• 디지털융복합연구
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• 제20권2호
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• pp.91-105
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• 2022

인터넷 전문은행 관련 선행연구들은 법안, 규제 그리고 도입 기대효과 등의 연구들이 대부분이며, 금융 소비자의 금융 서비스 전환 의도에 관한 연구는 미비한 상태이다. 본 연구의 목적은 금융소비자들이 시중은행에서 인터넷 전문은행으로 서비스 전환 의도에 대해 영향을 미치는 요인을 알아보고자 PPM(Push-Pull-Mooring)이론을 적용하였다. 실제 서비스 이용자들을 대상으로 설문조사를 하였고, Smart PLS 3.0을 사용하여 1차 요인분석과 2차 요인분석을 하였다. 연구 결과 풀요인, 푸시요인 그리고 무어링요인은 전환 의도에 긍정적인 영향을 미쳤으며, 조절변수인 무어링요인은 푸시요인과 풀요인의 전환 의도에 조절효과가 나타나지 않았다. 서비스 전환 연구에 활용되던 PPM이론의 활용 범위를 핀테크 서비스로 확장 하였고, 인터넷 전문은행의 전략과 확산 등 여러 가지 실무적인 유용한 시사점을 제공 할 수 있으며, 소비자 태도를 연구하는 다양한 연구에서 활용할 수 있을 것이다.

• Journal of Korea Trade
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• 제27권4호
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• pp.77-100
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• 2023

Purpose - Using the Model of Goal-Directed Behavior (MGB), this study identifies the critical factors that influence consumer intention to purchase an electric vehicle (EV). This study also provides differentiated policy implications to the Korean and Chinese governments and EV-related companies for the expansion of the EV market in both countries by comparing consumers' perceptions of EV purchase intentions. Design/methodology - Our extended MGB model adds to the standard model consideration of financial incentives, perceived risks, and environmental concerns. An online survey was conducted of Korean and Chinese consumers. Based on the collected responses, all tested hypotheses were verified using PLS-SEM (Partial Least Squares-Structural Equation Modeling). Differences in the path analysis results between Korea and China were compared and verified using Henseler's MGA (multi-group analysis), the parametric test, and the Welch-Satterthwaite test. Findings - The most critical factor that influences the intent to purchase an EV in consumers from both countries is personal desire. PBC and SN were identified as the critical factors that respectively increase personal desire in Korea and China. In addition, in Korea, among the three factors EC, FIP, and PR, environmental concerns were found to have the most significant impact on attitudes and purchase intention. In contrast, in China, economic factors (specifically financial incentives) had greater importance than environmental issues. Originality/value - This study has academic contributions in that it presents a new research model that includes financial incentive policies, environmental concerns, and perceived risk variables based on the MGB to explore consumers' purchase intentions. This study can also make a practical contribution in that it provides some meaningful implications to the governments and EV-related companies of both countries based on the differences in the analysis results of the Korean and Chinese markets.

• 한국학교보건학회지
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• 제14권2호
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• pp.177-186
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• 2001

This study was conducted to contribute to the basic data for decisions on environment policy improvement in health promotion, and school sanitation for students in elementary, middle and high schools, by analysing their cognitions and attitudes toward school environmental sanitation. This study was carried out with 1200 male and female students in elementary, middle and high schools in industrial, residential and heavy traffic areas for one month, from July 10 to August 11, 2000. The results of the survey follows. The most serious environmental problems in schools are the toilets, quality of drinking water and the classroom conditions. As for the priority areas for improvement, toilets topped the list followed by the classroom environment, and then by the quality of drinking water. Lack of administrative and financial support, the headmasters' disinterest, lack of interest by the students and parents, lack of awareness among teachers and insufficient effort were cited as the main reasons.

