• 제목/요약/키워드: fashion technology

검색결과 1,600건 처리시간 0.022초

Global Fashion Brand Non-Fungible Token (NFT) Application Case Study

  • Hye-Sook Park;Phil-Joo Moon
    • International Journal of Advanced Culture Technology
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    • 제11권3호
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    • pp.315-320
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    • 2023
  • Covid-19 is rapidly changing the global society. In particular, as the online connected world has become more important in recent years, new communication methods such as VR, AR, and metaverse have emerged as global trends. As social interest in technologies such as metaverse, blockchain, and NFT continues to grow, this study aims to understand the concept of NFT, which is being illuminated as a global trend keyword, and to examine the current status of the global fashion industry. As a result of examining NFT application cases of fashion brands that have grown rapidly since Covid-19, the use of NFT in the global fashion industry can be largely classified into three categories - Collection and Investment Type, Game Type NFT, Marketing and Event Type NFT. Based on this, We expect that this study will be used as basic data to actively utilize NFT, which is still in its infancy, to prepare a plan to revitalize the domestic fashion industry.

Subject positions embodied in military uniform and its influences on modern fashion design

  • Zhang, Huiqin;Wu, Junmin
    • 복식문화연구
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    • 제24권3호
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    • pp.349-357
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    • 2016
  • As a solemn and serious uniform, military uniform can be differentiated easily from any other clothing in the aspects of color, material and style. Inspired by military uniform, fashion designers have been applying military uniform elements into modern fashion design in recent years, which helps to bring military uniform from the trench onto international fashion runway. The primary method of this research is theory analysis method and exampling study method. Based on the collected materials of modern military uniform, this paper takes the fashion and cultural study theory of the famous American scholar Susan B. Kaiser as the leading theory to analyze four subject positions embodied in military uniform, including nation, rank, gender and time and space. By analyzing the subject positions embodied in military uniform, it shows the rich cultural connotation of military uniform and the function of various small details. Meanwhile, by giving specific examples, this paper explores the influences of military uniform on modern fashion design in respect to color, style, material, pattern and accessory. Through the conduct of this research, it comes to the conclusion that military uniform also has the characteristics and properties described in the fashion and cultural theory of Susan B. Kaiser, in addition, designers can be inspired by every specific object around them, which shows the talents of designers.

현대 남성복식에 나타난 Borderless현상 (Borderless Phenomenon in Modern Men's Fashion)

  • 김병옥;이상례
    • 한국의류산업학회지
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    • 제5권5호
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    • pp.470-480
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    • 2003
  • This study looks upon the borderless phenomenon of genres and at the disintegration of boundaries in fashion, the current 'borderless trend', and analyze modern men's fashion having borderless phenomenon under social changes and disclose current men's fashion. The borderless phenomenon of men's fashion declines traditional image of gender and expresses modern men's images strongly in accordance with social changes: Thus, in modern days, men's images have changed from muscular men having show-off and superiority to women-like men having pearly skin and slender figure. Men's fashion also looked for feminization to let men like make-up, beauty salon, cosmetic surgery and women-like hair style, etc. Men have been also given women's sexy and sensual beauty to put on innerwear as an outerwearization. The Influx and mixing of mutually different cultures is expressed in Hippie, Ethnic, Oriental trends. Mutually opposing country's factors mix so that a new culture is established. Also, the sharing of fashions amongst younger and older generation has occurred for reasons that are similar to the reasons above.

Awareness, attitude, and behavior of global and Korean consumers towards vegan fashion consumption - A social big data analysis -

  • Yeong-Hyeon Choi;Sungchan Yeom
    • 복식문화연구
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    • 제32권1호
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    • pp.38-57
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    • 2024
  • This study utilizes social big data to investigate the factors influencing the awareness, attitude, and behavior toward vegan fashion consumption among global and Korean consumers. Social media posts containing the keyword "vegan fashion" were gathered, and meaningful discourse patterns were identified using semantic network analysis and sentiment analysis. The study revealed that diverse factors guide the purchase of vegan fashion products within global consumer groups, while among Korean consumers, the predominant discourse involved the concepts of veganism and ethics, indicating a heightened awareness of vegan fashion. The research then delved into the factors underpinning awareness (comprehension of animal exploitation, environmental concerns, and alternative materials), attitudes (both positive and negative), and behaviors (exploration, rejection, advocacy, purchase decisions, recommendations, utilization, and disposal). Global consumers placed great significance on product-related information, whereas Korean consumers prioritized ethical integrity and reasonable pricing. In addition, environmental issues stemming from synthetic fibers emerged as a significant factor influencing the awareness, attitude, and behavior regarding vegan fashion consumption. Further, this study confirmed the potential presence of cultural disparities influencing overall awareness, attitude, and behavior concerning the acceptance of vegan fashion, and offers insights into vegan fashion marketing strategies tailored to specific cultures, aiming to provide vegan fashion companies and brands with a deeper understanding of their consumer base.