• Journal of Fashion Business
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• v.8 no.6
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• pp.103-112
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• 2004

A Politician Appearance Acceptance Model (PAAM model) was formed and designed based on an analysis of how the electorate would accept a female politician. The PAAM model evaluated factors which influenced the voter's view of the female politician based on appearance. Causative factors were assessed that impacted acceptance based on appearance and analyzed whether voting was influenced by the appearance image; appearance image preferences for a female politician included the classic, dramatic, romantic and natural images. Through validations, the appearance image and competency had a causative factor that contributed to the acceptance of the politician image. The Classic Image demonstrated the strongest and most important image among the appearance images. As voters were more interested in the appearance image of a female politician, more emphasis and weight was on the appearance image during the voting selection process.

• The Research Journal of the Costume Culture
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• v.23 no.4
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• pp.686-704
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• 2015

As mass media has come to intervene with politics in a more proactive way during modern times, the image of a politician has evolved into a more relevant factor compared with political content. This phenomenon is known as "image politics", and such externalized images as non-verbal cues have grown in importance, along with the numbers of female politicians. Thus image strategy has been instituted as a major research theme in the field of political marketing, especially for female politicians. In accordance with this theme, this study aims to approach fashion as part of image strategy of female politicians, in order to reemphasize political fashion as a valuable resource. The methodologies employed in this study are based on both the literature and positive research. Female politicians have long utilized fashion styles that are, or are assumed to be, the most appealing to their target base of support in a predominantly male-centered sector. In this sense, appropriate choices in the usage of apparel items, colors, hair styles, accessories, and others according to each situation and respective hierarchies are of the utmost importance. When attending official ceremonies and other related meetings, the strategic superiority afforded to a scientific approach based on thorough fashion research, compared with personal taste is imperative. The significance of this study lies within the recognition of the importance of fashion image, and how to utilize fashion for image strategy in practice, through the investigative synthesis and review of major preceding research.

• International Journal of Costume and Fashion
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• v.8 no.2
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• pp.20-31
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• 2008

A person's external image is a non-verbal form of communication, through which the person's tastes, mode of thought, preferences, and overall personality is expressed. The dominant factor in building an external image is clothing, since clothing-images provide the most information about a person in the least amount of time. This study aims to investigate the relationship between the clothing- images of women politicians and the improvement of women's social status in Korea, by focusing on changes in clothing-image of female politicians at public functions throughout modern Korean history, and inquiring into the method of classification concerning aforementioned images. The time period of this study starts from 1945, when the first female political party was established, to the 2008 presidential elections. The methodology of this study consists of literature study of related books, theses and journals, which was jointly conducted with empirical study consisting of the research of news photographs of major daily newspapers. This study confirmed the clothing images of women politicians since liberation till 2000's reflects the directions of women's movement and their status in return. It is especially meaningful that the sudden increase of romantic and feminine images among the women politician in Korea is the reflection of the ideas of postmodern feminism which emphasize the acknowledgement of womanhood and the enjoyment of being a woman as its core.

• Journal of Family Resource Management and Policy Review
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• v.9 no.3
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• pp.45-68
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• 2005

The political activity of women is relatively low. This is mainly because of the social-cultural attitude that confines women's role to housewives, rather than the structural problems that are related to political activities itself. This study has attempted to enhance the political activities of women by examining and providing the practical informations related to the hardships that are experienced by women who are pursuing a career both as a politician as well as a housewife. The sample of this study consisted of women who are assuming chief executives positions in organizations that are related to political activity, including local representatives of the national assembly. A case study was conducted by interviewing 8 female politicians. The contents of the study mostly consists of the personal situations (related to house lives) of these women. Semi-structured questionnaires were used, and the interview was conducted several times. First, the political careers of these women tended to start passively, rather than voluntarily. Second, the negative attitudes that were initially displayed by the family members and close relatives had changed positively through out the course of time. Close relatives, parents/parents-in-law were likely to become helpers of child care and household labor. The husband was likely to be a supporter of the wife's political career, and the children started to understand the roles of their mother as they grew up. Third, the female politicians perceived that the main impediments of women pursuing political careers were the sexually discriminating culture, rather than their own ability. Fourth, the fact that these women had to spend a lot of time outside the house has worsened the role conflict and difficulties of these women who are required to assume dual-roles. Furthermore, the difficulties that are faced publicly and privately has increased the psychological burdens of these women, since politicians, in general, are people who need to maintain their public image.

