• Korea Trade Review
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• v.44 no.6
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• pp.169-185
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• 2019

The purpose of this study is to analyze the structural relationships of perceived value, price sensitivity, and satisfaction between brand image and purchase intention of consumers who have experience of overseas direct purchase. This study collected questionnaires used to analyze these structural relationships. Using the R's plspm package, we analyzed the PLS (partial least squares) structural equation model. In order to examine the relationship between perceived value and price sensitivity, the research model was modified and analyzed. As a result, not only the adoption of the research hypothesis, but also the goodness of fit was higher than before the research model modifying, and the relationship between perceived value and price sensitivity was further verified. The modified research model has higher academic value, so it is necessary to select it as the final proposal model.

• Asia pacific journal of information systems
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• v.29 no.1
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• pp.1-34
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• 2019

The concept of e-Government was first developed and implemented in industrialised countries. Consequently, it should not be assumed that this concept is automatically appropriate for developing countries. This study aims to examine the roles of perceived support quality and support satisfaction in the context of government-to-citizen (G2C) transactions towards behavioural intention and usage in developing countries. To test the proposed model, the official website of Kuwait Government Online Services (KGOS) was selected. A survey with a total of 628 responses was analysed using Structural Equation Modelling (SEM) to investigate the goodness of fit of the model and the underlying indicators. The findings confirm the significance of support quality perceived by citizens and provide insights to explain citizens' intention to use e-Government systems.

• The Korean Journal of Community Living Science
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• v.19 no.1
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• pp.21-30
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• 2008

This study conducted a survey to compare the size of ready-made clothes for different body shapes and body sizes, and to discover the differences in satisfaction with the size of ready-made clothes. The subjects were women in their 208 and 308 from Busan and Gyeongnam. The women were classified into groups: normal weight, overweight, and obese, using the Body Mass Index (BMI). The comparison of the body size showed a significant difference among the shapes; the average BMI in overweight women was 24.2 while that of obese women was 27.6. For the clothing size for each body shape, obese women most often wore size 77 and size 88, regardless of the sizes of upper and lower garments. The size consistency of upper and lower garments was the lowest in obese women. However, in most of the shapes, women tended to choose larger-sizes for lower garments than for upper ones. The more obese the subject, the less inclined they were to wear garments for their real body size. Satisfaction with the clothing size was significantly different between body shapes; the more obese, the lower the level of satisfaction with the size. As well, satisfaction with the fit of clothing at certain parts was shown to be low especially in the bust measurement, shoulder width, upper garment length, crotch length, and thigh circumference. When surveyed about the use of alterations for different body shapes, the results were that over 65% of subjects did not alter upper garments regardless of their body shape. Comparatively, 68% or above of all body shapes did do alterations to lower garments for example, the length of pants or skirts.

• The Journal of the Korea Contents Association
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• v.11 no.7
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• pp.374-386
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• 2011

This study investigated the impact of leader's coaching on job satisfaction and job involvement. In particular, this study examined employees' self-efficacy as a mediator in the relationship between leader's coaching and job satisfaction and job involvement. On the basis of theoretical linkages between the constructs, a conceptual model and hypotheses were established. Empirical data were collected by using a set of questionnaires. This survey was administered to employees working in 20 firms. 269 samples were used for the analysis. This study conducted a exploratory factor analysis and confirmatory factor analysis for the validity test, structural equation modeling(SEM) was employed to test the hypothesized relationships in the conceptual model. This study shows that the proposed model is reasonably fit to the actual data. From these analyses, the following results were obtained. First, leader's coaching is positively related to employees' self-efficacy. Second, leader's coaching is positively related to job satisfaction and job involvement. Third, employees' self-efficacy has partially mediated effects on the relationship between leader's coaching and job satisfaction and job involvement.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.7
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• pp.3112-3122
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• 2012

This study was performed to determine the job satisfaction and its association with sociodemographic and health related characteristics, job-related factors and job stress among nursing officers. The survey was administered to 350 nursing officers working at military hospitals of the ROK Armed Forces, from May 30 to June 15. The structured self-administered questionnaires were delivered and they were collected without respondents' personal information. As a results, The job satisfaction of respondents turned out to be significantly higher in the group of elder, current drunker, higher positional status, a longer job career, department of general wards, satisfied with their work, fit to the job, haven't considered quitting the job, lower job demand, higher decision latitude and higher support from supervisor. Especially, job stress is highly correlated with job satisfaction. Therefore, to initiate inner motives leading to higher job satisfaction to provide a better working environment for nursing officers, serious effort is necessary to improve the factors related with job stress.

• Journal of the Korean Society of Costume
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• v.66 no.4
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• pp.1-17
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• 2016

Fashion stores have to change to fit such the taste of individual customers taste and try to give unique experiences to the customers. They need to develop a special space that entertains customers, and entices them to visit and revitalize the off-line stores. This paper aims to analyze the experimental factors of stores, and how each of the factors impact customer experience in order to find out its effect on store satisfaction and store loyalty. Data was analyzed by using SPSS 18.0 and AMOS 18.0. Results of this study are as follows. First, Visual, Tactile, and Gustatory are the main senses that influence the emotional experience of the customers on a store visit. Second, three factors that influenced customer experience in experimental fashion stores are 'Causing Interest', 'Causing Concern', and 'Causing Relationship.' Third, the 'Causing Interest' factor and the 'Causing Concern' factor showed positive correlation with store satisfaction, while the 'Causing Relationship' factor did not impact store satisfaction, which affected store loyalty. Fourth, each experimental fashion stores can have different effect to consumer satisfaction and loyalty. Also, fashion store brands without an experimental store can cause various effects to consumers when a flagship store with an array of product information is formed. The conclusion drawn from this study will provide a guideline for fashion stores attract faithful customers by improving their store environment.

