• The Research Journal of the Costume Culture
• /
• v.29 no.6
• /
• pp.922-931
• /
• 2021

Recent developments in information and communication technologies (ICT) can be applied in stores, and the number of fashion stores that have introduced and utilized ICT are increasing. By applying a literature review and empirical research, the types of ICT service factors of fashion stores were identified and categorized. The effect of their importance on consumer behavioral intentions was analyzed. Next, using factor analysis on the ICT service factors, five factors were identified and named as follows: smart space services, smart payment services, virtual image services, product information services, and smart access services. The importance of these factors was then analyzed. The importance of each factor and detailed questions was rated above average. After examining the effect of ICT service on behavior intention, issues such as purchase intention, revisit intention, and word of mouth intention were found to have significant influence. This study is meaningful in that it derives the importance factors of ICT services that can be used in fashion stores in a situation where retail techniques become important and expand, and provides marketing strategies related to consumer behavior according to detailed factors. With retail tech becoming more important and expanding, it is necessary to provide various services that consumers value by utilizing ICT in fashion stores. Considering the results of this study, ICT technology and services of various fashion stores can be effectively utilized and retail tech utilization performance can be improved.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.24 no.2
• /
• pp.59-72
• /
• 2022

The online fashion market in the 21st century has shown rapid growth. Against this backdrop, using consumer activity data to provide customized customer services has emerged as a viable business model that draws attention. Algorithm-based personalized recommendation services are a good example. But their application in fashion products has clear limitations. It is not easy to identify consumers' perceptions of the attributes of fashion, which are various, hard to define, and very sensitive to trends. So there is a need to compile data on consumers' underlying awareness and to carry out defined research to increase the utilization of such services in the fashion industry and further engage consumers. This research aims to classify the attributes and types of fashion products and to identify consumers' perceptions of a given situation where a recommendation service is offered. To find out consumers' perceptions of and satisfaction with recommendation services, an online and mobile survey was conducted on women in their 20s and 30s, a group that uses recommendation services frequently. A total of 455 responses were used for analysis. SPSS 28.0 was used, combined with Conjoint Analysis and multiple regression, to analyze data. The study results could provide insights into a better understanding of recommendation services and be used as basic data for companies to identify consumers' preferences and draw up a detailed strategy for market segmentation.

• Journal of Fashion Business
• /
• v.27 no.4
• /
• pp.38-49
• /
• 2023

Fashion vertical platforms offer various content and events to consumers and have established a strong customer base. Especially, they cater to the sensibilities of young customers. This study analyzed the characteristics of a sensuous fashion vertical platform, which enhances expertise and provides customized services. In addition, this study aimed to find out whether consumer innovation modulates the relationship between fashion vertical platform, platform satisfaction, and continuous shopping intention. An online survey was conducted targeting consumers in their 20s and 30s who had experience using fashion vertical platforms, and 222 samples were analyzed. Factor analysis and structural equation model were analyzed using the SPSS 29.0 and Smart-PLS. Smart-PLS analysis results showed that exclusivity, convenience and informativeness did not directly affect continuous shopping intention but showed a complete mediating effect through platform satisfaction. Both the high and low innovative groups demonstrated significant effects of exclusivity on platform satisfaction, and platform satisfaction showed significant effects on continuous shopping intention. A high level of innovation among the consumers showed significant mediating effects on exclusivity, personalization, and continuous shopping intention, as reflected by information on platform satisfaction, and low level of innovation among the consumers showed significant effect on convenience. This study's findings highlight the importance of enhancing exclusivity, convenience, informativeness, and esthetics in fashion vertical platforms, and improving platform satisfaction. These findings will be used to develop marketing strategies that can lead to continuous shopping intentions and provide opportunities for the industry.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.12 no.1
• /
• pp.25-34
• /
• 2010

Design in the 21st Century requires showing extraordinary and revolutionary possibilities by merging multiple cultures or different art forms. 21C fashion also increases its's complexity through the blending in of other design field's styles and forms. In other words, 21C's fashion design involves not only clothing, but combines techniques, aspects and functions fulled from various design categories. As a result, Current fashion design becomes more unique, and shows various styles. From this point of view, this study focuses on creating and suggesting unique textile designs through the understanding of design processes of textiles, which are inspired by high tech architectural structures. The fundamental shape of the architectural structures were simplified into thick lines and geometric shapes. these design elements were then transferred into textile designs. As a result, unique textile looks were created, and were applied to the apparel designs by CAD to see 3d simulations. Exchanging or merging ideas of different design categories leads innovative and fresh looks. 21C is rapidly changing, and designers need to continually introduce new looks every season. Incorporating 21st Century consumption patterns, designers must understand the process of creating original designs through various methods. The innovative fabric designs for this study involved a creative process of drawing from a step by step breakdown of two separate design fields, which were then merged into one finished design. The data and research from this study can be used as a reference tool for any further applicable fashion and textile designs in the future.

• The Research Journal of the Costume Culture
• /
• v.29 no.2
• /
• pp.153-166
• /
• 2021

In this study, the artistic background and formative nature of representative 19th century realist artists Gustave Courbet and Honoré Daumier were analyzed and applied in a fashion context. By displaying representational desires (necessary adhesions of man and society) in their work, they became characteristic matrixes of critical realism and to perceive critical realism. The purpose of the study was to apply the characteristics of critical realism to the contemporary fashion collections of Alexander McQueen. Research was conducted to analyze the characteristics that appear in the field of fashion and to review methods of expression and internal aesthetics displayed through various aspects of fashion design. Characteristics of critical realism were analyzed by researching the formativeness and periodical background of the paintings of Courbet and Daumier. Based on these characteristics, analysis was conducted to identify critical realism in the fashion collections of Alexander McQueen. Data and scope included fashion information sites, internet photo data, and video material. Critical realist characteristics were categorized into five types as follows: 'The proper borrowing of extremely realistic subjects signifies', 'satirical reconstruction and narrative composition', 'antipathetic distortions and abject representations', 'critical reproductions based on technology', and 'the maximization of ambivalent sexuality'. It was concluded that the characteristics of critical realism (recognized by the common formation of Courbet and Daumier) also appeared in Alexander McQueen's fashion collection but were inherited in a form that transcended pictorial expression due to the overall difference in use of visual arts.

• The Research Journal of the Costume Culture
• /
• v.17 no.1
• /
• pp.40-54
• /
• 2009

Many studies make us difficult for understanding the specific concept of NOW avant garde by misusing avant garde or by using the over wide-ranging concept. The purpose of this study is to define the concept of NOW avant garde fashion by analyzing its fashion and its paradigm characteristics, after considering modern avant garde fashion history. This study was used with bibliographic research as well as internet search of qualitative method for analyzing fashion show clothes since 2005 women's wear. The characteristics of NOW avant garde fashion are classified into plural deconstructivism, econonism that integrates the last avant garde factors with logical economics, and the aesthetic of Tech-Human. To conclude, the concept of NOW avant garde fashion is defined as the fashion expressing either the digital-hybrid images or the deconstructive images meaning elimination, unification or confinement, being pilled up one on another, bizarre connection, transposition, and distortion.

• Fashion Information and Technology
• /
• v.11
• /
• pp.11-19
• /
• 2014

• Proceedings of the Korean Society of Dyers and Finishers Conference
• /
• 2009.03a
• /
• pp.102-103
• /
• 2009

• Fashion Information and Technology
• /
• v.7
• /
• pp.22-26
• /
• 2010

• Fashion Information and Technology
• /
• v.13
• /
• pp.11-22
• /
• 2016