• 한국식생활문화학회지
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• 제34권4호
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• pp.424-431
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• 2019

The purpose of this study is to analyze and evaluate the key success factors for the fast food industry in the region of Lahore Pakistan. Fast food concept developed very speedily in the last few years in Lahore region. The success or failure of a fast food industry based on some factors like Physical environment, Brand-name, Food quality, Price, Taste, Promotional activity, Habitual consumption, Health threats, Consumer expectation, and Family meal. To identify which of these factors has a greater influence on consumer satisfaction, four fast food restaurants such as McDonald's, PIZZA HUT, KFC, and subway were targeted randomly. The proposed research is quantitative in nature and for data collection; a random sampling technique was used. A questionnaire survey answered by 273 people was considered in this research. Data have been analyzed through statistical techniques. It is observed that Brand name, Food quality, Physical environment, Health threats, Price, Family meals, Habitual consumption, and Consumer expectation showed significant impacts on Fast food industry compared to other factors evaluated herein.

• 경영과학
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• 제19권2호
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• pp.59-73
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• 2002

There have been academic debates upon which measure is more desirable in measuring service quality between SERVQUAL and SERVPERF In addition, Korean fast food industry is rapidly growing due to increasing income and globalization. Our study tried to contribute to both academic and practical issues. We compared SERVQUAL and SERVPERF measures to determine which one is superior to measure service quality in Korean fast food franchise. We collected data from two branch restaurants of one American global fast food franchise system. Regression analyses resulted in that SERVPERF outperformed SERVQUAL. Furthermore, we compared the goodness of fit of the two structural equation models of SERVQUAL anO SERVPERF, respectively. The SERVPERF model showed a much better model fit than the SERVQUAL model did. Thus, we suggest that SERVPERF be used to measure service quality in Korean fast food industry.

• 한국식품영양학회지
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• 제5권2호
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• pp.150-162
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• 1992

This survey was carried out to investigate the effects of dietary attitude on the nutrition knowledge, food habits and the intake of instant food, convenience food and fast food between two groups of college women, a nutrition major group and nutrition non-major one. Questionnaires were completed by 214 nutrition majors and also by 145 non-majors. Nutrition majors showed better average in meal time regularities per week than nutrition non-majors. And nutrition non-majors had a higher frequency rate in taking of instant food and fast food than nutrition majors. In the case of both college women, those who take a meal regularly at each meal times have a higher score in food habits. The women who ate instant foods more frequently got a lower score in food habits, bot the frequency of the intake of instant foods did not affect the score of nutrition knowledge On the other hand, the women who had fast foods more frequently got a higher score in food habits and lower score in nutrition knowledge. When college women have a little of nutrition knowledge, they have a tendency to keep their meal time regularity and right dietary attitude pattern. In the dining-out pattern, the college women liked to eat flour foods and they preferred western foods than Korean foods. The motivation of food selection was for convenience and for time saving which were the reason for satisfaction to the products of food service industry. The products of food service industry were found to be unsatisfactory in nutrition and sanitation. Therefore, we must be mute aware of preventing the disappearance of Korean traditional foods and for developing dietary culture successively, the products of food service industry which are more suitable for Korean should be developed.

• 한국컴퓨터정보학회논문지
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• 제12권5호
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• pp.263-271
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• 2007

21세기에는 세계적으로 서비스산업의 비중이 커지고 있는 경향에 발맞추어 국내에서도 제조산업 위주의 경제환경에서 서비스산업으로의 경제구조로 바뀌고 있다. 따라서 서비스품질은 조직의 성공여부에 중요한 요인으로 작용하고 있다. 본 연구는 PZB(Parasuraman, Zeithaml and Berry)의 SERVQUAL모형에서 서비스품질속성들인 유형성, 신뢰성 대응성, 확신성 및 공감성 등의 5가지 차원들을 이용하여 서비스산업의 일종인 패스트푸드업에서 고객만족에 영향을 미치는 서비스품질속성들을 규명하며, 최종적으로 구매 후의 고객 행동에 미치는 영향을 분석하였다. 그러므로 본 연구는 패스트푸드 서비스 산업에서 고객 만족에 영향을 주는 서비스품질 요인들의 개선 대상을 발견하도록 도와주는데 그 목적이 있다.

