자보다 사이버강의에 대하여 높은 만족도를 보였다. 학력은 대졸 이상의 집단이 높은 만족도를 보였다. 결혼유무에 따라서는 기혼자들의 사이버강의 만족도가 더 높은 것으로 나타났다. 또한 사이버 강의에 대한 만족도는 조사에서는 여성, 고 학력자, 기혼자의 집단에서 교육만족도가 높았다. 전체변량에 대한 설명력은 74.5%, 신뢰도는 88.7%로 상당히 높은 신뢰도를 보였다. 따라서 학습자의 인구통계학적 변인, 학습동기, 학습 분야에 맞춰 다양한 교수설계와 콘텐츠를 지원하도록 노력해야 할 것이다.

• 한국주거학회논문집
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• 제25권4호
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• pp.31-38
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• 2014

The present research aimed at researching the relationships among place attachment, residential evaluations and satisfaction in a medium-sized post-communist Romanian city. Studies on post-communist cities are scarce and this research tried to fill that gap. This research is part of a government project that intended to significantly reform three medium-sized cities in the Western part of Romania and transform the urban space. Since the three of them are relatively small-sized and close spatially, the project intends to undertake massive reforms of the communications and services of the three cities. In this article, we report findings on the city of Hunedoara. A representative random sample was selected, and a total of 384 people were interviewed, with an overall reliability of the sample of 95%. The instruments used to gather the data were the Neighbourhood Perceived Environmental Quality Scale and a composite measure of place attachment was also included. The structure of each scale was checked using exploratory factor analysis. We tested alternative causal models using structural equations modelling. Our model showed a good fit to the data and explains satisfaction in the city adequately. Results show that satisfaction is directly predicted by the general evaluation of the city and by residential privacy. Residential noise and place attachment influence satisfaction indirectly. The results are discussed and some policy recommendations are formulated.