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Design and Evaluation of Corporate Identity Symbol Marks by Hybrid Kansei Engineering (혼합형 감성공학에 의한 CI 심벌마크의 설계 및 평가)

  • 장인성;박용주
    • Journal of Intelligence and Information Systems
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    • v.7 no.2
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    • pp.129-141
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    • 2001
  • Kansei engineering or image technology is a tool to analyze relation between product design components and the impression or feeling of human for physical products. This paper attempts to construct the designer\`s aid tool for developing corporate identity(CI) symbol mark based on the hybrid Kansei engineering. It combines the forward Kansei engineering for translating consumer\`s feeling into design components of CI symbol mark and the backward Kansei engineering for evaluating consumer\`s feeling for CI symbol mark. The semantic differential(SD) evaluation experiment is carried out to find the relations between image and design. The backward Kansei engineering system is modelled by fuzzy neural network. This research is expected to contribute to the development of CI symbol mark that correspond to comsumer\`s image.

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Sources of Inducing Shame versus Anger at In-group Failure and Consumption Type

  • CHOI, Nak-Hwan;SHI, Jingyi;WANG, Li
    • Journal of Distribution Science
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    • v.18 no.2
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    • pp.79-89
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    • 2020
  • Purpose: This research aimed at exploring the antecedents of feeling ashamed and anger when customers perceive the rightness of object of criticism induced from in-group failure triggered due to my mistake or others' mistake, and identifying the effects of shame and anger on customers' consumption type. Research design, data and methodology: This research used 2 (failure caused by my mistake versus failure caused by others' mistake) between- subjects design, and collected 353 data through on-line survey, and structural equation model of Amos 21.0 was used to verify the hypotheses developed by reviewing the past literature. Results: First, feeling anger motivates customers to choose compensatory consumption behaviors whereas shame leads people to choose adaptive consumption behaviors. Second, customer's feeling of shame and anger is depending on the perceived rightness of the criticism induced from the failure caused by my mistake or others' mistake. Conclusions: Marketers should notice that even shame and anger are included to negative emotions, customers who feel ashamed are different from customers who feel anger in view of approaching consumption. They should conduct their marketing focused on the adaptive consumption to ashamed consumers and do the marketing based on compensatory consumption to angry consumers.

Quality of Life and Chemotherapy-related Symptoms of Turkish Cancer Children Undergoing Chemotherapy

  • Arslan, Fatma Tas;Basbakkal, Zumrut;Kantar, Mehmet
    • Asian Pacific Journal of Cancer Prevention
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    • v.14 no.3
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    • pp.1761-1768
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    • 2013
  • This cross-sectional and descriptive study was designed to determine symptoms emerging due to chemotherapy treatment and their effects on children's quality of life. The research was carried out between February 2008 and February 2009 at the pediatric oncology clinics in four hospitals, focusing on 93 patients receiving chemotherapy. A survey form, the Pediatric Quality of Life Inventory (PedsQL 4.0) and the Memorial Symptom Assessment Scale (MSAS) were used as data collection tools. Chi-square and Student t tests were performed for data analysis. Some 51.6% of the children were aged 13-15 years old, and 51.8% were boys and 50.5% were diagnosed as having solid tumors. There were significant relations between: antimetabolite chemotherapeutics and feeling irritable and worrying (p=0.001, p=0.030); vinkoalkaloid and numbness/tingling in hands/feet (p=0.043); antracyclines and lack of energy and skin changes (p=0.021, p=0.004); and corticosteroids and lack of appetite, nausea and sadness (p=0.008, p=0.009, p=0.009). Several symptoms such as feeling sad, worrying and feeling irritable caused a significant decrease in the total domain of quality of life scores (p=0.034, p=0.012, p=0.010, respectively). Chemotherapeutic drugs can cause symptoms that can seriously affect quality of life in children.