• The Journal of Asian Finance, Economics and Business
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• 제5권2호
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• pp.105-118
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• 2018

Generic medicine (GM), which is an alternative drug product for branded medicine (BM), is used less in Japan than in other OECD countries. Therefore, we investigate why the medical consumers of Japan avoid the use of GMs even though the efficacy and safety of the medicines have already been proven. We theorize that effectiveness or risk of GMs are related to the consumer attitude toward GMs is affected by the behavioral approach/activation system (BAS) which promotes actions to reach the desired state, and the behavioral inhibition system (BIS) which suppresses behaviors to avoid negative outcomes. To see which of the BAS and BIS dimensions are related to GM usage, we surveyed 374 Japanese consumers and found that Quality, Efficacy, Safety, & Cost-effectiveness with the BAS, and Functional Risk, Financial Risk, Social Risk, Physical Risk, Psychological Risk, & Time Risk with the BIS had a significant effect on consumer attitude to GMs. These results are important in that they 1), confirm the role of BAS/BIS in attitudes to GMs, 2), provide guidelines when marketing GMs, 3), help governments promote the use of GMs as a cost-saving measure, and 4), guide future surveys regarding consumer attitudes to GMs.

• 기본간호학회지
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• 제17권1호
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• pp.109-118
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• 2010

Purpose: This study was designed to examine the relationship between nurses' characteristics and perception of seriousness of elder abuse. Method: A cross-sectional survey design was used to describe the perception of elder abuse by 301 nurses. Data were collected by convenience sampling. The research instruments utilized in this study were 12 scenarios adapted by Yoo & Kim from the 13 senarios to measure the perception of elder abuse developed by Moon and Williams (1993), a seven item questionnaires related to elder abuse law, and a Semantic Differential Scaling to measure attitudes toward elderly people. Data were analyzed with descriptive statistics, t-test, ANOVA and Pearson's correlation. Results: The mean score for perceptions of elder abuse was 3.07. Among the types of abuse, sexual abuse was perceived as the most severe type of abuse followed by physical abuse, neglect, financial abuse, and emotional abuse in that order. Education, job position, experience of gerontological nursing course, and education on elder abuse, exposure to elder abuse information, and attitudes toward elders were significantly related to the perception of seriousness on elder abuse. Conclusions: The results of this study suggest that provision of elder abuse education is needed for nurses, to enable them to identify elder abuse and address their legal and professional responsibilities.

• 동아시아식생활학회지
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• 제10권1호
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• pp.77-88
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• 2000

This study was carried out to compare dietary attitudes between the children with school lunch fee provided by parents and by the government. The subjects of this study was consisted of 460 elementary school students in the 6th grade (407 lunch-affordable children. 53 lunch-unaffordable children) . General characteristics was significantly different in two groups. In the free group family size(P<0.001),percentage of living with parents (P<0.001) and education level of parents(father : P<0.05, mother P<0.01) was lower than in the charged group, but the dependence on mother's income(P<0.001) and financial support of government (P<0.001) was higher. There was no significant difference in anthropometric measurements by lunch fee. The preference to cooling method was significantly different(P<0.01), the charged group liked grill except frying and roasting but the free group liked seasoning and salting. When comparing eating habits, general eating behavior(P<0.05) was significantly lower in the free children and especially regularity of breakfast(P<0.05) and daily intake of raw vegetables (P<0.05), fruits(P<0.01). There was no significant difference in the total score of nutrition knowledge between the children of the two groups.

• 한국산학기술학회논문지
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• 제10권5호
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• pp.1034-1042
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• 2009

본 연구는 Miles 와 Snow 교수의 전략 분류 기법을 국내 수출 기업들에 적용하여 기업 성과와의 관련성을 측정하였다. 대부분의 전략 분류 연구들이 설문 응답자들의 주관적 판단 또는 대표적 전략적 행위에 대한 선택에 의하여 분류되었지만, 본 연구에서는 마케팅 전략 연구개발 전략, 품질 향상 전략 등 구체적이고 실증적 측정을 기반으로 기업의 전략적 판단 및 행동행위에 대한 분류를 하였고 궁극적으로 성과와의 관련성을 알아보았다. 특히 1990년대 후반 외환위기를 겪은 뒤 2001년 설문 조사를 수행하여 수도권에 있는 상위 수출 중심 기업들의 경영 전략적 행태와 성과간의 관계를 규명하였다. 이는 급격한 환경 변화에 적응하는 기업들의 전략적 행태를 인식하는데 도움을 줄 것이다. 연구 결과는 진취자 (prospector) 전략적 행위를 영위하는 기업 성과가 다른 전략적 행위 기업들보다 높은 성과를 보여 주었다.

