• 복식
• /
• 제50권8호
• /
• pp.165-175
• /
• 2000

The Purposes of this study are to analyze fashion trading area's conditions of Busan area to establish fashion marketing strategies for the conditions of location in choosing the new retailers and to propose the most efficient, optimum fashion trading area(FTA) under the management mind of low cost and high efficiency according to the changes of 21C management paradigm. The subjects of investigation for this study were 1083 women visited FTA in Busan. The data were analyzed by using MANOVA, ANOVA, frequency and trend analysis, and the Cronabach $\alpha$ and Turkey HSD were also applied. The results of this study were summarized as follows. 1 The characteristics of consumer spatial behavior according to fashion trading area show significant difference in starling position, movement means, movement time, visit purpose and visit frequency. 2 The buying behavior of fashion items according to fashion trading area shows difference in fashion trading area shows difference in fashion trading area, store and buying behavior.

• 한국의류학회지
• /
• 제40권2호
• /
• pp.203-220
• /
• 2016

This research analyzed characteristic changes in trading areas and the success factors of popular fashion trading areas (Garosu-gil, Dongdaemun, and Itaewon). This research adopts a social network analysis method to semantically analyze trading areas. Articles on the three fashion trading areas were located through KrKwic software to extract keywords and calculate word frequency. Keywords with high frequency were placed through NodeXL software to identify relationships among keywords. Researchers created a network of relationships among trading areas and between past and present of trading areas to analyze and visualize. In the past (2008-2009), the trading areas of Dongdaemun, Garosu-gil and Itaewon were placed horizontally with a limited number of shared keywords between them. However, the three trading areas retain diverse rage of keywords and an organic realtionships five years later (2013-2014). Compared to the past, all three areas see the emergence of relevant fashion keywords such as 'designer', 'design', 'brand'. Additional cultural keywords such as 'culture/art/performance', 'exhibition', and 'event' have commonly appeared and imply that related industries are an important factor as well. Fashion companies that consider evaluating areas for a new store opening need to understand the trading area characteristics and select the most suitable area. In addition, it is necessary to equip the trading area with basic fashion elements as well as relavant industry when the government tries to develop fashion trading areas.

• 패션비즈니스
• /
• 제10권1호
• /
• pp.148-163
• /
• 2006

The purpose of this study is to examine differences in university students' spatial behavior and time for purchasing weekdays or weekends according to trading areas they use to purchase casual wears. Theoretical background examined trading areas, in Busan, consumers' spatial behavior. An empirical research developed a questionnaire as a measuring tool to conduct a preliminary survey and a main survey. Data collection was implemented with 507 students from four universities in Busan; and for data analysis, descriptive statistics, cross-tabulation analysis, correspondence analysis, and McNemar test were carried out by using the SPSS for Windows 12.0K program. This study obtained the main results as follows: The characteristics of university students' spatial behavior according to trading areas show significant difference in reasons of trading area selection, time slots for visiting. University students who visited the Seomyeon trading area were found to consider comparison-based purchasing and prominence of the trading area, regardless of the time for purchasing weekdays or weekends. As for trading areas around Busan National University, visits were mainly due to accessibility. Students visited trading areas in Nampo-Gwangbok-dong regardless of the time for purchasing in diverse reasons of trading area selection, time slots. As for trading areas around Kyungsung University, students were visited due to accessibility.

• 한국의류학회지
• /
• 제29권3_4호
• /
• pp.511-522
• /
• 2005

The purpose of this study is to analyze the organization of trading area and fashion trend in Gumi based on the observation of fashion brand stores which had been undertaken on a regular basis from July 2001 through July 2004. Gumi has over 1,000 stores located in main trading streets, about $25\%$ of which was fashion retail stores. In July 2004, $64.6\%$ of them was selling branded products, and the number of unisex casual wear stores was the greatest, followed by women's casual wear stores, sportswear stores, and children's wear stores. On the main streets of Gumi, casual attires as well as casual wear stores can be easily observed because the population of eumi is young compared to that of other regions. Among casual wear brands, especially sensory, or trendy casual wear brands such like BNX, A6, Coax, Koolhaas, EXR, and Smex came into Gumi area in large numbers since fall of 2002. From the observation data, dynamic and systemic effects of economic state, population, seasonal elements, product characteristics, etc. on the organizations of trading area were identified.

• 한국의류산업학회지
• /
• 제14권6호
• /
• pp.928-940
• /
• 2012

The present study aimed to propose the competitive strategy to fashion brand franchise stores by analyzing articles regarding success stores as published in fashion magazines. A total of 91 articles were selected from three fashion magazines and content analysis was applied to extract major factors. Four types of trading areas and eight product types were compared by the major factors. As results, six major factors composing competitive strategy were analyzed such as personal selling, management of sales forces, promotion, customer relationship management, management of store space, and relationship with headquarter. Comparing competitive factors by the types of trading area, management of sales forces and personal selling were crucial for central district and for outlets/interchange district. On the other hand, personal selling and customer relationship management were important for local district while management of store space and personal selling were critical for tenants of the large discount store/shopping mall area. Comparing by product types, personal selling was the most important factor for all product types except young casualwear whereas the second important one was management of sales forces for adult casualwear, womenbbbs wear, and others. For menbbbs wear, sales promotion was the second important one whereas management of store space was the second crucial one for underwear and childrenbbbs clothing. Based on the present study result, it is proposed that competitive strategy of individual fashion brand franchise store should be differently developed because the characteristics of trading area and product type are different and in turn, customers benefit and competition might be different.