• Journal of Science of Art and Design
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• v.6
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• pp.140-202
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• 2004

Body means 1)the whole structure and substance of a man, animal, or plant 2) the trunk or torso of a man or animal 3) part of garment that covers the trunk 4) the fresh or material substance, as opposed to the spirit. Human body could be distinguished as fresh and spirit. Body has the meaning of physicality. Physical means the bodily and constitution, but in the meaning of constitution there is the content of spirituality. Physicality means the appearing or arising of trace or image or nuance of body. The paintings which are using bodies are 1) directly draw bodies 2) twisting or transformation or nuance of the body and highly upgrade the physical emotion or fantastic bodily nuance 3) directly rubbing artist's body on the surface of painting with pigments to elect tactile specification. These physical art have appeared broadly by various artists, mainly with the social aspects of sex, drug, psycho sexual issues. In case of Joel peter Whitkin, the reason of strong physicality in the art is from the mind of the rejection and resistance of real world which is targeting top, perfect and beauty. Further explanation, being the world which is separated top and under, men and women, beauty and ugly; further in the situation, the hierarchy, terror and pressure began and many difficult problems has derived. The contents of attacking feminists's art works are very obscene to reveal female and male's phallus strongly. Sometime, it is strongly related in the political issues. The physical paintings have strong meanings in the action by hands and feet. It supports that it could reveal the humanity with smell, breath, and traces of bodies. In the bodies, the origin of life begins which gives human life by blood lines and water. Sometime, the physical paintings are made by the blood and urine to stick the physicality for special nuance. The physical paintings are made by the image of penis and clitoris which are related in the image of urinating, ejaculation and sometime is symbolized as pens and candles to drop liquid. The selected painters who are related in physical painting are Jackson Pollock, Andrea Serano, Eve Klein, Francis Bacon, Francesco Clemente, Lichard Long, Jakes & Dinos Chapman, Anselm Kiefer, Kiki Smith and Park, Ki Woong. Francis Bacon's style is destructive in representing human shapes which give us special message about the unbearable activity of men politician, high brain, wealthy and religious people. Francesco Clemente's method is to use throat, ear hole, mouse, clitoris, belly nostrils and every holes of body to transmute human physical body. Lichard Long uses directly his body in drawing the surface of painting by using liquid of mud Jakes & Dinos Chapman destroys or transforms the bodies of human. It sometime appears wrong location of the bodies that the penis and vulva is in between human faces or nose of women, Anselm Kiefer uses human hair for representing the human decaying martyrs, and indirectly using straw, he gives special ritual action to repent the Nazi's fault. From 2002 to 2003, Park KI Woong used women womb images to intermingle the smoke shape of <9.11 terror, 2001> in New York to reveal the painful situation of the time(*).

• Journal of Digital Contents Society
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• v.17 no.3
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• pp.143-155
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• 2016

In this study, we focused on the importance of politicians' voices in sending a message. Different factors for a voice may play different roles in sending a message and affect message recipients' responsiveness, understanding, and so on. For this reason, it can be said that an analytical study on voices in sending a diversity of messages is a meaningful attempt. We took interest in politicians' voices because we determined that a voice should be very important to politicians frequently sending a message through speech to the nation and others. This study aimed to investigate the voices of politicians, who represent their nation. We intended to select politicians representing ROK(Republic of Korea; South Korean) and USA(United States of America), choose representative speeches to the nation, make a comparative analysis of their voices in the speeches, and draw implications. We analyzed a total of eight voices - four ROK politicians and four USA ones, male and female - to characterize them and suggest guidelines for a voice with clearer message delivery. We analyzed the politicians' voices on the basis of such vocal properties as vocal pitch, accuracy of pronunciation, resonance, and intonation variation and found that the ROK politicians were somewhat poorer at utilizing their voice than the US ones. In particular, they were remarkably poorer at accurate pronunciation, which exerts a significant impact on message passing.