• 한국엔터테인먼트산업학회논문지
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• 제13권5호
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• pp.25-36
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• 2019

본 연구는 다양한 연령층으로 확대되고 있는 패스트푸드의 섭취실태 등을 분석하여, 소비자들이 균형되고 올바른 식생활을 실천할 수 있는 영양프로그램 개발 및 교육을 위한 자료로 활용하고자 수행하였다. 패스트푸드 섭취빈도는 20대와 30대에서 높았으며, 연령에 따라 유의한 차이를 보였다. 패스트푸드를 선택할 때 정보를 얻는 곳은 20대는 주로 친구와 인터넷이었으며, 30대 이상은 대중매체를 주로 이용하였다. 패스트푸드 섭취로 인한 가장 큰 식생활의 변화는 자극적인 음식을 좋아하게 되었고 외식의 빈도가 증가하였다. 패스트푸드를 젊은층은 맛이 있어서 선택하였으며, 중장년층은 시간의 영향을 받지 않아서 선택하였다. 패스트푸드를 섭취하였을 때 염려되는 것으로 30대는 주로 체중의 증가와 50대 이상은 건강에 영향을 주는 것으로 나타났다. 패스트푸드에서 개선되기를 바라는 것은 영양, 위생, 가격으로 나타났다. 결론적으로 패스트푸드 섭취빈도, 선택 및 만족도 등이 연령에 따라 유의적으로 영향을 받는 것으로 나타났다. 그러므로 전 연령층을 대상으로 하는 패스트푸드 섭취와 관련된 연구가 활성화되어 균형된 식생활을 실천할 수 있는 영양프로그램 개발 및 교육을 위한 기초자료의 확보가 필요할 것으로 생각된다.

• 한국식품영양학회지
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• 제4권1호
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• pp.45-60
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• 1991

This survey was carried out to Investigate the effects of dietary attitude on the nutrition knowledge, food habits, the daily average nutrient Intakes and the intake of Instant food, convenience food & fast food between college women and their mothers. Questionnaires were completed by 214 college nutrition majors and also by their mothers numbering at 173. College women's mothers showed a better average in meal time regularities per week than that of. college women. Also it is the fact that the college women had a higher frequency rate of instant food and fast food than their mothers. In the case of both college women and mothers if they eat at regular meal times they had a higher score in food habits. But the daily average nutrient intakes was not significant because of the fact that the meal time regularity and nutrient intakes 414 not concise. The higher frequency of instant food intake had a lower score in food habits and nutrition knowledge. The higher frequency of fast food Intake had a higher food habits score but it also had a lower score in nutrition knowledge. As in the intake of instant food and convenience food the college women had a higher Intake frequency. In the dietary pattern the college women they liked to eat (lour foods. But their mothers liked to eat Korean foods. The selective motive and the degree of satisfaction of food service industry product was for convenience and time saving. The food service industry products were found to be unsatisfactory in nutrition and sanitation. Therefore we must be more aware of preventing the disappearance of Korean traditional foods. For the continuing development of our dietary culture we need to have the food service industry to develop more suitable diet for Korean.