Analysis on the Therapeutic Music of Chinese Five-sounds (오음 표준화를 위한 중국 '오음' 치료음악의 분석)

  • Ha Ki Jong;Lee Yong Tae;Kim Gyeong Cheol
    • Journal of Physiology & Pathology in Korean Medicine
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    • v.16 no.6
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    • pp.1106-1109
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    • 2002
  • The analysis on the therapic music of chinese five-sounds studied in order to the stand ardization of the five-sounds. The results were as follows; The central sound of Gung(宮) becomes Do. This music goes on slow speed from first to last and appears the bright, quiet and stable mood. The central sound of Sang(商) becomes Re. This music mainly uses the brass and the fist appears the heavy feeling but gradually becomes ascending mood. The central sound of Kang(角) becomes Mi. This music mainly uses the wood-wind imstrument and appears the most light and vivid feeling. The central sound of Chi(徵) becomes Sol. All instruments sound grandly in the first part, and subsequently sound gentle. The central sound of Woo(羽) becomes La. This music appears dark and tragic mood that is generally used in the minor key. It is played slowly on the whole and appears lyrical feeling in the process of controlling and quiet. In the future, the study on diagnosis and therapy through the standardization of the five-sounds will be continued.

Effect of Structure and Surface Characteristics of worsted Wool Fabrics on the Subjective Hand - Women's Spring -Fall Suit Fabrics - (소모직물의 구조적 특성 및 표면특성이 주관적 감각에 미치는 영향 -여성춘추용 수트 직물을 중심으로-)

  • 김동옥;최원경;김은애
    • Journal of the Korean Society of Clothing and Textiles
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    • v.26 no.2
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    • pp.355-363
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    • 2002
  • The purpose of this study was to investigate how the weave type, yarn twist fabric count and fiber content of the worsted fabrics affect the subjective sensation of the hand. Thirty worsted fabrics that were mainly used for the spring and fall ladies'suits at national brands were selected. Variables were such as four different kinds of weave types, plain, twill, satin and decorative; two levels of yarn twist, normal and high; various fabric counts; two different fiber contents, pure wool and Lycra contained. Image analysis and wavelet transform techniques were used to quantify the surface fiber, For surface characteristics, MIU, MMD and SMD were measured by KES-FB system. The Questionnaires with 23 adjectives were used for the subjective hand evaluation. Panels were So specialists of fashion or fabric designers and merchandizers. By Factor Analysis, six factors that represent the subjective hand were extracted. The relationship between these factors and structural variables were analyzed. Yarn twist was significantly related to the surface characteristics and resilience. Weave structure affected surface characteristics, volume/warm-cool feeling and resilience. Fabric counts showed relations with volume/warm-cool feeling and the fiber contents with volume/warm-cool feeling, resilience and elastic properties. MIU, MMD and SMD showed no relations with the surface fibers. Subjective sensation of surface characteristics was affected by SMD and surface fibers.

A Study on Applications of Housing Interior Design Elements according to the Sensibility Type (감성유형에 따른 주거 실내디자인요소 적용방안)

  • Park, Ji-Min;Park, En-Sun
    • Journal of the Korean housing association
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    • v.25 no.3
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    • pp.165-179
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    • 2014
  • The purpose of this study was to draw application elements of housing interior design according to user-oriented sensibility types. The sensibility evaluation experiments were conducted to target the general user 118 people using the sensibility evaluation tool for housing interior space. The results of the analysis were as: To produce the 'cozy' space, the colors and materials giving soft and natural feeling should be used. For the 'practical' space, type of ceiling and window that give the visually open feeling, the user-oriented furniture arrangement that allows using the space efficiently. For the 'cheerful' space, the simple and natural effects should be produced by using closed space that stable. For the 'traditional' space, the natural fishing material having rough texture should be used. For the 'unique' space, the space contained the dynamic feeling by the diagonal or vertical line and the graphic expression in the wall. For the 'congenial' emotional space, basic is the symmetric, stable and simple space. On the other hand, for the material, small size, natural texture or typical and soft materials should be used. For the 'sensuous' space, the dynamic and vertical sense of space should be expressed by the type of ceiling. The most important elements for the space of 'gorgeous' sensibility, is the color.