• Korean journal of food and cookery science
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• v.25 no.5
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• pp.545-556
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• 2009

The purposes of this study were to understand the influence of perceived service quality in Korean food restaurants on customer satisfaction and behavioral intention and to empirically analyze whether trust plays a mediating role between both the relations of the perceived service quality and customer satisfaction and the perceived service quality and behavioral intention. Based on total 303 samples obtained from empirical research, this study reviewed the reliability and fitness of the research model and verified a total of 5 hypotheses using the Amos program. The hypothesized relationships in the model were tested simultaneously by using a structural equation model(SEM). The proposed model provided an adequate fit to the data, $X^2{_{(df131)}}$ = 536.566, p<.01, RMR .126, GFI .841, NFI .896, CFI .919, RMSEA .101. The SEM results showed that the perceived service quality(${\beta}$= .823, t = 9.392, p<.001) had a significant positive effect on trust had a significant positive effect on trust, and trust had a significant positive effect on customer satisfaction(${\beta}$ = .730, t = 14.202, p<.001) and behavioral intention(${\beta}$ = .239, t = 3.362, p<.001). Also, customer satisfaction had a significant positive effect on behavioral intention(${\beta}$ = .509, t = 6.978, p<.001). In addition, the effect of the perceived service quality in Korean food restaurants upon behavioral intention was found to be partially mediated by the trust.

• Journal of Distribution Science
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• v.15 no.3
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• pp.81-89
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• 2017

Purpose - Universities are fostering the development of closer relationships with students due to the increase in competition among universities. Universities are placing greater emphasis on relationship quality as a source of competitive advantage. Thus relationship marketing has become an important strategic theme in higher education. The purpose of this study is to investigate the effects of faculty trustworthiness on relationship building process in the context of relationship marketing. For this study, faculty trustworthiness is divided into competence, benevolence, and integrity. And relationship development variables are composed of satisfaction, commitment, positive WOM, and negative WOM. Research design, data, and methodology - To empirically evaluate the proposed research model, this study was carried out using the survey with undergraduate students who were taking business courses. The 270 questionnaires were asked, and a total of 245 respondents provided complete and usable data. The sample consisted of 143 males(58.4%) and 102 females(41.6%). The variables of proposed model were measured on a 5-point Likert scale. The structural equation modeling analysis was used for the hypothesis test. Results - The overall fit of the model was acceptable(χ²=579.7(df=264, P=0.00), GFI=0.935, NFI=0.949, CFI=0.956, RMR=0.040). The results supported 6 hypotheses except for

and

. First, competence and benevolence were positively related to satisfaction, while integrity was not significant. A key result of the analysis was that benevolence has the strongest effect on satisfaction. Second, satisfaction had a positive impact on commitment and positive WOM but didn't significantly affect negative WOM. Third, commitment significantly enhanced positive WOM and reduced negative WOM. Conclusions - This study emphasizes the role of faculty trustworthiness based on a long-term relationship. And the findings suggest that the dimensions of faculty trustworthiness have differing effects on satisfaction. In particular, benevolence is found to be the most important factor. This study provides university managers with the following managerial implications. In order to increase the satisfaction of the students, university managers should focus on the faculty's competence and benevolence. Also, it is important that university managers take a relationship approach to maximize WOM effect.

• Journal of Digital Convergence
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• v.10 no.4
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• pp.159-165
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• 2012

In this paper, the qualification process to target trainees of 200 questionnaires collected 158 call was using the SPSS 18.0 statistical program was statistical results are as follows. First, the demographic characteristics of 158 people a total of 146 people men (92.4%) were 30 and 40 adults. Second, according to gender for women than men showed high satisfaction of sayibeogang. More than a college education group showed a high level of satisfaction. Depending on the marital satisfaction of married people was higher sayibeogang. In addition, cyber-lecture on satisfaction surveys women, highly educated, married, educated in the group were satisfied. 74.5% of total variance, variance, with 88.7 percent reliability was very high reliability. Thus, students' demographic variables, motivation, learning to fit in the field of instructional design and content to support the various efforts will be.

• Journal of the Korean housing association
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• v.25 no.4
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• pp.31-38
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• 2014

The present research aimed at researching the relationships among place attachment, residential evaluations and satisfaction in a medium-sized post-communist Romanian city. Studies on post-communist cities are scarce and this research tried to fill that gap. This research is part of a government project that intended to significantly reform three medium-sized cities in the Western part of Romania and transform the urban space. Since the three of them are relatively small-sized and close spatially, the project intends to undertake massive reforms of the communications and services of the three cities. In this article, we report findings on the city of Hunedoara. A representative random sample was selected, and a total of 384 people were interviewed, with an overall reliability of the sample of 95%. The instruments used to gather the data were the Neighbourhood Perceived Environmental Quality Scale and a composite measure of place attachment was also included. The structure of each scale was checked using exploratory factor analysis. We tested alternative causal models using structural equations modelling. Our model showed a good fit to the data and explains satisfaction in the city adequately. Results show that satisfaction is directly predicted by the general evaluation of the city and by residential privacy. Residential noise and place attachment influence satisfaction indirectly. The results are discussed and some policy recommendations are formulated.