• Journal of the Korean Home Economics Association
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• v.42 no.2
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• pp.83-98
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• 2004

The purpose of this study was to investigate the effects of body image, body dissatisfaction, and drive for slimness, as mediated by self-esteem and depression, on eating disorder behavior according to gender The subjects of this study were 243 male and 323 female university students from Chungbuk National university in Cheonju. On the basis of previous literature, the theoretical model was specified and estimated for the adequacy of statistical fit for male and female students separately. The proposed theoretical model was supported by the data and fitted adequately. As expected, body image, body dissatisfaction, and desire for thinness had a direct effect on self-esteem for female students. However, whereas body image and body dissatisfaction directly influenced on male students' self-esteem, while desire for gaining weight had no direct effect. Eating disorder behavior in female students was predicted by body dissatisfaction, body image, and self-esteem. For male students, desire for gaining weight and self-esteem strongly predicted eating disorder behavior. The results indicate that the influence of body image, body dissatisfaction, and desire for thinness on eating disorder behavior can be mediated not by depression but by self-esteem.

• Journal of Fashion Business
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• v.11 no.5
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• pp.64-78
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• 2007

The main findings are as follows: First, both male and female group, image display was showed higher scores than the product display in the dimensions of 'interest' and 'impression, and the product display presented higher scores than the image display in the dimensions of 'information'. Second, in the dimensions of 'interest', more interest was demonstrated in image display for both male and female consumer group irrelevant to clothing shopping values. The pleasure pursuit consumer group of male and female presented more interest toward the both types of window display. Third, in the dimensions of 'information', the product display had more effect for both sex groups and the pleasure pursuit consumer group was seeking more information than the others groups through the window display. Fourth, in the dimensions of 'impression', the image display formed stronger impression and image for both male and female consumer group and the pleasure pursuit group showed higher score of impression formation than the other two groups.

• The Korean Journal of Community Living Science
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• v.13 no.3
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• pp.69-80
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• 2002

This study was conducted to investigate the relationship among body image Perception, eating behavior and health status in young females. The survey was carried out by self-questionnaires for 293 female high school students(HS) and 164 female college students(CS) living in Daegu and suburbs of Daegu. For the perception of body image, 9-grade body figure drawings were used based on average Korean body size. EAT-26 and Rosenberg Self-Esteem Scale were used to measure the tendency of eating disorder and self-esteem. It appeared that 40.5% of the subjects were off the normal range of body weight; especially 34.2% of the subject were underweight. The subjects' perception about current body image was within normal range. Almost of all the subjects believed that the ideal body image was thinner than their own current body image, and they wanted to be thinner than their current body image. The change of eating behaviors related to weight control of CS was significantly higher than that of HS students. EAT-26 score, self-esteem score, and subjective health status score were no difference between groups. The cut-off point of the eating disorder in this study was equal to or greater than 20 in EAT-26 score. The rates of the eating disorder were very high as 9.6% of HS and 8.5% of CS. Eating disorder was positively correlated with BMI, current body image, dissatisfaction of body image and the change score of eating behavior. But eating disorder was negatively correlated with health status. From the results of this study, we suggested that one of causes related to the eating disorder behaviors in adolescent females was resulted from misperception about ideal body image. There is a great need to provide nutrition educations concerning appropriate perception of body image and weight control among adolescent females.

• Journal of Korean Elementary Science Education
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• v.38 no.4
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• pp.510-521
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• 2019

This study investigated the effect of career education using female scientists role models on science-related attitude, science career awareness, gender stereotype of science-related career, and image of scientists. Interaction effect with students' gender were also investigated. The subjects of this study were 70 $5^{th}$ grader. The experimental group was introduced career education using female scientists role models with 7 cases of female scientists in the form of 10 minutes movies or cartoons, while the comparison group performed reading science books. The results showed that science-related attitudes and science career awareness of experimental group were significantly higher than control group, not only for girls but has for boys. Gender stereotype of science-related career has changed more neutrally in experimental group. After the career education using female scientists role models, more female scientists were presented in students' image of scientist in DAST. This results showed positive effects of the career education using female scientists role models and educational implications were discussed.

