• Journal of the Korean Society of Clothing and Textiles
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• v.41 no.6
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• pp.977-993
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• 2017

In this study, we develop a scale to measure brand image attributes related to the symbolic use of fashion brands, and then, test the validity and reliability of the scale. In Study 1, a comprehensive literature review was conducted to generate the initial set of measurement items. Nominal Group Technique was subsequently conducted to refine the measurement items in a qualitative way. In Study 2, an expert survey was performed to further refine the measurement items in a quantitative way. In Study 3, a consumer survey was performed to determine the final set of measurement items and validate it. The scale of brand attribute symbolism consists of 21 items with six factors (i.e., Strength, Intellect, Cheerfulness, Traditional Femininity, Nature, and Affordability). The six-factor, 21-item scale is found valid and reliable. Implications, limitations of this study, and suggestions for future research are also discussed.

• Journal of Fashion Business
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• v.5 no.2
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• pp.73-86
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• 2001

This study aims at reviewing the Kitsch aesthetics, grasping the relation between the Kitsch and consumption culture, and pursuing the intrincis meanings and expressive characteristics of Kitsch in the hair style and head dress in the 1990s. Kitsch generally implies a vulgarity, and a bad taste, and can be considered to be a kind of vicarious experience, the aesthetic deception and self-deception. In spite of these negative inplications of Kitsch, the aesthetic categories of Kitsch have been spread to public and been accepted by the public, with the help of the powerful promotion of the modern day mass media. 1. The intrincis meanings of Kitsch convey 1) escapism, 2) conformity, 3) amusements, 4) identification. 2. The expressive characteristics of Kitsch represent 1) aesthetic inadequacy: hair style and head dress showing the imperpectness, accumulation(superfluous ornaments), vulgarity, untidines. 2) resistance: hair style and head dress featuring deconstructional and violent forms revealing the uneasiness, and unsatisfaction of the given regularity. 3) humor: hair style and head dress featuring the innocence, humor, and fun for a relaxation and diversion. 4) hedonism: hair style and head dress with the erotic and sexual feelings. 5) retro, romantism: hair style and head dress featuring the elegance, femininity, folklore, ethnic, and nostalgia.

• Korean Journal of Child Studies
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• v.15 no.1
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• pp.127-144
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• 1994

The purpose of this study was to identify intrapsychic processes of self socialization in sex role development during late childhood and adolescence. For this purpose I investigated the sex-role stereotypes, sex-role ideology, sex-role identity, and self-esteem of 6th, 8th, and 10th graders and examined the causal relationships among these sex-role variables. Data were gathered through questionnaires administered twice with an interval of three months. The methods of analysis were one-way ANOVA, $x^2$, and multiple regression. The results showed, (1) Adolescents' sex-role stereotypes had significant relationships with sex typing. Subjects with low scores on sex-role stereotypes were more likely to show opposite sex typing. (2) Sex-role ideologies had significant relationships with sex typing. As Subjects agreed more with egalitarianism, they were more likely to exhibit opposite sex typing. (3) Adolescents' sex typing had significant relationships with their self-esteem. The androgynous group exhibited the highest scores on self-esteem. (4) Path analysis from the multiple regression analysis indicated different processes between sexes in sex-role development. In the boys' sex-role development, it was found that only masculinity contributed to self -esteem. Girls' masculinity also contributed most to self -esteem, but other sex -role variables such as femininity and sex-role stereotypes made some contributions to girls' self-esteem.

• Journal of the Ergonomics Society of Korea
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• v.35 no.6
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• pp.611-619
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• 2016

Objective:This study aims to analyze the relationships between personality factors measured by Minnesota Multiphasic Personality Inventory (MMPI) scales and the indices of safety and health in the shipbuilding industry. Background: Many researches reported that there were significant relationships between some MMPI subscales and traffic and industrial accidents. Method: This study analyzes 230 male workers in shipyard for their MMPI scores gathered during recruitment process and their safety and health indices from the performance record during their working period. ${\chi}^2-test$ and one-way ANOVA are used for finding the statistical significance for personality factors. The conventional grouping rule for MMPI scales and other grouping criteria considering the attitude of positive answer for the MMPI test during recruitment process are used for analysis. Results: The Hypomania (Ma) and Psychopathic Deviate (Pd) scales of the MMPI are the main factors related to the safety and health related indices for most grouping rules. Depression (D), Psychasthenia (Pt), Hypochondriasis (Hs), Schizophrenia (Sc), and Masculinity and Femininity (Mf) scales are also related to the safety and health indices. Conclusion and Application: The results can be used for understanding the psychological factors in human behaviors and safety and can help professional personnel take the necessary steps in improving safety on the job and also in providing the effective teaching of safe work methods.

• Journal of Korean Academy of Fundamentals of Nursing
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• v.17 no.2
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• pp.187-199
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• 2010

Purpose: The purpose of this study was to describe experiences of sexual life among Korean women with breast cancer. Methods: Data were collected by focus group and individual tape-recorded interviews. The data were analyzed using qualitative content analysis. Results: Participants were 13 women who had stage I, II, or III breast cancer. Four major categories were discovered. "Not interested in sexual life at all" in which participants described their struggle to live while avoiding sexual life during initial stages of disease. "Sexual life that could not go back to previous normal life" in which participants described how they began to recognize many problems related to their sexual life resulting from the loss of femininity and pain during intercourse. "Dangerous marriage due to no sexual life" in which participants illustrated how no or unsatisfactory sexual life threatened their entire marriage and family life. Finally, "rediscovery of sexual life as a vital element in life" in which participants described how, with support from their spouse, they came to realize that sexual life was an important and vital part of their life. Conclusions: The results of this study could help in developing-educational programs to improve sexual well-being of women with breast cancer and their spouses.