Tactile Response Characteristics of Haptic Displays based on Magneto-Rheological Fluids (MR 유체를 이용한 햅틱 디스플레이의 질감 반응 특성)

  • Jang, Min-Gyu;Choi, Jea-Young;Lee, Chul-Hee
    • Tribology and Lubricants
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    • v.26 no.3
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    • pp.184-189
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    • 2010
  • In this paper, tactile response characteristics in medical haptic interface are investigated to characterize the feeling of contact between the finger skin and the organic tissue when a finger is dragged over tissue. In order to represent the tactile feeling, a prototype tactile display incorporating Magneto-Rheological (MR) fluid has been developed. Tactile display devices simulate the finger's skin to feel the sensations of contact such as compliance, curvature and friction. Thus, the tactile display provides the surface information of organic tissue to the surgeon using different actuating mechanisms ranging from the conventional mechanical motor to the smart material actuators. In order to investigate the compliance feeling of human finger's touch, vertical force responses of the tactile display under the various magnetic fields have been assessed. Also, frictional resistive force responses of the tactile display are investigated to simulate the action of finger's dragging. From the results, different tactile feelings are observed as the applied magnetic field is varied and arrayed magnetic poles combinations. This research gives a smart technology of tactile displaying.

Development of Seat Belt Pulling Noise Index and Evaluation System Research (시트 벨트 인출 소음 평가 기술 및 인덱스 개발 연구)

  • Cho, Hye-Young;Lee, Sang-Kwon;Kang, Hee-Su;Son, Joo-Hwan
    • Transactions of the Korean Society of Automotive Engineers
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    • v.23 no.2
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    • pp.185-190
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    • 2015
  • The purpose of this study is developing the quantify the seat belt pulling Noise index and evaluation method. This paper presents the objective method to evaluate the emotional feeling about the pulling Noise of the seat belt. The physical quantification is required to objectively evaluate the emotional feeling of the pulling Noise. This is called the "Noise metric." The Noise metric is should correlated to the subjective rating of the pulling Noise. The pulling Noise index is developed throughout the linear regression of the Noise metric and the subjective rating. The developed index is used for the objective evaluation of the emotional feeling about the pulling Noise of a seat belt throughout the modification of seat belt components.

A Study on the Meaning of Sensibility and Vocabulary System for Sensibility Evaluation (감성 평가를 위한 감성의 의미 재정립과 어휘 체계에 관한 연구)

  • Jung, Hyun-Won;Nah, Ken
    • Journal of the Ergonomics Society of Korea
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    • v.26 no.3
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    • pp.17-25
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    • 2007
  • 'Emotional value' has been a buzz word for design and ergonomics in the era of business innovation. However, the complication of 'emotion' in terms of literal and practical meaning has made it a challenging but confusing task for designers to develop a new product with emotional value. 'Sensibility' and 'emotion' are interchangeable terms to describe human feeling ('gamsung' in Korean). The confusion reached at its peak with Korean terms. Even scholars in Korean language, psychologists, ergonomists, and designers are bewildered at the choice of proper expression for human feeling in both Korean and English. The difficulty could explain the problems in 'sensibility ergonomics' in Korea. The purpose of this paper is to provide both fundamental and satisfying information with people in the area of 'sensibility ergonomics'. Therefore, in this paper, a number of articles and books on sensibility, psychology, sensibility ergonomics, and design were reviewed to clarify the meaning of sensibility and relationship among similar words that have been used with unintentional misunderstanding. Also many adjectives on human sensibility were collected and complied for the use of sensibility evaluation.

Concept Analysis for Psychological Insulin Resistance in Korean People with Diabetes (심리적 인슐린저항성 개념분석)

  • Song, Youngshin
    • Journal of Korean Academy of Nursing
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    • v.46 no.3
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    • pp.443-453
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    • 2016
  • Purpose: The purpose of this study was to define the concept for psychological insulin resistance in the Korean population with diabetes. Methods: The Hybrid model was used to perform the concept analysis of psychological insulin resistance. Results from both the theoretical review with 26 studies and a field study including 19 participants with diabetes were included in final process. Results: The preceding factors of psychological insulin resistance were uncontrolled blood glucose and change in daily life. The concept of psychological insulin resistance was found to have three categories with 8 attributes such as emotional factors (negative feeling), cognitive factors (low awareness and knowledge, low confidence for self-injection) and supportive factors (economic burden, dependency life, embarrassing, feeling about supporters, feeling of trust in, vs mistrust of health care providers). The 8 attributes included 30 indicators. Conclusion: The psychological insulin resistance of population with diabetes in Korea was defined as a complex phenomenon associated with insulin therapy that can be affected by emotional factors, cognitive factors, and supportive relational factors. Based on the results, a tool for measuring psychological insulin resistance of Koreans with diabetes and effective programs for enhancing insulin adherence should be developed in future studies.