• 복식
• /
• 제54권5호
• /
• pp.139-153
• /
• 2004

The first purpose of this study was to compare the fashion zones and fashion brands on the floors in small and medium volume department store with those of big department stores within adjacent trading area. The second purpose was to find out similarity and differentiation of near-by department stores. The third one was to propose the future fashion marketing strategies of the department stores. The methods used were references, internet, field observation, and interview in 2002. Eight department stores within adjacent trading area were classified and analysed In "Gangnam division", "Seocho division＇. and "Youngdeungpo division". The results were as follows : Firstly, there was a low relationship between the degrees of brand equalization of each department store in the "Gangnam, Seocho. and Youngdeungpo division". Secondly, there was an alteration on the floor layout of each department store. It was layed out in a way that allowed for customers, who wanted to just purchase specific items, to go upstairs and look around several stores, which allowed for not only rise in the amount of sales but also offer the convenience of one stop shopping for the customers. Thirdly I proposed several marketing strategies such as lifestyle marketing, relationship marketing, and compile marketing which solves everyday life agenda. I also proposed the solution selling education to develop service education of salesperson. I finally proposed the overriding priority policy by sales record of each store.licy by sales record of each store.

• 복식문화연구
• /
• 제9권6호
• /
• pp.855-871
• /
• 2001

The purposes of this study were to compare the marketing compose elements of Apgujung and Shinchon branch of Hyundai Department Store and to suggest desirable fashion marketing strategies for other Department Stores and retailing stores. The results were as follows: Two kinds of factor were classified form this study; one was Hardware elements such as Trading Area Site, Store Composition, Scale, and Subsidiary facilities etc., another was Software elements like Store Concept, Image, and Merchandising and so on. The followings were suggested from Hardware elements; 1) Trading Area could be classified'local type'and 'spread type'. 2) Each branch was differentiated from store formation of conventional department store which had food department in basement. There were the most powerful women's fashion brand to lead costumers in second basement. 3) In accordance with the position of subsidiary facilities of Hyundai Department Store,'Water Jet Effect'strategy and'Show Effect'strategy could be usefully applied for other Department Stores and retailing stores. 4) The strategy of approaching easily to the target floor which was located in lower floor, could be applied to various retailing stores. The followings were suggested from Software elements; 1) Stores management coping with poles-apart in costumer could be needed to other Department Store and retailing stores. 2) It also could be needed to find and maintain effective ratio between common brand and differentiated brands in the other Department Stores.

• 한국의상디자인학회지
• /
• 제16권3호
• /
• pp.117-133
• /
• 2014

The purpose of this study was to compare with shopping behavior and satisfaction of who have visited Dongdaemun and Myeongdong and to provide the fundamental data for differentiation strategy of two fashion trading area. The survey was carried out targeting shoppers who were in Dongdaemun and Myeoongdong and then a total of 778 questionnaires were used for the data analysis; frequency, t-test, chi-squre independence test using SPSS. 20. The results of this study were as follows. Main shoppers in Dongdaemun were the teenagers and twenties, and in Myeongdong were twenties and thirtys. The shoppers who have visited Dongdaemun significantly considered 'store factor' such as store size and comfortability, store interior, store location and accessibility, and 'product factor' including material and quality, design, formfitting, and various sizes, while Myeongdong visitors thought 'promotion factor'such as business hours, one stop shopping, sale and event etc. as important factor. The degree of satisfaction for marketing mix of Myeongdong trade area was higher than Dongdaemun's one. The case of impulse buying in two trade area was not high, while intention to revisit Dongdaemun and Myenongdong was all higher than average. Consumers were more intended to recommend Myeongdong over Dongdaemun to others.

• 한국지리정보학회지
• /
• 제9권2호
• /
• pp.183-193
• /
• 2006

본 연구는 부산에 거주하는 대학생들의 의류 구매(정장 및 캐주얼) 상권에 따른 공간행동이 주중과 주말의 구매 시기에 따른 것을 살펴보는데 그 목적이 있다. 질문지를 통해서 분석했으며, SPSS 통계 분석 중에서 맥네마 분석기법을 이용하여 대학생들의 의류 구매 시기를 주중과 주말로 분류하여 분석하였다. 분석결과 통계적으로 유의한 차이가 있는 것으로 나타나 어떻게 차이가 있는지 GIS를 통해 시각적으로 살펴보았다 이와 같이 시각적으로 이해하기 위해 GIS의 프로그램 내에서 스파이더 분석방법을 이용하여 대학생들의 정장과 캐주얼의 구매 시 상권방문에 따른 공간행동을 나타내었다. 본 분석을 통해서 의류업체는 소비자들의 의류 구매 특성을 개별적으로 파악하여 전체적으로 혹은 부분적으로 분석함으로써 상권 및 점포 전략을 세우는데 유용하게 이용할 수 있을 것이다.

• Fashion, Industry and Education
• /
• 제16권1호
• /
• pp.56-69
• /
• 2018

Tuban area in East Java, Indonesia, has a role as one of international ancient trading ports since 11th century. For that role, Tuban has accepted many foreign cultures that are brought by other nations, such as Tionghoa and Gujarat. The improvement of Tuban that involves international relationship clearly influences the forms of tradition and culture that is shown in Tuban nowadays. It is believed that from those tradition and cultures owned by people of Tuban, producing cloth is one of the oldest tradition maintained by the people. Those clothes, as one of traditional products, have unique identity that differ them to other regions. It is because the uniqueness of people's knowledge about cosmology concept, and skill owned by the people that passes through generations. This research explains the condition of traditional cloth tradition of Tuban society with fundamental ground data and explains elements that intervenes the tradition, and forms resulted from it.