• Journal of the Korean Society of Costume
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• v.51 no.5
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• pp.61-75
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• 2001

This study was intended to observe strategic fashion-presentation in Music stars according to the change of the star system in the Korean popular musics. The Korean Music stars since 1990s have been made, fabricated and have excessively depended on the demand of the teenagers. Therefore their distinctive fashion-presentation is considered as more important element than those of the past. Consequently. the characteristics of the fashion-presentation in the Korean Music star these days are as follows : First. Music stars shows fashion-presentation that has a consistent fashion theme. That is one of the key success factor to raise the recognition of star singer. Second. Music star produces fashion images which reflects identity and of subculture. Those appearance have won wild popularity of the Peeps 1990's new generation. Third. although there is no change music genre and emotion. through merely renovation of their fashion image, Music star got diversity and originality of the characteristics of contemporary cultural goods. Fourth. In case of famous dance groups, in the past they maintained a singular atmosphere as a group, but in 1990'Music star group each members of the group have individually fashion-presentation. So, they can get more fans. Fifth, Music singers borrow or duplicate fashion-presentation from each others. Such as similar fashion-presentation guarantees support of the same fans.

• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.4
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• pp.467-481
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• 2014

This study examined consumer responses of photos used in Internet shopping malls. The content analysis conducted a preliminary study of the top 100 online shopping malls to investigate current website practices. Stimuli based on the preliminary study. The present study was a $2{\times}2$ factorial design that evaluated two independent variables of product presentation and background. We analyzed 410 responses derived from the descriptive analysis, factor analysis, and covariance analysis through SPSS 20.0. The results showed that a product presentation was significantly different in attractiveness, informativeness, satisfaction, and repurchase intention after controlling apparel items and model. This product presentation in everyday life had greater mean values than product presentation with the posing model. The background had a significant mean difference in all consumer responses expect for attractiveness. Overall product presentation in everyday life and indoor cases were evaluated as most positive by the respondents. The findings provide practical implications for online shopping malls integrating product presentation.

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.5
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• pp.804-824
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• 2021

This study qualitatively explored the case of users utilizing multiple accounts on one social network service to create their own multiple spaces and different personas. The purpose of the study was to understand the behavior of people who use multiple accounts to express their identity online using Carl Jung's personality theory. We used in-depth interviews and the Zaltman metaphor elicitation technique (ZMET), targeting 19 people in their 20s and 30s who use more than one personal account on Instagram. Creating a shared consensus map using the configuration concept of ZMET derived six personas in relation to Instagram accounts. The motivations for the respondents' self-presentation associated with their personas and self-presentation types shown on Instagram were analyzed in terms of persona and fashion and subdivided into five dimensions: relationship management strategic presentation, self-monitoring presentation, competence demonstration presentation, anonymous presentation, and persona-centered presentation. Each respondent's persona and self-presentation formed by the Instagram account was analyzed.

• The International Journal of Costume Culture
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• v.12 no.2
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• pp.163-178
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• 2009

Fashion pictorials are recognized as another form of communication method beyond the concept of simply providing information or being artistic photography. Therefore, it is believed that there is necessity to know methods of making a strong impression on people's conscience by effective usage of various presentation techniques that can be used in fashion pictorials. This research studied characteristics of closed form and open form of Wolfflin's precept of forms presented in scene construction. Depaysement technique was classified into three classes which are alien transportation of a part, deformation and ambivalence of an image through literature review of depaysement presentation technique. After studying the concept and characteristics of narrative applicable as the open form, Annie Leibovitz's "Alice's Adventures in Wonderland" published in an actual fashion magazine was analyzed as an empirical study based on the theoretical research. Through this study, potential of applying depaysement technique as a presentation technique of closed form and narrative as a presentation technique of open form on fashion pictorials was identified. Factors that infuse creativity and achieve uniformity in producing fashion pictorials were shown through analysis of actual fashion pictorials.

• Fashion & Textile Research Journal
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• v.19 no.6
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• pp.701-711
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• 2017

This research aimed to understand selfie behavior in social networking sites (SNSs). The research was conducted on the basis of the functional theories of attitude, verified self-presentation attitude, and self-expression attitude that affect selfie behaviors (i.e., taking selfies, posting selfies, and taking selfies for fashion product exposure). The moderating effect of satisfaction toward one's appearance was identified. The participants of the study were SNS users aged 20-30 years who had posted selfies in the past month. A survey was performed using an online panel of an international survey firm. The data were analyzed using hierarchical regression analysis on SPSS 22.0. Results corroborated that self-expression attitude affected the number of selfies taken but not the number of selfies posted and those uploaded for fashion product exposure. Self-presentation attitude exerted a significant effect on the number of selfies posted and those uploaded for fashion product exposure. When satisfaction toward one's appearance was high, self-presentation attitude increased the influence of the behaviors of posting selfies and uploading selfies for fashion product exposure. Self-expression attitude also significantly influenced the number of selfies taken due to the moderating effect of satisfaction toward one's appearance. This research was made meaningful by its quantitative analysis of selfie behavior in SNSs. The results confirmed the different functions of attitudes affecting selfie behavior. With the improved understanding of selfie behavior obtained from this research, Social Media marketing may be carried out in various industrial fields in the future.