• Journal of the Korean Home Economics Association
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• v.47 no.6
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• pp.67-77
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• 2009

The purpose of this study is to examine the effect of social self and body image on the appearance management behavior. The data were collected via a self-administered questionnaire from 419 male and female college students in Jecheon and analyzed by factor analysis, cluster analysis, t-test, regression and correlation. The results of this study were as follows : 1. Body image classified into four factors- emotional, cognitive, behavioral body image and interest in weight. 2. There existed correlation between social self and body image. According to gender, there existed significant differences in social self, body image and appearance management behavior. 3. College students classified into two groups- high and low social self group according to the degree of social self. Two groups showed statistically significant differences in body image and appearance management behavior. 4. In male and female groups, social self and body image influenced to the various appearance management behavior according to gender. The most important appearance management behavior which was affected by social self and body image was diet.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.8
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• pp.3824-3831
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• 2013

The purpose of this study is to evaluate what baseline characteristic is most related with body image satisfaction and identify which items are the lowest score on body image and their related behaviors in female emergency medical technicians(EMTs). Female EMTs(n=96) working in the G provence completed a battery of questionnaires. Multiple logistic regression analysis showed that body image satisfaction was significantly associated with physical activity(p=.007, 95%CI: 2.937~19.180) in female EMTs. Subjects were most satisfied with their sex(male or female)(M=3.34, SD=0.72) and they were most dissatisfied with sleep(M=2.61, SD=0.85). The skin protective behavior showed significant difference according to skin concerns(p<.05).

• Journal of Fashion Business
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• v.21 no.3
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• pp.29-42
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• 2017

This study investigates the impact of female consumer self-image on pursued fashion style. A survey was carried out among 717 women between the ages of 20 and 60 living in Seoul, Incheon, and Gyeonggi. Analysis was conducted in the following manner: SPSS 18.0 was used to perform an Exploratory Factor Analysis (descriptive analysis, principal factor analysis, Pearson correlation analysis, frequency analysis, and reliability analysis) and AMOS 21.0 was used to carry out a Confirmatory Factor Analysis. Based on a Structure Equation Model, results show that ideal self-image and realistic self-image, which are factors derived from psychology, affect pursued fashion style. By contrast, social self-image - derived from social contexts - does not. Therefore, the female consumers' self-image influences pursued fashion style; this is opposed to the relationship between the realistic self-image and ideal self-image of women, which is more unconscious and self-satisfying. The presented results indicate that we should respond to changes in the fashion industry and develop a deeper understanding of consumer niches to discover the factors that predict purchasing behavior. This knowledge can then be applied to establish market strategies. This study contributes to the literature by producing preliminary data that can help support such strategy formulation in the fashion and clothing industry.

• Journal of Fashion Business
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• v.10 no.3
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• pp.44-53
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• 2006

The purposes of this study were to find out any significants among somatotypes and face types and importance of image making to successful students' life. The respondents were composed of 181 males and 160 females. It consists of total 29 items including the facial features, personality expression methods, characteristics of body shapes, image making, colors and neckline and their responses were measured with Likert 5-point scale. For data analysis, descriptive statistics, cross-tabulation analysis including $Χ^2$-test and frequency analysis were used. As the results, 47％ of male students and 28% of female students responded they were satisfied with their own facial types. 32% of male students and all female students were not satisfied with their own body shapes and fashion depends on accessories like hat, sunglasses, boots and necklace rather than dress itself. All male and female students were not satisfied with their body shapes and recognized the importance of image. They answered that they change image if someone advices their image and it suggests that information and intellectual needs of image making are required and approach to efficient methods of image making is needed.

• Fashion & Textile Research Journal
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• v.10 no.6
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• pp.882-889
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• 2008

The purpose of this study is to analyze the differences of attitudinal body image and clothing behavior according to the body cathexis. The data were collected via a self-administered questionnaire from 419 male and female college students in Jechon and analyzed by factor analysis, cluster analysis, t-test and regression. The results of this study were as follows : 1. Male students were more satisfied with their body than female students. Also it was found that height influenced to the body cathexis only to male students. 2. Attitudinal body image and clothing behavior classified into four factors. 3. Male and female students classified into satisfied and unsatisfied group and each group showed different attitudinal body image and clothing behavior. 4. Different attitudinal body images affected to the clothing behavior according to body cathexis and gender.

• Journal of Digital Convergence
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• v.13 no.1
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• pp.535-542
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• 2015

This study performs statistical analysis through a questionnaire in order to examine effects of shapes of beards on a formation of male image in male/female workers in their 30s-40s. The findings suggest that sensitive image response factor depending on the shapes of beards functions as an important one in the modifications of attraction, character and image. Although there is a difference between male and female, in the preference for beards' shapes effective in the change of image, no difference is found in sensitive responses of them according to quantities of beards. This study has an implication for quantifying sensitive responses to the formation effect of male image depending on the shapes of them. It provides a guideline for total image making to males who want to change their external image formation according to shape changes of beards in the future, and is simultaneously expected to be used as basic and applied materials in the beauty industry for males.