• 유통과학연구
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• 제21권9호
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• pp.1-11
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• 2023

Purpose: This study focuses on developing a structural equation model of variables influencing loyalty to buying and selling food products through e-marketplaces in Thailand. The variables investigated comprised food attributes, online system attributes, marketing innovations, attitudes, and satisfaction. Research design, data and methodology: An online questionnaire was used to collect data from a sample group (200 buyers and 200 sellers) using quota sampling. The data were analyzed using the structural equation model. Results: The developed structural equation model was consistent with the empirical data. Factors in the model could explain 40.1% of the variance in loyalty to buying and selling food products through e-marketplaces. Food attributes and online system attributes influenced satisfaction directly. Online system attributes, market innovation, and attitudes directly influenced loyalty. The developed model had no variation between groups of buyers and sellers. Conclusions: This research demonstrated the causal factors leading to consumer loyalty to buying and selling food products through e-marketplaces. The research findings help e-marketplace providers manage factors of buying and selling to comply with the needs of buyers and sellers, which will increase the number of buyers and sellers, help generate long-term profits for service providers, and increase the country's financial value.

• Journal of Periodontal and Implant Science
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• 제41권1호
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• pp.3-9
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• 2011

Purpose: Infection with human immunodeficiency virus (HIV) remains a major global threat, and although the prevalence is comparatively still very low, the number of HIV-positive Koreans is increasing. However, there are no official guidelines as to how to treat people living with HIV/acquired immunodeficiency syndrome (AIDS) (PLWHA) or how to screen for potentially infectious people. This study assessed the level of knowledge and attitudes of dentists in Korea toward PLWHA, and their attitudes to screening patients for HIV infections. Methods: A cross-sectional prospective survey targeting dentists working in Korea was conducted using a self-administered questionnaire. Results: A satisfactory level of knowledge about HIV/AIDS and a relatively positive attitude toward PLWHA was found. Most of the respondents preferred rapid HIV testing using oral fluid as a specimen. The general attitude of dentists toward HIV/AIDS is sufficiently positive to enable provision of the best treatment to the patients in need. Conclusions: Most of the dentists require HIV testing in dental clinics. In spite of their needs, there are several obstacles. It is hoped that financial considerations and official legal requirements related to HIV testing strategies will be considered.

• 아동학회지
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• 제3권
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• pp.1-15
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• 1982

I. Objectives This study was done to analyze and evaluate the attitudes of the working mothers toward the care of infants in group settings. II. Method and Procedures 1. Standardized questionnaire were sent out to look into the following: 1) the attitude of working mothers, who have infants below 4 years of age, regarding their job, care-taker and group settings. 2) the status of taking care of their infants 2. Subjects Women teachers of Seoul and Kyung Ki primary school districts, who have infants below age 4. The selection of these subjects were done by random sampling. III. Results 1. Attitudes regarding their jobs: The first reason for retaining their jobs are for financial reasons; whereas, their intents of self-actualization and contributions to society comes next. 2. The Status of Caretakers 60.7% of the care-takers are family-related members, and 38.3% are not. The educational level of caretakers are as follows, with 19.6% of the caretakers without any formal education, 44% with primary education, and 18.7% having high school education. The reasons for the dissatisfaction by the caretakers are low education, a frequent change of caretaker, and an attitude without affection. The cost of child caring is high, the main reason being the heavy expense spent on the caretakers. 3. Attitudes of care in group settings: 85.9% of the subjects responded with positive reactions for the necessity of having group-settings. The reasons given for the importance of having a group setting are early experience, social interaction with peer group and educational functioning, in addition to protective care. They desire for a family-style care which can raise infants under high quality of care.