• Journal of the Korean Society of Costume
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• v.64 no.6
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• pp.131-147
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• 2014

Purpose of this study is to analyze the meaning of the hybrid digital culture and to find out the features of digital fashion shows appearing in the period of the hybrid digital culture as there have been almost no studies on the hybrid cultural values in the fashion shows and on the diachronic socio-cultural viewpoint of fashion show. The characteristics of hybrid digital culture were identified through the analysis of cases, and they were organized into three for this study; 'non-economic creativity', 'interactive communication' and 'transcendence'. Based on these characteristics, the features of hybrid digital cultures in the modern digital fashion shows were classified into the digitalization of presentation form and the acceptance by audience of digitalization using case studies. The features of digital fashion shows which appear through the presentation form in the digital fashion shows are as follows; 'Expansion of presentation media of runway' and 'Destruction of component factors of runway'. The features of digital fashion show in the perspective of audience's acceptance of digitalization are as follows; 'Audience's field experience through the live video', 'Participation by audience in interactive manner' and, 'Immersion in the virtual reality by the audiences'.

• Journal of Fashion Business
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• v.19 no.6
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• pp.112-126
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• 2015

In social environments, hashtags have been widely adopted and have become a new form of language for users. The current study attempts to enhance our understanding of users and their motivations to use hashtags when posting fashion-related information. Specifically, this study examines whether user characteristics (fashion leadership, conspicuousness) influence their motivations to use hashtags (curation, self-presentation, information diffusion), which then leads to behavioral intentions to continue to use hashtags and recommend the same to others. An online survey was administered to test our research questions. A total of 136 consumers in their 20s, 30s, and 40s living in Korea were used for data analysis. Structural equation modeling was conducted, which revealed that fashion leadership and conspicuousness had a positive impact on users' motivations of curation, self-presentation, and information diffusion. Motivations of self-presentation and information diffusions were found to affect users' behavioral intentions while curation had no significant impact. Practical implications are presented.

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.1
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• pp.180-199
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• 2021

This study investigated natural aroma fragrance on the fashion image of Galchon, a traditional natural dyeing textile made with immature persimmon from the Jeju area, Korea. Nine fabric pairs consisting of differently colored cotton and silk Galchon with various tones and fabric types were used for subjective evaluation. Thirty five female college students evaluated the specimens using a 7-point scale questionnaire for fashion image-related adjectives. A specimen with three different presentation types that included fabric without fragrance (FO), fabric with citrus fragrance, and fabric with chamaecyparis (FCP) were randomly provided to a subject. As a result, color variables of Galchon were found to be the primary influence on fashion images for both cotton and silk Galchon that showed interaction effects with presentation types. The citrus fragrance increased the feeling of 'Active' while chamaecyparis tended to contribute to a stronger perception of 'Elegance' for cotton Galchon. Finally, these results were used to develop prediction models for fashion images of Galchon that employed color variables and presentation types.

• Journal of Fashion Business
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• v.8 no.6
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• pp.90-102
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• 2004

The purpose of this research is to identify the phases of the fashion merchandising process and the range of the fashion designer's work as well as performing degree at each stage according to the brand types of domestic women's apparel. The preliminary research was conducted with the chief designers of five woman's apparel manufactures located in Seoul and the questionnaires were collected from 192 fashion designers. They were measured by the five point Likert-type scales. For a data analysis, the Pearson's Correlation, ANOVA, Sheffe Test, MANOVA were used with SPSS V. 11.0. The results are as follows; 1. The steps which fashion designers of domestic apparel brand take in fashion merchandising process have been identified in 7 stages- Environment Information, Target Market Planning, Design Planning, Design Development, Price Settlement, Presentation & Line Release, Production. 2. The task achievement level of fashion designers in fashion merchandising process differs in brand types as well as in fashion merchandising stages. In NB, the designer's work was conducted in order of Design Planning(M=4.58)$\to$Presentation & Line release(M=4.31)$\to$ Environment Information(M=3.83)$\to$Target Market Planning(M=3.13). In DB, in order of Price Settlement (M=4.80)$\to$Production(M=4.33)$\to$Design Development(M=4.27)$\to$Design Planning(M=3.77)$\to$Presentation & Line release(M=3.20)$\to$Environment Information (M2.70). In GB, in order of Production(M=4.38)$\to$Design Planning(M=4.22)$\to$Price Settlement(M4.16)$\to$Environment Information(M=3.83)$\to$Merchandising Target Market (M=3.72)$\to$Design Development(M=3.65). 3. Considering the other factors such as sales, the amount of owning shops, item amounts that are related to the company size, this study shows that only the brand type affects designer's task achievement.

• Journal of the Korean Society of Costume
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• v.65 no.6
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• pp.133-147
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• 2015

The aim of this study is to review the creative fashion installation of Henrik Vibskov, Danish designer. Its intention is to contribute useful information for more innovative fashion presentation. As a research method, document and case study were performed and his collections from 2004 F/W to 2016 S/S were analyzed. In fashion installation, the designer puts objects in meaningful spaces in order to convey a certain message, to make an integrated artwork, and to interact with spectator. It has been used in fashion exhibitions, as well as in the set design of fashion performance and fashion show. The results were as follows. Henrik Vibskov's fashion installation has three features, which are 1)conceptual theme approach that communicates a twisted and metaphoric message, with a poetic and interesting show title, 2) surrealistic scenography that plays with fragmentation of the human body, clustering of plastic and symbolic objects, innovative color transformations, and visual trickery between figures and the background, and 3) setting for multisensory performance that makes spectators interact by making artistic objects and surroundings, which stimulates the five senses. Henrik Vibskov's fashion installation can exist as an independent artwork, and not just as a supporting piece for a fashion show. It has both artistic and fashionable values, and can be an effective fashion presentation communicating his conceptual fashion themes.