• Journal of the Korean Society of Costume
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• v.55 no.1 s.91
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• pp.101-112
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• 2005

One of the curiosities harbored most by anthropologists may be why women are so different from men physically. One of such differences must be the breast. Female animals do not have such a swollen breast even when they nurse their young. We can find many Western garments highlighting the breast, but in Korea the tradition has been that the breast should not be highlighted. It was because the large breast was deemed useful that Western people appreciated it highly. In general, it is conceived that to ancient Westerners' eyes, the nursing function of the breast was very mysterious, because the food supplies were insufficient. Although the size of a breast does not affect its nursing function, Westerners may have thought that it did. To the contrary, in the societies with rich agricultural products, the breast was not much emphasized as the reproductive organs. Since people are more and more concerned about their body and the breast or one of the body parts characterizing the femininity is regarded as an important element of design, it may well be significant to research into the breast designs for development of the fashion design. With such basic conceptions in mind, this study was aimed at reviewing the artworks featuring women's breast and their historical background and thereupon, analyzing the aesthetic values of the breast-featuring designs by dividing them into four categories in large.

• Journal of the Korean Society of Costume
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• v.54 no.5
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• pp.41-57
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• 2004

The purpose of this study was to analyze the 20th century＇s makeup according to aesthetic categories. On the basis of aesthetic theories, four category pairs were determined as inter-confronting aesthetic categories: beauty of utility vs. beauty of social aptness : beauty of decoration vs. beauty of construction : sublime vs. grace : classical beauty vs. romantic beauty. 20th century＇s makeup was analyzed at the interval of 10 years referring to the images of actresses in the films produced in Hollywood and European countries. It was identified that 20th century＇s makeup had changed from decorative and dramatic makeup to natural makeup as the century proceeded. Consequently, beauty of social aptness, beauty of decoration. sublime, and romantic beauty were emphasized in the early 1900s while beauty of utility. beauty of construction, grace, classical beauty were emphasized in the later 1900s. In the whole 20th century, grace is the most dominant beauty among eight aesthetic categories due to it connote femininity. As the variety of fashion increases. the makeup patterns has become more diversified in recent years.

• Journal of the Korean Society of Costume
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• v.63 no.6
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• pp.29-39
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• 2013

In this study, the image of the male body represented in fashion advertisement is analyzed based on discourses on the male body. Fashion brand advertisements, which emphasized the images of the male body, were selected from two magazines: GQ, a men's magazine, and VOGUE, a representative women's magazine. The published dates of the selected images were from Feb. 2010 to Oct. 2012, and these images were used for the analysis. The study results of the discourse on the male body appearing in fashion advertisement based on the discussion of changing masculinity suggests the following 4 features: i) macho, powerful and muscular male representing the hegemonic manhood; ii) refined and decorated male representing the wealthy and disengaged figure of a successful businessman; iii) androgynous male represented by the deconstruction of masculinity and femininity embedded in gender; iv) as an aesthetic object, the male with sex role of changed from a subject to an ornament, whose body becomes the object of voyeuristic view. This study tried to grasp the ideal and modern masculinity, and in particular, attempted to offer suggestions in different approaches to the male body image depending on the consumer type in order to enhance the brand image. This new masculinity is thought to be a foundation on which the advertisement and products suitable for the demands of future customers can be produced.

• Journal of Korean Academy of Nursing
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• v.34 no.4
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• pp.617-624
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• 2004

Purpose. Korean American women have twice the rate of cervical cancer than white women and demonstrate low rates in participation in cervical cancer screening. This study was to describe the perceptions about cervical cancer and factors related to cervical cancer screening among Korean American women. Method. Focus group methods. Results. Five themes emerged. First, knowledge about cervical cancer; misconceptions about cervical cancer, its causes, reproductive anatomy and the treatment Second, perceived meanings of having cervical cancer; most of the women felt that cervical cancer represented a loss of femininity and existential value of woman-hood. Third, knowledge about cervical cancer screening; regular medical check-ups were necessary for early detection and prevention of cervical cancer. Forth, experiences and perceived meanings of cervical cancer screening; the participants expressed their feelings; embarrassment, fear, shame and shyness. Fifth, practices of cervical cancer screening; various intervals in participating in cervical cancer screening. But they mentioned several deterrents, language, insurance, time constraint, embarrassment, fear of the screening results, misbelief about susceptibility, lack of health prevention behavior, and lack of information written in Korean. Conclusion: Results emphasize the critical need for culturally appropriate health education to encourage participation of Korean American women in cervical cancer screening.

• Korean Journal of Child Studies
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• v.33 no.1
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• pp.41-62
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• 2012

This study explored the case of sandplay therapy for a 4th grade girl suffering from selective mutism. Her selective mutism apparently began following an extremely embarrassing experience in kindergarten. Her symptoms were a combination of symbiotic, reactive and passive- aggressive type behaviors. The goal of the therapy undertaken with this child was to enable her to express her repression and suppression, within a free and protective space during sandplay therapy. There were a total of 60 sessions of sandplay therapy. The client described the situations she had experienced in the first sandtray, by placing babies absent caring adults and food on the sandbox. She also placed baby fish away from their mother. In the mid-point of the sessions, she repeated her regressive behaviors by babbling like a baby and fought with snakes and monsters. In the final sessions, she showed integration and adaptation by engaging in snow play, expressing the union of opposites, placing blue and red mig and making a cross on the sand. This study showed the effectiveness of sandplay therapy since her selective mutism was lessened.