• 식품보건융합연구
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• 제10권4호
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• pp.1-8
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• 2024

This study investigates the impact of servicescape elements in franchise fast food restaurants on the attitudes and revisit intentions of Generation MZ. Employing a mixed-methods approach, we surveyed 231 MZ consumers across five major urban centers. Our findings reveal that ambient conditions, spatial layout, and technology integration significantly influence MZ consumers' perceptions and behaviors. Specifically, sustainability-oriented design, customizable spaces, and seamless digital integration emerged as key drivers of positive attitudes and increased revisit intentions. Furthermore, we identify important generational differences, with Gen Z placing higher importance on Instagram-worthy aesthetics and contactless service options compared to Millennials. This research contributes to servicescape theory by proposing a novel framework tailored to MZ consumers in the fast food context. It offers practical implications for franchise operators seeking to attract and retain this crucial demographic. Our study highlights the evolving preferences of younger consumers and underscores the need for adaptable servicescape strategies in the fast food industry. The results suggest that franchises investing in environmentally conscious designs, flexible spaces, and cutting-edge technology are likely to see improved customer satisfaction and loyalty among MZ consumers. Future research could explore the long-term effects of these servicescape elements on brand perception and market share within the competitive fast food landscape.

• 한국조리학회지
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• 제23권8호
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• pp.128-136
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• 2017

This study was conducted to identify the relationship among various service quality clues, brand trust, brand distinctiveness and revisit intention focusing on fast-food restaurant consumers. Using online questionnaires tool in South Korea, a total of 450 questionnaires were distributed and 390 participants were used for further statistical analysis through SPSS 21.0 and AMOS 21.0 for Windows. Four service quality factors (menu, interior, exterior, staff) were extracted from twelve questions. According to the result of this study, several service quality factors of fast-food restaurants' have positive effects on brand trust and distinctiveness. Specifically, staff and menu and exterior were significant predictors of brand trust, and staff and menu of fast-food were critical antecedents of brand distinctiveness. In addition, the brand trust has positive influence on brand distinctiveness as well as revisit intention. Although there are many studies which proved the relationships among various selection attributes and other outcome variables such as brand loyalty or image, little research explained the relationships among service quality factors of fast-food restaurants, brand trust, brand distinctiveness, and revisit intention. Therefore, present study will contribute to provide significant results and some practical implications in both the fast-food restaurant industry and academic research.

• 디자인학연구
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• 제16권1호
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• pp.169-180
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• 2003

외식 산업에 있어 다국적 브랜드가 국내 외식사업을 잠식하고 있고 그러한 브랜드가 국내 소비자에게 인지도가 높아가고 있는 시점에서 패스트푸드도 브랜드화된 하나의 제품이라 보고 그 가치를 느끼게 하는 비쥬얼 아이덴티티를 중심으로 브랜드 인지도와 이미지 연상을 연구를 통하여 전개하고자 한다. 최근에 외식산업의 발달로 브랜드 아이덴티티에 의한 브랜드 이미지를 통해서 자산가치가 새로히 평가받고 있는 이때에 무엇보다도 여러가지 마케팅 포지셔닝이 다양한 패스트푸드업을 통해서 브랜드 연상(Brand Association)과 그 의미를 확인하는데 그 연구 목적이 있다. 서비스를 제공하는 음식의 제조와 판매가 분리된 조직적인 경영기법인 프랜차이징 시스템(Franchising System)으로 운영하는 특성을 갖고 있다. 이러한 경영전략은 소비자에게 자사 브랜드의 인지도와 충성도를 높이는 매우 중요한 포지셔닝(Positioning)으로 차지하고 있는 것이다. 또한 이미 발생된 브랜드 마크에 의한 색체와 도형 등 비쥬얼이미지(Visual Image)에 의한 연상(Association)이 어떻게 나타내고 있는가 연구함으로 국내 패스트푸드업의 프랜차이즈(Fran chise)의 활성화에 도움이 되고자 한다.

• 한국식생활문화학회지
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• 제19권3호
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• pp.313-325
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• 2004

The purpose of this study was to examine Korean restaurant industry during $1979{\sim}2001$, and to review Korean restaurant industry related by statistics. Finally, to predict the Korean restaurant industry, major restaurant industry was categorized into fast food restaurants, family restaurants, pizza restaurants and ice cream restaurants. A contents analysis used to review Korea food industry yearly statistics and monthly magazine 'restaurant'. Korean food service industry yearly statistics have been published since 1980, the magazine 'Restaurant' has been published since 1985, but the statistics was recorded from 1995.